JAPAN: Winston Products Get Rejuvenated

TOKYO—Japan Tobacco (JT) announced that it will “renew” several of its Winston products in late January 2019.

According to a December statement from the company, the renewal seems to concentrate primarily on packaging.

“To convey the main features of Winston brand—taste and flavor— more clearly, 17 products will be provided with new designs,” the statement said. “This will include:

• Six products from the Winston Caster White line;

• Five products from the Winston Cabin Red line;

• Three products from the Winston Inazma Menthol line, and

• Three products from Winston Sparkling Menthol line.

The packaging has a simple, bold and modern design: the Winston logo, an icon of quality and taste satisfaction, is set against a background color corresponding to each product to visually express taste character of each Winston line.

The taste and aroma of the products will remain the same.

Winston is the world’s second largest cigarette brand in the world by sales volume, the statement noted.