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Layouts for Packaging Using perimeter to estimate dieline costs
Learning Goals Layouts for Packaging
A"er comple+ng the ac+vi+es in this slideshow lecture you should be able to… 1.
Iden'fy what a dieline is and what it is used for
2.
Breakdown the proper steps to create a professional dieline that will be sent to a diecu;er
3.
Calculate the amount of metal required to create a physical die (using perimeter)
4.
Es'mate the total cost of a dieline using perimeter and per inch pricing
What is a Dieline? What is a Dieline? A dieline is the blueprint for a layout that is formed by either a diecu>er, a printer, or a graphic designer. It indicates where cuts, folds, and perfora+ons will be in a finished piece. A dieline is used by a diecuHng company to make the wood and metal template that will be used to make complex cuts. A pocket folder is an example of a job that must be cut to size using a dieline. The pockets and glue tabs of the pocket folder must be diecut to size. They can not be trimmed using a regular paper cu;er because that only makes straight cuts.
What is a Dieline? Examples of Items Requiring DiecuGng: ì
Pocket folders
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Packaging
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Fancy business cards
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Door hangers
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Complex book cover designs
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Envelopes
What is a Dieline? Common Dieline Indica+ons: ì
A straight line or segment indicates a cut
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A do;ed line indicates a perfora'on
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A dashed line indicates a score for crisp folding
These are universal indicators and should be used from the incep+on of a design from thumbnails, roughs and comps, etc… so that everyone involved in the design understands exactly what is being produced.
What is a Dieline?
This is an example of what a typical 2 panel, 1 pocket folder dieline might look like. All of the exterior edges are straight lines indica+ng they will be cut. The interior lines are do>ed indica+ng that they will be scored for folding.
Creating Your Own Dieline When designing for a job that requires diecuGng, one of two things will occur: 1. You will receive a dieline template from your client or a
diecuHng company that you must designed within. It is usually an Adobe InDesign or QuarkXPress file, but may also be a universal file format that can be ‘placed’ into a document.
2. You will create a custom dieline that you will package with your
designs so that the diecu;er can make a die to your specifica'ons.
Creating Your Own Dieline If you receive a template from your client or from a diecuHng company, you can simply open the file, save a copy, and begin designing within the constraints of the template. If you are given the opportunity to design your own diecut piece, you will have to follow the steps outlined on the next few slides to properly create a dieline to send to your printer and/or diecu;er.
Creating Your Own Dieline Steps for Crea+ng a Dieline: 1. Dielines should always be created in a
page layout program like Adobe InDesign or QuarkXPress.
Please note that crea+ng a dieline in Adobe InDesign is NOT a requirement for ART 1210, but is for ART 1135, ART 1200, and other graphic design related courses. You may use any program to create your dieline in this course.
Creating Your Own Dieline Steps for Crea+ng a Dieline: 2. Dielines should always be on their own layer. Label the layer ‘DIELINE’ or
something that is easy for the printer/diecu;er to recognize.
Click to create a new layer
Double click the new layer to open the Layer Op+ons dialog box. Give the layer a new name and then choose OK.
Creating Your Own Dieline Steps for Crea+ng a Dieline: 3. Create the dieline with a new SPOT SWATCH COLOR that has been renamed
‘DIELINE’ or something easy for the printer/diecu;er to recognize.
Open the SWATCHES PANEL and select any exis+ng swatch
Click to duplicate the swatch
Double click the blue swatch icon to open the Swatch Op+ons dialog box
Creating Your Own Dieline Steps for Crea+ng a Dieline: 3. Create the dieline with a new SPOT SWATCH COLOR that has been renamed
‘DIELINE’ or something easy for the printer/diecu;er to recognize. (CONTINUED)
Change the Color Type to Spot, the Swatch Name to DIELINE, and adjust the color to anything you want. I’ve made mine black, but it doesn’t really ma>er as long as it is a SPOT COLOR named DIELINE.
The circle indicates that this is now a SPOT COLOR. We use a spot color to create the dieline so that we can separate it from the rest of the artwork. We don’t want a bunch of black lines to print of top of our artwork.
Creating Your Own Dieline What is a SPOT COLOR? If you are unfamiliar with the term SPOT COLOR please see the following links for addi'onal informa'on. This concept will be covered in almost all of your graphic design related courses including ART 1135 and ART 1200. h>p://en.wikipedia.org/wiki/Spot_color h>p://www.pantone.com/pages/pantone/Pantone.aspx?pg=19890
Creating Your Own Dieline Steps for Crea+ng a Dieline: 4. Use 1pt straight, do;ed, and dashed lines to
indicate where cuts, perfora'ons, and scoring folds will be. The Pen Tool and Line Tool work best in Adobe InDesign. Use the STROKES PANEL to adjust the thickness and type of line being used.
Line Tool Pen Tool
Creating Your Own Dieline
Creating Your Own Dieline Steps for Crea+ng a Dieline: 5. Lock your ‘DIELINE’ layer when you are finished crea'ng it so that you do not
accidentally edit it (do not make it a ‘non-‐prin'ng layer’)
Click to lock the layer. All contents within the layer will no longer be editable while the ‘lock’ is in place.
Creating Your Own Dieline Steps for Crea+ng a Dieline: 6. Use other layers to design your project. DO NOT INCLUDE ANY
ARTWORK ON THE DIELINE LAYER. It will not be part of the final printed piece.
Select the Design Layer to design your project. Do not include any artwork on the DIELINE layer.
Perimeter
What is Perimeter? Perimeter is the total distance around the outside of a 2D shape or object. Perimeter is calculated by adding the sum of all sides of a 2D shape or object. The perimeter of the square to the lec can be calculated by adding 4in + 4in + 4in + 4in= 16in
Using Perimeter to Calculate Dielines Perimeter and simple math can be used to calculate the total amount of metal required to construct a diecuHng die. Once a cost es'mator knows how much metal is required to produce a die she can es'mate the total cost of the die by using the following formula:
Perimeter Example 1
What is the total perimeter of this dieline?
Perimeter Example 1 Answer
What is the total perimeter of this dieline? 9 + 9 + 12 + 1 + 3.5 + 1 + 9 + 4 + 9 + 12= 69.5in I did not include any of the interior lines in my calcula'ons because perimeter only includes the outer most edges of a 2D shape or object. * A cost es'mator would include all lines when calcula'ng the total amount of metal required to produce the die.
Perimeter Example 2
What is the total perimeter of this dieline?
Perimeter Example 2 Answer
What is the total perimeter of this dieline? 28 + 7 + 28 + 3 + 13 + 1 + 13 + 3= 96in
Estimating Example 1
What is the total cost of metal to create this dieline if metal is $1.50 per inch?
Estimating Example 1 Answer
What is the total cost of metal to create this dieline if metal is $1.50 per inch? 9 + 9 + 12 + 1 + 3.5 + 1 + 9 + 4 + 9 + 12 + 12 + 9 + 4= 94.5 inches of metal 94.5 inches of metal x $1.50 per inch= $141.75
Estimating Example 2
What is the total cost of metal to create this dieline if metal is $1.25 per inch?
Estimating Example 2 Answer
What is the total cost of metal to create this dieline if metal is $1.25 per inch? 28 + 7 + 28 + 3 + 13 + 1 + 13 + 3 + 3 + 3 + 7 + 7 =116 inches of metal 116 inches of metal x $1.25 per inch= $145.00
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What’s Next? HW: Layouts for Packaging Q1: Layouts for Packaging Q2: Layouts for Packaging Extra Credit: Layouts for Packaging