An introduction to blogging

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An Introduction to Blogging B2B Portal


Show of Hands‌ Global B2B Marketplace

How many of you blog? How many of you have abandoned your blog? How many of you plan to start a blog?

See Social-Media-Optimizatio.xls for details across all channels.


What is a Blog? • Blog originally came from the word “weblog”. • It’s akin to an online journal or diary, although blogs are used for much more now, like online journalism and Digital Marketing. • A blogger is someone who blogs, or writes content for a blog. • Blogging is the act of writing a post for a blog.

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The Blogger Spirit… • A blog can be whatever you want it to be; it’s not about the what but the why. • Blogging is what you do, what you do not do, and what you wish you had done when you did it.

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Facts About Blogs… • Based on Word press stats, about 1,654,479 new Blog Articles are posted each day. • 54.7 million Word press blogs that 330 million people view – at a total of over 2.5 billion pages – each month. • Those 181 million blogs (based again on Word press stats) boast over 1.3 million comments each day. • A large majority of Internet users read blogs at least monthly, and 46 % read blogs more than once per day. • Post early! Blog reading is highest (80 %) in the mornings, peaks at 10 AM and decreases throughout the day. • Business blogging- 70 % of marketers blog at least weekly. • Blogging frequency matters. Hubs pot reported in March of 2012 that 43 % of “less than monthly” business bloggers yielded a customer from their blog, compared to 92 % of businesses blogging “multiple times per day". • Companies that blog have 55% more website visitors. • Companies with more than 51 blog articles experience a 77 % lift in median monthly leads. business to business marketing


World’s Favorite Free Blog Platforms… • Click to edit Master text styles – Second level – Third level • Fourth level – Fifth level

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Blogs that Rock!! • http://ma.tt/ (Word press Founder Matt Mullenweg's Blog) • http://www.huffingtonpost.com • http://mashable.com/ • http://www.lifehacker.co.in/ • http://journal.neilgaiman.com/ • http://techcrunch.com/ (The undisputed King, of course!) • http://moimoksha.blogspot.in/ (The rants of an upcoming Writer) manufacturer directory


End of School…

TIME TO OPEN UP YOUR MINDS!!!

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