Together Aalto: Design your experience in Otaniemi || RCA x Aalto University || Service Design

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Introduction Project Brief

Project aim Aalto University is a university established in 2010 as a merger of three major universities in Finland: the Helsinki University of Technology, the Helsinki School of Economics, and the University of Art and Design Helsinki. The campus is located in Espoo, very close to Helsinki, the capital city of Finland, and it enjoys a very convenient transportation access, full of nature, and a set of historical buildings designed by renowned architect Alvar Aalto. As part of its campus development, Aalto University aims to realise the transformation of Otakaari road, the main road of Aalto Campus, into a street during the forthcoming years. Otakaari Road runs through the heart of the campus, but in the current state, many people do not prefer staying on this main street. Many say that it is very quiet, way far from a lively highstreet. They even do not recognise Otakaari Road as the 'main street' of the campus. One of the biggest reason it that this road is designed for vehicular traffic. Even though the traffic volume is quite low, approximately 1 in 15 minutes, this main street is dominated by traffic roads. People only use it as a thoroughfare, and there is no reason for people to stay there. The overall aim of the project is to redesign the whole Otakaari area in such a way that this road is expected to be revitalised. We collaborated with students from Aalto University to tackle this challenge. The Aalto students designed the indoor and outdoor architecture, the roads and the layout of the structures from an architectural point of view, while we, the RCA students, designed the necessary services from a service design point of view. Specifically, the brief requests us to design services that can serve as platforms for co-creating value, opening the Aalto campus to the city and turning a road into a lively street and community.

Project Report


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