2016
TING YU LIU
HI I’M TITI
April 2016 - June 2016 (freelancer)
VISUAL DESIGNER
TING-YU LIU
Zootopia Pattern design Shanghai Disney
September 2014 - June 2016
VISUAL DESIGNER Brand design, Web design, Ui design & doodle design
Alibaba / Taobao Marketplace www.taobao.com
Graphic Design Branding
January 2014 - September 2014
GRAPHIC DESIGNER Brand design, Web design, Ui design
Illustration
Zuvio Tech www.zuvio.com.tw
Web Design Aniamtion Character Design
BIRTHDAY
1989 / 07 / 06
BORN
TAIWAN
PHONE
+886988618153
titi.liu76@gmail.com
2011-2014
MA DEGREE
The Department of Industrial and Commercial Design National Taiwan University of Science and Technology
October 2012 - February 2013 (Intership)
GRAPHIC DESIGNER Ui design & motion design
PEGA Design &Engineering www.pegadesign.com
June - September 2011 (Part time)
ANIMATION DESIGNER Character design & motion design PUNCH Visual Design www.punch.com.tw
Contents See here for more details: www.behance.net/titi76
I wish to experience and feel everything at all stages of life, ďŹ nding right materials, blending many spheres of knowledge, then convey the right brand messages and give user true feelings.
01
Color World
branding, character design
04
Close Encounters of The Bad Kind
animation, character design
02
05
branding, web design
packaging, product design
Sale 1212
03
Spare me, please graphic, poster design
Reunion Dinner
06
Disney Brand Application System
zootopia patter design
07
24-7, Let's Go! illustration, poster design
Color World There are many fantasies in the kids world,
Color Palette
to relive the world by color and imagination. The stationery brand for children.
Design Idea
color
parent-child
palette Character Design
Identity Options
branding, character Design
branding, character Design
Sale 1212 1212 is the largest traditional sales (online shopping) in China and Taobao. We found all pages were not the same style and the brand continuity was weak last year. Therefore we began two months earlier in 2015 to build design guidelines to help this project follow the direction to effectively be ďŹ nished.
Identity Options
Old Version Analysis & Design Goal
STEP 2
Competing Products Analysis
STEP 3
According to the market demand analysis from old version, we set our goals into three categories: the seller, the consumer and design efďŹ ciency.
We started the competitor analysis and brainstorming cooperating with user research team. We chose three keywords, followed these keywords and redid analysis. Finally, we decided and chose circle to be our is brand symbol in the Sale 1212 of 2015.
By integrating the three keywords-Youngness, Variety, and Specialty with results came out from previous two steps, we propose a suitable solution.
STEP 1
Design Strategy
branding, web design
Branding Guidelines
Logo
Color
Pattern
Spare Me, Please! Stop depriving their rights to survive for your own good. People often forget that they are threatening the animals while living a luxurious life, for example, shark ďŹ nning for delicacies and pushing them to the brink of extinction and skinning the animals only for better appearance. To address this issue in a humorous fashion: The shark, hoping not to be ďŹ nned, painted itself like the adorable dolphins to survive. The crocodile, hoping not to be skinned, disguise as creepy chameleon to survive.
340 entries
Honorable Mention
graphic, poster design
CLOSE ENCOUNTERS OF THE BAD KIND Make use of Realviz Matchmover, implicts how young people nowadays deals with the society pressures.
Facial Expressions Character Design
Machine Design
animation, character design
animation, character design
REUNION DINNER The reunion dinner on the Lunar New Year’s Eve is perhaps the most important occasion for all Taiwanese, and buying ready-made dishes instead of elaborate preparations is more popular than ever in recent years. However, we’ve noticed that the appearance of the packaging was often neglected, causing disappointment to the consumers as they’ve expected differently. This design aims to integrate the container and its casing, providing a pleasing experience both functionally and aesthetically.
packaging, product design
Six-piece set with different shapes according to the time needed for microwave. For example, the dish that requires 3 minutes of microwave has an organic shape of 3 pedals. The ďŹ sh-shape indentation at the bottom of each plate traps the leftover sauce, while symbolizing prosperity for the coming year.
packaging, product design
Zootopia Pattern When I’m lack of inspiration, I will ďŹ nd inspiration from nature and mix different elements, let people feel real and fantastic. I did one pattern project for Shanghai Disney.
Pattern Design
zootopia pattern design
zootopia pattern design
24-7, LET'S GO! The most representative cultural characteristics in Taiwan,Twenty-Four Seven, show that many people have had no regrets dedicating their life to provide us the best services anytime. Our happiness of daily life is made possible with the help of their enthusiasm. The main concept of “24-7, Let's Go!� is depicting the idea that we all are family, and that’s exactly how we Taiwanese threat each others; wherever we go we are taken in with sincerity, enthusiasm, and a warmest heart.
illustration, poster design
Thank You See here for more details: www.behance.net/titi76
TING YU LIU
More details
cargocollective.com/titiliu vimeo.com/86819180 titi-liu.tumblr.com
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