Tissue World Magazine | Euromonitor
THE MIDDLE EAST’S ‘TRANSFORMATIVE’ TISSUE JOURNEY GATHERS PACE Retail value growth at 5%. Urbanisation driving cultural change. Increased awareness of vital sustainability. Strategic emphasis on local production driving domestic manufacturing. Rising e-commerce. Isam Arshad, Dubai-based Consultant, Euromonitor International, assesses key drivers in the developing market.
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n recent years, the Middle East region, particularly the Gulf Cooperation Council (GCC) countries such as the UAE, Saudi Arabia, and Qatar, has experienced a transformative journey in the tissue market.
Tissue retail value growth has maintained a 5% in 2022, slightly accelerated by inflation from previous year’s 3% while volume growth post around 3% in 2022, consistent with previous years’ levels.
Driven by factors such as economic growth stemming from oil wealth, economic diversification, and robust infrastructure development, the region’s urbanisation has ushered in busier lifestyles and more intensive hygiene practices, supporting resilience in demand for tissue products. The Middle East tissue retail value growth has maintained a 5% in 2022, slightly accelerated by inflation from previous year’s 3% while volume growth post around 3% in 2022, consistent with previous years’ levels.
INFLATION-LED VALUE SENSITIVITY AND HEALTH EXPECTATION PROMPT PORTFOLIO SEGMENTATION AND VALUE-CREATION INNOVATIONS
Inflation has introduced a range of challenges and business strategic shifts in the Middle East’s tissue market. On the one hand, price increases driven by inflation have prompted consumers
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www.tissueworldmagazine.com
08/10/2023 08:00
