https://www.facebook.com/Monteoru-RURAL-WORLD-2017
“ I am entrepreneur in a rural world world “ was a youth exchange that happened in 9-18 may 2017 in Sarata Monteoru,Buzau ,Romania with 45 participants from 8 countries : Italy,Bulgaria,Greece,Spain,Latvia,Lithuania,Czechia and Romania The context was in a Europe with a great rate of unemployment that isolated the youngsters and they are not eager to start private initiatives. The aim of the project was to stimulate entrepreneurship initiatives and increase employability of youngsters from rural areas by awareness of needed competences and identifying business opportunities in rural areas Main objectives were : -offering for 45 youngsters from 8 countries a common space of reflection on cultural diversity and cooperation in mobility projects - facilitation of experiences exchanges and good practices in labour market between youngsters from rural areas and urban areas -awareness of youngsters on importance of developing key competences needed for employability or starting a private initiative -stimulation and encouraging creativity and innovation of youngsters for develop sense of initiative and entrepreneurship - identifying business opportunities preparing youngsters through nonformal education methods to build a business plan in rural areas The activities forseen were for preparation,introduction and getting to know eachother,trust and team building,presentation of participants and organizations,introduction of Erasmus + programme and youthpass certificate,cultural and study visits in surroundings and in Buzau,intercultural evenings,workshops about how to create a business plan,daily ,midterm and final reflection-evaluations,dissemination and exploitation of results. The methodology will be based on nonformal education and will consist in games ,presentations,debates,role plays and simulations . Main results of the project were 6 business plans and video clips to promote them The impact of the project was be at youngsters’ level by new developed competences, a better understanding of entrepreneurship education and stimulation of active participation . They assimilated new information how to start,develop and promote a business plan or a private initiative in a rural area.At partners’ and local communities level the impact was felt by presence of more trained youngsters and more willing to solve communities problems and by getting new tools and methods to promote entrepreneurship. Catalina Postovei
YOUTH UNEMPLOYMENT Unemployment is a really serious problem of our time. Our leaders are trying to find a solution about this but they could not except with important change or reforms. It is important to start from the people that govern us. This page could be explain some of these solution to solve the unemployment problem. For example, one of the most important problem that affect the earth in general is the insostenible growth of the population: starting to the consumptation of the natural resources to unemployment. So, when the people grow up its not easy to create new employment to the people, in particoular for the youth. In this work we have collaborated to make some posters about this important topic with the introduction of some statistics about the partecipating countries and in particoular the rate of youth unemployment. This page wants to study the next country: Italy, Romania, Latvia, Czech Republic, Bulgaria, Greek, Spain and Lithuania. For example: Unemployment is influenced by corruption and the black market but also by emigrations and economic situation. With the help of internet and teamwork the partcipants did a good work on this study. The most important point is the collaborate to find some solutions. CONCLUSION After the analysis and the various debates in each group it could be agreed that countries like Italy and Spain suffer for the youth unemployment and for this reason the leaders will have to find new solutions. Some possible solutions could be to impose less taxes for the start up to help the young people to found a company with the consequence to help the growth of employment.
KEY COMPETENCES "WORLD COFFEE"
COMMUNICATION IN THE MOTHER TONGUE. COMMUNICATION IN FOREIGN LANGUAGES
During our project we have been very active with our own language, because sometimes we asked something about words or expressions in others language and therefore learn from others. Because there was a need of communication between many different people we used a common language to share our thoughts. Conclusion about our workshop: If we need to improve this skill we need to have patience, confidence, and remember that language skills come with experience. . MATHEMATICAL COMPETENCE AND BASIC COMPETENCES IN SCIENCE AND TECHNOLOGY. DIGITAL COMPETENCES.
There is quite a lot of counting and many technical matters in exchange projects. Because for example we were counting how many people have to help with an activity Digital competences have to do with when you learn to handle the computer Conclusion about our workshop: We think that there should be balance between saving time or wasting time while you use technology. And that you need to have moral and ethic values.
LEARNING TO LEARN One can learn in various ways, like by talking to others, or by listening, by searching for information or by attending a workshop. Conclusion about our workshop: We learnt that we need curiosity in order to gain experience, motivation, moreover we said that it is good to enjoythe process and also that you can learn with no formal education. SOCIAL AND CIVIC COMPETENCES If you imagine social competences in an exchange project, then you can think of how you handle people, both in the preparation as well as when you are abroad. Conclusion about our workshop: We need to have initiative spirit, causality, be open minded, courage, flexibility and mobility, originality, good time management, creativity, self confident. SENSE OF INITIATIVE AND ENTREPRENEURSHIP To turn ideas into success, you need to know what you have to do, who you need to do it and how it has to be organized. All this has to do with entrepreneurship and initiative. Conclusion about our workshop: We should break cultural barriers, willing to communicate, to be objective and that is how you create better productivity.
CULTURAL AWARENESS AND EXPRESSION The competence ‘cultural awareness and expression' has to do with the way we appreciate our own and other cultures, in your town, in your region, your country, Europe, and the whole world. Conclusion about our workshop: We understood that we need equality between us, also we need to be more tolerant, respectful in order to avoid conflicts between different communities
INCUBATOR WORKSHOPS Follow the steps to create your business plan in groups. We suggest to you to work together on a new business idea applied in a rural area. What “business” could you imagine, to answer your future customers’ needs? Your aim : to develop your business concept :
INCUBATOR 1 >> Explain your idea … What’s your idea ? in what economic field ? What are your products or services ?
>> Find a name for your company …
TO PRESENT IT TO THE OTHERS YOU HAVE TO USE THEATER,MULTIMEDIA PRESENTATIONS OR STORY TELLING
INCUBATOR 2 >> Caracterize your future customers Your product or service will be attractive particularly to ….. Who are your future customers : people ? (men? women ? age?) companies ? public organisations ? …
>> Create a logo and a slogan for your company/enterprise TO PRESENT YOUR RESULTS TO THE OTHERS YOU SHOULD USE INTERVIEW METHOD OR SIMULATE A TV SHOW
INCUBATOR 3 >> Build your commercial strategy : Taking into account your customers and your products, create a management and a marketing plan .Find out which are main risks on the market.Which will be the message you will deliver to convince clients and beneficiaries ?
>> Explain your added value What will your initiative add to tomorrow’s life and society ?
INCUBATOR 4-5 >>Promote yourproducts/services :
4.1. Create an original audio-video clip .Be clear and concise -you have to sell as much as possible !! 4.2.Create an on-line promo campaign :build a web page or create a campaign in social media 4.3. Create a print campaign using flyers,posters,leaflets etc
TIPS AND TRICKS A- Attract ATTENTION I- Develop his INTEREST D- Make them DESIRE what you offer A- Facilitate the ACTION of buying
1.FOUNTAIN OF LOVE …turning moments into memories… WHAT? our wine is great combination of techniques from 18th century and new ways of wine making developed by our scientific team, the unforgettable taste goes well with all kinds of fishes, cheeses and vegetables
WHERE? we produce the wine in beautiful village SarataMonteoru, which is located in the high mountains in one of the most beautiful regions of Romania, the location helps the wine, first because of high temperatures which are ideal for making wine and secondly with the fresh and clean air which makes the taste more natural
WHY? we believe that our wine will help to understand the historical traditions better, also we think that it will provide you the opportunity for enjoying wonderful moments in better way and last but not least we strongly believe that we can help with the unemployment situation because we offer a lot of job opportunities even for less educated people
HOW? our techniques are combinations of traditional way from 18th century and newly discovered ways of making wine
FOR WHO? We offer our wine especially for people who can enjoy the great taste and feeling coming with the wine “Fountain of love”.
Explaining our idea‌ We want to create the wine which is made with techniques from the 18th century in combination with new processes made by us. We will specialize in high quality of wines and low quantity. Every bottle of wine will be made with heart and passion and by educated and experienced people. We will produce only one kind of wine, white wine.
Future customers First we want to offer our wine to high class people between 30-45 years who are interested in social events, finest wine and great food. Because these people have good taste and are willing to spend their money on a high quality classy products. Also we want to sell it to five star restaurants and historic castles which could help us with promoting the brand.
Our marketing plan is focused on every platform there is. From wine exhibitions and special wine tastings in medieval castles to high quality TV commercials, social media and business magazines (forbes, business insider) Main risks for our company in the market are that we are entering a very saturated market that is very distinct because wines roots are dating back since the birth of Jesus Christ. Our high price point is a very risky attribute to our company but it compensates for our high quality wine producing techniques. The quality and quantity ratio is also very good. Our wine is not just about the unique taste but its how it makes you feel when you are consuming it.
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2. LA BUNICU' Explanation of the idea Today society has lost the connection with nature. We think that we should remember them from where they come. There is a paradox in our society like Alfred E. Newman once said: “We are living in a world today where lemonade is made from artificial flavours and furniture polish is made from real lemons”. We need a more sustainable way of growing (like society), being more conscious of how our actions influence the environment. Nowadays people should be more aware of the carbon footprint. For example when someone goes to the supermarket and buy fruit, if it is not produced locally (because it is not the season in which it is produced), this fruit would had had to be deliveredfrom thousands of kilometres away. Our idea is to found an eco-friendly restaurant that only serves the best quality natural food supplied by local entrepreneurs, encouraging local agriculture and awareness about health. The restaurant will be located in a rural area, surrounded by nature but not so far from the city. Name of the company: La bunicul. Characterize your future customers People of all ages and conditions. We want to do a campaign to make students aware about their health, and also focus on families which are considering about their health. It is also for people in the city who want to relax surrounded by nature and eating healthy. Create a logo and a slogan: “Back to the roots, taste the nature”
Build your commercial strategy We will apply for European founds to promote young entrepreneurs to build their futures in rural areas. For this purpose we will take part in The Rural Development Programme (RDP) for Romania, available for 7 years (from 2014-2020). We are encouragingdevelopment of agriculture and ecotourism. Also we are reducing the carbon footprint of food industry and improving public health.
Means of promotion -
Social media (facebook, Instagram, tripadvisor, pinterest, google map and “google cards�). Official website. Promotion through eco-oriented organisations. Local media (newspapers, tv, radio). Flexible prices through promotions (students days, etc.)
Risks -
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Rivalries with bigcompanies (for food supplies [getting the food from the agricultures] and for delivering the product [have clients in our restaurant]) -> It maybe is not a problem because we can be more competitive (have less cost (ie. Transportation because we are closer to them) so we can offer a better price for their products). In the other hand big companies can provide stability and long term contracts to the agriculture. Location (we are planning to place the restaurant surrounded by nature (ie. forest). Be placed far ofsociety can be a problem -> it could be a problem for costumers to reach the restaurant. Infrastructure).
Explain your added value Great atmosphere for customers (decoration of the restaurant, be surrounded by nature). Also to provide high quality, fresh food made from the local eco-products. Make the customers more aware about the environment and to become eco-friendly citizens. Furthermore, they improve their health and wellness.
3. MR.PERFECT Idea We are offering educational sessions and activities for 16-30 year - old people. We are in the educational field. In our center we will offer alternative education that will help people go from surviving to thriving. The program is divided into different sessions and activities. Topics: • • • •
Nature; Society; Psychology; Self-exploration;
The service will be attractive particularly to those who would like to discover new points of view and new things about themselves. Future customers: everybody 16-30 years old.
Basically we worked on a short analysis to find out strengths, weaknesses, opportunities and threats. One of the strength is that our company has a powerful potential for the global development. On the other hand, one of the main weaknesses is that we have a lack of resources. We created a structure of our company which is based on 3 parts: Marketing, Board of Trainers and Finances. Our marketing plan has as target people of the age of 16-30 years that are students, young parents, youth workers and people involved in NGO’s. The second step is to reach them by media, information campaigns and different types of advertisement. The final step is to keep the customers interested and involved by high quality services and making the process of learning form.
Set the priorities
Skills
Be fair
Be independent
Idea: Coaching agency that helps people with low level of confidence to become a real gentlemens. We offer fashion and style consultations, body language and public speaking seminars, emergency talks and one-to-one sessions to boost clients’ abilities and communication skills with opposite gender. Target: ● Low self-esteem people ● Single people ● Inexperienced guys with womenPeople looking for improvements
Management strategy: roles: 1. trainers/coaches 2. Stylists 3. Marketing expert 4. Accountant 5. Legal expert Marketing plan: ● Facebook ● Men magazines ● Google search ● Youtube (self-help videos, short clips) ● Blog ● Seminars ● Refferals Risks: ● Not enough clients ● Service isn’t understood ● Bad reputation (not enough trust) Message to convince clients: ● Reputation ● Referrals Added value: We believe that our service can improve lives of our clients in every aspect by increasing self-confidence, appearance and education in communication.
4.PACHA MAN PACHAMAMA, a hotel to escape from the city life and connect with the nature.
If you want to relax, that is the perfect place to do so. We have an hotel with a farm where people can go to escape the city life and come to relax or focus on their work. With that we will have there a snail farm which will be used for producting snails to distribute them and serve them at our restaurant. People at our bio farm can also plant vegitables and do agrotourism. We will partner with local people (for example riding on horses) and connect our customers with local services. Our hotel is specialised forstressed people, managers, writers, CEOs, artists, poets, couples and families. You can choose if you’d like to stay in the hotel or you can get accomodated at our
special treehouses! in both way we offer good wifi. Also, Pachamama have Healthy services like Massage, spa, yoga, meditation, phytotheraphy (from local herbs). The service of restaurant always is provided by our own biofarm with biofriendly livestock and agriculture and everything you consume is also bio from local producers. You can visit the farm snails, know and learn about the process of the snails. You can experience here local activities guided by local people like horseriding, cultivating vegetable, fruit and herbs, collecting honey, collecting grapes at wineries, winetasting, animal farming (livestock breeding), tradional products cooking, promote local pubs and traditional events, difenilitely, you can enjoy relaxing moments and connect with the nature. Welcome! We are watting for you!
Business plan
1) Promoting of rural areas, make more tourism there, have an hotel, where people from cities can grow vegitables etc., agrotourism, bio farm, bio restaurants 2) Bakery in a village 3) A snail farm – for eating, medical products 4) Farm 5) Funeral service – burry people in desert and grow trees on them 6) Escape the city life and come relax or focus on your deep work
We have an hotel with a farm where people can go to escape the city life and come to realx or focus on their work. With that we will have there a snail farm which will be used for producting snails to distribute them and serve them at our restaurant. People at our bio farm can also plant vegitables and do agrotourism. We will partner with local people (for example riding on horses) and connect our customers with local services. Name: Pachamama (the mother earth) Slogan: Escape the city life and connect with the nature Targets • • • •
Men and Women Mainly 30 – 60 and in general for everyone They live in cities Working people: stressed people, managers, writers, CEOs, artists, poets, couples, families
POOK Pook is a start up of young entrepreneurs who want to change the world. The owners of the company believe that if you want to make a change you have to start with basics: pooping. Pook company made big research about how much time people waste on the toilet doing nothing and the results are alarming - pooping takes almost 65 hours per year and 4 450 hours per life. How many great thing we could to instead? Our company suggest solution to this problem - with the Pook now it is possible to poop productively. The toilet paper has not been changed for centuries and now it is time to make an innovation. Company decided to use the space of the toilet paper for educational purposes. The Pook company’s goal is to promote reading by giving an opportunity to read in the places which are normally not used for it. Basically you can read your literature and then use it as a normal toilet paper. It is an ecological solution with added value. Are you busy and don’t have time for reading? No excuses anymore – just poop more.
At this moment company offers four different literature directions: classic and temporary, science, kids and games (sudoku, labyrints, crosswords,‌). In the future, the company plans to extend: Pook for blind people, Pook for old people, Pook for comics lover. Our business is unique. The other competitors do not provides the same quality and variety of the products, as we are, and they don’t have a definite target on a market. Company understand the needs of their clients and is ready to satisfy them. It is not a toilet paper, it is not a book. It is a POOK.
REST WITH US
Idea
We are REST WITH US and our idea is to creat a funeral company : We provide high quality funeral services starting from the morgue till the grove stone . We are proffesionals so the best materials on the market : -coffin , fancy funeral cars , therapist , proffesional make up artist , orchestra , grave stones or wood stones , catering services after funeral . We have an special offer which consists of planting trees on the grave so the person that died can “live forever” . We seek for customers from all possible genders , ages and religions. We have different options for our clients . We provide 3 different packs : Premium Pack , Discount Pack and Basic Pack. As motto we have : “ Happy End” . In such a sad atmophere we try to give our best and make it as happier as possible .
Marketing plan : It consists of promoting ourselves through the social media networks like Instagram , Facebook , Twitter or just on the internet and in newspapers.
Some tips and tricks.... We wish for a faster process , also looking for improving our funeral process . The benefits for the client : Less work to do , less depressive time and diversity . We gain profit for the company and we keep our employees into an active work. People die everyday . . . now let us to take care of them . Welcome to REST WITH US funeral agency facebook page. My name is Vladimir Dracool and i want you to present to you my company. We provide funeral services from the beggining of your lost till the very end. With our company you can let us help you with your loss. We provide high quolity funeral services starting from the mourge till the gravestone. We provide everything like coffins, gravestones wooden croses, funeral cart, flowers, candels, persons who can support you in your most tragic day, orchestra, cremation services. We also have a professional doctor and a terapist who can help you trough your tough time. We have basic pack a discount pack and a premium pack. -RWU
We enjoyed our time during the week and we also collect some impressions from the participants : Cristina B : “I learnt a lot in this week . I improved my English communication skills , met a lot of new and nice people . Generally it was a good project . Andrei M : “ It wasn’t my first project but it had something special . I’m proud that I could take part in these activities.” Angel B : “ We spent quality time here . I hope that I will come back in the future .”
These photos will show perfectly how the project was like
GOOD VIBES
‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’