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Sm ar ts
from Kingdom 57
Malbon Golf
Through his magazine and creative agency Frank151, Stephen Malbon has fostered a connection to street style since 1999. He brought those ideals to golf fashion six years ago when he co-founded Malbon Golf with his wife, Erica. Their goal is to inspire today’s youth to take up the game, and they take their own inspiration from the places that they visit—the Hamptons, for example—and their friends in disparate industries, such as skateboarding. malbongolf.com
Random Golf Club
There’s an irreverence at the root of Random Golf Club’s apparel, which epitomizes the ideals of the brand’s founder, Erik Anders Lang, a cinematographer and director who moonlights as a golf enthusiast—or maybe it’s the other way around. Either way, RGC’s designs serve as a whimsical reminder that you should never take yourself too seriously, especially on the golf course. randomgolfclub.com
Anew Golf
Seven years ago, this Korean brand entered the golf space with eye-catching stand bags and gloves. Since then, Anew has developed an apparel collection inspired by urban wear and extreme sports. As the creative minds behind the brand explain, their intent is to bring “bold colors, studs and intense patterns” to golf. anewgolf.com
Radda
Described by its founder as “a lifestyle-driven golf apparel brand,” Radda is focused on creating a clothing lineup that suits golf but isn’t defined by it. Rather than look to the golf course, Radda’s creative team looks to the street, then designs pieces reflecting that aesthetic but with golf functionality. raddagolf.com
Devereux
Ten years in, Devereux remains committed to broadening golf’s demographics by creating edgy apparel and accessories. The brand’s founders hope that through those products, a younger and more diverse audience will embrace the game, recognizing that golf is first and foremost an opportunity to have fun with your friends. dvrxthreads.com
4 Eastside Golf
For more than three years, Eastside Golf has taken golf iconography to the street just as much as it has brought street style to the course. In short order, Eastside’s founders— former collegiate national champions—have formed partnerships with noteworthy lifestyle brands, creating collaborations that include course-ready Air Jordans. eastsidegolf.com