E-Commerce Proposal by Tony Nguyen

J-Spec Auto Sports

E-Commerce Proposal

Micheal Russell | Tony Nguyen Interface Design

November 14, 2012

Micheal Russell | Tony Nguyen | 11.14.12 | IID IM231 | E-Commerce Project

Creative Brief Background: The goal of this project is the redesign of J-Spec Autos e-commerce web site. The site is currently a very “vanilla” looking site whose homepage is a hodge-podge of mismatched information. The site check out page is currently non-functioning and needs to be operational. Target Audience: The primary audiences for this project are street car and tuner enthusiasts looking for a cost effective alternative for major end item replacement parts. Objectives: Potential customers should be able to quickly navigate the site from homepage to checkout without delays or broken links. The shopping experience should keep the customer on the company’s site and encourage their frequent return. The Message/ Tone: Edgy, this site is for performance enthusiasts. Media: Web Creative Considerations: While the feel of this site should be edgy, we must remember that above all else this is an e-commerce site. The Deadline and/or Other Requirements: Case study deadline November 14, 2012. Go live deadline November 21, 2012.

Micheal Russell | Tony Nguyen | 11.14.12 | IID IM231 | E-Commerce Project

Mood Board

Micheal Russell | Tony Nguyen | 11.14.12 | IID IM231 | E-Commerce Project

Style Guide

Hex: 10161D RGB: 16,22,29 Hex: E0E1EE RGB: 224,225,238 Hex: F2F1F3 RGB: 242,241,243 Hex: B54FC7 RGB: 181,79,199

Century Gothic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

Hex: 5B287D RGB: 91,40,125 Hex: A81830 RGB: 168,24,48

Micheal Russell | Tony Nguyen | 11.14.12 | IID IM231 | E-Commerce Project

Inspiration

Micheal Russell | Tony Nguyen | 11.14.12 | IID IM231 | E-Commerce Project

Inspiration

Micheal Russell | Tony Nguyen | 11.14.12 | IID IM231 | E-Commerce Project

Competitive Analysis

Navigation Search Bar Contact Sub-Navigation Imagery Visual Hierarchy

Background Body Color Scheme Typography Logo

Top, Drop Down Menu

Top, Pop-Up

Top, Basic

Top, Interactive

Top, Highlights

On Sidebar

Above Navigation

Top Right Corner

Below Navigation

Navigation Bar

Live Support, Phone Number, E-Mail

Phone Number, E-mail, Fax, AIM

Phone Number, E-mail, Fax

Phone Number, E-mail

Live Support, Phone Number

Left Side

Series of Medium Sized

Main High Quality Image, Two Thumbnail Ads

Photos, Bottom â&#x20AC;&#x153;Proud Supportersâ&#x20AC;? Logo/Series of Images/Sidebar/Facebook Feed Textured gray White Red, White, Black, Gray Legible, Sans Serif, some Italics Legible, Sans Serif, all Caps, Incorporates Color Scheme, Outline

Testimonials

N/A

Social Network

Facebook, Facebook Feed, Twitter, Blog

Vehicle Tayloring

Top Right Corner

Main Image/Navigation/Side Bar/ Thumbnail Image Ad

Left Side, Darken Images Series of thumbnails, High Quality Banner Banner/Sidebar/ Thumbnails of Products

Darken Image

White

Transparent Black

Black, White, Gray

Black, White, Gray, Red Accents

Legible, Sans Serif, All Caps

Legible, Sans Serif

N/A Facebook Like Button N/A

Main Interactive Images/ Logo/Series of Thumbnails/ Bottom Ads

Black

Legible, Sans Serif, Incorporates Color Scheme, Acronyms

Series of Main Slideshow of Images, Series of Thumbnails Main Slideshow Images/ Special Sale Ad/Navigation/ Logo/Bottom Ads

White Black, Gray, White, Orange Accents Legible, Sans Serif Illegible, Classy

White White, Black, Green & Yellow Accents Legible, Sans Serif Legible, Sans Serif, Incorporates Color Scheme, Acronyms N/A

N/A Facebook Like Button N/A

Series of Main Interactive Images, Scrollable series of Thumbnails

Bottom

White Pattern

Black

Legible, Sans Serif, Does not Follow Color Scheme, Unoriginal Vector

Bottom

N/A N/A

Facebook, Twitter, Blog, Google + Right Below Main Slideshow

N/A

Micheal Russell | Tony Nguyen | 11.14.12 | IID IM231 | E-Commerce Project

Competitive Analysis

Navigation Search Bar Contact Sub-Navigation Imagery Visual Hierarchy

Background

Top, Highlighted Boxes

Top, Highlighted Text

TTop, Drop Down Menu

Top, Basic

Top, Vector Graphics

Right Below Logo

Left Navigation

Within Sidebar

Within Navigation

AIM, Yahoo, E-Mail, Phone Number, Fax

Phone Number, E-mail, Fax, Live Support

Phone Number, E-mail

Phone Number, E-mail, AIM

Phone Number, E-mail

Left Side

Left Side, Gray Texture

Series of Thumbnail Images

Main Choppy GIF, Series of Thumbnail Ads

Series of High Quality

Main GIF/Logo/Thumbnail Ads/Navigation/Sidebar

Banners Main Banner/Sub Banners/ Logo/Sidebar/Navigation

Darken Image

Textured Red

Black

White

Black, Gray, White, Red & Blue Accents

Red, White, Black, Green & Yellow Accents

Black, White, Gray, Light Blue

White, Gray, Black, Red Accents

Red, White, Light Gray, Blue

Legible, Sans Serif

Playful, Semi-Legible

Legibile, Sans Serif, Negative Space

Legible, Clean, Sans Serif, Incorporates Color Scheme

Legible, All Caps, Vector Graphic

Legible, Incorporate Color Scheme, Drop Shadow

Logo/Sidebar/Navigation/ Series of Thumbnails

Typography Logo Testimonials

N/A

Facebook Like Button, Twitter

N/A

Social Network N/A

Facebook, Twitter

Below Navigation Above Sidebar

Main Slideshow/Sub Slideshow/Navigation/Sidebar

White

N/A N/A

Series of Slideshows and Thumbnails

White

Body Color Scheme

Left Side, Gray Texture

Yes Facebook, Twitter

Navigation

Left Side Series of Thumbnail Images Free Shipping Ad/”Why Buy VR?”/Logo/Thumbnail Ads/ Sidebar

Gradient Red White

Yes Facebook, Twitter, Linkedin, Google+, Youtube, Flickr, Vimeo, Feedburner Sidebar

Vehicle Tayloring 8

Micheal Russell | Tony Nguyen | 11.14.12 | IID IM231 | E-Commerce Project

Sketches

Micheal Russell | Tony Nguyen | 11.14.12 | IID IM231 | E-Commerce Project

Sketches

Micheal Russell | Tony Nguyen | 11.14.12 | IID IM231 | E-Commerce Project

Sketches-Logo

Micheal Russell | Tony Nguyen | 11.14.12 | IID IM231 | E-Commerce Project

Sketches-Logo

Micheal Russell | Tony Nguyen | 11.14.12 | IID IM231 | E-Commerce Project

Sketches-Logo

Micheal Russell | Tony Nguyen | 11.14.12 | IID IM231 | E-Commerce Project

Logo Process

J J J 14

SPEC SPEC SPEC SPEC SPEC SPEC

SPEC

AUTO SPORTS

Micheal Russell | Tony Nguyen | 11.14.12 | IID IM231 | E-Commerce Project

Logo Process

AUTO SPORTS

Micheal Russell | Tony Nguyen | 11.14.12 | IID IM231 | E-Commerce Project

Logo Process

AUTO SPORTS

Micheal Russell | Tony Nguyen | 11.14.12 | IID IM231 | E-Commerce Project

Logo Process

AUTO SPORTS

Micheal Russell | Tony Nguyen | 11.14.12 | IID IM231 | E-Commerce Project

Logo Process

AUTO SPORTS

Micheal Russell | Tony Nguyen | 11.14.12 | IID IM231 | E-Commerce Project

Logo Final

Micheal Russell | Tony Nguyen | 11.14.12 | IID IM231 | E-Commerce Project

Site-Map

Micheal Russell | Tony Nguyen | 11.14.12 | IID IM231 | E-Commerce Project

Lo-Fidelity

Micheal Russell | Tony Nguyen | 11.14.12 | IID IM231 | E-Commerce Project

Hi-Fidelity Dream It. Live It. Search Home

Products

About

FAQ’s

Tech Center Contact Us

Home

FLAT RATE OF $189.00

* shipping with in the States, except HI, PR, AK. Limited time offer.

Please contact us at 866-683-3747 for engines and transmissions not listed on our website Testimonials “I just wanted to let you people at J-Spec Auto know how great it’s been to do business with you. I bought a SR20DET motorset from you in December of last year. Shipping was fast and I was able to track the motor to my dropoff point. I slowly spent the last ten months prepping it... yeah I’m lazy! We finally swapped the engine into my S13 at the beginning of November and after connecting everything it fired up on the very first turn of the key. I’ve been driving the car around for a week now and I’ve had no problems whatsoever. J-Spec Auto are the best! I’m going to do all my engine buying from you in the future whether it be Nissan, Honda or whatever and I’ll be recommending you to all my friends and everyone on the Nissan forums as well, thank you!” - Safarest Halfacre, USA

Toll Free 1-866-683-3747

Email Us Now

Micheal Russell | Tony Nguyen | 11.14.12 | IID IM231 | E-Commerce Project

Hi-Fidelity Dream It. Live It. Search Home

Products

About

FAQ’s

Tech Center Contact Us

Engine Swap Accessories Engines

Home

JDM Parts Transmissions

FLAT RATE OF $189.00

* shipping with in the States, except HI, PR, AK. Limited time offer.

Toll Free 1-866-683-3747

Email Us Now

Micheal Russell | Tony Nguyen | 11.14.12 | IID IM231 | E-Commerce Project

Hi-Fidelity Dream It. Live It. Search Home

Products

About

FAQâ&#x20AC;&#x2122;s

Tech Center Contact Us

Home ->

Select Make

Products ->

Engines

Select Model

Honda/ Acura Infiniti Lexus Mazda Mitsubishi Nissan Subaru Toyota

Toll Free 1-866-683-3747

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Micheal Russell | Tony Nguyen | 11.14.12 | IID IM231 | E-Commerce Project

Hi-Fidelity Dream It. Live It. Search Home

Products

About

FAQâ&#x20AC;&#x2122;s

Tech Center Contact Us

Home ->

Honda/ Acura

Products ->

Engines

Select Model Accord CL CRV Integra Legend MDX NSX Odyssey Passport Prelude RL RSX S2000 SLX TL TSX Vigor

Toll Free 1-866-683-3747

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Micheal Russell | Tony Nguyen | 11.14.12 | IID IM231 | E-Commerce Project

Hi-Fidelity Dream It. Live It. Search Home

Products

About

FAQâ&#x20AC;&#x2122;s

Home ->

Tech Center Contact Us

Products -> Engines ->

Integra

Integra GS-R B18C 93-95 1.8L DOHC VTEC - Engine Only $2195.00

Integra Type-R B18C(R) 96-97 1.8L DOHC VTEC - Engine, MT Trans, ECU, Half Shaft, Drive Shafts & Engine Mount $3995.00

Integra Type-R B18C(R) 98-01 1.8L DOHC VTEC - Engine, MT Trans, ECU, Half Shaft, Drive Shafts & Engine Mount $4095.00

Toll Free 1-866-683-3747

Email Us Now

Micheal Russell | Tony Nguyen | 11.14.12 | IID IM231 | E-Commerce Project

Hi-Fidelity Dream It. Live It. Search Home

Products

About

Tech Center Contact Us

FAQ’s

Home ->

Products -> Engines ->

Integra

$3995.00 Add

Specifications

Stock Status

DOHC VTEC 4 Cyl. 16 Val. • Year: 96-97 • HP: 200hp@8100rpm • Torque: 134 lb-ft@6200 • Redline: 8400 rpm • Diplacement: 1797cc • Compression Ratio: 11.0:1 • Transmission Type: Hydraulic

In Stock

Mileage Between 20 to 60 thousand miles, depending on the year.

Condition USED

List Of Parts Included

Warranty

• Complete Motor - Block - Intake Manifold - Complete Head - Sensors - Exhaust Manifold - Fuel Rail - Injectors - Distributor - Throttle Body - Alternator - Starter - Ignition Wires - Headers

60 day warranty on the engine block and head(internals). All our engines pass a Multi-point Inspection & Compression test to ensure great quality engines. We only ship engines with positive compression test results.

Shipping

Shipping is between $99.00 to $435.00 depending on your location. Transit time between 2-5 days. We can ship to residential or commercial address. Tracking number always provided.

• OBD2 ECU (Computer) • 5-Speed FWD LSD Hydraulic Transmission - With Clutch components assembled to the engine • Rear engine mount • Intermediate shaft • Shift Linkage

Toll Free 1-866-683-3747

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Micheal Russell | Tony Nguyen | 11.14.12 | IID IM231 | E-Commerce Project

Hi-Fidelity Dream It. Live It. Search Home

About

Products

FAQâ&#x20AC;&#x2122;s

Home ->

Code

Tech Center Contact Us

Products -> Engines -> Integra->

Product

Price

Integra Type-R B18C(R) 96-97 1.8L DOHC VTEC - Engine, MT Trans, ECU, Half Shaft, Drive Shafts & Engine Mount

Basket

Amount

$3995.00 $3995.00

Delete

SubTotal $3995.00

Continue Shopping

Toll Free 1-866-683-3747

CheckOut

Shipping

$189.00

Total

$4184.00 Update Quantity

Email Us Now

Micheal Russell | Tony Nguyen | 11.14.12 | IID IM231 | E-Commerce Project

Hi-Fidelity Dream It. Live It. Search Home

Products

About

FAQâ&#x20AC;&#x2122;s

Tech Center Contact Us

Shipping First Name

Last Name

Address 1 Address 2 City

State

Zip Code

Billing

Check if Billing Address is same as Shipping Address

Address 1 Address 2 City

State

Zip Code

Credit Card Visa C/C Number Exp Month

Exp Year

Security Code

Email A statement will be emailed to the above email address you provided within 24 hours. Please note that flat rate shipping may take 5- 10 business days.

Submit

Toll Free 1-866-683-3747

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Micheal Russell | Tony Nguyen | 11.14.12 | IID IM231 | E-Commerce Project

Hi-Fidelity Resubmit Search

Dream It. Live It.

Home

About

Products

FAQ’s

Tech Center

Home

FLAT RATE OF $189.00

* shipping with in the States, except HI, PR, AK. Limited time offer.

Toll Free 1-866-683-3747

Email Us Now

Micheal Russell | Tony Nguyen | 11.14.12 | IID IM231 | E-Commerce Project

Hi-Fidelity Mobile Search

Dream It. Live It.

Home

About

Products

FAQ’s

Tech Center

FLAT RATE OF $189.00

* shipping with in the States, except HI, PR, AK. Limited time offer.

Toll Free 1-866-683-3747

Email Us Now

Micheal Russell | Tony Nguyen | 11.14.12 | IID IM231 | E-Commerce Project

Hi-Fidelity Tablet Search

Dream It. Live It.

Home

Products

About

FAQ’s

Tech Center

FLAT RATE OF $189.00

* shipping with in the States, except HI, PR, AK. Limited time offer.

Toll Free 1-866-683-3747

Email Us Now

Micheal Russell | Tony Nguyen | 11.14.12 | IID IM231 | E-Commerce Project

Resources Images

http://teaminnovationsnw.com/wp-content/uploads/2012/03/formula_d_logo.jpg http://media.photobucket.com/image/recent/PROTOTYPE14/S15_SILVIA_LOGO.gif http://www.carbeyondstore.com/images/P/silvia-04.jpg http://www.jhpusa.com/store/pc/catalog/pwjdm/pwjdm_logo.jpg http://www.decalsbay.com/media/catalog/product/cache/1/image/5e06319eda06f020e43594a9c230972d/n/i/nissan_silvia_decal.jpg http://www.seeklogo.com/images/J/J_S_Racing-logo-D6D46BF94A-seeklogo.com.gif http://www.cartype.com/pics/1604/full/vtec_dohc.jpg http://lwmag.co.za/wp-content/uploads/2011/10/SupaDrift-logo2.jpg http://tunertools.com/prodimages/Tanabe/tanabe_logo_large.gif http://majesticturbo.com/images/logo_turbonetics.jpg http://www.work-wheels.co.jp/index_img/index_logo.jpg http://www.jdmworx.co.za/images/Skunk2_logo.jpg http://mfrt.com/catalog/images/categories/apexilogo.jpg http://www.allvectorlogo.com/wp-content/uploads/2011/10/megan-racing-logo.png http://www.upgrademotoring.com/suspension/cusco/cusco_logo.gif http://www.racingi.net/Starlet/TEIN_logo-TM-GB.gif http://www.socaldriven.com/SocalDriven/Sponsors_files/motordyne-sponsor-logo.png http://www.brandsoftheworld.com/sites/default/files/styles/logo-thumbnail/public/022011/volk_racing.png

Competive Analysis

http://assaultech.com/ www.b2autodesigns.com/ www.conceptzperformance.com/ www.dwsparts.com www.importimageracing.com/ http://www.importpartspro.com/ www.lsdmotorsports.com/ www.sohomotorsports.com/ thmotorsports.com/ www.vividracing.com/ 33

Micheal Russell | Tony Nguyen | 11.14.12 | IID IM231 | E-Commerce Project