Business Communication Fall 2018 Title Catalog by Cognella, Inc

BUSINESS COMMUNICATION TITLE CATALOG

FA L L

2018

CONTENTS FEATURED TITLES

HIGHLIGHTED CORE TITLES

FEATURED TITLES

NEGOTIATING WORKPLACE RELATIONSHIPS Vincent R. Waldron and Jeffrey W. Kassing

ÂŠ 2018

This text teaches students how to navigate the ethically challenging and professionally risky situations they are likely to encounter in their working lives. Each chapter introduces specific workplace challenges, such as managing privacy, responding to harassment, offering criticism, and more, and teaches students how to address each issue using the Risk Negotiation Cycle.

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COMMUNICATION FOR PROFESSIONALS A Guide to Writing and Speaking Well Terrence L. Warburton and Jaime S. Warburton

ÂŠ 2018

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This text focuses on the practice and performance of effective communication in business and professional contexts. After establishing fundamental principles regarding professional communication, the book moves on to consider the organizational, interpersonal, and nonverbal contexts in which communication occurs. Specific chapters are devoted to group communication, presentations, business writing, and public writing.

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COMMUNICATING IN GROUPS AND TEAMS Strategic Interactions Joann Keyton and Stephenson Beck

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Rooted in scholarly research from diverse disciplines, this text explains group communication concepts through clear examples based on representative group interactions. Rather than pure expository text, the book features dialogue to demonstrate how group dynamics unfold.

EFFECTIVE NEGOTIATION AND CONFLICT RESOLUTION IN TODAY’S ENVIRONMENT A Reader Timothy Grainey

© 2018 The readings in this text provide students with theoretical approaches and practice suggestions they can use to foster successful negotiations and effective conflict resolution. Organized into four units, the text consistently emphasizes the importance of research and planning, as well the need for flexibility. This reader is well-suited to courses in persuasion, conflict resolution, negotiation, and international business.

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TEAM IMPACT Achieving Twice as Much in Half the Time John Tropman

This text explores what it takes to be a great manager and create effective, impactful teams. It features material generated by the Meeting Masters Research Project, an ongoing effort at the University of Michigan. The book covers the various types of teams, how best to manage decisions within them, lessons in prioritization, and more.

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SUPERVISION A Professional’s Perspective David Tipton

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Developed for those in health care, law, education, architecture, and engineering, this text serves as a guide to supervision and management for those who have assumed leadership positions they did not anticipate. The text provides mental models, frameworks, theories, ideas, and skills that help professionals-turned-managers develop proficiency in supervising others.

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THE SUCCESSFUL SPEAKER’S GUIDE Assess Your Strengths, Find Your Tools, and Enhance Your Confidence Richard Bukoski

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This anthology compiles original material and reading selections that help readers assess their own strengths and weaknesses as speakers, and uses specific tools to prepare the perfect speech for any occasion. Filled with expert guidance for speaking successfully in class, or in professional or social settings, the text focuses on practical tips and real-world applications.

SPEAKING FOR SUCCESS Readings and Resources Steven D. Cohen

Now in its second edition, this valuable text provides readers a collection of essential articles on the art of public speaking. It explores the tools and techniques that powerful speakers use to captivate their listeners. The book covers topics often overlooked, including first impressions, leadership styles, and public narratives. It is an ideal standalone text or supplemental reader for public speaking courses.

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INTERCULTURAL COMMUNICATION Adapting to Emerging Global Realities Wenshan Jia

ÂŠ 2018

Featuring the writing of authors from many diverse disciplines, nations, and cultures, this text cultivates global citizenship and improves professional communication skills The selected readings focus on significant, new players in the global political economy, most notably the BRICS nations, to enhance knowledge and communicative competence of all parties at stake..

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ÂŠ 2018

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Conceived and authored by a diverse team of veteran communication professors, this text provides students a concise yet thought-provoking set of tools and tips for realizing their potential as communicators in relationships, groups, as public speakers, and as media users. It is written for basic communication courses at the introductory college level.

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MEASURING UP Personnel and Organizational Assessment Charles Tatum

ÂŠ 2018

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This foundational text examines issues related to personnel and organizational performance, and addresses how to effectively assess individuals, teams, and whole organizations. While many standard texts focus primarily on techniques, theories, and research on personnel selection, this text connects people, whether individuals or groups, to the organization on a larger scale and discusses the impact of these connections and relationships.

WORKING WRITING A Conversational Textbook on Technical Writing Dr. Brian Quinn

ÂŠ 2018

This primer text helps students transition from academic writing to writing that will help them succeed professionally. The text includes information about the craft of professional writing for general businesses as well as strategies used specifically for public relations audiences. Specific topics include writing mechanics, tone, the importance of word choice, the process of editing, how to write for various formats and distribution channels, and more.

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BRIEF, CONCISE, AND CLEAR The Basics of Writing for Public Relations and Communications Andrew Corner

ÂŠ 2018 This primer text helps students transition from academic writing to writing that will help them succeed professionally. The text includes information about the craft of professional writing for general businesses as well as strategies used specifically for public relations audiences. Specific topics include writing mechanics, tone, the importance of word choice, the process of editing, how to write for various formats and distribution channels, and more.

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POISED TO RESPOND A Practical Introduction to Public Relations Brian C. Sowa

ÂŠ 2018

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This text provides a practical overview of public relations and prepares students to enter the work force ready to respond to public relations management issues. The book covers key topics including ethical challenges, globalization, issues management, crisis communication, technology, and integrated marketing communication. Students will also learn about diversity, activism, reputation management, and rhetorical approaches.

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WRITING WINNING PROPOSALS Public Relations Cases Rebecca A. Gilliland and Thomas R. Hagley

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This text teaches readers how to conceptualize and write public relations plans from the perspective of the plan reviewer. The process illustrated in the book is designed to win approval from the plan reviewers and foster a path for award-winning plan writing. The book describes components of the plan and provides examples to further demonstrate the strategy and thought process behind plan construction.

THE COMPREHENSIVE PUBLIC RELATIONS READER Function and Practice Bob “Pritch” Pritchard, M.A., APR, Fellow PRSA and Jensen Moore, Ph.D.

© 2018 Featuring original writing from experts in the field, and selections by educators and public relations professionals, this anthology provides students a comprehensive overview of public relations. The four sections of the text cover foundational information on public relations, careers in public relations, best practices in the field, and the fourstep process used to establish goals and objectives and implement a strategic plan.

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PRAGMATIC PUBLIC SPEAKING A Workshop Approach to Real World Speeches Danna Prather Davis and Wren C. Levitt

ÂŠ 2017 This text explains why speaking well is a necessary tool for professional success and how to speak well in a variety of situations and genres. Readers learn how to analyze speeches, look for logical chains of progressions, and identify flaws in logic. Each chapter includes a brainstorm box, a speech checklist, an atomistic evaluation, and a holistic evaluation.

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PUBLIC RELATIONS A Guide to Strategic Communication Young Joon Lim

ÂŠ 2017

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This text gives students a look into the real world of public relations. In a field that changes rapidly in both theory and practice, the book emphasizes current, practical information and reflects the newest trends. Students learn about the history of public relations, academic research in the discipline, and the roles of public opinion, ethics, and the media in public relations.

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SPEAKING WELL Practical Public Speaking for College Students Charles S. Drinnon

ÂŠ 2017

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This compilation of readings on the art and practice of public speaking covers subjects such as topic selection, speech delivery, the development of presentation aids, and the role of preparation, to name a few. Geared toward two-year technical and career college students, care is taken to link the material to real-world speaking situations including introductions, job interviews, meeting presentations, and briefings.

INTRODUCTION TO HUMAN RESOURCES Applying Concepts and Practical Applications Sarah A. Daniel Felmet

ÂŠ 2017 This text is a comprehensive guide to the functions of human resource management. This student-friendly text concisely covers all critical aspects of the profession, including human resource law, policy, and ethics; recruitment, interviewing, and hiring; performance appraisal; workplace safety; employee termination; and more. This text is ideal for courses in management principles.

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HIGHLIGHTED CORE TITLES

MEDIA ETHICS TODAY

This book charts a thoughtful path through increasingly complex ethical issues faced by today’s journalism, advertising, and public relations practitioners. It explores issues involving privacy, deception, plagiarism, and diversity; analyzes dilemmas arising from the use of digital imagery; and discusses social media’s implications for public engagement, from citizen journalism to consumer reviews.

This text provides insight into how public relations practitioners can work most effectively with journalists in today’s world of economic limitations, social media, and at times, opposing priorities and agendas. The book compares the historical evolution of the two professions individually and as integrated entities. It also shares detailed suggestions for how practitioners in each field can encourage the best possible relationship between the two.

CONVERSATIONS WITH YOUR AUDIENCE

This book provides practical and accessible advice to college students and preprofessionals on how to present effectively in a work environment. The material focuses on audience engagement and strengthening communication skills rather than on reciting manuscript or memorized speeches.

Emphasizing life-long learning and application, this book provides information that will be of use in a variety of classroom settings, business organizations, and environments. Students will gain a foundation in strategic management and its process, become familiar with various schools of thought regarding strategy, and acquire analytical tools.

HIGHLIGHTED CORE TITLES

PRODUCING TECHNICAL COMMUNICATION A REAL WORLD DEMONSTRATION

This text teaches students to understand and perform technical communication in a real world way through engaging in the process, rather than simply reading about it. Students learn the theoretical elements of technical writing as a form of communication that integrates a variety of tools and separates individual skills.

THE SUCCESSFUL VOICE

This book emphasizes the value of effective vocal communication in both the professional and private spheres. It gives public speakers and actors, as well as the daily conversationalist, the tools necessary to develop successful speaking skills.

This text teaches students the kind of professionalism they need to know in order to transition from school to work. The book coaches them in success-oriented fundamentals. A collection of notes, resources, and short essays, the book is based on interviews with those who are new to the workforce along with their supervisors.

BEHIND THE MANIPULATION

This text offers readers a step-by-step guide to writing brand advertising for all media—including social media. The core chapters teach students how to create individual ads and commercials, and how to combine them into full, multimedia branding campaigns. The book culminates with twelve creative briefs that readers can use as a starting point in creating campaigns for their own portfolios.

HIGHLIGHTED CORE TITLES

CHOOSE TO LEAD

SELECTED READINGS ON EFFECTIVE LEADERSHIP

This text is designed to help students distinguish between popular theory and the long-term impact of truly influential thinking. As the readings expose students to major ideas, the commentary at the beginning and end of each chapter aids them in making important connections between these ideas and their personal approaches to leading others.

WORKPLACE PSYCHOLOGY

This text provides a solid foundation in the major theories and practice of workplace psychology. Concise and focused, each chapter highlights relevant theory, empirical work, current practices, and legal and professional contexts. The combination of text, images, and graphics helps to maintain student interest.

This text draws on research and insights from professionals to discuss the functions of the organizational spokesman from a range of perspectives. Each of the chapters focuses on a specific aspect of the role to help readers understand and appreciate the skills and challenges. Case studies give readers the opportunity to see how the target skills and functions are manifested in the real world.

COMMUNICATION WARS OUR INTERNAL PERPETUAL CONFLICT

This text looks at the fundamental needs that drive us as human beings, and explores how those needs help determine the way we communicate. Rather than focusing on public relations and communication as strategies for promoting a product or representing a client, the book examines them on a very human, day-to-day level as they appear through the lens of history.

HIGHLIGHTED CORE TITLES

CONSTRUCTING EFFECTIVE SPEECHES A STEP-BY-STEP GUIDE TO PUBLIC SPEAKING

This text is intended for introductory public speaking or speech communication courses. The book is divided into four main sections, each of which provides novice speakers with tools that are needed in the speech building process. The appendix to the book has practical exercises and tear-out assignments. It also includes a glossary, comprehensive reference list, and helpful links for concepts.

LEADING YOUR AUDIENCE

While many textbooks focus on theoretical speech concepts, Leading Your Audience gives students practical, easily applicable tools and strategies to achieve the goal of being a successful public speaker. The book is organized systematically to provide students with a stress-free structure while building their confidence.

PUBLIC SPEAKING THE PATH TO SUCCESS

This book explores the techniques that powerful public speakers use to design and deliver speeches that captivate their audience members. The book takes students on a personal journey of discovery that makes them think about their default public speaking behaviors and challenges them to improve their public speaking skills.

By engaging in advanced speech construction exercises and studying sophisticated delivery concepts, readers will break bad habits, master the art of the first impression, improve emotional resonance, and learn how to expertly drive home key concepts in order to influence, educate, or inspire.

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