Tissue World Magazine | Operations Report
MIDDLE EAST REGION’S LARGEST TISSUE MANUFACTURER TARGETS “IMMENSE POTENTIAL FOR GROWTH AND SUCCESS.” As one of the leading global companies in the FMCG sector, in 2023 Turkish-headquartered Hayat announced investment plans worth $55m which will see it open two tissue and non- woven production facilities by the end of 2024 in Egypt. Here, TWM interviews Mustafa Tuncay, Hayat Vice President, Middle East and Africa Operations, to get the latest on the company’s Middle Eastern vision.
TWM/1: COULD YOU GET ME UP TO DATE WITH YOUR BUSINESS?
“As an international company, we keep an eye on potential markets,” Mustafa Tuncay, Hayat Vice President, Middle East and Africa Operations
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“As Hayat, which is one of the leading global companies in FMCG sector, we are the largest tissue manufacturer in the Middle East, Eastern Europe, and Africa, and the world’s fourth largest baby diaper manufacturer. “We have been monitoring innovation since day one in the business and have kept on upgrading machinery as well as continued investments in the “smart factory” infrastructure in all of its production premises. This infrastructure provides a common platform where the factories “speak to each other,” which enables precise recording of raw material management, momentary follow up on the production efficiency and intervention. Hayat distinguishes itself from others with being innovative, environmentally-friendly and with its sustainable manufacturing approach. Trigeneration technology is one significant example to this approach. Our dedication and innovative attitude allowed us to convert natural gas into electricity, heat, and cold water, to be used in the tissue production process. We produce our own energy using trigeneration technology, achieving energy efficiency rates of up to 80%. “We are also conscious of the importance of ensuring energy efficiency and reducing carbon emissions to protect our planet. We follow an energy-efficient approach in our production facilities that we call “produce locally – consume locally”. We implement
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08/10/2023 08:00
