2016 CV

Page 1

2016

TING YU LIU



HI I’M TITI

April 2016 - June 2016 (freelancer)

VISUAL DESIGNER

TING-YU LIU

Zootopia Pattern design Shanghai Disney

September 2014 - June 2016

VISUAL DESIGNER Brand design, Web design, Ui design & doodle design

Alibaba / Taobao Marketplace www.taobao.com

Graphic Design Branding

January 2014 - September 2014

GRAPHIC DESIGNER Brand design, Web design, Ui design

Illustration

Zuvio Tech www.zuvio.com.tw

Web Design Aniamtion Character Design

BIRTHDAY

1989 / 07 / 06

BORN

TAIWAN

PHONE

+886988618153

MAIL

titi.liu76@gmail.com

2011-2014

MA DEGREE

The Department of Industrial and Commercial Design National Taiwan University of Science and Technology

October 2012 - February 2013 (Intership)

GRAPHIC DESIGNER Ui design & motion design

PEGA Design &Engineering www.pegadesign.com

June - September 2011 (Part time)

ANIMATION DESIGNER Character design & motion design PUNCH Visual Design www.punch.com.tw


Contents See here for more details: www.behance.net/titi76

I wish to experience and feel everything at all stages of life, ďŹ nding right materials, blending many spheres of knowledge, then convey the right brand messages and give user true feelings.

01

Color World

branding, character design

04

Close Encounters of The Bad Kind

animation, character design

02

05

branding, web design

packaging, product design

Sale 1212

03

Spare me, please graphic, poster design

Reunion Dinner

06

Disney Brand Application System

zootopia patter design

07

24-7, Let's Go! illustration, poster design


Color World There are many fantasies in the kids world,

Color Palette

to relive the world by color and imagination. The stationery brand for children.

Design Idea

color

parent-child

palette Character Design

Identity Options

branding, character Design


branding, character Design


Sale 1212 1212 is the largest traditional sales (online shopping) in China and Taobao. We found all pages were not the same style and the brand continuity was weak last year. Therefore we began two months earlier in 2015 to build design guidelines to help this project follow the direction to effectively be ďŹ nished.

Identity Options

Old Version Analysis & Design Goal

STEP 2

Competing Products Analysis

STEP 3

According to the market demand analysis from old version, we set our goals into three categories: the seller, the consumer and design efďŹ ciency.

We started the competitor analysis and brainstorming cooperating with user research team. We chose three keywords, followed these keywords and redid analysis. Finally, we decided and chose circle to be our is brand symbol in the Sale 1212 of 2015.

By integrating the three keywords-Youngness, Variety, and Specialty with results came out from previous two steps, we propose a suitable solution.

STEP 1

Design Strategy

branding, web design

Branding Guidelines

Logo

Color

Pattern


Spare Me, Please! Stop depriving their rights to survive for your own good. People often forget that they are threatening the animals while living a luxurious life, for example, shark ďŹ nning for delicacies and pushing them to the brink of extinction and skinning the animals only for better appearance. To address this issue in a humorous fashion: The shark, hoping not to be ďŹ nned, painted itself like the adorable dolphins to survive. The crocodile, hoping not to be skinned, disguise as creepy chameleon to survive.

340 entries

Honorable Mention

graphic, poster design


CLOSE ENCOUNTERS OF THE BAD KIND Make use of Realviz Matchmover, implicts how young people nowadays deals with the society pressures.

Facial Expressions Character Design

Machine Design

animation, character design


animation, character design


REUNION DINNER The reunion dinner on the Lunar New Year’s Eve is perhaps the most important occasion for all Taiwanese, and buying ready-made dishes instead of elaborate preparations is more popular than ever in recent years. However, we’ve noticed that the appearance of the packaging was often neglected, causing disappointment to the consumers as they’ve expected differently. This design aims to integrate the container and its casing, providing a pleasing experience both functionally and aesthetically.

packaging, product design


Six-piece set with different shapes according to the time needed for microwave. For example, the dish that requires 3 minutes of microwave has an organic shape of 3 pedals. The ďŹ sh-shape indentation at the bottom of each plate traps the leftover sauce, while symbolizing prosperity for the coming year.

packaging, product design


Zootopia Pattern When I’m lack of inspiration, I will ďŹ nd inspiration from nature and mix different elements, let people feel real and fantastic. I did one pattern project for Shanghai Disney.

Pattern Design

zootopia pattern design


zootopia pattern design


24-7, LET'S GO! The most representative cultural characteristics in Taiwan,Twenty-Four Seven, show that many people have had no regrets dedicating their life to provide us the best services anytime. Our happiness of daily life is made possible with the help of their enthusiasm. The main concept of “24-7, Let's Go!� is depicting the idea that we all are family, and that’s exactly how we Taiwanese threat each others; wherever we go we are taken in with sincerity, enthusiasm, and a warmest heart.

illustration, poster design


Thank You See here for more details: www.behance.net/titi76

TING YU LIU

More details

cargocollective.com/titiliu vimeo.com/86819180 titi-liu.tumblr.com



T I N G Y U L IU

PORTFOLIO


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.