LOAD UP ON CEUS OVER THREE DAYS
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JANUARY 26-28, 2021 HOW TO PARTICIPATE THREE-DAY SPEAKER SCHEDULE TNLA CEU FORM
WWW.TNLAONLINE.ORG
Earn Up to 10 TNLA CEUS
YOU DESERVE ALL THE INGENUITY, INNOVATION, AND INSPIRATION YOU CAN FIND. WE’VE GATHERED A BROAD ARRAY OF POWERFUL PRESENTERS SURE TO INSPIRE AND RE-ENERGIZE YOU. BUSINESSES TODAY KNOW WHAT IT MEANS TO MODIFY AND ADJUST TO CURRENT MARKET CONDITIONS AND THROUGHOUT THIS PAST YEAR HAVE IMPLEMENTED MANY NEW MARKETING TECHNIQUES AND ADOPTED NEW SALES TECHNOLOGIES. TNLA IS READY TO BRING YOU A VIRTUAL SUMMIT TO HELP YOUR COMPANY LEARN MORE ABOUT WHAT THE 2021 MARKETPLACE MAY HOLD, PROVIDE NEW IDEAS FOR INNOVATIONS IN AREAS SUCH AS SALES, MARKETING, AND OTHER OPERATIONS.
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OnDemand Sessions Available to ALL Registrants after the Summit
GET READY TO MAKE 2021 A RECORDBREAKING YEAR!
IF YOU NEED HELP REGISTERING YOUR TEAM FOR THIS ONLINE LIVE EVENT EXPERIENCE, CONTACT JAMES THEISS AT 512-579-3860.
#2021TNLARETAILSUMMIT
Featuring TEDx Speaker Dr. Talaya Waller Becoming the Face of Your Company
Dr. Talaya Waller - Becoming the Face of Your Brand January 26, 2021, 11:15am - 11:45am Dr. Waller lives and breathes branding--it’s her passion. She researches, teaches, writes, and speaks about it for major publications and international institutions. From Fortune 500 executives to government officials, she’s helped a diverse range of professionals and entrepreneurs leverage their expertise to secure top industry positions and increase business revenue.
GENEROUSLY SUPPORTED BY:
HOW TO PARTICIPATE Visit www.TNLAonline.org to Register or Click Here, (TNLA members be sure to login to receive the Member Discounted Rate) The day of the event connect your mobile device to a stable internet connection and click on the zoom link sent to you in your registration confirmation e-mail, if you need help contact Sara Fern at 512-579-3853 or email sara@tnlaonline.org Throughout the virtual experience, you will be able to connect with other attendees in the Chat feature and interact LIVE with speakers by asking questions through the Q&A Button
Registration Information 3-Day All-Access: Members $150 | Non-member $200 (10 TNLA CEUs Available)
Daily Passes: Member $75 | Non-Member 125 (CEUs Vary Each Day) IF YOU HAVE QUESTIONS REGARDING EARNING CEUS AFTER THIS EVENT, CONTACT JAMES THEISS AT 512-579-3860.
#2021TNLARETAILSUMMIT
DAY 1: January 26, 2021, TECHNICAL TUESDAY
11:00am Welcome A welcoming message from TNLA’s President Amy Graham to the 2021 Virtual Retail Summit. Recognition of partners and program sponsors.
11:15am - 11:45am - Dr. Talaya Waller - Becoming the Face of Your Brand How do you differentiate your company? Expert Consultant and TEDx Speaker Dr. Talaya Waller takes you on the journey to help you create a personal touch at every touchpoint. You need to create a personal experience in your business by leveraging you. Logos cannot compete with people. Become the face of your company in order to scale it because what sets your business apart is you a person.
12:00pm - 1:00pm - Tim Quebedeaux - Retail KPI's: What are the Key Performance Indicators You Should be Measuring?
Take your garden center to the next level in 2021! Join Tim Quebedeaux, associated with Retail KPI Consulting, as he brings his years of experience to your listening ear. This presentation will give you tons of takeaways to start implementing NOW! Tim’s discussions will include revenues, COGS and margin; as well as Inventory Turns, Stock to Sales and GMROII! It is time to plan your business success for 2021.
Two Part Presentation Series: Part 1 will be 1:15pm - 2:15pm | Part 2 will be 2:30 pm - 3:30pm with Nicholas Staddon & Melanie Hardy - A Day in the Life of a Retail Garden Center Join Nicholas Staddon, Spokesperson and Plantsman for Everde Growers™ along with Melanie Hardy a sage salesperson and merchandiser who has worked the Texas Retail Garden Center market for many years, as they navigate the audience through a number of opportunities pertaining to Retail Garden Centers, the people who work in them and the customers that shop there. Nicholas will cover a variety of topics that garden center staff need to be on top of including: gardening trends in the United States and overseas, new plants & recent introductions, selling tips - what the customer wants, might just not be what they need, books and magazines you should be reading to keep your knowledge base current, and a host of other suggestions and tips to make you more successful at what you do. TNLA Virtual Retail Summit | www.TNLAonline.org
DAY 2: January 27, 2021, WORKSHOP WEDNESDAY
11:00am Welcome A welcome message from TNLA for the SECON DAY of the 2021 Virtual Retail Summit and recognition of partners and program sponsors.
11:15am - 11:45am - Kelley Norris - Plants with Style Today’s customers are tired of lackluster gardens filled with dull, ho-hum plants? Plants after all are the very essence of fashionable gardening. In this spirited, provocative lecture, plantsman Kelly Norris calls for a garden revolution: out with boring plants and in with stylish alternatives that captivate and enthrall. As a passionate and lifelong horticulturist, Kelly shines a spotlight on the A-list plants in every category—plants that will thrive, not merely survive. As Kelly puts it, “A garden is the best way to savor life on earth.” Let Plants with Style guide your customers to the plants that will provide a richer, more fulfilling connection between in their own patch of soil.
12:00pm - 1:00pm - Jack Jostes - Interactive Workshop: The Garden Center's Guide to Getting FOUND Online by New Customers
Capitalize on the increased demand in gardening from all the new gardeners getting started since COVID! Is your garden center and nursery getting found online by all the people looking? There was an 81%percent increase in Google searches for “gardening” in the state of Texas last Spring over previous years, and demand is projected to stay strong. Don’t get left behind with marketing tactics from the past. Learn 2021’s most actionable SEO tactics to Get FOUND Online by DIY gardeners plus see real case studies including how one nursery/garden center in Ennis Texas leverages the power of social media to keep connected with its growing customer base.
1:15pm - 2:45pm - Home Gardening Train-the-Trainer Deep Dive & Virtual Round Table! Speakers Include: Joe Masabni, PhD, Extension Vegetable Specialist; Jeffery Raska, Extension Horticulturalist; Beth McMahan, Extension Horticulturalist
TNLA is bringing in the experts on vegetables and home gardening to help you get ready to answer the tough questions that your customers bring your way. Home gardening is HUGE right now, and customers are relying on you and your staff to guide them in their purchases. Join this deep dive experience and hear from three leading experts and then ask the questions you want to hear in our Virtual Round Table format. TNLA Virtual Retail Summit | www.TNLAonline.org
DAY 3: January 28, 2021, PLANT TOUR THURSDAY
11:00am Welcome A welcome message from TNLA to celebrate and recap the LAST DAY of the 2021 Virtual Retail Summit and recognition of partners and program sponsors.
11:00am - 12:15pm - Steven Engel - Top Plants for 2021 & Forecasting 2022 Plants that Should be on YOUR RADAR
Join PanAmerican’s Steven Engel as he reviews some of the top plants in 2021 that should be on your shelves now and give you a taste at what is coming to an availability sheet in 2022!
12:30pm - 1:30pm - Diane Blazek- All American Selections (AAS) Executive Director of All-American Selections (AAS) Diane Blazek will discuss some of AAS’ top selections for the Southern US and about the AAS program.
1:45pm - 2:15pm - Drew Martinez - NEW MARKET ALERT! Carnivorous Plants
Indoor plants are a hot market for new gardeners, but carnivorous plants are an unexplored wonder! Create an edge for your garden center and inspire wonder an appreciation of nature with carnivorous plants! Join Drew Martinez as he begins to shed the light on these natural wonders and how garden centers should jump NOW to capitalize on these unique plants.
12:15pm - 2:45pm - Michelle Bertelsen - NEW MARKET ALERT! Child-Friendly Plants
NEW MARKET ALERT! Are you looking for a new market to bring into your store in 2021? Join Michelle Bertelsen as she introduces you to the OLE! Texas – Child-Friendly Plants program. The child-friendly plant program is a multi-agency initiative that came together to select a list of plants that fit into the science-based criterion. This criterion not only looks at the child’s interaction value but also evaluates the learning components of the plants as well! Don’t miss your chance to be the first to hear about this exciting new market and learn about how you can begin marketing child-friendly plants today!
2:45pm - 3:15pm - Dr. Brent Pemberton - What's HOT in Texas Superstar Plants
Dr. Brent Pemberton will be taking the audience on a journey into Texas Superstar plants that showed peak performance in the 2020 trials and will also give you a peak into what plants to look for in 2021. Get up to date on your plant savvy for the upcoming season, do not miss this presentation!
TNLA Virtual Retail Summit | www.TNLAonline.org
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TNLA Virtual Retail Summit | www.TNLAonline.org