Operation Report
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Operation Report
ESSITY EXPECTS PROFESSIONAL HYGIENE MARKET IS SET TO GROW FASTER COMPARED TO PRE-COVID LEVELS Italian operations at Lucca and Collodi playing leading roles in new “more agile and competitive” Consumer Tissue Private Label division for Europe announced in 2021. Here, Riccardo Trionfera, Commercial Director Professional Hygiene Essity Italy, talks to TWM
Essity's Italian HQ in Altopascio, Lucca: the plant is dedicated to branded products
TWM/1: What’s your current presence in the Italian tissue market? “In Italy, we provide complete hygiene solutions for professional sectors such as hotels, restaurants, catering, hospitals and so on. The company operates in Italy with the brands TENA, Tempo, Tork, Nuvenia, Libero, Demak'Up, Leukoplast, Jobst, Actimove, Cutimed and Delta. “In 2020 Essity's Italy net sales resulted in €479m and we counted almost 900 employees. “We have headquarters in Altopascio, Lucca, a sales and marketing office in Milan and three production sites in Porcari, Altopascio, and Collodi dedicated to the production of tissue products for Professional Hygiene, Consumer and Private Label. Altopascio specialises in folded tissue production with both hankies and napkins lines. The European Napkin Centre of Excellence of Essity also sits in 26
Tissue World Magazine | January/February 2022
Altopascio, and it was inaugurated in 2019 with an overall investment of €47m. “Lucca specialises in rolls production with lines producing toilet paper, kitchen rolls and industrial rolls; it also has paper machines producing mother reels. Collodi is a plant with paper machines specialises in colour tissue products producing for Altopascio, Lucca and external sales.”
TWM/2: How has your growth strategy in the Italian market changed during the past 18 months? “Italy’s overall market for Professional Hygiene decreased in volumes during 2020 and Essity’s strategy is primarily focused on recovering volumes lost due to the pandemic and to increase Essity’s leadership position in the hygiene and
“IN ITALY, WE HAVE HEADQUARTERS IN ALTOPASCIO, LUCCA, A SALES AND MARKETING OFFICE IN MILAN AND THREE PRODUCTION SITES IN PORCARI, ALTOPASCIO, AND COLLODI DEDICATED TO THE PRODUCTION OF TISSUE PRODUCTS FOR PROFESSIONAL HYGIENE, CONSUMER AND PRIVATE LABEL. ALTOPASCIO SPECIALISES IN FOLDED TISSUE PRODUCTION WITH BOTH HANKIES AND NAPKINS LINES. THE EUROPEAN NAPKIN CENTRE OF EXCELLENCE OF ESSITY ALSO SITS IN ALTOPASCIO.”
