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Reykjavik will be vibrant and full of life this summer. Numerous events and activities will be ongoing all around the city – ensuring it is full of life. Merry merchants will greet you on every city street, with flowers and trees will be in full bloom, as you enjoy the warm rays of the sun. You can choose to go with the flow of the latest fashion trends in the Lighthouse Village or treat yourself to delicacies at the Restaurant Village – either way; the city center is to be enjoyed.
Laugavegur og Skólavörðustígur are closed to car traffic until the 5th of August. A great excuse to use the city’s parking garages and walk around town. Reykjavík city center – the heartbeat of the city.
Available in July 2013
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index Icelandic Wool
REYK JAVÍK
TA X FREE SHOPPING
GU I DE page 4
Icelandic Jewellery
page 10
Icelandic Fashion, Art & Design
page 28
International Brands
page 50
Practical Information
page 66
© 2013/2014 by Today Publishing All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of Today Publishing. Authors have taken all responsible in preparing this book but make no guarantee about or completeness of this content
Today publishing Laugavegi 170, 101 Reykjavík Tel.: +354 577 1818 mail: today@today.is www.today.is Editor: Yngvi Stefansson Sales and marketing: Gunnar Gunnarsson, tel.: +354 659-3146 Design and layout: svarthvítt ehf. 698-4104 Photos: Various artist Print: Ásprent Printed and distributed 40.000 copies
6
The number of sheep grazing in the pure highlands of Iceland is decreasing every year and as a result the Icelandic fleece is becoming one of the rarest in the world. It is this fact that makes wool the obvious souvenir from Iceland.
Icelandic
7
Unique Icelandic wool
Woollens – from intricate handknitted sweaters and innovative fashion design to cosy hats, gloves, socks and blankets – are the classic Iceland souvenir: both beautiful and practical. Sheep-farming lies at the very heart of Iceland’s history, and even today flocks of sturdy Icelandic sheep graze all summer in the unspoiled highlands. Descended from the animals brought to Iceland by the Norse settlers over a thousand years ago, Icelandic sheep have a thick, warm fleece which may vary in colour from white, through shades of brown to almost black. The wool of the Icelandic sheep comprises soft, short fibres (þel) and long, strong, coarser fibres (tog). A
combination of the two produces a uniquely lightweight, warm yarn. Soft unspun lopi yarn is used in traditional Icelandic knitwear, especially the classic sweater - lopapeysa - with its patterned yoke. And today traditional patterns are providing inspiration for a huge range of new fashionwear in Icelandic wool. You can even try your hand at knitting a real Icelandic sweater from a kit that includes a pattern and all the yarn. Whether you‘re looking for a cosy, stylish sweater or cardigan for chilly winter days, a cheerful hat to keep your ears warm, or pretty, dainty woollens inspired by Icelandic nature - or something cute and warm for the kids – Icelandic wool has the answer!
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Shoplocator for Icelandic Wool OLD HARBOUR
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10
Álafoss
A tradition of quality since 1896 When Álafoss was established at the end of the 19th century, it was marked as the true beginning of Iceland’s wool industry. Álafoss is located in the old factory house by the waterfall Álafoss that was used to drive the mills of the old factory, which for decades were the leading manufacturer and exporter of Icelandic wool products.
History of the Handknitting Association of Iceland
There you can find a great selection of the popular traditional Icelandic wool sweater, “lopapeysa”, knitting wool yarn and almost any wool product you can think of as well as experience this important side of Iceland’s industrial history in the form of the factory building and an exhibit of selection of old knitting machinery and photographs from the early days.
The Handknitting Association of Iceland was founded in November of 1977. A few women, who had used knitting to supplement their income, decided to join forces and established an organization in order to facilitate more extensive marketing of their knitted products. The initial members meeting was held in Reykjavík and was attended by close to a 1.000 people. Active members are currently around 200. The Association is housed at Skólavörðustígur 19, in the old city centre of Reykjavík. Soon after the Association was established, a store was opened to sell members hand knitted woollen goods. The store, which is also located at Skólavörðustígur 19, is a flourishing business in its own right. The Association now employs a staff of four.
WOOL SWEATERS, ACCESSORIES, WOOL BLANKETS, TRADITIONAL CRAFTS & MODERN ICELANDIC ART
1896
LAUGAVEGUR 8, REYKJAVÍK ÁLAFOSSVEGUR 23, MOSFELLSBÆR OPEN: MON. - FRI. 9.00 - 18.00 SAT. 9:00 - 16:00
www.alafoss.is
ENJOY THE WARMTH FROM ICELAND!
12 Iceland has a long tradition of silver jewellery, and Reykjavík’s jewellers offer a wide range of craftsman-made pieces. Traditionally, silver filigree was much used in Icelandic jewellery, and silversmiths still make these delicate classics today, alongside inventive modern jewellery design. And don‘t forget to look at the watches! Odd as it may seem both classic labels like Rolex, Candino, Diesel, Fosshill, Tissot, Festina and DKNY, and designer watches like Cucci, Fendi, and Boccia, are sold at extremely low prices.
Icelandic J & Watch
13
Jewellery hes The mark-up (tax) is so unusually low that people have been known to fly over from Europe’s mainland just to buy a watch! For centuries Icelanders have produced the most beautiful jewellery of exceptional quality and design.There are over 30 jewellery/watch shops on Reykjavik’s main shopping streets, Laugavegur and Skólavörðustígur, and others in the principal shopping malls.
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354 -551 0036
+354 551 2770
354 - 552 5445Gamla Hringbra
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Eureka-art
p. 25
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Gilbert JS Watch co.
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6
Gullkistan Natl. Costumes Jewellery Frakkastíg 10
p. 16
7Stu Helgi Sigurðsson watchmaker
Skólavörðustíg 3
+354 - 551 1133
p. 22
8
Skólavörðustíg 17b
+354 - 552 1355
p. 17
9
Jón Sigmundsson jewellery &
Laugavegi 5
+354 551 3383
Guðlaugur A. Magnússon
Skólavörðustíg 10 Nau +354 - 562 5522
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HAND MADE JEWELRY LAVA
FISH SKIN
VIKING JEWELRY
YRSA REYKJAVIK
Laugavegur 8 - Reykjavík - Sími/tel. 534 5956
16
A master watchmaker JS Watch Company Reykjavik is a small Icelandic watch manufacturer and probably one of the world’s smallest manufacturers of stylish, quality watches. All the watches are designed and assembled by hand in Iceland. Only highest quality movements and materials are used to produce the watches and every single detail has been given the time needed for perfection. The quantity of watches produced is limited, giving them an exclusive and truly personal feel. Currently the watches are being
worn on many celebrity wrists such as Viggo Mortensen, Quentin Tarantino, Yoko Ono and his holiness 14th Dalai Lama to name just a few. In fact, the brand’s reputation for durability and accuracy is so high that the company is now the official supplier of watches to the Icelandic Coast Guard. The offshore emergency service exclusively uses the Sif North Atlantic Rescue Timer which is water resistant to an astonishing depth of 1000 meters. The JS Watch co. Watch factory and exclusive retail shop located in the trendy “101” area of downtown Reykjavik provides customers with a unique opportunity to meet the watchmakers who assemble and test their timepiece. Quality control is administrated by Master Watchmaker Gilbert O. Gudjonsson who is one of Iceland’s best known watchmakers and has more than 45 years of experience. JS Watch are passionate about the precision of their craftsmanship, explains designer Grimkell. “Each watch is individually created and hand assembled, either as part of a limited collection or as an exclusive personalised timepiece.
GULLKISTANN
The National Costume Jewellery Work Shop
A great collection of traditional costumes with gold & silver jewellery The Icelandic national costume, collectively known in Iceland as “Þjóðbúningurinn” has enjoyed various levels of popularity since the term was coined in the 19th century, during Icelands struggle for independence. The five types of costume are all recognized as Icelandic National costumes. However both the “kyrtill” and “skautbúningur” were designed in the 18th century from scratch as ceremonial costumes, while the “faldbúningur”, “peysuföt” and the “upphlutur” are traditional daily wear of Icelandic women in olden times. About DÓRU G. JÓNSDÓTTUR the jeweller She received the “Knight of the Icelandic Order of the Falcon“ medal for her contributions to Icelandic gold and silver jewellery
GULLKISTAN Frakkastíg 10, 101 Reykjavík Tel +354 551 3160 gullkistan@vortex.is
18
Our hallmarks are flawless Swiss movement, surrounded by classically- styled pieces of the finest quality, with a strong sense of our Icelandic heritage, and a genuine dedication to customer service.“ JS Watch co. was founded on these values so, despite the challenges of launching in such a well- established and prestigious market, its debut collection of 100 watches sold out within six months. In true Icelandic form, the company went on to weather Iceland’s financial crisis; finding its timepieces were soon adored, and adorned, by the inbound jet-set, drawn to Iceland by the favourable exchange rate. Within no time, its five limited edition collections were leaving the Icelandic shores, bound for global acclaim. Collections by JS Watch co. include 101, a worthy follow up to the 100 watches sold within its first collection; Islandus, inspired by the vagabond Solon Islandus, a self-
Helgi Sigurðsson watchmaker
Watches Accsessories Reapairs Skólavörðustígur 3 Tel.: +354-551-1133
proclaimed genius who believed himself to be the foremost authority on art, science, debate, oratory and mathematics; Sif, stylish and robust timepieces dedicated to, and worn by, the North Atlantic Rescue teams; and the popular Frisland collection, including the Frisland GOÐ which celebrates the intricacy and mystic of Viking engraving and pays homage to the power of the volcanoes by incorporating volcanic ash from the eruption of Eyjafjallajokull in 2010. The consistent ingenuity, sophisticated styling and impeccable quality of JS Watch co.’s timepieces has led to commissions for the likes of Tom Cruise, Quentin Tarantino, Jude Law, Yoko Ono, His Holiness 14th Dalai Lama and His Majesty King Constantine II of Greece. Such high profile admirers seem fitting of a company that truly embodies the notion that Iceland’s time has arrived.
a gift for the heart
Established 1904
Laugavegur 5. Tel.: +354-551-3383. www.jonsigmundsson.is
20
Jewellery that captures the forces of the Icelandic nature! Originality of the designs and their strong bonds with Icelandic nature. It will surely be enjoyable for tourists to stroll along the seaside, go sightseeing round the harbour area and then to survey the open workshop of Sign. Visitors can observe the goldsmiths while working, as the workshop and the Gallery Sign are conjoined in one open space. In the gallery you will find jewellery from various collections of the firm.
Piece of Iceland, for instance, is a fabulously crafted collectio. The design is inspired by the forces of Icelandic nature, as real lava is used to manufacture the the jewellery. Other remarkable production lines are Fire and Ice that symbolize the power of Icelandic nature and Rock which stands for the rough and spectacular in the landscape. Sign, near the Marina in Hafnarfjörður, is an interesting tourist stop.
Icelandic design inspired by natures treasures
Guðlaugur A. Magnússon
· Skólavörðustíg 10 · gam.is
22
Icelandic design jewellery Since time immemorial, humans have worn ornaments and jewellery, and today jewellery plays as big a part as ever in our lives – whether for selfexpression, or as a gift to mark our affection. Icelandic craftspeople offer a huge range of design jewellery in all price ranges, from classical to avant-garde. While silver plays an important role in Iceland’s jewellery tradition, today‘s jewellers take an imaginative approach, using a huge range of materials – drawing not least on Icelandic nature. Many of them seek inspiration in the wild nature of this icy, fiery island. And the work of Icelandic designers and jewellers is often highly personal – instantly identifiable as the work of one individual. Silversmiths also make classic silver filigree jewellery, which has long been popular in Iceland and is worn with Icelandic national dress. Other jewellery options include, for instance, replicas of Viking age jewellery, as well as silver pendants of runic and magical signs from Old Norse tradition.
Handmade from Iceland´s volcanoes The Gullsmiðja Óla jewellery shop was established on June 19, 1993 by goldsmith Óli Jóhann Daníelsson and his wife Eygló Sif Steindórsdóttir. In 1994, Óli and Eygló designed their own jewellery line, the “Silk“ collection. The name refers to the silky mat texture of the jewellery’s surface between its shiny outlines. This represents the stark contrasts in Iceland’s grand landscapes, a natural expression of Iceland’s beauty and the source of the concept for the “Silk“ collection. Most of the jewellery for sale in the store is handmade and has many different themes. After the recent volcanic eruptions, Óli was inspired to use lava in his creations. The lava that he uses in the “Lava“ collection has its origins in one of the four lava flows.
Veltusundi 1 Tel.: +354-564-3248 www.gull.is
24
The influence of the Vikings
The Vikings emerged in the early middle ages from their home in Scandinavia, using their magnificent Viking ships to explore, trade, raid, and settle in new territories, as far east as Constantinople (now Istanbul) and as far west as Iceland, Greenland and the New World. These seaborne warriors struck Hún og hún is an artistic terror into the hearts of those jewelry shop, a workshop they raided and attacked. Their and a little art gallery in weapons and armour reflected the center of Reykjavík, their social status: a wealthy run by the goldsmith and warrior would have a helmet sculpturist Sif Aegisdottir. (not a horned helmet!), a shield, The jewelry is hand garments of animal hides, and made from gold, silver a coat of chain mail, and his and precious stones but weapons might include a spear, a also from untraditional sword, a dagger, a bow or an axe. materials such as lava, Poorer members of the company horse hair, glass, wool would probably own only one e.t.c. weapon and a shield. Jewelry is also maded in silver from simple drawings such as children’s drawings.
Skólavörðustígur 17b Tel: 5521355 www.hunoghun.is hunoghun@hunoghun.is
Viking Jewellery
Icelandic Viking Jewellery consists of a combination of replicas of historical pieces and modernised patterns using symbols and images that are authentic to Viking lore and culture. You’ll find all manner of Viking jewellery – some pieces are stylized items from Viking history, given a slightly modern touch while still
inspired by the waves Stefán Bogi goldsmith and designer studied jewellery design here in Iceland with Sigmar Ó. Maríusson. After four years of study Stefán moved to Copenhagen for further studies in jewelry design as well as working at Hans Hansen’s gold and silver workshop. After graduation he was honored by the Danish Art Industry which was then granted for the hundredth time. For years Stefán has designed and handmade gold and silver jewellery along with artifacts for numerous churches and silver objects here at home and abroad. The jewellery forms which Stefán works with the current semesters are inspired by the Icelandic flora. But what stands out the most is the shape “The Coast” that is inspired by the waves of the Icelandic coast. “The Coast” silver jewellery line is for ladies and gentlemen. Skólavörðustíg 2, tel: +354 552 5445 shop@metaldesign.is metaldesignreykjavik.is facebook.com/metaldesignreykjavik
26 retaining a sense of Viking lore. The pieces range in complexity, from the extremely simple Viking boat pendant to the highly detailed hammer pendants and coin pendants. Regardless of origin, each piece of Viking jewellery is attractive, whether it is simple or elaborate, and many of these pieces are great for everyday wear.
Thor´s hammer
Thor (Þór), the son of the high god Óðinn, was the god of thunder, the sky, fertility and the law. Armed with
his strength-giving items, a belt and the hammer Mjölnir, he had a simple way of righting wrongs: he more or less killed everything that moved. Norse mythology tells stories of other gods – mostly the wicked Loki - taking advantage of Thor’s simplicity. Amulets depicting Thor’s hammer were worn by Viking warriors for protection and success in battle, and today Viking enthusiasts still believe in the power of the hammer, and its power to bring you good luck and protection.
Handmade
Our Master Watchmaker never loses his concentration
With his legendary concentration and 45 years of experience our Master Watchmaker and renowned craftsman, Gilbert O. Gudjonsson, inspects every single timepiece before it leaves our workshop. All the watches are designed and assembled by hand in Iceland. Only highest quality movements and materials are used to produce the watches and every single detail has been given the time needed for perfection. The quantity of watches produced is limited, giving them an exclusive and truly personal feel.
www.jswatch.com
28
Viking jewellery: some interesting facts In the time of the Vikings, many items of jewellery were worn, not for ornament, but as amulets, to protect the wearer against certain threats and dangers. They invoked the protection of the Norse gods – such as Oðinn the high god, symbolised by a wolf or two ravens, or perhaps the goddess Freyja, who stood for fertility, love and beauty. Particularly popular were pendants depicting the hammer of Þór the warrior god – in Old Norse mythology Þór is depicted smiting his enemies with his deadly hammer. Jewellery also reflected the status of its wearer: the wealthy and powerful wore objects of gold or silver, while those of lower social status had to settle for bronze or pewter. Jewellery was used as a trading commodity. As coinage was not well established in the Viking age, payment was often made in silver, by weight. Even fine silver objects might be cut up into “hack silver“ and used as currency. Craftsmen of the Viking age made many ornaments using the “lost wax“ casting process, whereby a wax model of the piece is encased in a sand mould. When the molten metal is poured into the mould, the wax melts and flows away. When the metal hardens the mould can be broken away to reveal the cast metal object.
“One of a kind”
Ófeigur goldsmith is situated on Skólavörðustígur, the street of art and crafts. In this unique store you will find jewellery, women’s fashion wear, bags and hats, all made by the artist’s themselves. On the 2nd floor there is a gallery presenting various art exhibitions.
Ófeigur gullsmiðja, Skólavörðustíg 5, 101 Reykjavík Tel. (354) 551 1161 - shop@ofeigur.is Visit our shop on line wwww.ofeigur.is
30
Icelandic Art
31
Icelanders are highly fashion-conscious, and Iceland boasts a remarkable number of innovative and imaginative designers, many of whom have been making a name for themselves internationally. With a daring and innovative approach to style and fabric, they have created exciting collections of garments for all tastes, and all seasons. From funky
c Fashion t & Design fishleather to imaginative use of Iceland’s unique sheep‘s wool, to stylish furs, Icelandic designers offer a huge range of clothing and accessories to suit all tastes: dresses, blouses, belts, cardigans, coats, knitwear, gloves, handbags, hats, jackets, pullovers, shirts, skirts, suits, tops and trousers... and so much more.
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34
Icelandic fashion design What we wear is a big part of our self-expression, and with good fashion design we can feel at ease with ourselves, and express something about our personality. Iceland is a highly fashionconscious society, and Icelandic designers have taken an innovative and imaginative approach to styles and fabrics, carving themselves out a special niche in the fashion world. Many seek inspiration in the stark contrasts of Iceland’s nature and the interplay of fire and ice, light and shadow; others lean towards Iceland’s cultural heritage, sagas, myths and beliefs. Feminism also contributes: the majority of Icelandic designers are women, and their work is informed by ideas of women’s self-realisation and sense of independence. Icelandic designer clothing and accessories are widely available in
design clothing & accessories
Skólavörðustíg 10 (near the parkinglot) Tel.: +354 534 6489. www. rosadesign.is
specialist stores in Reykjavík, and some designers have also made a name for themselves internationally. Icelandic designers have, naturally, been influenced by international trends, not least from Scandinavia. But they also seek inspiration in Iceland‘s own crafts traditions – in textiles, woodwork and silver, for instance. Today Icelandic design is informed by a multitude of influences – by a heritage of survival on this rugged mid-Atlantic island – a tradition of stoicism and wicked humour – and a deeply-felt affection for Iceland’s landscape of lava and ice and mosses, its long dark winters and its beautiful bright summer nights – and the ever-present mountains and ocean. With creative energy and quirky originality, Icelandic designers express something unique about themselves, and about Iceland.
TAKE HOME THE GOOD MEMORIES FROM REYKJAVÍK
HAFNARSTRÆTI 4 – 101 REYKJAVÍK
36
Design Spring in Iceland In recent years, the design field has been rapidly blossoming, growing from its craft-based roots and into fundamental industry involving thousands of people and significantly contributing to the economy. Quality
ICELANDIC DESIGN
SKÓLAVÖRÐUSTÍGUR 18 LAUGAVEGUR 97
design is now reaching every branch of industry, enhancing its competitiveness in the global market. Moreover, design is finally recognized as an integral aspect of Icelandic culture. The Museum of Design and Applied Art was opened in 1998. Its role is to collect and preserve Icelandic design, especially from the beginning of the 20th century to present day, as well as conducting academic research. A long-cherished dream of Icelandic designers and architects has become a reality with the foundation of the Iceland Design Centre. The foundation of the Iceland Design Centre is one feature of the flourishing of Icelandic design today. This is largely attributable to the establishment of the Iceland Academy of the Arts in 1998, and shortly afterwards its Faculty of Architecture and Design, which has produced designers whose influences are closer to Icelandic reality than previous generations, who studied abroad. Thus Icelandic design has been developing a clearer identity and establishing a unique character because, while design has some history in Icelandic society, Icelandic design training is new. So Iceland now has an abundance of promising young Icelandic designers, who have imbued the design environment with new life, characterised by curiosity, optimism and daring. One of the principal objectives of the Iceland Design Centre is, accordingly, to create an image and a unique status for
R E Y K J A V Ă? K
you are invited to experience
unique icelandic art at iceland’s oldest fine art gallery
Skipholt 50A Tel. 581 4020
www.gallerilist.is
38 Icelandic design, to nurture innovation, and to promote devel- opment in Icelandic design. Combining faith in technological progress with an almost primeval connection with nature, Icelandic design is contradictory, reflecting the geographical contrasts of this small yet dynamic island with its austere landscape, volcanic activity, gigantic glaciers, harsh weather conditions and richness of natural texture. This is for example evident in global fashion brand STEiNUNN’s striking pieces, and Aurum’s jewellery, which celebrates the sturdy yet delicate flora.
Laugavegur shopping street
Custom clothing for women
Workshop at Skólavörðustíg 22b Tel: +354 891 8514 elínborgj@talnet.is
Icelanders are highly fashion conscious people who demand distinctive and stylish high quality garments at affordable prices. As a result Iceland has a surprising selection of top brands and designer labels from both sides of the Atlantic. Although Iceland has acquired shopping malls in recent decades, there is only one Laugavegur – Iceland‘s quintessential shopping street, with an eclectic range of shops offering a huge variety of goods: affordable high street fashion, elegant stores specialising in more expensive and exclusive designer wear from top designers, bookshops, cafés and restaurants, music and art, Icelandic design and crafts.
AUSTURHRAUN 3
I BANKASTRÆTI 7 I KRINGLAN MALL I SMÁRALIND MALL
FÍTON / SÍA
Icelandic design
Museum shop · The National Museum of Iceland Suðurgata 41 · 101 Reykjavík · Tel. 530 2200 · www.nationalmuseum.is
Icelandic Eiderdown Duvets
Sleep in Luxury Just imagine sleeping under a warm, fluffy cloud. Eiderdown duvets give their owners exactly that sensation. They provide excellent insulation and the exact warmth necessary to sleep well, and are so lightweight that one only feels comfort.
Laugavegur 86. Tel.: +354-511-2004 dunogfidur.is
Skólavörðustígur 38 101 Reykjavík tel. 551 1121 www.furrier.is
MASTERCRAFTED PRODUCED IN ICELAND
feldskeri
44
Shopping tips When you go souvenir-hunting for family, friends or co-workers, - or basically people that you care about, you want to get something meaningful, something genuine.
For her
Nice, warm woollen blanket or a scarf & some lava stone jewellery. Icelandic mineral & herb skin treatments.
For him
Traditional woollen sweater, sheep skin cap, Viking jewellery & photography books about Iceland.
For kids
Old Icelandic toys made from sheepbones or cute little rag-Vikings will put a smile on any child.
Teens
Your best option here is likely to be a T-shirt or a cool Icelandic design skull-cap.
Collectors
Icelandic made knives with carved horn or Whale-tooth handles. Shotglasses from Icelandic sheep horns would be a welcomed addition to any collection.
Co-workers
It’s good for the moral to bring your
co-workers some Icelandic sweets, liqorice and chocolate. Also some dryed fish, or miniature bottles of “Brennivín”.
A gift that can get you fired
Bring your boss a jar of Icelandic Shark and tell him/her it is a rare delicacy from Iceland. The expression on his/hers face opening that jar will be well worth getting fired
Tacky items
Lets face it: On every trip you go you also have to pick up a bunch of tacky items. Those items you feed to coworkers, your spouses family, your annoing neighbour etc. Aprons Badges Bookmarks Bottle Openers Caps Crest Pins Crystal Glasses Icelandic costume dolls Icelandic Trolls Key rings Lapel Flags Leather items Moulded Magnets Mugs Paperweights
GIFTS, SOUVENIRS, AND MEMORABILIA HAFNARSTRÆTI 5 & SKÓLAVÖRÐUSTÍGUR 10 101 REYKJAVÍK
Pewter Articles Photo Magnets Playing Cards Pocket Knives Porcelain & ceramic Resin Figures Spoons & Forks Stickers Tea Towels Viking & Rune Jewelry Viking dolls Viking Figures Wallets Yule Lads Figures
45
Sport & outdoors Sports and outdoor recreation is an important part of Icelandic cultural legacy, which has developed from both rural traditions of harvesting from nature and an urban culture of excursions to the countryside.
Icelandic design
Living in a country where some of the most extreme weather conditions on the planet occur has forced Icelanders to design and develop high performance clothing which allowing people to experience the exhilaration of their activity with comfort, however extreme the conditions.
Street wear
Reykjavik has an incredible selection of shops carrying the latest street fashion and sportswear from domestic brands as Cintamani and brands from the sport & outdoor shop Everest such as Mammut, Primus, Gregory, Vango and Hilleberg at great prices.
Brand name gear
Most outdoor shops offer huge selection of high demand brandname gear, outdoor wear, and equipment’s for hiking, biking, climbing, golfing, fishing, hunting and horse riding. There is no such thing as bad weather ...only bad clothing!
46
Classic souvenirs Most people love a souvenir gift upon returning from vacation – even expect them, whether they say so or not. Souvenir shops offer broad collection of Icelandic crafts: Ceramics, miniature Vikings, flags, plaques, jewellery, CDs of Icelandic folk, classical and pop music, videos, and books.
Woollens
The classic souvenir to buy is an Icelandic hand-knitted sweater with its trademark: “Yoke pattern”. Other items in this category include hats, socks and mittens, coats and jackets.
Skin & leather
pushed the boundaries of fashion design with innovative use of materials such as fish-skin. This category includes everything from reasonable priced shoes, belts & bags up to high-end one-of-a-kind outerwear & boots.
Handicrafts
The largest & most popular souvenir category spanning anything from novelty key-rings & fridge-magnets up to splendid one-of-a-kind treasures.
Icelandic fashion designers have
Gallery Smiðar og Skart offers a wide selection of contemporary Icelandic art. Oil paintings, acrylic paintings, watercolour as well as ceramics and glass art. Over 50 local artists have their work on display in the Gallery.
The first of its kind in Iceland
HANDMADE CERAMICS Established 1927 Three generations of artistic potters. Artistic ceramics made by Guðmundur Einarsson. Unique variations of potteries Vikings masks and potteries decorated with lava.
Listvinahúsið Skólavörðustígur 43, 101 Reykjavík www.listvinahus.is. listvinahusid@simnet.is tel. 551-2850/897-4384
art ceramic studio gallery Skólavörðustígur 41. www.svetlanamatusa.com
48
Shoppers dictionary This simple dictionary will help you identify & understand the meaning of some of the most common words & names you might come across on your shopping expeditions in Iceland.
Pronunciation of Icelandic letters Refer to below explanations in reading and pronouncing Icelandic characters.
á - as in how é - as in yeah í - as in he ó - as in so ú - as in who ý - as in she þ - as in Thursday æ -as in my ö - as in duck
GIFTS, SOUVENIRS, AND MEMORABILIA HAFNARSTRÆTI & SKÓLAVÖRÐUSTÍGUR 101 REYKJAVÍK
Icelandic
English
German
Föt Clothes Kleidung Pils Skirt Rock Peysa Sweater Pullover Trefill Scarf Tuch Frakki Coat Mantel Skyrta Shirt Hemd Bindi Necktie Schlips Jakki Jacket Jacke Buxur Pants Hose Hattur Hat Hut Skór Shoes Schuh Sokkar Socks Die Socke Hanskar Gloves Handschuh Blússa Blouse Bluse Stærð Size Größe Litur Color Farbe Bómull Cotton Baumwolle Leður Leather Leder Lítið Small Klein Miðlungs Medium Mittel Stórt Large Groß Yfirstærð Extra-Large Extragroß Peningar Money Geld Seðill Note Schein Mynt Coin Münze Verð Price Preis Karlmannaföt Menswear Männerkleidung Kvenfatnaður Women’s wear Damenkleidung Fyrsta hæð First Floor Erstes Stockwerk Önnur hæð Second Floor Zweiter Stock Þriðja hæð Third Floor Dritte Stock Barnadeild Kids Section Kinderabteilung Raftæki Electronics Elektronik Eldhúsvörur Kitchenware Küchenbedarf Leikföng Toys Spielwaren Matvara Food Lebensmittel Útsala Clearance Sale Räumungsverkauf Opið Open geöffnet Lokað Closed Geschlossen
49
Value Added Tax refund Value Added Tax (VAT) may be refunded to person’s residing abroad on goods that they have purchased in this country. The condition of a tax refund is that the buyer of the goods is a permanent resident of a country other than Iceland. In order to obtain a refund, all of the following conditions must be met: The buyer will bring the goods out of the country within three months of the purchase.
The articles along with required documents are produced at departure. VAT may be refunded of goods on the same receipt if their total value is ISK 4,000 or more including VAT, even though one or more items does not reach the required minimum value. The National Bank of Iceland in Leifur Eiriksson Terminal is responsible for refunding VAT. The bank is located on the second floor after passing through weapons control in Customs.
The purchase price of the goods with VAT is a minimum of ISK 4,000.
“One of a kind”
Ófeigur is situated on Skólavörðustígur, the street of arts and crafts. In this extraordinary store you will find women’s fashion wear, hats, bags and jewelry all made by the artist’s themselves. The masters are always in house.
Ófeigur gullsmiðja, Skólavörðustíg 5, 101 Reykjavík Tel. (354) 551 1161 - shop@ofeigur.is Visit our shop on line wwww.ofeigur.is
50
New yet timeless In contemporary Icelandic art and design, old and new are often brought together to create something wildly original and unique to Iceland. Today’s designers seek inspiration in Iceland’s heritage of hand crafts, woodworking and textiles – for instance in the traditional lopapeysa sweater, hand-knitted from soft unspun lopi wool to make a sturdy, lightweight, warm garment which is an intrinsic part of Icelandic culture. Today designers are creating a huge
range of garments inspired by this textile tradition, and also using traditional motifs on a huge variety of design goods. In the same way, Icelandic nature and landscape are presented and interpreted in a new way in art and design – for instance candlesticks of lava rock, and rings decorated with old-style höfuðletur (head-letter) inscriptions – to create something that is new and fresh, yet timeless.
ICELANDIC WOOL DESIGN
SHOP / WORKSHOP SKÓLAVÖRÐUSTÍGUR 6A 101 REYKJAVÍK ICELAND TEL 562 6999 / 698 3413 MARIALOVISA.COM
BITTE KAI RAND
Skólavörðustígur 8 Tel: +354 552 4499 facebook.com/ Iqreykjavik
52
Fashion-conscious nation Icelanders are highly fashion-conscious people who demand distinctive and stylish highquality garments at affordable prices. As a result Iceland has a fantastic selection of top brands and designer labels from both sides of the Atlantic, so both men and women can choose from labels such as Armani, Benetton, Burberry, Canali, Dolce & Gabbana, Etienne Ozeki, Fake, Max Mara, Lacoste, Moschino, Paul Shark, Prada, Red Green and Versace, to name but a few.
Internati Brands Astonishing selection Reykjavik city has an astonishing number of stores where you can find everything from high street fashion and contemporary classics to funky street and sportswear, plus a wide range of footwear and accessories – for men, women and kids, to suit all tastes and pockets.
ional s
53
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56
Footwear If shoes are your thing (and you‘re not alone in that), you may have noticed how difficult it is to actually shop for them - especially in small towns and cities that are short on high-end boutiques. That will definitely be no problem in Reykjavík – although it‘s not a big city geographically, it has shoe shops to die for. Footwear for every occasion - from basic low-cost labels and hot-off-the-runway power brands up to exclusive vintage collectibles and limited editions by cutting-edge designers.
Big feet..or small shoes
Women
Men
Most retailers carry shoes up to 42 EUR / US 9 / 6,5 UK with majority of shoes being D or medium width.
Most retailers carry shoes up to 45 EUR / US 11 / 10 UK with majority of shoes being D or medium width.
For larger sizes following retailers are likely to carry EUR 43 / 11 US / 9 UK and possibly larger.
For larger sizes following retailers are likely to carry EUR 47 / 13 US / 12 UK and possibly larger.
Laugavegi 178, 105 Reykjavík. Tel: +354 551 3366. www.misty.is/
www.facebook.com/ Bernhardlaxdal
Top International Brands
One of Icelands most popular women’s store
www.laxdal.is
Established 1938
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For the young ones Rumputuski is a small and cute kid’s clothes and accessories store selling good quality clothes with affordable price. In between the clothes are accessories, toys and other things. Rumputuskis products include Viking T-shirts, Baby body suits, tights, hats and much more. They also have rain suits, schoolbags, wooden toys and handmade dolls. Rumputuski sells clothes and accessories for children from ages 0 to 10 from quality brands such as Danefae, Smafolk, IdaT, Sebra and Melton. Handpicked goods from other vendors are also occasionally available. For those who are interested in a unique shopping experience and a
little bit of a personal touch for the young ones Rumputuski is the shop to visit.
Further information: Laugavegur 61, 101 Reykjavík Tel: +354 552 7722 E-mail: rumputuski@rumputuski.is www.rumputuski.is www.facebook.com/rumputuski.is
Women´s fashion Sizes 42 – 60
Hverfisgata 105 Tel: +354 551 6688 irr88@simnet.is www.storarstelpur.is facebook.com/storar stelpur
15Ă RA 15 YEARS OF BRIM
YOUR PARADISE FOR HIGH FASHION,,, BOARD STYLE!
When visiting Iceland be sure not to miss such attractions as the Blue Lagoon, Golden Circle tour and of course one of Icelands most popular stores, Brim. Located at Laugavegur, Reykjaviks most trendy shopping street, this two floor 360 sq.m. store offers more variety than most stores in Europe in board fashion for all ages. Here you will find softgoods along with hardgoods from over 20 major brands which all have one thing in common. They are all connected to skate, snow and surf. This 15 year old store has distribution contracts straight from the manufacturers for all there brands making them able to offer better prices than the naigbouring country´s in northern Europe. Labels include such giants as Billabong, Element, Plan B, Von Zipper, 686, Rome SDS, Bataleon and Lobster snowboards just to name a few. If you forgot to pack your bathing gear or even outerwear , or just want to see whats brand new in the world of boardsports, be sure to stop by at Brim ,Laugavegur 71.
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Kringlan Shopping Mall 105 Reykjavík East of downtown, Kringlan houses 150 shops and restaurants, a multi-screen cinema, food court and a supervised play area for children ages 3-9. Anchoring the mall are Hagkaup grocery and department stores, Next fashion store, Bonus supermarket and Útilíf recreation and outdoor store.
Small and cute kids clothes and accessories
Laugavegi 61, 101 Reykjavík Tel: +354 552 7722 E-mail: rumputuski@rumputuski.is www.rumputuski.is www.facebook.com/rumputuski.is
ReykjavĂk: Laugavegi 24. Akureyri:Â Skipagata 7. Tel: +354 552 0800. facebook.com/gleraugnamidstodin
DRESSES AND ACCESSORIES
Laugavegur 42 Tel.: +354-552-1818 facebook.com/momokonur
For all occasions Laugavegi 178, 105 ReykjavĂk. Tel: +354 551 3366. www.misty.is/
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Skólavörð The street of Arts Crafts & Gourmet
Welkome to one of Reykjavík´s older streets filled with a variety of designer’s shops, galleries, hip restaurants and cool people walking the street. This is a view from Hallgrímskirkja.
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Branching off Laugavegur and leading up to Hallgrímskirkja church is Skólavörðustígur, which is a bit quieter than Laugavegur. Instead you’ll find cosy coffeehouses, delicatessens, health food
stores as well as galleries and shops with an emphasis on crafts like woollens and ceramics. This is a great street for poking around and doing a puzzle over a cup of coffee.
Shoplocator for Skólavörðustígur p. 23
1
Metal design
Skólavörðustíg 2
+354 - 552 5445
p. 24
2
Anna María Design
Skólavörðustíg 3
+354 -551 0036
p. 16
3
Helgi Sigurðsson wathcmaker Skólavörðustíg 3
+354 - 551 1133
p. 49
4
Huld design
Skólavörðustíg 4b
+354 - 551 7015
p. 27/47
5
Ófeigur jewellery
Skólavörðustíg 5
+354 - 551 1161
p. 48
6
María Lovísa Design
Skólavörðustíg 6b
+354 - 562 6999
p. 53
7
Tösku og hanskabúðin
Skólavörðustíg 7
+354 - 551 5814
p. 49
8
IQ shop
Skólavörðustíg 8
+354 - 552 4499
p. 69
9
Ostabúðin - delicatessen
Skólavörðustíg 8
+354 - 562 2772
p. 18
10
Guðlaugur A. Magnússon
Skólavörðustíg 8
+354 - 562 5522
p. 42/46
11
Puffin
Skólavörðustíg 10
+354 - 519 6080
p. 32
12
Rósa design
Skólavörðustíg 10
+354 - 534 6489
p. 72
13
Grænn kostur
Skólavörðustíg 10
+354 - 552 2028
p. 71
14
Sjávargrillið - Seafodd grill
Skólavörðustíg 14
+354 - 571 1100
p. 77
15 12 Tónar
Skólavörðustíg 15
+354 - 511 5656
16 Geysir
Skólavörðustíg 16
+354 - 519 6030
p. 44
17 Gallery smiðar og skart
Skólavörðustíg 16a
+354 - 561 4090
p. 22
18 Hún og hún
Skólavörðustíg 17b
+354 - 552 1355
p. 34
19 Húfur sem hlæja
Skólavörðustíg 18 / Laugaveg 97
+354 - 552 6466
Back Cover
20 Handknitting Asso. of Iceland Skólavörðustíg 19
+354 - 552 1890
p. 68
21 Pipar og salt
Klapparstíg 44
+354 - 562 3614
p. 36
22 Elínborg Dressmaker
Skólavörðustíg 22b
+354 - 891 8514
p. 40
23 Eggert the furrier
Skólavörðustíg 38
+354 - 551 1121
p. 45
24 Lana Matusa
Skólavörðustíg 41
+354 - 551 5799
p. 45
25 Listvinahúsið
Skólavörðustíg 43
+354 - 551 2850
p. 70
26 Loki restaurant
Lokastíg 28
+354 - 466 2828
p. 7
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The Hallgrímskirkja is a Lutheran (Church of Iceland) parish church in Reykjavík, Iceland. The church is prominent above the street Skólavörðustígur and due to its size may be said to have become one of the city’s landmarks. The church houses a large pipe organ by the German organ builder Johannes Klais of Bonn. It has mechanical action, four manuals and pedal, 102 ranks, 72 stops and 5275 pipes. The church is also used as an observation tower. An observer can take a lift up to the viewing deck and view Reykjavík and the surrounding mountains. The statue of explorer Leif Eriksson (c. 970 – c. 1020) It was a gift from the United States in honour of the 1930 Alþingi Millennial Festival, commemorating the 1000th anniversary of Iceland’s parliament at Þingvellir in 930 AD
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Practical Information 68
Banks
Monday to Friday 09: 00 until 16:00 (some stay open until 19:00 and on Saturdays and Sundays until 16:00
ATM
You can get cash advances from your Credit card at ATMs widely available in Reykjavik and throughout Iceland. Long-term visitors should set up a checking account in Iceland, and get an ATM card.
Cards
Visa, Euro card, MasterCard, Diners Club and American Expressage widely accepted. Check with your card Company for details of merchant acceptability and other services, which may be available.
Traveller’s cheques
Traveller’s cheques are accepted in most places. To avoid additional exchange rate charges, travellers are advised to take travellers cheques in US Dollars.
Currency exchange
It can be difficult or impossible to change your currency to krona in your homeland. It is best to
exchange money in Iceland and spend all your currency or exchange before you fly home! Foreign currencies can be exchanged in all major banks, some of which (such as the Landsbanki at Keflavik airport) are open 24 hours. Most hotels also provide their guests with exchange services.
Shopping
Monday to Friday 10:00 to 18:00; Saturday 10:00 to 16:00 or earlier.
Late night shopping
Most shops have late night shopping for one or more designated evenings per month. Saturdays and Thursdays are common for this kind of activity. Opening hours are often extended in the run up to Christmas and sometimes at seasonal sales.
Reykjavik Tourist Card
To get the best value, buy the Reykjavik Tourist Card (available in 24, 48 or 72 hour versions) The card allows you unlimited travel with Reykjavik’s buses plus free admission to museums, galleries and Reykjavik’s renowned Thermal Swimming Pools.
At your service - Anywhere - Anytime
Special sightseeing taxi tours We specialize in personalized sightseeing day trips to the natural wonders of Iceland – for small groups of 4-8 persons.
We´ll make you a Comfortable Price offer!
All major credit cards accepted by the driver. To book in advance: tel:+354 588 5522 or on www.hreyfill.is E-mail: tour@hreyfill.is
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The Icelandic Weather The weather in Iceland can change very quickly and can cause problems for travellers if they’re not adequately prepared. Most fatal accidents in Iceland involving hikers stem from them having overestimated their own
abilities or underestimated Icelandic weather. Even during the summer, the weather can rapidly change for the worst! Taking that into consideration, you should pay particular attention to the follwing:
Check the weather report before heading out for a hike at vedur.is or mbl.is/vedur Always bring along proper underwear and water and wind resistant clothing, not to mention gloves and caps. Find out about road conditions. Remember that if you get lost you should always remain calm and stay where you are. This can mean the difference between life and death.
Safety first! When travelling outside urban areas it is always a good rule to bring with you some kind of telecommunications. Before travelling in Iceland you should check the area you will be in, wheathe your mobile is enough or if you need other kind of equipment.
Exotic Gift Store
Klapparstíg 44. Tel: 562 3614
facebook.com/pages/Pipar-og-Salt
Reykjavik´s cheese shop delicatessen Osta og best sælkerakörfur, tilvalin&gjöf fyrir vandláta. Osta og sælkerakörfur, tilvalin gjöf fyrir vandláta. Great collection off local and international cheeses Cured smoked meats and dried fish Top quality oils, vinegar, spices, pasta, pesto and sweets
Restaurant in the ácellar Tökum á móti Tökum veislupöntunum í síma 562 2772 móti veislupöntunum í síma 562 2772
Ostabúðin Delicatessen - Skólavörðustíg 8 - Sími. 562 - 2772 - ostabudin@ostabudin.is Ostabúðin Delicatessen - Skólavörðustíg 8 - Sími. 562 - 2772 - ostabudin@ostabudin.is Opnunartími - Mánudaga - Föstudaga 11 - 18 - Laugardaga 11 - 16 Opnunartími - Mánudaga - Föstudaga 11 - 18 - Laugardaga 11 - 16
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In case of emergency try to get onto the nearest high point and see whether you can get phone services there. If it unfortunately happens that you have gotten lost, try to phone 112. It’s important to remain at the same location and never to wander about the area or try to find the way back. This makes it more difficult for rescue teams to find you.
Ambulance 112 Fire department 112 Medicine 112 Police 112 EU - Doctors 112 Doctors on duty 1770 Dentists 575 0505 Weather 902 0600
Lost/stolen credit cards
Late-night pharmacies
Your credit card company or insurer may require a police report number or record of the loss so the minute you discover your wallet has been lost or stolen you should file a report at the nearest police station and call your credit card company.
112
Here in Iceland, 112 is the universal emergency number. Contact is readily available with all emergency response services such as police, fire brigades, ambulances and rescue teams. Save the number in your mobile phone. Remember that even if your phone appears to have no signal, still attempt to call if you need help. Also,
Lyfja Apótek Address: Lágmúli 5 (by the Nordica Hotel) Tel.: 533 2300 Open daily: 08:00 to 24:00
Lost property
Contact the police station at Borgartún 33, 105 Reykjavík Tel.: +354-569 9018 Open: Mon-Fri. 10:00-12:00 and 14:00-16:00
Lokastígur 28, 101 Rvík Tel.: +354-466-2828 just near Hallgrímskirkja
Visa 24 hour emergency number is 525 2000 MasterCard US emergency number 001 636-722-7111 (collect) American Express US emergencynumber 001 336 393 1111 (collect)
Please note
WWW.SEAFOODGRILL.IS — TEL: +354 571 1100 SKÓLAVÖRÐUSTÍGUR 14 - 101 REYKJAVÍK
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Trip booking service Trip is an Icelandic Tourist Information Center & Booking Office fully licensed by the Icelandic Tourist Board. At Trip one can book tickets and get all the Iceland travel information you will need when planning your travel in Iceland. We will find the best prices on trips in Iceland whether it is sightseeing tours, activity tours, day tours or longer. Trip will also help you find the best available prices for accommodation and flight tours. Trips goal is to make your stay in Iceland memorable and help you to plan your trip in Iceland with the best alternatives for favorable prices.
Trip Laugavegur 54 & Veltusundi 1 101 Reykjavik Tel: +354 433 8747 E-mail: trip@trip.is
Trips staff members are more than willing to help you regarding any requires you have regarding your stay in Iceland
Trip specializes in Low Car Rental Prices
Fun to fish! The Harbor in Reykjavik city has many possibilities. Rent a rod, next to Harpa music hall, and experience the life of the old harbour, midnight fishing and so much more.
www.rentarod.is
A classic vegetarian restaurant in Reykjavík graennkostur.is | Skólavörðustíg 8b | 101 Reykjavík | tel.: 552 2028
Welcome to Iceland
For all your banking needs in Iceland Landsbankinn
landsbankinn.com
410 4000
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Reykjavík Thermal Árbæjarlaug
Grafarvogslaug
Fylkisvegur, 110 Reykjavík, Tel.: +354- 411 5200
Dalhús, 112 Reykjavík Tel.: +354-411 5300
Situated in the outskirts of Reykjavík this is one of the city´s most beautiful swimming pools featuring an indoor pool specially heated for young children and senior citizens, playing pool with small geysers, massage-seats, waterfalls and a small water-slide. Big water slide for children of all ages.
Between the suburbs Grafarvogur and Mosfellsbær sits this swimming pool that has an excellent facilities for kids and families. It is a great way to mingle with the locals. A short walk from the pool down onto the Grafarvogur inlet is a great area for birdwathing and a short distance away is a popular golf course and horse rental.
Features · 25m x 12.5m Outdoor pool · Indoor pool · Public steam bath · Sauna · Jacuzzis · Solarium · Good facilities for disabled
Opening hours Mon.-Thu. 06.30-22.00. Fridays 06.30-20.00. Sat.-Sun. 09.00-19.00.
Breiðholtslaug Austurberg, 111 Reykjavík, Tel.: +354-557 5547
Situated in the hills East Reykjavík in a suburb overlooking the city Breiðholtslaug is ideal for those who like to diveinto the local scene and get to know peopla. Close by in Elliðaárdalur Valley lie some of the City’s most interestin walking and biking paths. Features · 25m x 12.5m Outdoor pool · Public steam bath · Sauna · Jacuzzis · Solarium · Facilities for disabled
Opening hours Mon.-Thu. 06.30-22.00. Fridays 06.30-20.00. Sat.-Sun. 09.00-19.00.
Features · 25m x 12.5m Outdoor pool · Waterslide · Public steam bath · Sauna · Jacuzzis · Solarium · Facilities for disabled
Opening hours Mon.-Thu. 06.30-22.00. Fridays 06.30-20.00. Sat.-Sun. 09.00-19.00.
Pools & Spas Sundhöll Reykjavikur
Sundlaug Vesturbæjar
Barónsstígur, 101 Reykjavík. Tel.: +354 411 5350
Hofsvallagata, 107 Reykjavík. Tel.: +354 411 5150
Situated few steps off main shopping stre et this pool is one two public indoor pools in Reykjavík. Features · 25m in door pool · Hot pots on the balcony · Springboard · Pool extension for children · Solarium.
Opening hours Mon.-Thu. 06.30-22.00. Fridays 06.30-20.00. Sat 08.00- 16.00 Sun. 10.00-18.00
Laugardalslaug Sundlaugarvegur, 104 Reykjavík. Tel.: +354 411 5100
Laugardalur Valley is the centre for athletics and recreation in Reykjavík offering exhaustive recreational facilities including the largest swimming pool in Iceland. Features · 50m pool · Curved waterslide · 5 hotpots · Stone laid whirlpool · Shallow wading pool · Steam bath and Professional massage service
Opening hours Mon.-Thu. 06.30-22.00. Fridays 06.30-22.00. Sat.-Sun. 08.00-22.00.
Only a good 20-minute walk from Lækjartorg in Reykjavíks city centre, this pool is basic, but comfortable - excellent for plain swimming and bathing in the hot-pots. Features · 25m pool · In door dressing rooms · Outdoor dressing rooms · Three hot-pots · Sauna · Shallow extension for children · Solarium.
Opening hours Mon.-Thu. 06.30-22.00. Fridays 06.30-20.00. Sat.-Sun. 09.00-19.00.
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Bad Taste
Publishing & Record Store Bad Taste is one of Iceland’s most important record labels; located in Reykjavík and known worldwide for being home to The Sugarcubes, it also publishes poetry books, short films, greeting cards and Icelandic gifts. The label was named to its English translation, Bad Taste, after Pablo Picasso’s manifesto: “Good taste and frugality are the enemies of creativity”. It has grown from being an experimental cultural organization into a fully active record company, working with some of Iceland’s most interesting artists, e.g. Sugarcubes, Bjork, Sigur Ros, Ólöf
Arnalds, Amina, Ghost Digital, Múm, Minus, Gus Gus to name but a few. During recent years Smekkleysa has been running it´s own retail outlet in the heart of the capital, Reykjavík. Smekkleysa Record Store, Laugavegi 35 facebook.com/smekkleysa
“Rímur“ is the oldest musical heritage of Iceland Steindór Andersen & Hilmar Örn Hilmarsson
Steindór Andersen, the most distinguished Icelandic chanter of rímur, performs twelve of his favourite poems on Stafnbúi, accompanied by the mystical music of the award winning film composer Hilmar Örn Hilmarsson. This fascinating project is a natural continuation of the work these two musicians have done in co-operation with the Icelandic group Sigur Rós. Includes a beautiful 80 page informative booklet covering the history of the rímur, excerpts of all the texts, and many spectacular photos of the Icelandic nature.
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Great music in the heart of Reykjavik 12 Tónar is Reykjavík’s much-loved record shop located in the heart of the city. If you’re interested in Icelandic music 12 Tónar is where you want to be. There’s a great selection of local music on two floors, and the staff knows the scene
backwards and forwards. Grab a cup, listen to anything in the store and check out the Fridays Backyard Concerts during the summer. Visit the website www.12tonar.is.
Serving Icelandic music (and espresso) for 15 years
12 Tónar Record Shops @ Skólavörðustígur 15 / Harpa Concert Hall 101 Reykjavík. www.12tonar.is
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Ingvar Geirsson, the king of Lucky Records
The country´s largest vinil selection The vinyl record is a lifelong asset. In Lucky Record’s music store you will find records listed in the tens of thousands, which is the country’s largest selection. Selling vinyl records has greatly increased in recent years, after the distinctive sound virtually disappeared from
the market during the decade of 1990-2000. Gradually people then realized how well the vinyl record sounds, apart from the unavailabillty of this old music on CD´s and on the Internet. In Lucky Records you will find rare, collectible and unusual music.
MUSIC & MOVIES The largest selection of Icelandic movies and music Iceland's oldest and biggest record store, where you'll find a great selection of DVDs, CDs and vinyl records. Our stores are located at Laugavegur 44 and Kringlan Shopping mall
KRINGLAN & LAUGAVEGUR 44 路 591 5300 路 WWW.SKIFAN.IS
CASH REFUND Claim your tax-free cash refund at our service desk for a refund up to 15% of the price.
Kringlan opening hours Monday to Wednesday 10 am – 6.30 pm | Thursday 10 am – 9 pm Saturday 10 am – 6 pm | Sunday 1 pm – 6 pm
| Friday 10 am – 7 pm,
BEST PLACE TO SHOP IN ICELAND 1 The world‘s top fashion brands all in one place
2 17 restaurants to choose from 3 In house Tax free cash refund 4
Open 7 days a week
5
It never rains in Kringlan
FREE RIDE TO KRINGLAN The Kringlan Shuttle is a concenient way to get to Kringlan from the City Centre. Jump aboard at Aðalstræti 2 and you´re at Kringlan in minutes for a great day of shopping, food and fun. And it´s absolutely free! Kringlan´s shuttle bus schedule from the Tourist Information Centre, Aðalstræti 2. To Kringlan Monday – Saturday 10.00 am 12.00 am 2.00 pm 4.00 pm Sunday 1.00 pm 3.00 pm
From Kringlan
11.30 pm 1.30 pm 3.30 pm 2.30 pm
www.kringlan.is
ICELANDIC WOOL
WORN OUT FOR CENTURIES We o ff er c lo t h i n g & o t h er m er c h a n d i s e t h at r em i n d s u s o f g o o d old Ic el a n d
– V i s i t o u r s t o r e s : 101 R e y k j a v í k , A k u r e y r i a n d G e y s i r, H a u k a d a l . w w w. g e y s i r. n e t –