Afia Z an
Heo
I'm Afia Zaman, I just finished by third year as a graphic design student at DJCAD.
I love using bright colours and creating interesting visuals. To dive into the creative process, especially when it means playing around with bold colours and pushing the boundaries with interesting visual elements. Whether I'm working with magazine layouts or brainstorming branding strategies, my goal is to create work that speaks to people and leaves an impression. You can find out more about my work at the end of this PDF, I hope you’ll enjoy:)
The Magdal
B ef Outcome
The Magdalen magazine is an initiative created by the Dundee University Student Association (DUSA), designed to cater to the interests of students. It's a monthly publication, now totaling 106 issues, crafted entirely by students. Along with another Creative Director, I oversee the magazine's artistic direction and editorial responsibilities.
After taking over the role of being a Creative Director, our team has already released three issues so far this year, widely distributed across the campus.
1
The Magdalen
for students, by students
Magdalen Issue 105
2024 Spring Edition
Magdalen Issue 106 2024 Summer Edition
Magdal Projects
Bottom of The Murky Pond
The concept of this design was to match the irony of the writers’ witty attitude inspite of the unfortunate events described, the 3D design shows computers (representing AI) in a cutesy manner which is ironic since it is allegedly the source of distress in this case.
Ghibli Ma c
The illustration aims to evoke a sense of comfort and relaxation. To achieve this, the color palette depicts a cozy movie night setup. This selection of colors is intended to create a warm and inviting atmosphere, enhancing the viewer's experience and making them feel at ease.
#21a29f #ea4877
T asof's Symet cal World
Outcome
Develop a new design for the "This Amazingly Symmetrical World" book cover to improve its visual impact. It has to reflect the essence of the book while updating its appearance for modern audiences.
The design philosophy is heavily influenced by the principles of Bauhaus, drawing inspiration from its emphasis on the harmonious fusion of form and function, simplicity, which reflects symmetrical characteristics.
2
C pus Quest 3
B ef
As a group design an interface that encourages interaction between one of the following at the university: People – Environment
“Interface” is to be interpreted in its broadest sense—a point where two systems, subjects, people etc.
Outcome
We developed an adventure game with collectible cards and a mobile app. We created cards featuring isometric illustrations of key locations for players to collect by visiting these sites, promoting exploration and interaction with the environment surrounding them.
The app encouraged engagement by allowing players to earn points through card collection, swapping, and attending university talks and events. This initiative brought students and staff together by promoting shared activities, discovery, and collaboration, fostering a stronger sense of community across the university.
Campus Quest
Why Campus Quest?
Incentivising students to explore what campus has to offer + make friends along the way!
How does it work?
First steps...
The Beginning Students download Campus Quest Task
Students follow the locations to collect cards, stamps and eventually rewards “Quest Completed!”
Locations announced during Fresher Fair
New checkpoints announced during semester
Incentive
Consistent users get an invitation to a secret social Secret Social held at end of semester
Upon completion...
Students may trade in stamps for rewards
Travel Pals & Elements
Mrs. Apricot
Blue Bob Officer Hopps
Garfield
Display fonts are great to be used for headlines, titles, and other text in advertising or branding materials. They are highly decorative, expressive, and unique, thus these are the areas where the swell typeface will be used.
Display Font
Area of use
Headings
Subheadings
Quotes
Time and Day
Typography Aa Bb Cc
Body Font
This font is used in more extensive texts, for example the texts following the headings or subheadings. For preambles and quotes a bolder version can be used.
Swell
ABCDEFGHIJKLMNOPQRSTQVWXYZ abcdefghijklmnopqrstqvwxyz
Basic Sans ABCDEFGHIJKLMNOPQRSTQVWXYZÅÄÖ abcdefghijklmnopqrstqvwxyzåäö
Heading using display font
Subheading using the display font in a slightly smaller size
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh bruth euismod tincidunt ut laoreet dolore magna
“A quotation using the display font once more”
Color palette
Charcoal
Card Collectibles
Archives Archives
Botanic Gardens Botanic Gardens
Create Space Carnelley Building
Archives
“Just email the Archives, the staff are so friendly and happy to help, and the Archives themselves are an impressive collection that goes beyond their masses of books....”
The Archives collect, manage, and provide access to archive and rare book collections. They are open to everyone and their archives cover a huge range of topics of local, national and international interest.
Botanic Gardens
“Beautiful all year round, the perfect place to picnic, draw or just take in this magnificent place.... the greenhouse is my favourite!”
Located on 9.5 hectares, looking out over the banks of the River Tay, the Botanic Garden houses a wide range of plant life. This plant collection consists of both indigenous British plants, and important plants from across the world.
Create Space
“My absolute favourite place on campus, hands down.... use the 3D printers, the sewing machine, the cricut, the list goes on and on!”
CreateSpace provides University of Dundee students and staff access to a wide range of creative resources and equipment. Operated by the Library and Learning Centre, CreateSpace is committed to making creative pursuits accessible to all students.
“A building within a building, what’s not to like....”
Hosts the D’Arcy Thompson Zoology Museum and lecture theatres
Carnelley Building
Campus Quest App Interface
Botanic Gardens
Located on 9.5 hectares, looking out over the banks of the River Tay, the Botanic Garden houses a wide range of plant life. This plant collection consists of both indigenous British plants, and important plants from across the world.
Campus Quest Rewards
Sticker packs, tote bags and sweatshirts
B ef
Create a playful and visually captivating design for "Silly Sonnets," a collection of short poems aimed at children. The design should reflect the lighthearted and whimsical nature of the poems, appealing to young readers.
Outcome
The book radiates with vibrant orange hues and lively illustrations, creating a cheerful atmosphere. Every page is adorned with playful 3D designs, making the experience interactive and engaging. It's a delightful journey through the whimsical world of "Silly Sonnets," perfect for sparking joy in young readers.
Siy Sonnets 4
C wford Building: 5
Outcome B ef
Develop a response to the outdated design of Crawford Building to improve accessibility. Many areas, including the cafeteria and fire exits, are currently inaccessible without lengthy stairs, posing challenges for wheelchair users and the elderly.
The design concept was to use posters and stickers around spaces that were not disable friendly, to remind students/staff members about their differently abled friends who were unable to access those points.
S ck V i@ions
Slap-On stickers for any spaces that are considered inaccesible for the differently abled
