Master Guide
2013-2014
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Welcome Dear members of The Fourcast Staff, Welcome! Some of you are old hands at this. Some of you are rookies. But all of you are on The Fourcast, the high school student newspaper at The Hockaday School and one of the best scholastic newspapers in the country. Our mission on The Fourcast is to report issues within our Hockaday community in an unbiased and veracious manner. We have a responsibility to pursue truth, fairness and accuracy. We have a duty to not harm others unnecessarily. The consequences of making errors are real, and the reputations of not just others but also The Fourcast and its staff can be changed by what we publish. We have won two Gold Crowns and one Pacemaker among multiple recognitions. The Fourcast is a superb newspaper, and we want to continue that this year by reaching an even higher level, recognized nationwide for not only stellar design but, of course, rich and raw reporting. As reporters, we challenge you to write with authority and ask thoughtful questions. As designers, we want you to look for inspiration and invent clean and creative layouts. As a staff, we need to remember that communication is vital to the survival of The Fourcast. If there is ever any concern (or praise!) in the newsroom, voice it. It is better to be safe than sorry. Know that we are always willing to offer help because we do not want anyone to feel uncomfortable with anything going on in the newsroom. We are always looking for ways to improve The Fourcast, so be sure to share any ideas that come to mind. Know that the most important thing for us is that everyone on staff is having fun and enjoying their time in the newsroom. Please let us know if you ever have any concerns as we want every staff member to be heard and feel appreciated. You are a fantastic and talented staff, and we are so excited to see what we all can produce together this forthcoming year. This handbook is a master’s guide to everything you need to know about being on The Fourcast. We look forward to getting to know each and every one of you better and publishing some great work. Cheers to a great year! Best,
Tiffany Le Editor-in-Chief
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Katie Payne Managing Editor
The Fourcast 2013-2014 Staff Editor-in-Chief Tiffany Le Managing Editor Katie Payne Web Editor Mary Clare Beytagh Business Manager Anisha Anand Public Relations Director Molly Montgomery Copy Editor Emily Wechsler News Editor Amy Tao Features Editor Courtney Le Arts & Entertainment Editor Alexis Espinosa Sports & Wellness Editor Avita Anand Perspectives Editor Molly Montgomery Photography Editor Alaina Rodriguez Graphics Editor Sydney Yonack Projects Manager Gretchen O’Brien Video Editor Catherine Jiang Asst. Web Editor Erin Thomas Asst. Business Manager Sunila Steephen Asst. News Editor Charlsea Lamb Asst. Features Editor Megan Philips Asst. Arts & Entertainment Editor Faith Isbell Asst. Sports & Wellness Editor Inaara Padani Asst. Perspectives Editor Vivian Armitage Asst. Photography Editor Noor Adatia Asst. Graphics Editor Claire Fletcher Staff Writers Austria Arnold, Kate Clement, Manisha Ratakonda Staff Photographers Shelby Anderson, Miranda Helm, Audrey Kim, Dominique Sung, Emily Yeh, Grace Zacarias Staff Artists Sarah Chan, Luda Grigoryeva, Anna Hebelin, Anne-Marie Hwang, Audrey Kim, Cathy Ma, Katherine Magee, Sofia Mira, Lily Sumrow, Mary Zhong Adviser Ana Rosenthal 3|
General Policies 1. Editors are charged with ensuring The Fourcast is a responsible and reliable news publication, pursuing important stories but following appropriate journalistic guidelines and traditions. Other staff members must abide by the decisions of editors; editors must abide by decisions of the Editor-in-Chief, adviser or administration.
2. While we appreciate healthy competition, the staff should not engage in harmful or caustic actions against other scholastic publications. Members should avoid this kind of animosity and conduct themselves respectfully towards other newspapers. This includes any actions in person or written words on any social media platforms.
3. Tensions can run high when our staff nears particular deadlines or when creativity clashes in the newsroom. However, each girl must treat their fellow staff member with the upmost respect. We may disagree, but we always need to maintain a professional atmosphere in the newsroom.
4. Any conflicts should be brought to attention of the Editor-in-Chief, Managing Editor or Mrs. Rosenthal. We will do our best to resolve them.
5. Communication is absolutely key to the success of the publication and the efficiency of the staff. Be open and honest.
6. The Fourcast has the right not to cover deaths based on appropriateness, timeliness or circumstance.
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Editorial Policy The Fourcast is written primarily for students of the Hockaday Upper School, its faculty, staff and community. The Fourcast has a press run of 1,200 and is printed by Greater Dallas Press. It is distributed free of charge to the Hockaday community. Businesses who wish to advertise in The Fourcast should contact Anisha Anand, Business Manager, at aanand@ hockaday.org. We reserve the right to refuse any advertising which is deemed inappropriate to the Hockaday community. Opinions will be clearly marked and/or will appear in the perspectives section. Commentaries are the expressed opinion of the author and do not necessarily reflect that of The Fourcast staff, its adviser or any member of the Hockaday community. Unsigned editorials that appear on the opinions page will reflect the official position of The Fourcast, but not necessarily the position of the Hockaday community. The Fourcast staff may cover student, staff, faculty or alumnae deaths as the staff is made aware. We reserve the right not to cover a death based on relevance, timeliness and circumstance. Corrections and clarifications from previous issues will be found as designated in the news section. Any questions or concerns should be taken up with Tiffany Le, Editor-in-Chief, at tle@hockaday.org.
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Censorship Policy The Hockaday School is an in independent school in Dallas, Texas. We are not a prior review publication but communicate with the administration when necessary. The Fourcast does not publish language that would be considered inappropriate in a general interest, general circulation newspaper. We will not publish stories that will intentionally harm others.
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Editorial Position Descriptions EDITOR-IN-CHIEF She oversees the overall flow of the newspaper. Edits first drafts and aids newspaper layout. Designs overall paper and ensures communication is clear throughout the newsroom. Executes story list with Managing Editor and makes executive staff decisions. Plans classes. MANAGING EDITOR She manages the technicalities of the newspaper. Designs overall newspaper. Emails staff concerning attendance, deadlines, work days. Creates Google Docs each issue. Maintains editing spreadsheet and executes story list with Editor-in-Chief. Takes over meetings and classes when Editor-in-Chief is in absentia. In charge of special editions. WEB EDITOR She maintains The Fourcast’s website, hockadayfourcast.org. Creates and executes story list each quarter. Oversees staff when uploading for web. Uploads all stories and content to the website. Assistant aids editor with uploading, emails writers concerning deadlines and ensures these deadlines are met. BUSINESS M ANAGER She handles advertising and subscriptions to The Fourcast. Calls and organizes payments. Assistant aids her in printing and mailing invoices. PUBLIC RELATIONS DIRECTOR She manages relations outside The Fourcast. Sends emails to Hockaday community, updates social media accounts, breaks the news and advertises for upcoming issues. Handles corrections and clarifications. COPY EDITOR She edits all third drafts for copy. Creates and executes copy style quizzes and games at the beginning of each quarter for the staff. NEWS EDITOR She is in charge of the news section. Suggests stories, photos and graphics for her section. Edits fourth drafts before work days and lays out section. Assistant writes briefs and aids editor with layout. 7|
FEATURES EDITOR She is in charge of the features section. Suggests stories, photos and graphics for her section. Edits fourth drafts before work days and lays out section. Assistant writes briefs and aids editor with layout. A&E EDITOR She is in charge of the A&E section. Suggests stories, photos and graphics for her section. Edits fourth drafts before work days and lays out section. Assistant writes briefs and aids editor with layout. SPORTS & WELLNESS EDITOR She is in charge of the Sport & Wellness section. Suggests stories, photos and graphics for her section. Edits fourth drafts before work days and lays out section. Assistant writes briefs and aids editor with layout. PERSPECTIVES EDITOR She is in charge of the Perspectives section. Suggests stories, photos and graphics for her section. Edits fourth drafts before work days and lays out section. Writes StaffStance each issue, consulting staff on issues. Assistant writes briefs and aids editor with layout. PHOTOGRAPHY EDITOR She manages photos and illustrations. Updates photography and graphics checklist with Graphics Editor and assigns all photos and illustrations assignments to photographers and artists. Assistant is responsible for ensuring they meet deadlines with emails, texts, calls, etc. GRAPHICS EDITOR She manages graphics. Generates ideas for graphics and maintains checklist for graphics with Photography Editor. She assigns all graphics assignments. Creates and executes graphics with the help of her assistant. PROJECTS MANAGER She is in charge of executing the back page. VIDEO EDITOR She collaborates with Web Editor to generate ideas for videos for the website or to complement stories. Creates and executes videos for The Fourcast’s website. Makes preview videos for each publication of The Fourcast. 8|
Beats At the beginning of each issue, the staff will meet with their beat. Schedule meetings as soon as one issue is over in order to prepare for the next. Meetings should be casual—no need to record, just bring a pad and pen if you need. Doesn’t have to be too long of a meeting. Discuss story ideas with your beat. The purpose is to generate stories for the next issue. Administration John Ashton, Upper Scho ol Head Katie Payne Linda Kramer, Middle School Head Austria Arnold Randal Rhodus, Lower School Head Alexis Espinosa JT Coats, Acting Chief Financial Officer Courtney Le Amy Spence, Director of Alumnae Molly Montgomery Holly Hook, Centennial Director Katie Payne Department Chairs Tina Slinker, Athletics Emily Wechsler Carol Wasden, College Counseling Kate Clement Laura Day, Community Service Gretchen O’Brien Dr. Deborah Moreland, English Vivian Armitage Ed Long, Fine Arts Avita Anand Lisa Camp, Foreign Language Erin Thomas Steve Kramer, History Catherine Jiang Jeri Sutton, Mathematics Manisha Ratakonda Dr. Beverly Lawson, Science Mary Clare Beytagh Jason Curtis, Technology Noor Adatia Rebekah Calhoun, Wellness Alaina Rodriguez Fine Arts Robert Melin, Debate Claire Fletcher Beth Wortley, Performing Arts Faith Isbell Susan Sanders, Vi sual Ar ts Sydney Yonack Form Sponsors Rebekah Calhoun, Form I V Alaina Rodriguez Brandi Finazzo, Form III Charlsea Lamb Andrew Brown , Form II Sunila Steephen Joni Palmer , Form I Kate Clement Student Life Karyn McCoy, Director of Safety and Security Inaara Padani Tori Reynolds, Director of Food Services Megan Philips Meshea Matthews, Director of Student Life Amy Tao Meredith Mihalopoulos, US Student Council President Tiffany Le Miscellaneous World News Anisha Anand Local News Anisha Anand
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Law and Ethics LIBEL: (n.) Any false statement, written or broadcast, which tends to:
Bring any person into public hatred, contempt or ridicule Cause him to be shunned or avoided Injure him in his business or profession
1. Be a humane truth-teller. Truth is an absolute defense against a libel accusation. The easiest way to avoid a libel judgment is to make sure you get it right the first time. Journalists should be honest, fair and courageous in gathering, reporting and interpreting information.
2. Minimize harm. Ethical journalists treat sources, subjects and colleagues as human beings deserving of respect.
3. Act independently. Journalists are unbiased and should be free of obligation to any interest other than the public’s right to know.
4. Be accountable. Journalists are accountable to their readers, listeners, viewers and each other.
5. Do your research. Let the interviews and evidence speak for themselves.
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Production Flow
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Once a draft is finished, all writers should clearly mark that their draft is ready for editing at the top of the Google Doc, i.e. “FIRST DRAFT READY” in order for editors to know they can edit it and write comments. Editors will email the Managing Editor, Katie Payne, the list of stories they have edited thus far. She will mark an X on the spreadsheet checklist next to the story to keep track of deadlines. Section editors have the responsibility of notifying writers once their story has been edited. Writers have the responsibility of making all edits or asking editors if they have any questions before the next deadline. Before the work day, section editors can place stories only once the writers have made fourth draft edits to their stories. It is the writers’ responsibility to finish any edits before then and mark “FINAL DRAFT READY” at the top. Upon seeing this notation, section editors may place the story and should write “STORY PLACED” at the top of the Google Doc. From this point, all edits should be made directly onto the InDesign document. Any changes made on the Google Doc after a story has been marked final MUST be notified to the section editor. On the work day, the Managing Editor will go through each story to make sure the correct and most recent version has been placed on the page. After the work day, the adviser and Editor-in-Chief will take hard copies of The Fourcast to edit and any further edits will be made directly on the InDesign document.
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Deadlines Deadlines this year are as follows.
September Issue PRESS DATE: September 24 DISTRIBUTE: September 27
February Issue PRESS DATE: February 11 DISTRIBUTE: February 14
November Issue PRESS DATE: November 5 DISTRIBUTE: November 8
March Special Edition PRESS DATE: March 10 DISTRIBUTE: March 13
December Issue PRESS DATE: December 17 DISTRIBUTE: December 20
April Issue PRESS DATE: April 8 DISTRIBUTE: April 11
January Special Edition PRESS DATE: January 21 DISTRIBUTE: January 24
May Issue PRESS DATE: May 13 DISTRIBUTE: May 19
All drafts are due at 10 p.m. in Google Docs on the designated date. Failure to meet deadlines will be noted by the Managing Editor, Katie Payne. Extensions can be requested by staff members to the Managing Editor at least 24 hours in advance of the deadline. Requests must specify a time and date for extension. The Managing Editor reserves the right to deny requests or form a compromise instead. Failure to meet any deadlines three times will result in grade deduction. One late story counts as one missed deadline. Remember that the story published has your byline, so always make the story the best it can be by, first, meeting deadlines. Photographs, illustrations and graphics are also due at 10 p.m. on the designated date. Should a photographer or artist fail to meet a single deadline, her name will be revoked from the masthead for that issue. Failure to meet deadlines three times will result in staff removal. One late photograph, illustration or graphic counts as one missed deadline. Extensions for photographs, illustrations and graphics should be discussed with the Photography Editor, Alaina Rodriguez.
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Work Days Work days throughout the year are as follows.
September 22: Mediterranean
February 8: Salad Bar
November 3: Asian
April 5: Mexican
December 15: Italian
May 11: Chick-fil-A
Food, drinks and snacks will be organized by the Editor-in-Chief and Managing Editor. Section editors should have finished designing their spreads by this date. The purpose of work days is to place all final stories, photographs, illustrations and graphics. On work days, the Editorin-Chief, Managing Editor and adviser should be helping editors retouch final layouts. Editors should not be starting their spreads. By the end of the day, the staff should have a complete paper ready for final review by the Editor-in-Chief and the adviser.
The workday is not over until each page has been printed in two complete sets, one for the Editor-in-Chief, the other for the adviser. Final edits will be made at school on Monday. 14 |
Web Guidelines Stories Web stories are of the same caliber as print stories but in a shorter, more web-friendly format. 1. Answer these questions: Who? What? When? Where? Why? How? 2. Interviews: three from different types of people (teachers, students, outside authorities, etc.) 3. Word count: 300-450 4. Exclude last names for students. 5. Take your own photos for the story including one for the main photo and one for the thumbnail photo. 6. Include captions explaining the event and giving the names of the people in the photo, if applicable. Sports game photos should include game score. 7. Any illustrations needed should be taken up with the Web Editor, Mary Clare Beytagh, 48 hours in advance of deadline.
Photos/Illustrations/Graphics 1. 2. 3. 4. 5.
JPEG, RGB, 72 dpi Thumbnail 290 x 180 pixels Main pictures maximum 10� width Slider 600 x 400 pixels Include a caption for each photo giving the names of the people in the photo and the event.
Photo Slideshows Photo slideshows capture an event in pictures. These can be events such as mixers, serendipity days, dance performances, visual arts shows, coffeehouses, etc. 6. 7. 8. 9.
Answer the 5 Ws and H Interviews: Include at least one, but two is preferable Word count: 200-250 Include a caption for each photo giving the names of the people in the photo and the event.
Videos Videos should be entertaining and include a variety of shots and angles to tell a story visually in under 2 minutes (1.5 minutes preferable, otherwise you will lose your viewer). News Videos 1. Answer the 5Ws and H if possible 2. Interviews: include a variety, using overlay text to introduce each interviewee. 15 |
3. Use cut-away shots to set the scene or transition between interviews. 4. See this link for a nice example: https://vimeo.com/37215346 Cooking Videos 1. Include overlay text in the video with ingredients and instructions as well a written blurb of the recipe. 2. Appropriate background music is a nice touch. 3. Choose simple, delicious recipes that are easily replicable. 4. See this link for a nice example: https://vimeo.com/24243147
Social Media Managed by the Public Relations Director, Molly Montgomery. Posts are professional but engaging to the Hockaday community. Accounts are generally linked, especially the website, Facebook and Twitter accounts.
Website hockadayfourcast.org Breaking News posts will appear in the “Breaking News” bar. The PR Director is in charge of posting short, straig htforward posts and categorizing them as “Breaking News” immediately after an event happens. The Web Editor is charged with following up with a longer story, changing the category to the appropriate section.
Facebook /HockadayFourcast Daily posts will incorporate pictures and engaging questions like “Guess Where on Campus” or “What year was this commencement gown from?” Live -tweets should not be connected to this; rather, links to important stories f ollowing the game, festival, etc.
Twitter @fourcastnews In addition to daily tweets, the PR Director will live-tweet games, festivals and other events. These live-tweets should not connect to Facebook.
Vimeo /fourcastnews YouTube /fourcastnews
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Photo Assignment 1. The Editor-in-Chief, Managing, Photography, Graphics and Section Editors will confer to discuss possible photos, illustrations and graphics for each story. 2. Each section editor will meet with staff writers to jointly fill out a photo assignment below. Note that not all sections need to be filled out, only as appropriate. 3. The section editor will email the photo assignments to the Photography or Graphics Editor as appropriate with document named writerlastname_shortitle_photo(/illustration/graphic)assignment. 4. Photography and Graphics Editors are responsible for assigning photos, illustrations and graphics to photographers and artists. Assistant editors are charged with emailing reminders by ensuring all photos, illustrations and graphics are in by the requested deadline. 5. Once submitted to editors, assistant editors will save the photos, illustrations or graphics in the respective folders on Academics. Any problems should be taken up with the Photography or Graphics Editors.
Photo Illustration Graphic
Instructions:
Short title: Section: Photographer(s): Assignment start: Assignment end: Event time: Location:
Reporter there Contact organization Photography or Graphics Editor will notify assignees about assignment creation and changes.
For cutout Deadline:
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Contact info:
Emailing Guidelines Step 1: Step 2: Step 3: Step 4: Step 5: Step 6:
Introduce yourself as a writer from The Fourcast. Briefly explain your story. Ask for an interview and let them know why you would like to interview them. Offer your available times within a certain time frame. Ask them if any of those times work for them. Thank them in advance.
Be polite (not “Hi Ana�) and spell-check your email. If you are conducting an interview via email, be sure to give them a deadline to respond by. Example Hello Mr. Ashton, I am on The Fourcast newspaper and am writing a story about bringing Fat Straws to Hockaday. I would love to interview you about the logistics of such a change. I am available any day this week before school, during Y periods and after school. Please let me know if any of those times work for you. Thank you, Tiffany Le Form IV If they do not respond within 24 hours, email them again. If you're having problems getting interviews, talk to the Editor-in-Chief and she'll talk to them. It is also polite to send thank-you emails following interviews.
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Interviewing Guidelines Step 1: The story list gives some guidance as to what the article's about and who to interview. You can go beyond this--we've given you just the basic information to start. Ask your editors for any clarifications or advice on whom to interview and what kind of questions to ask.
Step 2: Email interviewees to schedule interviews. Eventually, you will want at least 3 sources. Sometimes you might interview just 1 person first before asking them for references to other people. See emailing guidelines.
Step 3: Brainstorm questions. Often, the interview takes a different path, but come in with at least 5 questions to ask them. Make sure they're not yes/no questions. If they say yes/no, ask "Why?" Plan an order to your questions. Don’t start with the bomb, end with it.
Step 4: Interview. DO DON’T Be confident! It's only awkward if you make it awkward. As long as you're nice and polite, don't worry. Never interrupt. Let them fill a silence. Not you. Be afraid to ask them to repeat something. Keep the interview moving. Let them ramble a lot. Jump in at a pause. Ask for technical info (age, when, etc.) Worry to veer from your q’s as appropriate. Record the interview with your iPhone but Interview your friends. Take notes on major info, spelling and quotes. Chew gum. By Texas law, you are allowed to record an interview without asking for permission. Note that this might not be the case in other states.
Step 5: Transcribe. The interview's fresh on your mind. Listen to the interview recording and take notes on your laptop of quotes, data, etc.
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Writing Tips GENERAL
Ask yourself—What’s the point? Is it timely? Is it relevant? And try to answer it. Mine for gold. With short stories you only want the best: the most illustrative anecdote, most telling detail, most pungent quote, most revealing statistic. Find an interesting angle and start with an interesting lede. Be skeptical. Not naïve. Tell it straight. Remember: this is not an English paper. Use simpler sentence structure—your readers don't want to struggle when they're reading it. Don’t delay. That way, if you have any questions, you can ask your editors before the deadline checkpoints. Don’t editorialize. Particulars. Think of a title, subtitle, possible sidebar and photo/illustration/graphic. Be sure to include them somewhere in your Google Doc. Active sentences Murder your darlings Use punctuation as a tool if possible Raise the bar: is it good enough?
BREAKING NEWS
Short
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Get to the point in the first graph. That is what draws people in.
LEDES
Includes only the most important W’s and H The most important part of the lede is the first few words Do you want to keep reading? Possibilities: anecdotes, REALLY good quotes, statistics
Panamanian authorities detained a North Korean-flagged ship and its crew as they headed for North Korea from Cuba carrying what US officials suspect are components of a surface-to-air missile system. Wall Street Journal
ADVANCING PLAYS
Plot summary should only be 3-4 sentences (at most) at beginning of story Go the extra mile: Read the play. Watch the movie. Look up reviews. Make sure the reader finds out something they wouldn’t know otherwise. o Lead actors: what challenges do they encounter? o Directors: How will the play look? What are their artistic and directional goals? What is the overall vision and point of the play? o If student-directed, why did they choose this play? What is their previous experience? o How big is the cast? Who are the newcomers? Who are the veterans? When interviewing, avoid quotes with “fun,” “exciting,” “sad”… To write the story, follow the basics of a news feature style. Report the news of the play. Technical information: where, when, etc.
OPINIONS
Do your research and be informed on both sides Clearly state your opinion Show your personality Not always comedic More conversational tone, either formal or informal Can include anecdotes but also hard facts Synthesize sources and include more evidence Who is your audience? What’s your attitude? What are you trying to accomplish? What are you contributing to the debate? Do you have something new to say about this? Does your position survive the scrutiny? Don’t be arrogant about your perspective
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QUOTES
Don’t stack them Only use if someone says something better than you can. Paraphrase everything else “I like Fat Straws,” senior Tiffany Le said.
REVIEWS
Colorful language Include personality Say what’s good and bad—this will substantiate you as an expert Use comparisons
SPORTS
Reporting comes before writing. Remember statistics.
Find a focus. Don’t tell the entire life story.
Exceptions are big games less than a week before distribution.
Show, don’t tell. Game stories are for web. Get them the night/day they happened. Include results in first couple graphs, a quote or two, team records and some statistical highlights. Avoid clichés like the plague. Use dramatic story-telling devices. Don’t always write the obvious story. Look for the little nuggets on campus.
STORYTELLING
These methods are more for news features—secondary stories after a major event has happened. CARFEFUL: Don't forget to cover the news. Make sure all the stories are relevant to the point. Details, details, details Avoid clichés Tie to Hockaday community 5 Questions o Why does the story matter? o What’s the point? o Why is the story being told? Now? o What does the story say about life, the world, the times we live in? o What’s the story about? In one word? PPTM Method o People, places, things, moments
ENDINGS
Is the ending resonant? Is the reader satisfied? Don’t end with your own conclusion Possibilities: full-circle, strong quote, insightful thought
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Design Guidelines BODY TEXT Any unfinished text should be marked in a different color than black so editors know to place final stories later. Clavo light, 9/9, CMYK black. (NO registration black). BRIEFS Headlines Air medium, 12/14.4, CMYK black. Body text and bylines Air thin, 9/9, CMYK black. BYLINES Clavo light, 9/9, CMYK black. Bylines should be right justified and capitalized caps lock. DIVIDING LINES CMYK black, .25 stroke, between all stories. Exception is tagline (see taglines.) DROP CAPS Clavo light, 9/9, CMYK black. Drop caps should extend between three and five lines. All drop caps on a single spread should extend the same number of lines. No drop cops in primary section stories. EM DASHES Clavo light, 9, CMYK black. Dashes should be pasted from Word documents into the Google Docs when written; otherwise, em dashes will appear as two dashes instead of one em dash. (—) Note that an em dash is different than a hyphen. END STORY Stories end with a square, ■ .1”x.1” right after last sentence ends. Squares are the same color fill as the section. No border. HEADLINES Clavo book, CMYK black. Sizes vary for headlines. On a single spread, there should be one major headline (27-30), one or two regular headlines (24) and one or two minor headlines (20). The purpose of the size variations is to draw the eye towards a single point of entry. Obviously, major headlines will correspond with major stories, minor headlines with minor stories, etc. 23 |
ILLUSTRATIONS Move away from pencil drawings. Sketch in pencil, scan, redraw, colorize. CMYK, 300 dpi. NEUTRAL COLOR 30% neutral from the Fourcast color swatches.. PAGE CONTINUATIONS Complete the sentence. Skip a line. Tag word, Air medium, caps + “continued” Air thin, minuscule + p#, Air medium. Right justified. Ex: “CONSTRUCTION continued p4” size 9/9. To resume story, copy and paste the phrase but size 12/14.4 and change page number to correspond with first section of story. Continued stories also begin with new headlines, usually in the smallest headline font (see Headlines.) PHOTOS CMYK, 300 dpi. PHOTO CAPTIONS Begin with short phrase, Air medium, 9/9, CMYK black. Text Air thin, 9/9, CMYK black and should be a full sentence. Main persons should be named. Active captions. Second sentence of sports captions should include score if the photo is of a game. PHOTO CREDITS Air thin, 5/5, all caps, leveled with the top of the photo. Options include “PHOTO BY,” “PHOTO PROVIDED BY,” “ILLUSTRATION BY” and “GRAPHIC BY.” Use commas to indicate direction: “Senior Tiffany Le, above, and senior Katie Payne, upper right, drink boba…” PRIMARY STORIES Are intentionally divided in a 3-column, not 5-column, format. First few complete sentences extend over 1.5 columns: Air thin, 12/20, CMYK black. Dividing lines, .125 stroke, fall between the introductory paragraph. No drop caps. Remaining body text, see Body Text. PULL QUOTES Must copy and paste provided pull quote directly from layout. Quotes are the same as the section color. Text should align with the bottom of the box, but the spacing on top should all be the same. 24 |
QR CODES Registration black, grayscale. qrcode.kaywa.com. SIDEBARS Neutral 30% background. Top bar neutral 100%. SPECIAL SECTIONS Are glued to the master pages so don’t mess with them. Dividing line .25 stroke CMYK black behind box. Box is color of section. Width extends a tab after text: Air thin, 24/28.8, all caps, CMYK white. SUBHEADS Divides body text. Air thin, 12/12, CMYK black 60%. SUBTITLES Air thin, 12/14.4, CMYK black 60%. Should be in same box as headlines but skip one line. Dividing line in between. TAGLINES Between stories, limited to 1 per spread. Neutral color 30%. Flag in section color, text white, Air medium, 12, all caps. Should indicate the below story in one word like a tag. Must copy and paste provided tagline from layout.
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Design & Editing Checklist STEP 1: STORY
Names: titles, positions, grade levels Spelling: headlines, subtitles and photo captions Check photograph, graphic and illustration credits Check byline: correct author and position Make sure the entire story is there—no jumps or incomplete STEP 2: DESIGN
Drop caps CMYK black, not registration for body text Photos all CMYK and linked Everything falls within margins End story squares are there Correct fonts No widows
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Advertising & Mailing Guidelines Advertisements The Business Manager, Anisha Anand, will email the staff ad assignments before layout begins each issue. Section editors are responsible for placing their respective ads anywhere in their section before the work day. Problems with ad placements or sizing should be taken up with the Business Manager before the work day. On the work day, the Business Manager will ensure that all ads are properly placed and at the right size. Ads are JPEG files with fixed sizes that may not be changed. They are subject to be moved around on workday if emergencies arise. Mailing If a staff member would like to mail a specific issue to someone not on the original mailing list (i.e. someone she interviewed for a story), she must provide the name and address of that person to the Assistant Business Manager prior to the work day. Any additions to the mailing list following the work day will not be printed on The Fourcast’s address labels.
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The Fourcast Advertising Contract 2013-2014 Advertiser ____________________________________________________________________________________ Representative’s Name __________________________________________________________________________ The Fourcast The Hockaday School 11600 Welch Road Dallas, TX 75229
Advertiser’s Information:
214.363.6311 Fax 214.365.6625
City: _______________ State: ______ Zip: _______
Adviser: Ana Rosenthal Business Manager: Anisha Anand Email: aanand@hockaday.org Phone: (972) 523-0433 Please select one: Size: Business Card 1/12 page 1/8 page 1/4 page 1/2 page Full page
Address: ___________________________________
Email address: ______________________________ Phone number: ______________________________
Dimensions: Horizontal x Vertical: 4” x 2” 4” x 4” 6” x 4” 4” x 10” or 6” x 6.75” 10” x 8” 10” x 16”
Please check the issues you would like to place an ad in Issue Month: Date the ad must be received by: September September 13, 2013 November October 25, 2013 December December 6, 2013 February January 31, 2014 April March 28, 2014 May May 9, 2014
Price per Issue: $125 $150 $170 $240 $395 $630
Payments may be made after each issue when an invoice is mailed or may be paid all together after the first issue.
Please make all checks payable to: “The Hockaday School”
Pages are 5 columns wide, each 16 inches tall and 2 inches wide, and in full color. Please email the advertisement as a JPEG or PDF file to the business manager, Anisha Anand, at aanand@hockaday.org no later than the dates listed above and indicate if the same ad should be used for each issue. If you would like The Fourcast to prepare an ad for you, please email the business manager a description of your ad. Please complete this contract and return it electronically to the business manager. The Fourcast reserves the right to refuse any advertising which is deemed inappropriate for the Hockaday community. We reserve the right to reject, edit, or cancel any advertising at any time for any reason. I have read this contract and understand its terms. The information contained in this contract is correct. Advertiser’s Signature _____________________________________________________ Date: _______________
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Helpful Resources The Hockaday School
hockaday.org
Legal Issues/First Amendment
Student Press Law Center Committee to Protect Journalists Reporters’ Committee for Freedom of the Press
www.splc.org www.cpj.org www.rcfp.org www.studentpress.org
Student Media Membership Organizations
Columbia Scholastic Press Association Journalism Education Association National Scholastic Press Association
www.columbia,edu/cu/cspa/cspaa.html www.jea.org www.studentpress.org
Professional Journalism Organizations/Associations
Investigative Reporters and Editors Society of Professional Journalists Society for News Design Poynter
www.ire.org www.spj.org www.snd.org www.poynter.org
Organizations/Government
The Elements of Style Finding Data on the Internet: A Journalist’s Guide Center for Investigative Reporting
www.bartleby.com/141 www.nilesonline.com/data www.muckraker.org
Syndicates and Press Services
The Associated Press New York Times News Service
www.apwideworld.com www.nytsyn.com
News Organizations
The Dallas Morning News The New York Times
dallasnews.com nytimes.com
Transcribing Notepad and Voice Recorder
audiotranskription.de/english/f4.htm Audio Note by Luminant Software, Inc.
Tools
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Stylebook When in doubt, follow the New York Times’ model (www.nytimes.com) or look up the AP Style Handbook. AGES o o
Do not hyphenate if describing age range Tiffany is 16 years old. Hyphenate if used as an adjective or substitute for a noun Tiffany is your typical 16-year-old girl Juniors are usually 16-year-olds and 17-year-olds. The 3- and 4-year-old children wore their best red, white and blue outfits for the parade.
CITIES o These cities can stand alone Atlanta Cleveland Houston Baltimore Dallas Indianapolis Boston Denver Las Vegas Chicago Cincinnati
Detroit Honolulu
Los Angeles Miami
Milwaukee Minneapolis New Orleans
Philadelphia Phoenix Pittsburgh
New York Oklahoma City
St. Louis Salt Lake City
San Antonio San Diego San Francisco Seattle Washington
COMMAS o
No comma before the conjunction in a list. Even though it’s weird.
DATES o o o DEPARTMENTS o o DISTANCE o o
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Today is July 19, 2012. My mom’s birthday is on Dec. 17, 1964. I live in 21st century. I was born in the 1990s. I miss the ‘90s. I went on vacation from Aug. 7-11. Capitalize: Lower School, Middle School, Upper School Capitalize: English Department, Fine Arts Department, Boarding Department, etc. Farther = distance Further = not distance…
GRADES o o o o
pre-kindergarten, kindergarten, ninth grade sixth-grader, freshman, sophomore, junior, senior fourth-grade level do not use “Form IV student Laura Reifsnyder”; rather, “senior Laura Reifsnyder”
o
Capitalize: specific councils Academic Council, Honor Council, Upper School Student Council Do not capitalize: commonly known groups when simply referring to them board of trustees, student council
GROUPS
o LEADERS o
Capitalize and check the directory to make sure! English Department Chair, Fine Arts Chair, Head of Upper School, Eugene McDermott Headmistress, Honor Council President, Athletic Board Chair
o o o
Songs, TV show episodes, movies, poems, lectures are in quotations Books, TV shows are italicized Leave magazines, newspapers, and the Bible ALONE (they don’t like being censored )
o o o
Abbreviate all months except: March, April, May, June, July Jan. Feb. Aug. Sept. Oct. Nov. Dec. Note! Abbreviate months ONLY when used in dates. Spell out ALL months if not used with a date. My birthday is on Aug. 15, 1996. My birthday is in August. My birthday is Aug. 15. I turn 17 in August 2013.
o
Spell out all ordinal numbers First, second, third, etc. Spell out all numbers nine and under Exception: spell out all numbers if they are at the beginning of the sentence. If the number is too long, try to rearrange the sentence. Write all years using numerals In 1945, World War II ended. When referring to money… She spent $5. The borrowed $10 million. I want $1,000 dollars (use a comma when necessary).
MEDIA
MONTHS
NUMBERS
o
o o
PLACES o o POSSESSION o
o o o
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Full name not needed for Hockaday, St. Mark’s Penson Gym, Hicks Meeting Room, ARC Plural family names Smiths Gonzalezes Jones Joneses’ Duchess’s hat vs. duchess’ story Students’
o o o PUNCTUATION o o o
o o
Women’s Witnesses’ McDonald’s For commas, refer to “Commas”… Commas and periods go inside quotation marks “Wow,” she said, “Look at the view.” If the exclamation or question is part of the quote, put it in the quotation marks. It looks really ugly outside. But please avoid exclamations and questions unless truly necessary. “Bubble tea is my life!” Hyphens -ly words are NOT hyphenated Semicolons, colons, dashes, etc. go outside quotations She said, “I want to drink Fat Straws”; Fat Straws was her favorite drink.
SAID o o o o
o
Said, not says Do not use yell or screamed or shouted or muttered use SAID because it is like an invisible word At the beginning of the sentence Senior Tiffany Le said, “I want to drink Fat Straws.” In the middle of the sentence “Of course I love it,” senior Tiffany Le said. “Bubble tea is my life!” “Yes,” she said, “you should definitely go to Fat Straws.” At the end of the sentence “I want to go to Fat Straws now,” she said.
SPORTS
o o o o
Capitalize: official meets, such as SPC Championships (afterwards you can refer to as SPC) Capitalize: teams, such as St. Mark’s Lions Do not capitalize: track meet, crew regatta, volleyball game Do not capitalize: varsity soccer team, junior varsity volleyball team Hockaday defeated St. John’s 3-1.
o
Spell out all states except
o
STATES Ala. Ariz. Ark. Calif. Colo. Conn.
Del. Fla. Ga. Ill. Ind. Kan.
Ky. La. Md. Mass. Mich. Minn.
Miss. Mo. Mont. Neb. Nev. N.H.
N.J. N.M. N.Y. N.C. N.D. Okla.
Ore. Pa. R.I. S.C. S.D. Tenn.
Note: the AP style abbreviation of states is NOT the same as the postal abbreviation! Abbreviate states when used with cities; abbreviation unnecessary when state stands alone
SUBJECTS o o o
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Vt. Va. Wash. W. Va. Wis. Wyo.
Capitalize: foreign languages, English. Capitalize: specific/official classes The Road to 911, Algebra II/PreCal; Human Evolution; Genetics Do not capitalize: common classes, such as chemistry, geometry, algebra, biology, physics, humanities, math
TECHNOLOGY Internet
Google, Googled
Facebook Twitter, tweeted
website social media
cellphone hashtag
home page
search engine
iPhone, iPod (capitalize at beginning of sentence) YouTube login, logoff, logout
TIME o o
Do not use 5 o’clock in the morning. Do not use o’clock. At all. Rather, 5 a.m. or 6 p.m. or 3:42 a.m.
TITLES Do NOT use Mr., Mrs., Ms. or other titles. Use last name instead. CORRECT: Suzi Ocho, geometry teacher, retires this year. Ocho has taught at Matilda High School for 16 years. INCORRECT: Mrs. Ocho has taught at Matilda High School for 16 years. o Exception: use Dr. when referring to those with M.D., PhD, etc. upon first reference MISCELLANEOUS o According to: data, not people o Amount vs. number Number = definitive numbers The number of soldiers in the army was unknown. Amount = abstract amount Her amount of happiness was great. o The Class of 2014 is Hockaday’s 100th graduating class. o Each of the winners receives a reward. o Effect (noun) vs. Affect (verb) o Either is a good choice. o Neither the players nor the coach was present. o Percent, not % o Refer to alumni with year of graduation Caroline Sydney ‘12 o That vs. which Which has commas—unnecessary information o The Fourcast o Versus Spelled “vs.” in AP style o
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Contacts Noor Adatia………………………………………………………….………………...…..…………469.766.5240 Anisha Anand…………………………………………………………………………….……...…..972.523.0433 Avita Anand………………………………………………………………………………...….…….972.567.9272 Shelby Anderson……………….…………………………………………………………...….……972.400.8089 Vivian Armitage………………………………………………………………...…..………………..405.308.7267 Austria Arnold………………………………………………………...…..…………………………..214.212.9787 Mary Clare Beytagh………………………………………………...……..………………………..214.552.0155 Sarah Chan………………………….…………………………………………………...…..………214.909.1109 Kate Clement…………………………………………………………………………….……...…...972.977.2697 Alexis Espinosa……………………………………………………………………………...….…….469.371.1671 Claire Fletcher…………………………………………………………………………………...…...214.701.5399 Luda Grigoryeva ……………………………………………………………………………...…….972.693.3548 Miranda Helm………………………………………………………………….…………...…..……214.735.8646 Anna Herbelin………………………………………………………………………..………………972.467.4305 Anne-Marie Hwang……………………………………………………………………………..…..972.322.6698 Faith Isbell……………………………………………………………………………..……...……….469.261.4249 Catherine Jiang………………………………………………………………...….………………..972.339.0799 Audrey Kim……………………………………………………………………………...…..……..…214.399.5097 Charlsea Lamb…………………………………………………………………………….…………214.912.2285 Courtney Le…………………………………………………………………………………………..972.824.2898 Tiffany Le……………………………………………………………………………….……………...214.592.6618 Elie MacAdams………………………………………………………………………………….…...214.680.5908 Cathy Ma………………………………………….……………………………………...…..………469.450.3998 Katherine Magee……………………………………………………………………………......…..214.914.4635 Sofia Mira…………….…………………………………………………………....……...…..………214.436.7600 Molly Montgomery……………………………………………………………………………...…..214.213.6706 Gretchen O’Brien……………………………………………………………………….……...…...214.998.4786 Inaara Padani…………………………………………………………………………………...…...972.757.2538 Katie Payne…………………………………………………………………………...….…………..214.207.4193 Megan Philips…………………………………………………………………………….……...…...972.365.1461 Manisha Ratakonda……………………………………………………………………..…….……214.864.5881 Alaina Rodriguez…………………………………………………………………………...…..……972.762.6553 Ana Rosenthal…………………………………………………………………...….……………….214.552.3568 Sunila Steephen………………………………………………………………...…..………………..972.948.3202 Lily Sumrow……………………………………………………..………………………...…..………214.629.8473 Dominique Sung………………………………………………………...….………………….........214.608.7133 Amy Tao…………………………..…………………………………………………...………………214.808.7894 Erin Thomas………………………………………………………………………………...…..……..214.797.7198 Emily Wechsler.…………………………………………………………………………….……...…214.552.3337 Sydney Yonack…………………………………………………………………………….……...…214.926.4443 Emily Yeh……………………………………………………………………………...………….……972.339.2971 Grace Zacarias…………………………………………………………………......…………...…..214.477.6307 Mary Zhong…………………………………………………………………………..…...…..………469.422.4902
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