Th e 70’s Are Back - and We Ain’t Complaining

- and we ain’t complaining

Th e 1970s is back in fashion again.

If there’s one thing we could take from Doja Cat’s ‘Say So’ music video, it would be that 70s fashion is back. Personally, I’m a huge fan of 70s fashion. Th e 70s was a decade full of discos, revolutions and designers today are embracing the return of the 70s. We can thank the 70s for creating trends like velvet, corduroy, midi skirts, the wrap dress and more. When we go to the high street and see all the styles that are currently trending, we can’t deny the 70s infl uence. So, if you would like to take some inspiration from the 70s and add it to your wardrobe, these are some styles that you can incorporate to your outfi ts to rock those 70s vibes.

Tonal Dressing Th ey had tonal looks back in the 70s and this is a trend we still love today. In the 70s, wearing the same colour top, bottom and jacket was a look of sophistication and it is a look we still care for today. Tonal dressing is all about wearing diff erent shades and hues of the same colour; the key to making it work is to layer all your items in a way that looks chic and edgy.

Th e Satin Slip Dress In the 70s, the defi nition of glamour, sophistication and elegance was a satin slip dress and today, we are emulating that style and incorporating it into our wardrobes. A satin slip dress with a pair of trainers layered over a t-shirt makes a casual day look, while a satin slip dress with a pair of heels and a thick waist belt can easily make you the belle of the ball.

Denim Dresses Everyone back in the 70s had some sort of denim dress in their wardrobes and if you walk into any store today, you’ll probably see racks on racks of denim dresses and tbh, we aren’t complaining. From ripped denim dresses to midi denim dresses, there’s a denim dress out there for you. Th is is a 70s trend that you can easily incorporate into your wardrobe today!

Platform Shoes Platform shoes were an iconic look for the 70s that you didn’t just fi nd in the discos. Today, we have platform sneakers, platform boots, platform wedges and even platform sandals that all draw inspiration from 1970s fashion.

Bell Bottoms and bell sleeves I’m pretty sure that any shop you walk into, will bombard you with bell bottoms and bell sleeves. Th is trend doesn’t need any introduction and, with regards to the rise of bell bottom jeans in particular, I don’t think this trend is going anywhere anytime soon.

Th ere’s a reason why the 1970s is considered one of the most fashionable decades. During the 1970s, fashion got bolder and more colourful. Fashion became more about the individual and according to a Vogue article from the early 70s, “Th ere are no rules to the fashion game now” Th e 1970s also saw the rise of supermodels like Iman, Janice Dickinson and Beverly Johnson - even Cher had her moment in the 70s. So today, when you think of velvet, fl ares, over-the-knee boots and even midi skirts, you have the 70s to thank. Th e 1970s was also another historical fashion decade because it was during this decade where mass-production and trend-driven fashion and style became more available. Th e 70s also saw an increase in the feminst movement and a drive towards equality. ‘I am woman, hear me roar’ became a slogan for the 70s aft er the release of Helen Reddy’s Grammy Award winning song ‘I Am Woman’. So, as women started feeling freer in 70s, this freedom was not only refl ected in their daily life but in their fashion choices also. Skirts got shorter, heels got higher and boots got taller. Even men weren’t shy about wearing platform heels. Th e 1970s was a decade of change, acceptance and rebellion and the fact that we see trends from this decade back again today is something that we really aren’t mad about.

Th ere are so many ways you can incorporate the 70s into your wardrobe. From the trends listed above to other trends not mentioned like overalls, peasant dresses, over the knee boots and socks, patchwork and tie front tops, there’s a variety of trends to choose from and a style that would suit every fashion-forward individual out there.

WORDS BY Bukola Veronica Bolarinwa