Tipton Poetry Journal – Fall 2021
Review of Open Secrets:The Ultimate Guide to Marketing Your Book by Tupelo Press
Reviewed by Joyce Brinkman
Title: Open Secrets: The Ultimate Guide to Marketing Your Book Author: Tupelo Press Year: 2021 Publisher: Tupelo Press
As a writer while browsing through reviews of new books you might ask yourself why would I want to buy a book titled Open Secrets The Ultimate Guild to Marketing Your Book. The title has told you there are no mysteries in this book, and the title is right. This book does not present new ideas but what it does do is get you thinking about marketing which is something that every writer needs to do. It brings the most effective marketing ideas together in one place and provides guidance for your development of a marketing plan. I do a workshop called Putting on the Writer's Caps. Please notice it is Caps with an "s" not cap. Too often writers think their only job is to write. That workshop and this book tell you otherwise. You already believe you're a good writer. After all, a worthy publisher wants to publish your book, so you have the first ingredient in marketing success believing in the product. People who don't believe in what they're marketing can't sustain the effort needed to make it a success. It's easy to think "I'm not good at marketing", but as this book point out that no one is better because no one knows your book better than you. You are the expert on your book. You love it and when you plan to use the marketing techniques that we all know work, you will do the best job of
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