iSHOP Visual Identity Manual by TOA Optronics Corporation

iSHOP Visual Identity Manual

Happiness Delivered!

The purposed of this visual identity system is to unify the “look” of all our offices regardless of the name and services which they operate. At the same time, is flexible enough to accommodate a variety of administration and operation needs. Key to projecting this new look and establishing a close link between the company, offices and our customers are the corporate signature, stationery, signage and supporting elements such as color and typography.

Our new brand/logo provides all the tools necessary to establish a strong, immediately recognizable visual image for iSHOP. It is the ultimate responsibility of every business head and our Brand Administration Team (BAT) to ensure these standard guidelines are followed. We urge all of you to adhere closely to the Visual Identity System. Through proper implementation and maintenance, we will present a uniﬁed image national and international - one that will clearly distinguish us from our competitors.

This manual takes the form of an Adobe Acrobat PDF ﬁle for viewing on Windows PC or Macintosh platforms. The ﬁle can be printed on standard A-4 paper (actual book size 21cm x 21cm), preferably with a color printer.

VISUAL IDENTITY POLICY This manual provides speciﬁc guidelines and standards for

Use of iSHOP logo on Commercial Goods

the new visual identity system in all forms of iSHOP

The iSHOP name and logo are registered marks owned by the

communication. Adherence to these guidelines is vital to

iSHOP. These marks may not be used in any medium, other

ensure that the of iSHOP is represented in a uniform and

than approved iSHOP programs, without the approval

consistent fashion.

of the iSHOP management, or his or her designees. The use of our iSHOP logo in conjunction with that of an outside

To maximize the beneﬁts of the new visual identity, it must be

vendor or ﬁrm must be reviewed by the iSHOP management.

used in a consistent fashion over time. It is the of iSHOP’s

Vender wishing to use the iSHOP logo on commercial goods

policy that the logo, type fonts, and endorsement item

(i.e., T-shirts, bumper stickers, bag, etc.) also must secure

described in this manual are the only authorized logo to be

such approval.

used in all of iSHOP communications. Within the framework of the new system there is ﬂexibility to accommodate the

All requests for use of these logo must be submitted to the

needs of units throughout the of iSHOP operation.

appropriate party listed above. All manufacturers who produce goods bearing any of the iSHOP logo/ trademarks

The iSHOP Brand Administration Team (BAT), a unit in iSHOP

must either be licensed or have received special permission to

Communications, is responsible for the new system and for

produce such products without a formal license agreement.

ensuring that the visual identity of the iSHOP is preserved and enhanced through effective, well-designed communications.

Any questions regarding the use of the iSHOP name, or logo

It manages and monitors the use of the system and makes

should be referred to the iSHOP management or iSHOP

system graphics available to the iSHOP community and other

Brand Administration Team (BAT).

authorized parties. If you have questions concerning the system or need to obtain graphic signatures, send your query to the iSHOP Brand Administration Team (BAT).

iSHOP Visual Identity 1013 Page 1

PRIMARY LOGO The primary iSHOP logo is the most basic and commonly used element of the iSHOP identity. The signature is made up of three components: The hand written type of iSHOP, the black-color tag and yellow rectangle background. Careful consideration should be given to the logoâ&#x20AC;&#x2122;s suitabilityfor each intended use.

INFORMAL LOGO The informal signature is for use on casual applications, such as name tag, product ID, merchandise... The informal logo may not be modiďŹ ed in any way.

When reproducing the logo, alway use the authorized artwork provides and resize proportionality.

iSHOP Visual Identity 1013 Page 2

ACCEPTABLE LOGOS The “ iSHOP Vertical Logo“ is the ofﬁcial iSHOP logo and is recommended over all others.

“ iSHOP Rotate Left Logo”

Depending upon the design layout, the following logos are also acceptable; the “Informal Logo”, the “Rotate Left Logo” and the “Rotate Right Logo”.

Noted: Do not attempted changes the approved logo colors, distorted in any way and add any elements to the logo. “ iSHOP Rotate Right Logo”.

“ iSHOP Vertical Logo“

The “ iSHOP Typographic” is an endorsement for use on T-shirt and merchandise items.

iSHOP Visual Identity 1013 Page 3

PRIMARY COLOR PALETTE

iSHOP Yellow (Y-100 R-15)

iSHOP Black (K-100)

iSHOP Monochrome

STANDARD TYPE FONT The preferred font to use for all marketing communication copy when creating iSHOP marketing materials in English is the Fruitiger LT Standard and in Chinese is the 華康黑體 and 華康明體 . Frutiger LT Standard

ABCDEFGHIJKLMNOabcdefghijklmnopqrstuvwxyz 123456 Happiness Delivered! ABCDEFGHIJKLMNOabcdefghijklmnopqrstuvwxyz Happiness Delivered! ABCDEFGHIJKLMNOabcdefghijklmnopqrstuvwxyz Happiness Delivered! 華康黑體

華康明體

線上購物方便多多優惠多多選擇多多線上購物方便多多優惠多多選擇多多線上購物方便多多優惠多多選擇多多

iSHOP Visual Identity 1013 Page 4

SECONDARY COLOR PALETTE This secondary color palette is provided as an aid to designing print and Web communications that reflect the iSHOP brand in tone and style through consistent use of color. Although the iSHOP identity colors are iSHOP Yellow (Y-100 R-15) and iSHOP Black (K-100), designing effective marketing communications benefits from a more flexible and sophisticated use of color harmony and contrast.

The 8-color palette conﬁguration below further simpliﬁes color choices by selecting a 2-color combination. Experienced designers may extend this palette further with the application of good judgment and skill.

C 100 M 50

M 100 Y 50

C 50 M 100

C 50 Y 100

M 50 Y 100

C Y

M Y

C Y

50 50

iSHOP Visual Identity 1013 Page 5

BASIC STATIONERY - Letterhead, Enevlope & Name Card The stationery standards provided in the following pages are an essential part of the ISHOP visual identity system and are to be used by all units within the ISHOP operation.

Speciﬁcations : Standard Letterhead / A-4 21cm x 29.7cm white, 80 lb. stock (uncoated) Standard Envelope / 22cm x 11cm white, 80 lb. stock (uncoated) Name Card / 8.5cm x 5.4cm white, 200 lb. stock (uncoated)

iSHOP Alley 22, Lane 513, 9 Ruiguang Rd. Neihu Dist., Taipei114, Taiwan 114 台北市瑞光路 513巷 22弄 9號

T. 886-2-2627-1199 F. 886-2-2658-5151 http://www.ishop.ebiz.tw

Name Title Company Name Address Address Address Day Month Year

Happiness Delivered!

George Chou

Chief Executive Ofﬁcer Board of Director

Salutation, This letter demonstrates the format for all correspondence for Toa Optronics Corporation, a company comitted photoelectrics. Frugiter is the recommended typeface for all correspondence. Name and title are in Bold. All type is set at 11pt. with 14pt. leading. The top margin is set at 75mm from the top of the paper, left margin is 35mm and the right margin is 35 mm. Follow this format for a consistent and professional look to all correspondence produced by the company. If the font Frugiter is not available, you may substitute it with Arial.

Yours Sincerely,

Name

iSHOP Visual Identity 1013 Page 6

周植基

i SHOP Alley 22, Lane 513, 9 Ruiguang Rd. Neihu Dist., Taipei 114, Taiwan T. 886-2-2627-1199 Ext.1688 F. 886-2-2658-5151 M. 886-987-261-587 Email: gchou@ishop.ebiz.tw http://www.ishop.ebiz.tw

董事執行長期

i SHOP 114 台北市瑞光路 513巷 22弄 9號 T. 02-2627-1199 Ext.1688 F. 02-2658-5151 M. 0987-261-587 統一編號: 27945749

Reduced Size 80% 1cm

1.5cm

i SHOP Alley 22, Lane 513, 9 Ruiguang Rd. Neihu Dist., Taipei114, Taiwan

3.5cm

114 台北市瑞光路 513巷 22弄 9號

T. 886-2-2627-1199 F. 886-2-2658-5151 http://www.ishop.ebiz.tw

2cm

Add/Tel block text: English Frutiger Light 7 pt. Name: Frutiger Roman 9 pt. Chinese Ming 6 pt. Set ﬂush left. Black

0.7cm 0.5cm Happness Delivered!

Address block text: English Frutiger Light 7 pt. Name: Frutiger Roman 9 pt. Chinese Ming 6 pt. Set ﬂush left. Black

周植基董事執行長期

iSHOP 114 台北市瑞光路 513巷 22弄 9號 T. 02-2627-1199 Ext.1688 F. 02-2658-5151 M. 0987-261-587 統一編號: 27945749

2cm

0.5cm Add/Tel block text: English Frutiger Light 7 pt. Name: Frutiger Roman 9 pt. Tag Line Frutiger Light 6 pt. Chinese Ming 6 pt. Set ﬂush left. Black/Reverse

0.7cm

1cm

iSHOP Visual Identity 1013 Page 7

STATIONERY RELATED - Mailing Label Labels are to be printed on self-adhesive label stock. Any questions regarding stationery should be directed to the Brand Administration Team (BAT).

1 cm

i SHOP Alley 22, Lane 513, 9 Ruiguang Rd. Neihu Dist., Taipei114, Taiwan 114 台北市瑞光路 513巷 22弄 9號

http://www.ishop.ebiz.tw Speciﬁcations : Mailing Label 12cm x 10cm (Four-up on A-4) Add/Tel block text: English Frutiger Light 7 pt. Name: Frutiger Roman 9 pt. Tag Line Frutiger Light 6 pt. Chinese Ming 6 pt. Set ﬂush left. Black

iSHOP Visual Identity 1013 Page 8

i SHOP

Alley 22, Lane 513, 9 Ruiguang Rd. Neihu Dist., Taipei114, Taiwan

114 台北市瑞光路 513巷 22弄 9號

http://www.ishop.ebiz.tw

i SHOP

Alley 22, Lane 513, 9 Ruiguang Rd. Neihu Dist., Taipei114, Taiwan

114 台北市瑞光路 513巷 22弄 9號

http://www.ishop.ebiz.tw

STATIONERY RELATED - Baronial Note Card & Envelope

Reduced Size 50% 1 cm 1 cm

Happiness Delivered!

iSHOP

Speciﬁcations : Note Card Size: 12cm x 9.5cm Note Card Envelope 13cm X 10.5 Size: 12cm x 9.5cm

Alley 22, Lane 513, 9 Ruiguang Rd. Neihu Dist., Taipei114, Taiwan 114 台北市瑞光路 513巷 22弄 9號

http://www.ishop.ebiz.tw

Add/Tel block text: English Frutiger Light 7 pt. Name: Frutiger Roman 9 pt. Tag Line Frutiger Light 6 pt. Chinese Ming 6 pt. Set ﬂush left. Black Suggested Stock: Cougar opaque white Happiness Delivered!

iSHOP Visual Identity 1013 Page 9

STATIONERY RELATED - Staff Identiﬁcation When reproducing the logo, please use the authorized artwork provides and resize proportionality.

iSHOP Happiness Delivered! Name:

Ofﬁce:

This is your offical Identification and it is non-transferable. Staff are strongly urged to carry their identification cards at all times when on duty.

Issue Date : Card Holder Signature :

Authorized By :

Alley 22, Lane 513, 9 Ruiguang Rd. Neihu Dist., Taipei114, Taiwan 114 台北市瑞光路 513巷 22弄 9號

iSHOP iSHOP Visual Visual Identity Identity 1013 1013 Page 10

Happiness Delivered!

iSHOP Name:

Issue Date : Card Holder Signature :

Authorized By :

Ofﬁce:

Alley 22, Lane 513, 9 Ruiguang Rd. Neihu Dist., Taipei114, Taiwan 114 台北市瑞光路 513巷 22弄 9號

iSHOP Visual Identity 1013 Page 11

STATIONERY RELATED - Quotation and Invoice

iSHOP Alley 22, Lane 513, 9 Ruiguang Rd. Neihu Dist., Taipei114, Taiwan 114 台北市瑞光路 513巷 22弄 9號

T. 886-2-2627-1199 F. 886-2-2658-5151 http://www.ishop.ebiz.tw

QIOTATION i SHOP Alley 22, Lane 513, 9 Ruiguang Rd. Neihu Dist., Taipei114, Taiwan

CUSTOMER

114 台北市瑞光路 513巷 22弄 9號

T. 886-2-2627-1199 F. 886-2-2658-5151 http://www.ishop.ebiz.tw

INVOICE ITEM

DESCRIPTION

PRICE

Date Invoice Customer ID

BILL TO:

ITEM

SHIP TO:

DESCRIPTION

UNIT PRICE

AMOUNT

ACCESSORIES

REMARKS:

OTHER DOCEMENTS

appiness Delivered

Note:

Happiness Delivered!

iSHOP iSHOPVisual VisualIdentity Identity1013 1013 Page 12

Subtotal Other VAT

$ $ $

Total Due

PLASTIC CARD - MEMBERSHIP When reproducing the logo, please use the authorized artwork provides and resize proportionality. Always request authorization to use the logo, Logotype of iSHOP. If you have a question in regard of iSHOP visual identity, please contact

HappIness Delivered!

VIP Discount Card

the iSHOP Brand Administration Team (BAT).

HappIness Delivered!

Premium Membership

iSHOP DISCOUNT CARD Use This VIP Discount Card To Receive Premium Offers Membership No. : Member since :

HappIness Delivered! http://www.ishop.ebiz.tw

HappIness Delivered!

iSHOP PREMIUM MEMBERSHIP Use This Membership Card To Receive Premium Offers

Customer Win-Point Card

HappIness Delivered! http://www.ishop.ebiz.tw Membership No. :

Member since :

HappIness Delivered!

iSHOP Visual Identity 1013 Page 13

PACKAGING AND LABELING Do not attempt to duplicate the logo form stock typefaces or to modify the logo in any way. When reproducing the logo, please use the authorized artwork provides and resize proportionality.

Happiness Delivered!

i SHOP Mail To 收件人 :

Description 說明 :

Reamarks 附註 :

Self-adhesive label

iSHOP Visual Identity 1013 Page 14

Happiness Delivered!

i SHOP

Mail To 收件人 :

Description 說明 :

Reamarks 附註 :

Happiness Delivered!

iSHOP Mail To 收件人 :

Description 說明 :

Reamarks 附註 :

Happiness Delivered!

iSHOP Mail To 收件人 :

Description 說明 :

Reamarks 附註 :

iSHOP Visual Identity 1013 Page 15

MERCHANDISE / PR ITEMS

iSHOP iSHOP

iSHOP Visual Identity 1013 Page 16

iSHOP Visual Identity 1013 Page 17

BROCHURE COVERS Promotional publications should be tailored to accommodate a wide variety of marketing needs. Well-conceived, well executed brochures can help us project a strong image in the marketplace.

i SHOP

iSHOP

Book Title

Align

Centered

Happiness Delivered!

Size: 21cm x 21cm

iSHOP Visual Identity 1013 Page 18

Happiness Delivered! Sub Title Align Left

Title May Align With Left Edge

Size: 21cm x 21cm

Happiness Delivered!

A-4 ( 21cm x 29cm )

Happiness Delivered!

Size: 10.5cm x 21cm

Happiness Delivered!

iSHOP Visual Identity 1013 Page 19

PAPER BAGS Promotional paper bags now a part of branding campaign. Using paper bags with logo identity have distinct advantages. Please do not attempt to duplicate the logo form stock typefaces or to modify the logo in any way. When reproducing the logo, please use the authorized artwork provides and resize proportionality.

Paper Bag Size Suggestion : a. Bag Size 18cm (W) x 18cm (H) x 7cm (D) b. Bag Size 51cm (W) x 41cm (H) x 14cm (D) c. Bag Size 33cm (W) x 45cm (H) x 4cm (D) d. Bag Size 60cm (W) x 40cm (H) x 20cm (D)

Happiness Delivered!

red!

Happiness Delive

iSHOP Visual Identity 1013 Page 20

NEED HELP? Just ask! For assistance and approvals regarding the use of iSHOP

Visual Identity matters, and obtain reproduction art of the iSHOP logo, contact the iSHOP Brand Administration Team (BAT).

Scan QR Code for Online viewing and Internet Download

i SHOP Alley 22, Lane 513, 9 Ruiguang Rd. Neihu Dist., Taipei 114, Taiwan T. 886-2-2627-1199 F. 886-2-2658-5151 M. 886-987-261-587

http://www.ishop.ebiz.tw

iSHOP Visual Visual Identity Identity 1013 1013 iSHOP