INTERNATIONAL BUSINESS TITLE CATALOG
FA L L
2018
www.cognella.com An imprint of Cognella, Inc. © Copyright 2009-2018
FEATURED TITLES
THE NEW GLOBAL MARKETING Local Adaptation for Sustainability and Profit Written by Johny K. Johansson and Michael T. Furick with Contributed Case Studies
Š 2018 Featuring more than 20 original case studies, this text is an excellent introduction to what it really takes to succeed as a global marketer. It discusses the ways marketing managers can assess the potential for global expansion and help their firms capitalize on opportunities. The material adapts well-established frameworks to demonstrate how the global marketer can assess company strengths and weaknesses and analyze opportunities and risks in foreign markets.
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COUNTRY AND REGION FACTBOOK Johny K. Johansson and Michael T. Furick
Š 2017
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Country and Region Factbook is an essential adjunct to the primary text The New Global Marketing. In effect a substantive appendix to the primary text, this book provides in-depth analysis of how marketing is conducted in important countries and regions. Intended as a resource for team and individual projects in courses on global and international marketing, the book is available as a free digital download to purchasers of the primary text.
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FEATURED TITLES
EFFECTIVE NEGOTIATION AND CONFLICT RESOLUTION IN TODAY’S ENVIRONMENT A Reader Timothy Grainey
© 2018
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The readings in this text provide students with theoretical approaches and practice suggestions they can use to foster successful negotiations and effective conflict resolution. Organized into four units, the text consistently emphasizes the importance of research and planning, as well the need for flexibility. This reader is well-suited to courses in persuasion, conflict resolution, negotiation, and international business.
HOW BUSINESS WORKS Making Profits, Taking Risks, and Creating Value in a Global Economy By Robert Kemp, Adam Kemp, and Kelley Kemp
© 2018
This text takes a holistic, comprehensive, real-world approach to teach students the fundamentals of business, incorporating both theory and practice to introduce the complexities of global business and economy. Adopting professors will have access to a complete online learning environment, which includes a solutions manual, PPT lecture slides, a test bank with over 1,900 questions, and a collaborative teaching community.
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FEATURED TITLES
INTERCULTURAL COMMUNICATION Adapting to Emerging Global Realities Wenshan Jia
Š 2018
Featuring the writing of authors from many diverse disciplines, nations, and cultures, this text cultivates global citizenship and improves professional communication skills The selected readings focus on significant, new players in the global political economy, most notably the BRICS nations, to enhance knowledge and communicative competence of all parties at stake.
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MIDDLE EAST BUSINESS ENVIRONMENT Mamoun Benmamoun, Morris A. Kalliny, and Hadi Alhorr
Š 2016
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This book provides clear insight into the business environment as viewed from the perspectives of multiple disciplines. The opening chapter discusses factors that affect the business environment in the Middle East. Subsequent chapters explore the main elements of Middle Eastern culture including religion, values, and attitudes, and consider how these affect business practices.
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GLOBAL SUSTAINABILITY AND INNOVATION Anoop Desai
Š 2018
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This book offers an innovative approach to studying sustainability. By exploring the roles of reuse, recycling, and remanufacturing in business decisions, it illustrates the techniques necessary to establish sustainable business practices. The text features several real-world case studies from leading experts that give readers a glimpse into how sustainability is currently being implemented in product and process design decisions at several major organizations.
WORLD ECONOMIC DEVELOPMENT Molly Malloy Cooper
Š 2016
This book provides analysis of critical events starting with the shift from hunting and gathering to agricultural settlements, and it addresses subsequent economic events through the Industrial Revolution and beyond. Taken together, the reading selections make the case that economics is a driving force in history and that economic progress is an integral component in progress of all kinds.
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INTERNATIONAL FINANCIAL MARKETS Peter Koveos and George C. Philippatos
© 2016
This text helps students understand the international financial environment and its various implications. Over the course of seven chapters, students become familiar with foundational concepts in international finance. Rooted in a strong belief that all business students need to understand international finance, no matter what their area of specialization, it can be used in courses in finance, accounting, and economics.
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ESPAÑOL COMERCIAL Comunicación Avanzada para Profesionales de Negocios Fabian Faccio
© 2016
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This text is a concise, well-organized resource for advanced, fluent students who want to improve their speaking skills in Spanish for business purposes. The book is organized into twelve chapters, each of which presents a specific business-related topic as the context for language acquisition. Each of the twelve chapters includes vocabulary, phrases, application exercises, and an expansion activity.
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SPANISH FOR THE PROFESSIONS Marta Boris Tarré and Lori Celaya
© 2016
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This is a one-of-a-kind textbook intended for the intermediate to advanced student of Spanish who wishes to apply his or her language skills in a professional context within the Hispanic business and professional world. The student centered approach includes in-class presentations, dialogues, case studies, grammar, and vocabulary for professionals in the legal, public health, information technology, real estate, human resources, and banking and finance fields.
SMALL BUSINESSES, BIG IDEAS Global Case Studies in Strategy, Marketing, and Entrepreneurship Holly J. Hitzemann
© 2016 This text introduces students to small businesses on four continents to help them understand the challenges inherent in running small businesses, as well as the strategies that lead to success. It features an overview of each region along with an assessment of the small business landscape. Case study chapters open with an original introduction that helps students focus their reading.
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GROWTH AND CRISES IN THE ASIAN PACIFIC RIM Margaret Malixi
Š 2013
This book familiarizes the reader with the various Asian models of development, exploring both the strengths and weaknesses of these paradigms. Economic dynamism in East Asia during the last sixty years provides a multitude of case studies that illustrate economic fundamentals, such as the development of economic bubbles and currency crises.
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ORGANIZATIONAL BEHAVIOR Global Multicultural Perspectives Kamal Dean Parhizgar, Ph.D. and Fuzhan F. Parhizgar
Š 2013
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In a global business environment, managers must understand and promote the pride of all cultures in both their home and host countries. By helping readers understand specific cultural identities, the text enables them to become multicultural, multinational managers who build their own cultural philosophies and match their corporate fitness to different business environments.
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TEMPERED WITH REALITY Economic Theory and the Real World A. P. O’Malley
Š 2013
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This book analyzes several economic theories and measures each against reality to determine whether or not these theories actually work in the real world. The book explains what economics is truly all about: how it works, how it is flawed, and what the future may hold for economies around the world. It examines how the theories that work in perfect equilibrium in the classroom may no longer apply to an increasingly complex business and economic environment.
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