Audience Profile
This is Josh
Josh is an 18
year old, black
working
class male
who has just
finished
college and entered the workplace. He is now working full time in hope to get enough money to move into his own flat next year. Josh is earning around ÂŁ18,000 a year at the moment, however, this money goes very quickly as he lives in the centre of London and everything is much more expensive there. Because of this, he is only willing to spend a maximum of ÂŁ3.00 on a magazine. Josh is big into sports, particularly football, and loves music. His favourite genres of music are hip hop and grime, anything rap based really. Josh pays close attention to the artists he listens to and loves to find out more about them. He often does this by reading on the internet or buying magazines based around these genres. He occasionally downloads magazines on his phone, however he feels more comfortable owning a print copy.