2 minute read
PRODUCTION By Enrique de la Rosa from Mexico City
Under the leadership of Adrián Ortega, the successful Mexican fiction series ‘Lo que callamos las mujeres’, created by Elisa Salinas, is back with a new installment of 60 standalone episodes, which present stories based on real experiences by women.
On February 21, a new era began with the start of filming for TV Azteca’s most emblematic drama, ‘Lo que callamos las mujeres’, one of the most successful original fiction productions in Mexican television.
“We are very happy to start this new season, this fiction production for Azteca Uno, with a powerful brand, with great production values such as ‘Lo que callamos las mujeres’,” Adrián Ortega, General Content Director at TV Azteca, told ttv
20 years ago, Elisa Salinas, convinced of the importance of producing programs with social content that would be useful for Mexican men and women, created ‘Lo que callamos las mujeres’, a fictional series that addresses the problems experienced by women in a real context, dramatizing stories based on true facts of what they experience in their daily environment.
With more than 3,000 cases that have been showcased over these 20 years, ‘Lo que callamos las mujeres’ has obtained dozens of awards from various institutions at a national and international level. The franchise has been licensed and has been broadcast throughout 56 countries and on four of the five continents: America, Africa, Asia and Europe.
Currently, under the leadership of Adrián Ortega, the series has come back and evolved to respond to a more demanding reality, with a greater presence in the media and with more powerful voices.
“It is a powerful narrative that speaks to today’s woman, with very tough current is- sues. It touches sensitive issues for Mexican society. This series speaks to those women who have been through real situations. For us it is important to address those issues that affect society”, explained the executive.
The stories are presented in a didactic and informative way and are directed mainly at women to make them reflect on the importance of self-confidence, their self-esteem and fight for their rights, taking into account emotions and feelings that accompany their effort to win the respect they deserve. It is also a mirror in which men can become sensitive to the issues presented.
“The content of ‘Lo que callamos las mujeres’ was always important. Now it is modern, upto-date, corrected and increased, in a way that you we talk about things by their name”, added Carmen Delgado, actress and star of the new season.
“The melodramatic content of this series, its format under a standalone scheme, allows us all to understand the dimension of these situations. In one episode we can find a solution to a personal problem. The intention is to talk about what no one talks about today, what we women keep quiet about. One of those issues that society does not mention, because if us women don’t talk about them, who will?,” she added.
In this sense, the new season of ‘Lo que callamos las mujeres’, which is already being recorded at Azteca Estudios, in Mexico City, is a breath of fresh air for Mexican society, a content that continues to grow after 20 years, which is updated, that it is at the forefront and open, so that more women see themselves represented and reveal what they’re keeping quiet.
About Lo Que Callamos Las Mujeres
‘Lo que callamos las mujeres’, the dramatic series created by Elisa Salinas, represents in each onehour episode a different and real story about Mexican women who go through different situations. The experiences of these women who deal with issues censored by society and therefore face them in silence. Some of the situations that are examined are: child abuse, unwanted pregnancy, murder, pornography, and family violence, among others. At the end of each episode, a list of help centers or agencies is shown for people who feel identified with the specific cases, and a call is made for them to seek help and break their silence.