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UNITED STATES: A New Winston Line from ITG

GREENSBORO, N.C.—Winston Black, a new premium cigarette in the tradition of the legendary Winston brand, debuted in August from ITG Brands.

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Combined with a smooth, balanced, full-flavor taste, Winston Black is aproduct that will “turn a lot of heads,” said Michael Graves, ITG Brands cigarette brand director.

“Winston Black creates a new point of entry for competitive adult smokers to discover, or rediscover, the brand,” Graves said.

Winston was introduced in 1954 and named after the city where R.J. Reynolds was located. It became the first nationally popular filtered cigarette. From the mid-60s to the mid-70s, Winston was the best-selling cigarette in the nation until it was supplanted by Marlboro.

ITG Brands expects positive momentum for Winston Black as consumer awareness rises due to retail signage, direct mail, website information and emails.

Winston Black will be available in king size and 100s in a cork filter tip. Packaging features an embossed texture and a sleek honeycomb pattern that should stand out on shelves, with a striking black-and-red color scheme.

Since ITG began selling it in 2015, the Winston brand has grown across the United States, the company says. It introduced another new member to the brand family in April of 2017, when it introduced Winston Select.

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