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ConsumerSpeak
I REFUSED TO STOCKPILE … BUT THEN WORD SWEPT THROUGH THE OFFICE THAT A LOCAL SUPERMARKET HAS JUST HAD A DELIVERY UK freelance journalist Simon Creasey had to abandon his principles when he was down to the last roll at home, and joined the ‘bun fight’ in the aisles. have just received a delivery of toilet roll so
the number of products they stocked prior
half of the office ran down the stairs to stock
to the pandemic and it’s a pattern that has
up before they sold out – people were literally
continued. As a result, whereas previously I
taking them off of the metal container on the
could buy a four pack of Andrex Skin Kind from
shop floor before the shop assistant could put
my local Morrisons, Tesco and Sainsbury’s,
them on the shelves. As our household was
now only the latter stocks four packs. My local
down to the last roll at the time I also joined
Morrisons doesn’t stock the product at all now
the bun fight and bought a large nine roll
and the Tesco only sells large multipacks.
multipack of luxury own label toilet paper, but
When you walk down the aisles of
I’ve still got eight of the rolls as it just wasn’t
supermarkets it’s noticeable that they are
as good as my usual brand – Andrex Skin Kind,
stocking smaller ranges of branded goods
which features a prebiotic lotion. My mum and
across all product categories and they’re
dad always bought Andrex and I’ve continued
bulking out the shelves with their own label
A
to be loyal to the brand and particularly to
products, which for me just don’t cut it. I’m
t the start of the pandemic I refused to
the Skin Kind product. I even take a couple of
sure some people would have switched to own
get involved in the stockpiling of toilet
rolls of it with me when I go away on holiday
label toilet roll during the pandemic through
rolls (a shortage of kitchen roll was never
as overseas toilet roll just doesn’t cut the
necessity rather than choice and some may
really going to be an issue because you can
mustard. However, getting hold of a pack of it
have decided to stick to own label due to the
use tea towels, whereas the only replacement
these days is challenging. Not because people
price differential – a distant relative of mine
for toilet rolls is newspapers!) I seem to have
are still stockpiling toilet paper, but because
went crazy at the start of the pandemic buying
been a lone figure, with the shelves of my local
one of the trends accelerated by the pandemic
tens of packs of own label roll that he stored in
supermarkets emptied before they could be
was the large supermarket chains reducing the
the loft - he is still wading through them today!
Anúncio TW 60-Projetos-Tissue - 2021-09.pdf 2 restocked last spring. One day at the Waitrose
near my workplace word got out that they
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Tissue World Magazine | September/October 2021
27/09/2021 17:02:32
number of SKUs they sell. They were already
I remain loyal to Andrex Skin Kind – when I
undertaking range reviews and rationalising
manage to get my hands on it.
