MILL AWARDS
WINNER
Best Tissue Marketing Awards
Gala Dinner, The Temple House | Wednesday, March 21, 2018
Essity: Tork PeakServe™ Continuous™ Hand Towels
BRING ON THE CROWDS Customer Insight-driven
Marketing innovation
Starting from customer insights instead of technological and production capacities: Dirty and overcrowded washrooms are the most common issues for visitors at high-traffic events. Intensive market research with 3,000 respondents in 6 countries gave invaluable information: 71% of visitors have bad experiences in high-traffic washrooms and 42% say that bad washroom experiences also had a negative effect on their overall experience of the event.
Targeted venues in Europe were able to try the Tork PeakServe experience out. Intensive Market Research with 3,000 respondents in 6 countries giving valuable benefits for customers we use in our communication. Online has been the priority for this launch using several social media and digital campaigns.
Technological Development
50% compression reduces shipping, transport and storage! All refills are FSC certified and come in user friendly EasyHandling™ packaging that makes opening, carrying and disposing ergonomically and easier.
A completely new hand towel system was developed: A continuous system which delivers a unique experience. This is a historic step, it has been over 12 years since a major new hand towel system was launched. A continuous system: Bundles have hook and loop material that makes them latch onto each other when loaded and towels are connected so they dispense with no interruption.
Sustainability
Long Lasting Impact Potential This new hand towel dispensing system can travel amongst different segments. Benefits from the most demanded customers are a great opportunity to transfer into others. It is setting the new standard.
The result is a smooth, continuous towel flow and a dispenser that stays slim with 35% more capacity than any other product on the market. Tork PeakServe cuts refill time in half with over 2,100 towels per dispenser, which allows to serve up to 600 more guests. The new hand towels are compressed to fit twice as many in less space, making it the highest capacity towel system in the market.
Lunch break in three minutes
Bring on the crowds with Tork PeakServe™ More towels, less refilling and better washroom flow
To learn more, ask your Tork representative or visit sca-tork.com