THE POWER OF STORYTELLING FOR YOUR BUSINESS

5 Reasons Storytelling Matters

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MAKE IT ABOUT THE CUSTOMER, THEY’LL MAKE IT ABOUT YOU.

There’s a shift in marketing from the traditional business-to-business or business-to-consumer and it’s becoming people-to-people – P2P. This shifts why storytelling is important, it means creating connections, feelings, and emotions with your products and services, and it humanizes your marketing approach.

BUYING SOMETHING IS DIFFERENT THAN BUYING INTO SOMETHING.

Helping consumers connect with what you’re selling brings them in on a deeper, more loyal level. The narrative shapes how they feel vs. one-and-done experiences with your organization.

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TURN DATA INTO STORIES.

Make your numbers relatable. Think of ways to turn numbers into stories, maybe they highlight your client’s financial success, or they show you’ve sold a big volume of products and helped people change their lives. Consider the why, the human interest behind the numbers. Tell what the numbers mean and how the data weaves into making impactful stories that people remember – stories they want to be a part of.

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SOLVE PROBLEMS.

Paint pictures with words and show them how the benefits of what you’re selling will improve their lives and fix their problems. Selling the benefits is imperative to the stories you share.

EMPOWER OTHERS TO SHARE YOUR STORY.

What people say about you when you’re not in the room is the best kind of word-of-mouth advertising and marketing that can happen. Make sure the stories leave others wanting more. This also includes internally how employees share the mission and vision of the organization when speaking with others.

Dot Strategies connects the dots to creatively tell stories with a marketing and communications focus with these 3 steps.

1. Identifying strategy and purpose.

2. Simplifying the process.

3. Bringing stories to life with the right formats (e.g., social media, website copy, events, videos, etc.).

People will remember how you made them feel. If your marketing efforts don’t include a focus on P2P and storytelling as a priority, consider what stories your brand can tell.

Stories impact the bottom line. Make sure you write the story you want shared before others write it for you.

WICHITA BUSINESS

The Junior Achievement of Kansas Wichita Business Hall of Fame recognizes esteemed business leaders in the Wichita area. Business Hall of Fame laureates are individuals who have not only forged successful careers but have also helped strengthen the community.

MEET THIS YEAR’S LAUREATES:

Ron Draper

Jill Hattan