Operation Report
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Operation Report
WITH A SIXTH TISSUE MACHINE DUE TO BE STARTED-UP IN THE LAST QUARTER OF 2023, CONVERTIPAP PROVES IT IS ONE STEP AHEAD The best laid development plans on 2018 were tested during the pandemic years. Today, continued investments have brought the goal of 125,000tpy production target into sight. TWM Senior Editor Helen Morris talked to Convertipap General Director Luis Alberto Reséndiz.
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WM’s interview with Luis Alberto Reséndiz, the General Director of family-run Mexican tissue manufacturer Convertipap, concludes with a fitting reference to a quote by Chinese business magnate, investor, and philanthropist Jack Ma: “Opportunity is in the place where people are complaining.” The idea that Convertipap has been able to see opportunities, where others see troubles, is perhaps why it has been able to elevate itself a step further during a global pandemic from when TWM first met Reséndiz in 2018. The philosophy has been a constant throughout his thoughts when discussing the past few years. Four ago when we walked around the company’s Tlaxcala plant, located a four-hour drive east from the country’s thriving Mexico City, there had already been an impressive range of planning and action taken since Convertipap was first established in 2000 by Reséndiz’s father, Mr. Nicolás Reséndiz.
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Tissue World Magazine | March/April 2022
It had evolved from producing just kraft paper and 10tpd of napkins when it started out, to two plants located in the Mexican Republic – the second in Ixtapaluca –then had three tissue machines producing more than 55,000 tonnes of tissue paper, towel or napkins per year, and one machine producing kraft paper. Most recent investments have been a Recard-supplied tissue machine that had started-up in June 2017, boosting the company’s production capacity by 25,000tpy and, in November 2017, a PCMC Amica Matrix line expanded production further.
In 2018, Reséndiz had elaborated on how consumer growth figures in Mexico were up to 6%, and back then, there was “not enough tissue” to supply the population. “The consumer tissue market is growing rapidly, growing faster than Mexico’s population and even though GDP growth is slowing down demand for tissue products continues to grow.” The consumer tissue market was forecast to continue to grow at 5% year-on-year, while private label products are growing at 6% year-on-year. “There are a lot of opportunities to be taken,” he says.
