MI MarketIssues
help to tap into next level productivity and cost improvements that have not been captured before totalling potential value improvements of 3-7%. The Covid-19 crisis has been a game changer for many industries and this is also true for tissue. Those in the industry have a consensus view on an imminent future recovery, and further agree on the importance for companies to defend their profitability against numerous uncertainties related to both costs and revenues. To reach this goal, organisations are becoming more digital. Specifically for the tissue sector, a lot of progress has been made even in the past two years.
Figure 6
Based on the Covid pandemic, many companies have accelerated the digitalisation of their organisation to reduce costs, boost productivity and make it easier to adapt to unforeseeable changes. While cost and productivity are still the main focus of existing digitalisation efforts, also the attractiveness of using a systematic and digital approach to grow customer insights is increasingly recognised. As a manager from the tissue segment put it: “Identifying, uniting and using the customer information that is available in the different parts of our organisation really helps us to improve our offering to our customers and to maximise value for them and ourselves – and digitalisation finally provides a powerful opportunity to do just that”.
Figure 7
Especially in the area of creating meaningful customer insights, processes have simply been very traditional despite leading edge technology available. To further grow to digital maturity, it will remain crucial to follow a structured approach and identify the digitalisation potentials that generate real value. Once the best solutions are identified and prioritised according to long term value, the focus will need to be on implementation while taking employees and business partners along on the digital journey.
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Tissue World Magazine | May/June 2021
