Welcome to the Land of Ideas by Industrievertretung Industrievertretung

Imagine what the Land of Ideas can do for your ideas.

Denmark

You and your ideas will benefit from … … the high levels of education and skills of a proactive people.

Kiel

SchleswigHolstein

Schwerin

Hamburg

Bremen

MecklenburgWest Pommerania

Poland

Lower Saxony Potsdam

Hanover

Magdeburg

Netherlands North Rhine Westphalia Duesseldorf

Germany

Hesse

Luxembourg

Berlin

Brandenburg

Saxony-Anhalt Erfurt

Belgium

… the power to bring about innovations that change the world.

Thuringia

Dresden

Saxony

Wiesbaden

RhinelandPalatinate

Czech Republic

Mainz

Saarland

Saarbruecken Stuttgart

France

BadenWuerttemberg

Bavaria

Munich

Austria

Switzerland

Form of government: parlamentarian democracy Area: 357,022 square kilometres Population in 2006: 82.5 million Capital: Berlin Currency: Euro (€ 1 = 100 cents) State structure: federation of 16 federal states (Länder) National holiday: October 3 (Day of German Unity) Number of companies: (not including agriculture) 3,172,771 Export volume (goods) in 2005: EUR 786.1 billion Gross domestic product (GDP) in 2005: EUR 2,244 billion Share of the European Union’s GDP in 2005: 20.8%

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… an outstanding research and development network.

… an excellent business climate.

… a linchpin player in the heart of Europe – the world’s biggest single market.

… top-notch infrastructure and logistics.

… world-famous standards of quality.

… the world export champion.

… a cosmopolitan society.

… a high standard of living.

… unique capabilities to develop technologies of the future.

“Welcome to the Land of Ideas.” It is not without reason that modern-day Germany enjoys a ﬁne reputation in the eyes of the world. Our country stands for inventive talent, hard work, and the ability to organise. It is recognised as a nation of great cultural richness, with a peaceful social climate, legal security, long experience of success in world markets, and topquality products. Germany is also a place to discover magniﬁcent landscapes, a wide variety of cuisine, and heart-felt hospitality. We are 80 million people living in the very heart of Europe, looking forward to getting to know you. People with inquiring and creative minds, and the courage to innovate. Our country has produced eminent scientists and inventors. German engineers are held in high regard throughout the world. We have put ideas into practice that have brought important advances to humanity. And we intend to carry on doing so. But come here and see for yourself how easily you can turn your ideas into reality. Welcome to Germany – the Land of Ideas. Yours sincerely,

Federal President of Germany

The Federal President Horst Köhler at the Fraunhofer Institute in Itzehoe, getting to know “Lab-on-a-Chip” – an electrical biochip technology that was awarded the German Future Award for Innovation and Technology in 2004.

1 Human Resources

Share your ideas with people that believe in the power of ideas.

Thousands gather at the Brandenburg Gate: the fall of the Berlin Wall in 1989 was perceived the world over as the symbol of Germanyâ&#x20AC;&#x2122;s reunification.

1 Human Resources

We invented the kindergarten. And the university in its modern form.

1810. Wilhelm von Humboldt establishes the University of Berlin (now known as the Humboldt University of Berlin). It is the first university to combine research and teaching – the modern university is born.

1840. Friedrich Fröbel sets up the first kindergarten. The idea takes off around the world, allowing children – long before they start school – to learn together, through play.

Germany is known as a land of poets and thinkers. However, theory alone is insufficient; therefore, state institutions and commercial enterprises collaborate to provide education for a skilled labour force. We call it the “dual system” and this is how it works: companies offer practical training, vocational schools do the teaching. Around 60% of school leavers take advantage of this two-pronged approach every year. We take care to align vocational education to the needs of the economy, creating new professional profiles for specialists in areas such as mechatronics in the automobile industry, IT systems technology or electronics for buildings and infrastructure. We operate more universities and colleges than any other country in Europe – 366 to be precise; the oldest of which is also one of the most modern: the University of Heidelberg was founded in 1386 and continues to rank among the best in the country. Germany’s thirteen technical universities also have a long tradition: while focusing research on the most innovative technologies, they turn out highly qualified engineers, physicists and computer scientists. In addition, there are 167 universities of applied sciences where teaching is conducted with a strong “The single biggest asset which Germany has is its people and their spirit.”

1971. Armin Maiwald and his team launch “The Show with the Mouse”. Each week the little mouse reveals and explains everyday mysteries to pre-school children. The mouse is now known in more than 100 countries.

Fred B. Irwin President American Chamber of Commerce in Germany

The Freie Universität Berlin is one of the world’s leading universities, collaborating with international companies and fostering 121 partnerships with other universities all over the world. Since 2005, the City of Berlin has boasted a new highlight: the university’s new philological library. The “Berlin Brain” was designed by the British architect, Sir Norman Foster.

emphasis on practical relevance. In this way, future engineers acquire not only outstanding planning skills, but also learn how to incorporate their ideas efficiently into company production processes. Germany is investing more in education than ever before. Expenditure has increased by 38% over the last seven years. In addition, close to EUR 2 billion is available to support top research projects at selected universities.

A literature graduate heads up the laser world market leader.

Three brothers set up one successful business after another.

In 2005 Nicola Leibinger-Kammüller took the reins of the mechanical engineering company Trumpf – annual turnover EUR 1.4 billion. The company is the world market leader in laser technology, and Europe’s largest manufacturer of machine tools. Her goal? To expand her company’s innovation leadership. She has picked up her technical understanding in the course of her professional career, but her leadership style is a gift of personality. Now she wants her colleagues to challenge her, in order to drive the company’s potential for innovation. And she is the best example: with a good education and the right spirit you can take on any challenge. In her own words: “The ability to lead is really a question of attitude.”

Alexander, Oliver and Marc Samwer studied marketing, economics and law, and together the brothers are experts in making ideas successful in the shortest possible time. As eBay gets underway in the USA, they make the concept work for the German market in no time, calling it Alando. The result? eBay buys Alando. They stay on in the management, and make Germany the most profitable eBay market. One year on, the three brothers set up a company called Jamba, selling ringtones, games and pictures for mobile phones. The result this time? In 2004 they sell Jamba to the US company Verisign.

The Chairman of the Supervisory Board teaches at his own institute. Together with four colleagues, Hasso Plattner set up the software company SAP in 1972. It becomes a global business. Plattner has his own precise views on how people should be educated to become high achievers, and in 1998 he founds the Hasso Plattner Institute at Potsdam University, near Berlin. It is the first and only institution in Germany where IT systems engineering is taught – with a commercial and international focus. The chairman of the supervisory board of SAP finances the institute entirely by himself - to the tune of EUR 200 million – and involves himself in research and teaching. In addition to this, through Hasso Plattner Ventures, he promotes founders of fledgling IT companies who want to bring their ideas to the international market.

2 Innovations

Your ideas are in good company. Germany is Europe’s leader in patents.

Dr. Stephanie Krüger doesn’t get much time to unwind. She is the nanotechnology patent inspector at the German Patent and Trade Mark Office in Munich.

2 Innovations

Ideas change the world. Every 23 minutes.

1891. Otto Lilienthal takes off on his first 25 metre glide-flight, inaugurating the modern art of flying.

1938. Fed up with doing calculations in his head, Konrad Zuse invents the computer, becoming the founding father of the information age.

1969. Jürgen Dethloff and Helmut Göttrup register a patent for a plastic card with an integral circuit. A small idea, but a great success. Today, chip cards with micro-processors can be found in every wallet, facilitating payments, telecommunications, medical services and a host of other things making for a better life.

On average a German patent is registered every 23 minutes at the European Patent Office. In 2004 alone, this amounted to 23,044. No matter whether based in a small garage or a large research department, Germans have come up with a host of eminent inventions: the computer, aspirin, or the teddy bear. This richness in ideas remains unabated today – the Mars camera, the chip card, and the 3-D microscope are all German inventions. We are especially good at aircraft and automobile manufacturing; we excel in mechanical engineering, and in laser-, environmental-, nano- and biotechnologies. Thus, with a 16.2% share of worldwide trade in research-intensive goods, Germany is top of the global league – alongside the USA. Passionate inventors, we never rest contented with past accomplishments. In 2004, over 60% of German industrial companies either launched new products or optimised their production processes. Inventing the MP3 format, we have created a revolution in the music industry. No sooner had this been accomplished than German scientists applied themselves to major contributions in the development of new audio and video coding for the MPEG standard. Films can now run on pocket-sized players. It is no coincidence that so many good inventions come out of Germany. 397 innovation and incubator centres look after the needs of 12,000 companies and startups. This is why Germany has become one of the most innovative places in Europe, a place where a garage-based operation can transform itself quickly into a successful business: where good ideas can translate themselves quickly into successful products.

Wilhelm-Conrad Röntgen discovered x-rays in 1895, revolutionising diagnostic medicine. Today, Siemens Medical Solutions is revolutionising x-ray technology. Somatom Definition provides threedimensional x-ray images, sharper than any scalpel. With its two x-ray tubes, the world’s first Dual Source Computer Tomography system (DSCT) produces images of unparalleled brilliance and at unmatched speed. In this way, a beating heart can be viewed and examined with the benefit of high resolution – all with less than half of the x-ray dose required by current systems and without a scalpel.

A new fuel has been developed in Germany. Made from wood. What makes this possible is a new technology generating energy from biomass: recovered wood, straw and grass is converted into the synthetic biofuel “SunFuel”. The German company Choren Industries has come up with this revolutionary process, and has over EUR 400 million earmarked for investment in production facilities. Shell Deutschland Oil GmbH is getting involved. By 2020, around a quarter of Germany’s energy needs may be met by biomass fuel, making Germany significantly less dependent on the oil markets.

We love our cars. But we love our forests just as much, so we go to great lengths to preserve our natural surroundings. Biomass fuels, for example, reduce harmful emissions by up to 50%. This, and many other ideas, make Germany a global market leader in environmental protection technology.

We made the dream of ﬂying come true.

We can’t stop reinventing the car.

It wasn’t that hard, after all. We just watched how the birds do it: and thus, Otto Lilienthal derived the principle of lift. We have only added a few details to his concept of flying: jet engines, cabin service plus a few hundred seats. Germany, along with its European partners, is building the world’s largest passenger aircraft, the Airbus A380. Germany is the largest Airbus location, with over 21,000 employees.

In 1886 Gottlieb Daimler and Carl Benz invented the automobile. What a treat for humankind! German car manufacturers today are responsible for registering around 3,000 patents each year. Take a glimpse at some of them: ABC, ABS, ACC, ADS, AHL, ARS, AS, ASC+T, ASD, ASF, ASR, AUC, BAS, CAN, CBC, CISS, DDE, DME, DSG, EDC, ESP, EWB, H2R, HDC, MID, PCR, PDC, RPA, SBC, TMC, UDS, VTG, W12, ZAS, etc*

German chemistry makes your television flat. Manfred von Ardenne succeeded in making the first television broadcast over 70 years ago. The flat screens of today deliver television pictures of unprecedented sharpness. Paving the way, chemical company Merck KGaA produced the liquid crystals which first made this possible. This global market leader is renowned for its wealth of ideas, holding more than 2,500 patents for liquid crystals.

*See the index to find out what the abbreviations stand for.

The market for LCD television screens is growing strongly: around 20 million appliances were sold across the world in 2005. Manufacturers expect to nearly double their turnover for 2006.

3 Research and Development

Let one of the leading scientific communities develop even more ideas for you.

The Airbus A380 is the result of unparalleled European cooperation: the largest passenger aircraft ever built embodies about ten years of development and some of the finest German technology.

3 Research and Development

Space and time. We’ve looked into that. Have you got anything new for us?

1900. “Nature does not make leaps” – an iron principle of the natural sciences. But Max Planck looks a little closer into it, and recognises that light bulbs transmit their light in discreet energy packages, or energy quanta. This discovery makes him the father of quantum theory, and revolutionises physics.

1931. Ernst Ruska and his team invented the electron microscope. Two years later, magnifications by a factor of 12,000 are possible. The scientific community is delighted by this glimpse into the micro-cosmos.

1997. The German Aerospace Center develops the HRSC Mars Camera. In 2004 it captures threedimensional images of the surface of Mars from its position on board the Mars Express space probe.

Germany is Europe’s no.1 location for research, say business leaders from all over the world in a 2005 survey. And it’s true! After the USA, Germany is the world’s second-largest research location for multinational companies. These companies invest over EUR 12 billion annually here, in research and development. And the German government provides additional support to research projects, to the tune of EUR 5.6 billion. There is a reason why our success is global: universities, state-sponsored research institutions and companies share their expertise to form “clusters”. These successful networks are open to new partners: if your business is actively working on researchintensive innovations, you can harness the best experts in the field. Many international companies have already benefited from the specialised know-how embodied in these clusters. An example of this is to be found in the Rhine-Main region where fourteen universities and ten research institutes conduct research on materials – a research cluster quite unique in Europe. Germany is characterised by a decentralised research landscape which has deep historical roots. Research is undertaken everywhere, and it is not confined just to urban areas. World-class research is being carried out in places like the beautiful Swabian Alb region, in Baden-Württemberg, the home also of leading developers and producers specialising in surgical instruments and operating-theatre equipment. Centres of excellence like this exist all over Germany, covering all the important fields of innovation – such as information nano- or biotechnology.

Just imagine where your ideas could go from Germany. In 2004 alone, German-based companies exported EUR 394 billion of research-intensive goods.

Germany has one of the largest publicly-funded infrastructures for research in the world. Grouped together under the auspices of four large societies, there are 257 separate institutes employing over 70,000 people, carrying out research in all areas of science and technology. Along the whole range from basic research to R&D for industrial purposes, investors in Germany benefit greatly from state-sponsored research work.

“There are very good scientists here as well as state funded technology programs. It‘s also close to the many technologies we rely on.” Armin Pfoh Operations Manager of General Electric Global Research – Europe

We like to find solutions before the problems find us. The Fraunhofer Gesellschaft, the Helmholtz Gemeinschaft and the Leibniz Gemeinschaft are all think-tanks in industry-oriented research, without any real equivalents the world over. Any company can benefit – a phone call is all that is required. International teams develop bespoke solutions for each and every problem. In some cases, the solution is already available before the problem arises. With the benefit of publicly-financed projects, Fraunhofer researchers, for example, can afford to look far ahead into the future and work on problems whose impact the economy or society will only feel five or ten years hence. They closely cooperate with companies and universities. Students and graduates apply their knowledge, gaining valuable experience that they can put to good use when taking on new challenges in the world of business. In Germany there are over 80 Fraunhofer Institutes and associated institutions, covering all the main technological branches – and 15 Helmholtz Gemeinschaft Institutes. The Leibniz Gemeinschaft consists of 84 institutes to lend support to your application-based research.

Always appropriately dressed and rather curious – the penguins seem to have acquired these habits from German scientists, who, indeed, abound in the Antarctic. After inaugurating our new polar station, Neumayer III, there will be even more. Germany is enhancing its position at the top of polar research, and the penguins are looking forward to more company. That’s cool.

We love to be in the laboratory. Or in Stockholm. The Max-Planck-Gesellschaft (MPG) has produced eleven Nobel Prize laureates in the last 25 years, putting it in the same league as Harvard and Stanford Universities. The network of 78 institutes sets standards in many areas of basic research. In the monthly citation index, MPG scientists compete neck and neck with the world’s most renowned research institutes: in January 2006, MPG scientists were the most quoted in physics, chemistry and material science. As for space research, their findings were referred to even more often than NASA’s.

In three to four years’ time, computer-chip manufacturing processes will come up against their limits. The Dutch company Philips is therefore working alongside the Fraunhofer Institute for Laser Technology and the Technical University of Aachen, to develop a key component for a new manufacturing process – for even more powerful computer chips. The “Aachen Lamp” scores top marks in international comparisons, and it will be ready to be launched on the market, right on time, in 2009. Large clients like Intel are already lining up for the new technology.

4 Business Climate

We deregulate, to offer an even better business climate for your ideas.

In the biosphere laboratory at Bayer CropScience, vulnerable agricultural crops are given better protection against pests and diseases. Modern German plant protection science ensures richer harvests all over the world.

4 Business Climate

Germans might not have much of a sense of humour, but they sure can put a smile on investors’ faces.

1785. The philosopher Immanuel Kant defines reason and free will as the basis of all human action – and formulates the concept of the categorical imperative, thereby laying the foundation stone of the modern constitutional state under the rule of law.

No other highly industrialised nation has improved the general business climate for companies as comprehensively as Germany has – according to the World Bank’s “Doing Business 2006” study. To start with, Germany offers investors an internationally competitive taxation system. Income tax rates for high earners were substantially reduced last year; and, at 16%, VAT is comparatively low. The time required for political decision-making processes is being reduced, while the average working life of employees is being extended. Additional social costs are brought down, and job security legislation is made more flexible. America’s Heritage Foundation and the Wall Street Journal both consider Germany to be one of the world’s 20 “free economies”.

sure, for example, that building permits can be swiftly obtained. In this way, investors are not impeded by administrative issues and can instead focus all efforts on making their business a success.

They were in a hurry at Q-Cells. The authorities, too. All the formalities were dealt with quickly and unbureaucratically, allowing the construction of the first solar cell manufacturing plant to be completed in just seven months. Today, Q-Cells is the world’s second largest producer of solar cells, shipping its wares out to all four corners of the globe. The cells are also in use at the Solarpark Erlasee. Set up by Solon AG, this is Germany’s largest solar power plant, where the photo-voltaic installations turn themselves automatically towards the sun.

We’ve overcome the separation of East and West. We’re eager for new challenges. The Berlin Wall fell in 1989 and, just one year later, the two German states were politically, legally and economically united. The fulfilment of a great dream – and an immense achievement. Adjusting the socialist planned economy to fit into a market economy situation was achieved in a very short space of time and, 16 years after the unification, Eastern Germany is one of the most modern regions in the world. Roads, communications, production facilities: almost everything is at the highest technological level. Over half a million medium-size companies benefit from the resources of “Aufbau Ost” (literally – “building up the east”).

In 2005 the American chip manufacturer AMD opened its second wafer manufacturing facility in Dresden. The facility is one of the most modern in the world. With the support from the Federal State of Saxony, the Federal Government and the European Union, the project was completed in the shortest time. It took less than two years from breaking ground to commissioning the new plant. AMD is currently focusing its microprocessor manufacturing on the Saxon capital.

Germany

We keep the road to success short.

Average EU 15

Great Britain 30

USA 41

Sweden 44

1955. Germany pulls off the “Economic Miracle” – and the one millionth VW Beetle conquers the roads. More than 20 million Beetles were built before production ceased in 2003, making it one of the best-selling cars in the world.

1997. Deutsche Börse AG (the German stock exchange) develops Xetra, an electronic trading system. On this platform, shares worth in excess of EUR 10 billion are traded every day. Xetra has since been adopted by exchanges in Dublin, Vienna and Shanghai.

The social market economy in Germany has been continuously modernised over the last few years – a task continued since 2005 by a stable government which has the support of 70% of the electorate. As the figures show, the reforms are working and the climate for investment continues to improve: productivity is up, and unit labour costs are down. Investment requires security. Germany is a reliable and transparent constitutional state under the rule of law, whose administrative and legal system is considered exemplary by many other nations. Bureaucracy, outdated laws and regulations are radically dismantled, with characteristic German thoroughness, of course: for example, the state of Baden-Württemberg has recently dismantled half its administrative regulations. Inventions, patents, brands and intellectual property are all strictly protected in Germany. And if you are faced with the prospect of having to defend your ideas, in the courts of first instance, civil proceedings are completed within less than five months on average. In Germany, investors are supported by regional agencies. These help to set up companies and en-

This is owing to the good climate for research and development, and all the other business “fertilisers” which the German state offers to entrepreneurs: loan guarantees, investment grants, technology sponsorship and SME programmes. The Federal Government, together with BASF, Deutsche Telekom, Siemens and the KfW Bankengruppe (KfW Banking Group), supports recently established technology companies by means of a high-tech start-up fund – seed capital and management advice included. This makes Germany a veritable hothouse for business growth.

“Germany has worked to improve itself significantly more than other major European countries. As a result of the reforms, Germany has become distinctly more attractive for foreign investors.”

Norway 79

Ireland 93

Finland 128

Spain 287

*Average annual days lost to strike per 1,000 employees from 1981 to 2003

“Few countries have a lower incidence of strikes than Germany. Companies and their employees work together constructively. The good working atmosphere benefits your investment.” Source: Institut der deutschen Wirtschaft, Cologne.

Lorenzo Codogno Co-Chief Economist, Bank of America

5 European Market

Sell your ideas to the largest single market in the world.

Some 150 youngsters dancing in the streets of Berlin â&#x20AC;&#x201C; thatâ&#x20AC;&#x2122;s how the Love Parade was born. Just a few years later, the event attracts more than a million visitors from all over the world.

5 European Market

We are not that comfortable taking centre-stage. But it’s the best way of reaching everyone.

1240. German Kaiser Friedrich II bestows the title of trade fair city on the free city state of Frankfurt. Since that time, Frankfurt has been hosting the world’s first ongoing trade fair.

The larger the market, the larger the profit opportunities. Europe is the world’s largest single market in terms of purchasing power. 450 million consumers spent around EUR 6.28 trillion in 2005. And Germany, Europe’s most important market, is right at the centre. 82 million citizens live here, with a combined purchasing power in 2005 of EUR 1.26 trillion – more than EUR 15,000 per person.

us in the centre of the EU. One third of all member states are on our doorstep. This makes Germany an ideal trading location in Europe. Five of the ten largest European food trading companies in terms of turnover have their headquarters in Germany – and more than four million people are employed either in wholesale or retail trade. Germany is also one of the front-runners in global e-commerce. Over 30% of the goods and services offered for sale in Western Europe over the internet are traded here. And growth is immense: in 2005 alone, turnover in electronic trade increased by 58% to EUR 321 billion.

Germany is the perfect location from which to supply the European market. No other country in Europe has so many neighbours – nine countries border Germany, and the eastward enlargement positions 20.00

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The country in which the car was invented also hosts the largest motor show in the world. Over 1,000 exhibitors display their concept cars of the future at the “Internationalen Automobil Ausstellung”, or “IAA”, in Frankfurt/Main.

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1860. Philipp Reis develops a machine for sound transmission by means of electro-magnetic waves – the first telephone – 16 years before Alexander Graham Bell presents his device.

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Who will be the no.1 in tomorrow’s digital world? This is a question decided at the world-leading information and communication technology trade fair – CeBIT – in Hanover.

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Germany is the world’s shop window.

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2002. A new leading international currency is brought into circulation with the introduction of the Euro. Every coin symbolises the European concept of “unity in variety”. The tail sides of these coins depict symbols representing the member states. The Euro facilitates trade especially between 12 Euro-zone countries.

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“Germany‘s geographic position is exceptional. Every global player should establish a strong foothold for their business here.”

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In the course of a ten-hour working day, you will be able to make calls within business hours to almost any country in the world. Tokyo or Los Angeles, you can get hold of your business partners at their desks. How come? Germany’s geographical situation in the Central European time zone makes for an ideal location in a globalised world. Small wonder the telephone was invented here.

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“Success in Germany is critical to our European performance.” Natarajan Chandrasekaran, Head of Global Sales and Operations, at the Indian IT-Company Tata Consultancy Services

Burkhard Schwenker CEO Roland Berger Strategy Consultants

As early as 800 years ago, the continent’s trading routes crossed our country – a lasting feature: today, two thirds of all global industry trade fairs take place in Germany. Each year, 160,000 exhibitors present their goods and services to 10 million visitors. Five of the ten largest global trade fair organisers are based in Germany.

From Germany, you can reach 450 million people within three hours’ flying time, be they in Barcelona, London or Helsinki. The EU’s eastward enlargement positions Germany as a bridge to the continent’s emerging economies.

For many industries, the largest global trade fairs take place in Germany. Here is just a small selection of what is on offer: The “Hannover Messe” is Deutsche Messe AG’s industrial show; “Ambiente” in Frankfurt am Main is the consumer show; “drupa“ in Düsseldorf is the trade show for printing machines, “ITB” in Berlin is the tourism fair; “Bauma” in Munich is the construction industry fair. And then there is, of course, the Frankfurt Book Fair. Cologne hosts “ANUGA” – the top food fair – drawing around 5,000 international exhibitors to Germany each year.

6 Infrastructure and Logistics

Your ideas will gather speed on a world-class infrastructure.

The Autobahn â&#x20AC;&#x201C; really, a childhood dream come true.

6 Infrastructure and Logistics

Logistics – a business made for Germans.

1490. The future German Kaiser Maximilian I commissions Franz von Taxis to set up a postal service in his empire. It is the world’s first continuously operated postal and transport service based on a uniform system of service rates.

We are supposed to be a punctual and reliable lot, maybe even a little over-meticulous at times. There might just be something to it; Germany is, after all, a leading player in logistics – where punctuality and a passion for the perfect outcome are at a premium. And thanks to the high level of automation, logistics is one of our most successful industry sectors, growing at an above-average rate. Deutsche Post World Net is the world’s largest logistics company. Its new European hub is under construction at Leipzig Airport where, from 2012 onwards, 2,000 tonnes of freight will be processed and shipped every night, a weight corresponding to 28,500 washing machines.

1896. Gottlieb Daimler constructs the very first lorry. Its 4 BHP engine manages a payload of 1.5 tonnes.

1971. Hermann Kemper’s idea of a vehicle based on magnetic levitation embarks on its maiden voyage - the Transrapid. The Chinese city of Shanghai has been connected to its airport in this way since 2003.

Ours is one of the most highly developed transport networks. Transport by road, rail, ship and air: all the systems link up neatly, with 33 commercial transit hubs connecting the different transport routes. More than 1,200 companies have successfully set up operations at these important hubs. This is how we are able to pull off logistical masterstrokes time and time again. Be it a furniture supplier or a supermarket, retailers need almost no onsite storage capacity anymore. Our logistics centres are hard at work, during the night, to make sure that the products needed in factories or shops will be delivered the next day. Our strong position in logistics is due to the excellent educational standards attained by skilled labour and management. More than 100 German universities teach Logistics and Transport – of which the Technical University of Berlin is the most renowned. Here, teams of students from 25 different nations collaborate to work out logistics solutions for trade and industry.

Germany is famous for its Autobahns. To keep it that way, we are continuously investing in the expansion and the maintenance of our road network – in the order of EUR 80 billion in the next few years. We have recently completed one of our biggest construction projects: the Ostseeautobahn (Baltic Autobahn), which now connects Hamburg to Stettin, via Lübeck. This gives us excellent access to Eastern Europe – and goods get to their destinations that much quicker.

Hamburg is one of the most beautiful cities in Germany. It’s just a pity merchant seamen can’t enjoy it. After all, Hamburg is one of the fastest and most efficient ports in the world. Altenwerder, the container terminal, leads the way for the future of container handling – and prospects look bright. Container traffic with the Far East has more than doubled since 2000, making Hamburg the most important European port in terms of container traffic with China.

Our transport routes extend right across the world. Conveniently situated and benefiting from excellent infrastructure, many of Germany’s regions have become logistics centres. One of these regions is Northern Hesse – Bad Hersfeld to be precise. The town takes a leading position in logistics solutions for “intelligent” production processes, hubs and replacement part delivery in Germany and Europe. Numerous international companies and brand leaders have established their distribution centres in the area. Amazon is a good example. On a peak day, 400,000 products leave the online trader’s logistics centre. The Swedish furniture manufacturer IKEA has found the conditions in the North-Rhine-Westphalian city of Dortmund ideal for its European distribution operation. In time, the majority of IKEA’s European outlets will be serviced from this distribution point. Customers in Germany, Belgium and the Netherlands already receive their goods direct from Dortmund.

Germany has the highest density of airports in Europe. There are 17 international and more than 40 regional airports here. Frankfurt Airport is the largest of them – and it’s also Europe’s most important air cargo hub: 1.9 million tonnes being handled annually. The airport was nominated “Cargo Airport of the Year” in 2004 and 2005. Experts forecast growth of over 50% by 2015.

At over 12,000 kilometres, Germany’s motorway grid is one of the largest in the world: 12,000 km in total – the distance from Berlin to Buenos Aires. Rather striking, considering the size of our country. But the best thing about it: there are no speed limits on more than half of the network.

Germany has over 7,300 km of navigable waterways, meaning you can travel by boat from the Black Sea to the North Sea. Of the 74 urban regions of Germany, 56 are connected to this waterway network.

There are more than 40,000 km of railway tracks in Germany, enough to circle the globe.

7 Quality

Let your ideas be “Made in Germany”.

Machines just cannot replace the human feel for quality: at Volkswagen’s “Transparent Factory” in Dresden, cars are made almost entirely by hand.

7 Quality

We’re great lovers. Of quality. Buyers seek quality. That true the world over. For us, quality means “Made in Germany”. And it is no coincidence that this sober statement of origin has become a distinct brand. We set great store by durability, reliability, experience, training and brand protection.

1516. The better the quality of beer, the less severe the hangovers, Duke Wilhelm IV thinks to himself, and introduces the German “Reinheitsgebot” (law of beer purity). It is the very first example of a quality standard for food products.

1958. Artur Fischer invents the rawlplug. At present, Fischer has registered patents covering 1,100 products.

1980. Petri AG and Mecedes-Benz jointly developed the steering-wheel mounted driver airbag: Precision work that can save a life in a matter of 30 milliseconds. Airbags are standard equipment in every modern car.

“Made in Germany” is a seal of quality which applies equally to our engineers as well as our products. German specialists are highly qualified, and strive for precision. Take Carl Zeiss in Jena : renowned for more than 150 years - for the ultimate in precision lenses and microscopes. Or the master clockmakers at A. Lange & Söhne in Glashütte. Each clock part is made to the micrometer, assembled and carefully regulated. Then they are taken apart, cleaned, and finally the clockwork is reassembled for good. When it comes to “Made in Germany”, every second counts, every gram and every millimetre. And because we love quality so much, we have introduced standards for it. In Germany, a special authority is responsible for defining norms, the “Deutsche Institut für Normung e.V.” – better known as DIN. Our norm specialists are in demand all over the world; German experts are represented in 90% of the committees at the International Organisation for Standardisation (ISO). Safety also depends on quality. From toys and medical appliances to complex industrial facilities – they are all subject to the scrutiny of the experts at the Technischer Überwachungsverein (TÜV, Technical Inspection Authority). Certified quality is a precious asset, for consumers depend on it, business partners aspire to it, and courts enforce it to make product liability meaningful.

Quality for life: the market for organic food is growing in Germany. Claus Hipp is considered a pioneer in this ﬁeld. For over 50 years, the producer of baby food has focused on creating food products in tune with nature. Today, his company is the world’s largest processor of organic-biological raw materials.

Guten Appetit, especially to your kids. In Germany companies comply not only with the legal standards: it is not uncommon for them to subject themselves to self-regulation. Making for top-quality products and a high standard of living. Our food is also subject to strict controls extending to the most basic: air, soil and water. Over 1,500 agricultural enterprises or processing businesses subject themselves to regular voluntary inspections, so that their products can be sold with the “Bio” (organic) seal. 30,000 products carry this recognised symbol. And the market for organic goods just grows and grows. In 2004, turnover reached EUR 3.5 billion.

Basler AG produces machines designed to control machines. Many of its products make the company a global market leader for optical quality control.

Form follows function. And awards often follow close behind.

Prof. Dr Martin Winterkorn CEO, AUDI AG

We want functionality and perfection to look good. Which is why we inaugurated one of the world’s largest design competitions: the Red Dot Design Award. Each year manufacturers and designers from over 40 different countries battle it out for an award in one of the industrial product categories. Today, the Red Dot is more than a competition – it is the hallmark of the best in design and business.

“It‘s remarkable that Germany even trumps the US as a producer of branded products.” Simon Anholt Editor of “Anholt-GMI Nation Brands-Index”

“In our tough and competitive business, success is only achieved by producing innovations that really inspire customers and combining those innovations with the highest quality and reliability. To achieve this, Audi relies on the knowledge and motivation of its 45,000 staff in Germany.”

German brands are popular throughout the world because they stand for unvaryingly good quality.

8 Export

Discover new markets for your ideas. With the world export champion.

By 2011, up to 30 Galileo satellites will form a satellite navigation network to be used anywhere in the world. Implementation of the European project rests with one of Germanyâ&#x20AC;&#x2122;s space flight control centres.

8 Export

From Mount Rushmore and the hill of Corcovado to the Valley of the Kings – around the globe, German technology ensures the world is kept clean. Kärcher is a world brand leader in cleaning technology, exporting its appliances to over 160 countries. The family-owned company shares its success by cleaning some of the world’s most famous monuments – at its own expense.

You can be successful anywhere in the world. As long as you’re in Germany.

1879. Felix Hoffmann develops the first non-perishable and innocuous pain killer, soon to be widely known as “Aspirin”. A milestone in medical history.

1949. Fritz Stastny develops styrofoam. Though consisting of 98% of air, it is rugged and durable, making it perfectly suited for export – as a packing material.

Germany is the world export champion: in 2005 alone, we exported goods valued at over US$ 900 billion - roughly 10% of world trade. What does it take to get there? Quality products sought after throughout the world. And a flair for international markets. Government bodies and commercial associations alike support Germany’s exporting businesses: the German Office for Foreign Trade (Bundesagentur für Außenwirtschaft), embassies, consulates, foreign chambers of commerce, business development agencies, all offering competence and commitment to help open up markets and establish new business relationships. Via the iXPOS internet platform, several key players involved in promoting German foreign trade offer their services-targeting medium-sized companies amongst others. The system has proven its worth. We understand the global marketplace better than any other country. And thanks to our excellent logistics, we are quick to respond to opportunities.

Our strongest export sectors in 2004

1974. The crime serial “Derrick” makes its TV debut - and playwright Herbert Reinecker launches a great export success. Today, Chief Inspector Derrick is known to people in 100 countries – from Australia to Zimbabwe.

operations for sales, marketing and distribution. And they succeed in products as diverse as coffeeroasting machines, conference equipment, highpressure cleaning systems, canteen kitchen technology, flavours, perfumes, and motorised saws. We are even involved in extraterrestrial export: German technology orbits the Earth aboard a Galileo test satellite, and our special camera, mounted on the “Mars Express” space probe, is taking wonderful pictures of the red planet. But one export area is declining: CO2. Since 1990, we have reduced our CO2 emissions by 18.5%, nearly meeting the requirements laid down in the Kyoto Protocol.

A sweet idea becomes a global success. In 1920 Hans Riegel from Bonn sets up his own company – Haribo. Two years later he invents the “Dancing Bear”, the figure of a bear made from fruit gum, which later becomes world-famous as the Haribo Goldbear. By the end of the 1920s, Hans Riegel establishes his first business contacts abroad. The Goldbear has since conquered the world. Today it is a synonym for fruit jelly sweets. Haribo exports to 105 countries – over 100 million Goldbears leave the production plants every day.

Percentage of the global market Percentage of German production exported

Cars

22%

71%

Mechanical engineering

19%

70%

Chemical industry

13%

70%

German export feats bring to mind automobiles, mechanical engineering and chemistry. But Germany is also very successful in other sectors: communications technology, electrical machines and appliances, medical and optical precision instruments. More than 900 German medium-sized companies occupy leading positions on the world’s markets. They are technology leaders in their industries, investing on a global level in close-to-the-customer

BMW, DaimlerChrysler, Ford Germany, Opel, Porsche, Volkswagen – one in five vehicles produced in 2005 represented a German brand. While loving our cars, we are happy to share them: over 70% of domestic production is exported – via the Bremerhaven Autoterminal, for instance, where luxury vehicles are loaded for shipment to overseas markets.

In Germany you can make it big. Even if you start off small. Five young entrepreneurs in North Baden set up SAP in 1972. Unable to afford their own computer, they manage to report a turnover of EUR 317,000 in their first year of business. Today, SAP is the world’s third largest independent software supplier, with an annual turnover of EUR 8.5 billion. 32,000 customers in 120 countries employ SAP software and business applications. The key to success: favourable local conditions, know-how, and creative, committed employees. And SAP is not the only company knowing how to succeed: the German information and communication technology industry contributes over 11% to total exports – and the trend is upward.

9 Cosmopolitanism

Millions of people from all over the world have enjoyed German hospitality. So will you.

Germans love their beer. Especially in the company of good friends.

9 Cosmopolitanism

Few travel as much as we do. That’s why we know what hospitality is about. 1650. Leipzig printer Timotheus Ritzsch publishes the first daily newspaper. Called the “Einkommende Zeitungen”, it proves a hit with a fast-growing readership keen on news from around the world.

1839. Karl Baedeker publishes the first modern travel guide. His trademark: clarity and timeliness. Today, Baedeker accompanies travellers in over 150 countries.

1909. The word’s first youth hostel is opened in Altena Castle, Hagen, by teacher Richard Schirrmann. Today, thousands of people are able to find inexpensive accommodation in over 60 countries – whatever their age.

The Germans are world travel champions. No wonder we are happy to accommodate visitors. People from all over the world enrich life in Germany. Numerous organisations promote a lively exchange with other cultures and religions. Freedom of religion is anchored in our constitution – any faith is welcome to feel at home in Germany; mosques, churches, synagogues and temples attest to it. Over 120 different religious persuasions are represented in Germany. Diversity and freedom of the press is very dear to us. Nowhere will you find a more multifaceted media environment. A rich choice of specialist magazines, international publications and several hundred daily newspapers are available everywhere. Over seven million people from abroad live in Germany. Düsseldorf on the banks of the Rhine river is the location of choice for the European headquarters of Japanese companies. There are Japanese restaurants, bookshops and schools. Communities like this can be found in every major city. Hamburg, for example, draws people from Portugal, while Berlin is the favourite place of residence for Turkish immigrants. There are an estimated 25,000 Chinese students at German universities, while the multilingual Viadrina European University in Frankfurt an der Oder is particularly popular with Polish students. Economic factors aside, it is this cosmopolitan spirit that helps to explain why some 22,000 foreigninvested companies have set up business successfully in Germany, generating an annual turnover of EUR 1 trillion and employing around three million people.

Cosmopolitanism is the language of the future.

The text book doubles as a passport.

Children in Germany learn early the importance of getting along with one another – in the playground, or at school. The first foreign language is introduced in a growing number of kindergartens: and in the Saarland, for example, bordering France, kindergartens actually swap groups regularly with their French counterparts. Second and third foreign languages are taught at school, but there is no substitute for practical application. This is why many children are not just learning vocabulary at school: instead they benefit from bilingual teaching – in all subjects. There are around 600 bilingual schools in Germany, the majority of which teach in English and German - but Spanish, Russian, French and Chinese are all on offer, too.

Germany is popular with students from all over the world. More than 180,000 foreign students are enrolled at German universities – which is around 9% of the total student population. Globally, this puts Germany in third place – just behind the USA and Great Britain. German students are also keen to see the world: around 3% of the world’s students studying away from home are German – the third-largest group behind the Koreans and Japanese. The German Academic Exchange Service (DAAD) organises exchanges in both directions. More than 1.2 million academics have been supported in their studies abroad.

The whole world studies in Germany: which countries do the most foreign students come from? 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

China Poland Bulgaria Russian Federation Morocco Turkey Ukraine France Cameroon Austria

Germans study all over the world: which are the students‘ favourite places abroad? 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Great Britain USA Switzerland France Austria Spain Netherlands Sweden Australia Italy

The Max Planck Institute enjoy an excellent global reputation. And at the Max Planck Institute of Molecular Cell Biology and Genetics, employees from 31 different countries carry out research together under one roof. The majority of leading positions is held by foreign scientists. In total, almost 6,000 people from all four corners of the world are employed by the Max-Planck-Gesellschaft.

Neighbourly help, in a global village. He is young, he does not have much money, but he does have an idea. The year is 2000 and 22-year old Veit Kühne creates a hospitality portal on the internet. Since then, members of hospitalityclub.org have been able to find themselves a free bed for the night, or a city tour. Over 120,000 people from 200 countries have become members. With over 22,000 members, Germany tops the list of registered hosts.

Our capital city has much cultural variety on offer. Of the 3.4 million people who live here, every seventh person has a foreign passport. This colourful mixture creates atmosphere, because every culture has its own festivals. So there is always something to celebrate. All that remains is to celebrate the cultures themselves – something which happens each year when the Culture Carnival parades through the streets of Berlin.

10 Living

Great ideas deserve a high standard of living.

Neuschwanstein in Bavaria is one of the most visited castles in Europe â&#x20AC;&#x201C; but itâ&#x20AC;&#x2122;s just one of over 10,000 castles in Germany.

10 Living

Invest in Germany. And in your quality of life.

1810. A corporal proposes a big party to celebrate the marriage of Crown Prince Ludwig of Bavaria. A resounding success, the party is repeated every year. The Oktoberfest is born, meanwhile drawing six million visitors each year.

1907. Henkel launches the first modern detergent: “Persil”. Oxygen release greatly facilitates the washing; and the lovely feeling of freshly washed clothes can be had every day.

1992. The Fraunhofer Institute in Erlangen comes up with a world-beater: its digital audio format – MP3 – defines the international standard. Now thousands of songs fit into your trouser pocket.

A famous German song poses the question: “Why is it so nice along the Rhine?” But it really should be asking, “Why is it so nice along the Rhine, along the Danube, the Neckar, the Elbe, the Mosel, the Weser and the Spree?” Everywhere you go in Germany, you will find an impressive blend of culture and nature. This has a lot to do with Germany’s federal structure: 16 federal states (Bundesländer) vying for contented citizens makes for fruitful competition. Each of the federal states takes great care of its treasures – like the 31 places which UNESCO has declared part of the Cultural and Natural World Heritage. Then, there are our historic cities, with their architectural masterpieces stretching back over two millennia. And Germany‘s 6,000 museums. Also, there are cultural highlight events up and down the country – like “Art Cologne”, the “Richard Wagner Festival” in Bayreuth, or the “Berlinale”, the International Film Festival, attracting large numbers of celebrities from all over the world to the capital city of Germany . Germany is one of the safest countries in the world. Our politicians stroll safely through a flea market, the children of our managers take the bike to get to school, and those who want to go jogging at night can do so to their hearts’ content. However, daylight tours are preferable so as to appreciate the surroundings more fully: even our major cities are green. In Berlin, you might find yourself standing in a forest all of a sudden: right in the city centre, the capital’s “Tiergarten” park takes up a forested area sprawling across two square kilometres. And Munich’s “Englischer Garten” is nearly three times the size of London’s Hyde Park. Or let the countryside put you in the holiday mood. The diversity of landscapes is unique – and we make sure it stays that way. Inside and outside the 15 national parks and 90 nature parks, you will find that cultivating the natural environment is a ubiquitous passion. Among the most popular holiday destinations are

the Alps in the South with snow guaranteed, the Palatinate Wine Route, the legendary Black Forest and the white-sand beaches that fringe the North Sea and the Baltic Sea.

You can really listen to your stomach in Germany. Sausage, pretzels, schweinshaxe (knuckle of pork) and sauerkraut are all famous around the world. And so is our bread, and our beer. Sometimes it can be a little hard to choose between the 300 different types of bread and the 5,000 different beers. But we also have a great deal to offer to those with a finer palate: 200 award-winning restaurants invite you to feast the German way – enjoying exquisite food that satisfies the highest international standards. Germany’s youngest Michelin-starred chef, Sybille Milde is a good example. She was just 27 when she managed to convince the Michelin Guide connoisseurs of her skills.

Sportverein. Making you sweat. No other country in the world boasts as many “Sportvereine”, or sports clubs, as Germany does: some 90,000 of them invite you to stay fit or to improve the health of body and soul. We have even invented a new word for it: “Volkssport”, which more or less means “fun for all”. As for exercise, Germans are always open to new ideas. Big inline skating events take place regularly in our cities, and it was on our cliff faces that the first freestyle climbing took place. Playing football, sailing, surfing, skiing, you name it, just go ahead with it. For those who like to take it a little easier, there are 650 golf courses and thousands of fitness centres and health farms.

“No other European country has a wine and culinary culture as well-developed as Germany’s .” Vincent Moissonnier Chef at the “Le Moissonnier” restaurant

Ta ta ta taaaaa … ta ta ta taaaaa … If Berlin’s 55 square kilometres of green are not enough for you, a three-hour drive takes you to the Baltic Sea. And if you want to get out of Munich, an hour in the car will get you to Garmisch-Partenkirchen –a fine place for climbing or skiing on the slopes of the Zugspitze.

“Business trips have taken me all over the world, but I haven’t yet come across a country as wonderfully green as Germany.” Yoichi Tomihara President of Toyota Deutschland GmbH

Art and music make our lives complete. We enjoy not only the classics – Bach, Beethoven and Brahms, but also contemporary stars from all over the world, from Eminem and Robbie Williams to Anna Netrebko. International stars love their German fan clubs, often making several appearances in Germany during their world tours. Sold-out stadiums and concert halls await them in every major city – and in summer there are also the big music festivals. Many music lovers of different genres regard these as fixed institutions: the “Schleswig-Holstein Music Festival”, the “Hurricane” in Scheessel, the “Ansbach Festival”, which honours Johann Sebastian Bach, or the “Rock am Ring” held at the Nürburgring racing circuit. As for smaller venues, countless clubs and pubs play host to small-scale performing arts events, cabaret or spontaneously organised jazz evenings. Alternatively, you can make your own music. You can hardly find an instrument that is not taught in one of Germany’s numerous music schools. Or join one of our many amateur orchestras.

See state-of-the-art architecture emerge in Germany. Right in the middle of Hamburg’s port, for example, the star Swiss architects, Herzog & de Meuron are building the Elbphilharmonie (Elbe Philharmonic Concert Hall) on the top of an old warehouse. The Elbphilharmonie is supposed to attract 1.7 million owners. Due to be completed in 2009, every citizen of Hamburg can take a stake in the structure, supporting the city’s new landmark – via the Elbphilharmonie Foundation.

11 Technologies of the Future

The Land of Ideas is a European leader in industries that will shape the future.

From 2050 onwards, the first fusion power stations will be delivering the energy of the future. German scientists involved in the Stellarator project are developing and testing the requisite technology.

11 Technologies of the Future

It’s been said that we give too much thought to the future. Well, it’s our passion, after all.

2010. The market for “smart clothing” is buoyant – clothing designed to prevent heart attack with embedded electronic devices monitoring body functions and reporting irregularities. The sensors are machine-washable and available over-the-counter.

2011. CargoCaps provides underground transport in the Ruhr area – a duplex tube, 80 km in length, connects all the major logistical centres, manufacturers and local distributors. More cost-effective than lorries, and: no traffic jams.

2025. Aramies explores Mars by herself. The robotic cat is superior to wheeled vehicles. She can climb. On Earth, she is used as a diagnostic robot, inspecting ships and harbours with her state-of-the-art sensor system.

Some steps taken toward the future are small, but their impact on tomorrow’s markets can be huge. Germany believes in nanotechnology, and with public funds in the order of EUR 290 million to back research and development, it is Europe’s protagonist in the field. Roughly half of all European nanotech companies are based in Germany. Europe’s most advanced microchip factories are based in the State of Saxony. More than 750 producers of semiconductors and component suppliers have moved to the area around the AMD and Infineon plants. They are busy, for Germany is the world’s third-largest information and telecommunications technology market. Biotechnology bolsters growth, playing a key role in the future of industries involved in medicine, chemistry, physics, information technology and material science. There are 34 biotech regions in Germany, inviting investors to benefit from their know-how and skilled labour force. And the result: second only to the USA and Japan, Germany registers the largest number of biotech patents at the European Patent Office. Not least of all for the benefit of our children, we keep our eyes fixed on the future, paying much attention to environmental technology. German companies pave the way for renewable fuels and solar technology. And fuel cells – the energy source of the future. In fact, there are already practicable solutions available in Germany: fuel cell systems that do not depend on the electricity grid power traffic monitoring equipment; in a few years’ time, the technology may be powering laptops. The optical industry’s future looks bright - 25% of laser equipment used around the world is of German origin. The market share in material processing is about 40% and is set to increase.

Our biggest weapon in the battle against cancer measures 15 nanometres. A new technology from MagForce Nanotechnologies AG takes a revolutionary approach to fighting malignant cells possible: miniature iron oxide particles are injected into the tumour weakening it when magnetically activated. The resulting heat eliminates cancer cells selectively from within. The method has been tested on patients at the Berlin Charité Hospital since 2003. Side effects are minor, while the method makes for milder treatment. The economic implications are immense: Germany is the third largest market for medical technology in the world. The period from 1995 to 2003 has seen annual increases in domestic turnover of 5.5%; the figure for non-domestic turnover is 10.2%.

More feeling: the revolutionary hand prosthesis. No longer the stuff of science fiction: it is about to become reality. A brand-new hand prosthesis allows the wearer to feel pressure, heat and cold. Tiny electrodes send signals from the hand directly to the brain. By the reverse process, the hand can also be used much more precisely. This new technology is likely to be available within the next five years. Contributing to the European projects – Cyberhand and Neurobiotics - German researchers from the Fraunhofer Institute for Biomedical Technology have developed an interface between man and machine. Germany is one of the world’s most important places for neuroprosthetics. A number of new developments will be brought to market within a few years. With the help of neuroprosthetics, epileptic fits may be reduced, those afflicted by paraplegia might be able to move, and blind people could partially recover their sight.

“Germany is ideally placed to develop an exit strategy taking the country away from oil and gas, and moving it into renewable energies and hydrogen. It is capable of leading the third industrial revolution.” Jeremy Rifkin, Economist and President of the “Foundation on Economic Trends” in Washington.

Water in the fast lane. The prototype H2R can go faster than 300 km per hour, it holds nine world records and runs on hydrogen. With the H2R, BMW proves that hydrogen can replace conventional fuel types without the need to compromise on driving pleasure. Within the next two years, the Bavarian car maker will be launching a 7-Series BMW that runs on a hybrid dual hydrogen/petrol system.

“Mental ray” makes visions meet the eye. Bearing witness to it is Daniel Libeskind’s plan for Ground Zero, among others. Purpose-built software made in Berlin not only shows New York’s skyline in the proper light, it defines new standards for Hollywood, playing a leading role in more than 150 films, including “Star Wars”, “Matrix”, and “Alexander”. With its software, the company “mental images” is a global leader in computer-generated film images and effects. The mental ray rendering software for motion pictures lends extraordinary realism to computer-generated scenes. Credit where credit is due: the Academy of Motion Picture Arts and Sciences awarded the developers an Academy Award for “Technical Achievement” in 2003.

Our thanks go to Johannes Gutenberg for making this publication possible.

1450. Johannes Gutenberg invents the modern printing press, using moveable type for large print runs. With unit costs spectacularly lower compared to hand-written copies and the attendant advances in text precision, science and literature receive a tremendous boost from Gutenbergâ&#x20AC;&#x2122;s invention.

Picture credits Imprint Editorial Appendix

Picture credits

Inside Cover – Graphic: © Michael Vestner. Foreword – Title: © picture-alliance/dpa. 01 Human Resources – Title: © ullsteinbild/ Scherhaufer, Illustration: © Kai Bardeleben, Illustration: © Siegmar Münk, © I. Schmitt-Menzel WDR mediagroup licensing GmbH/Die Sendung mit der Maus ® WDR, Photograph: © Volker Dautzenberg/TRUMPF GmbH & Co. KG, Photograph: © Jamba! GmbH, Photograph: © picture-alliance/dpa, Photograph: © Philipp v. Recklinghausen/Architecture: ® Sir Norman Foster. 02 Innovation – Title: © Hartmut Nägele, Illustrations: © Siegmar Münk, Illustration Z3-Computer courtesy of archive Dr. Horst Zuse/Berlin, Photograph: © Mauritius/Pixtal, Photograph: © Siemens AG, Photograph: © Loewe AG. 03 Research and Development – Title: © Airbus Deutschland GmbH, Illustration: © Kai Bardeleben courtesy of DHM/Deutsches Historisches Museum, Illustration: © Siegmar Münk courtesy of Ernst Ruska Archiv e.V. Berlin/ http://ernst.ruska.de, Illustration: © Siegmar Münk courtesy of DLR/Deutsches Zentrum für Luft- und Raumfahrt e.V., Photograph: © DB Awi/dpa, Photograph: © Philips EUV GmbH. 04 Business Climate – Title: © Bayer AG, Illustration: © Kai Bardeleben, Illustration: © Siegmar Münk, Illustration: © Siegmar Münk, Photograph: © Paul-Langrock.de, Photograph: © Sven Döring/AMD, Graphic © Michael Vestner/Source: Institut der Deutschen Wirtschaft Köln. 05 European Market – Title: © Wolfgang Rattay/Reuters/Corbis, Illustrations: Siegmar Münk, Illustration “Privileg Nr. 5” courtesy of Institut für Stadtgeschichte Frankfurt am Main, Graphic: © Michael Vestner, Photograph: © A. Reeg/Visum, Photograph: © ullsteinbild/ Caro/Meyerbroeker, Graphic: © Michael Vestner. 06 Infrastructure and Logistics – Title: © Felix/zefa/Corbis, Illustrations: © Siegmar Münk, Photograph: © ullsteinbild/KPA, Photograph: © Modrow/laif courtesy of HHLA, Graphic: © Michael Vestner. 07 Quality – Title: © Michael Salz/vario-press, Illustrations: © Siegmar Münk, Photograph: © Corbis, Photograph: © Basler AG. 08 Export – Title: © ESA/dpa, Illustration: © Siegmar Münk, Illustration: © Siegmar Münk, Illustration: © Kai Bardeleben, Graphic: © Michael Vestner, Photograph: © Ingo Wagner/dpa, Photograph: © David Franck/Alfred Kärcher GmbH & Co. KG. 09 Cosmopolitanism – Title: © Jan Greune/LOOK/ Getty Images,, Illustrations: © Siegmar Münk, Photograph: © Christine Panagiotidis/mpi-cbg, Photograph: © ullsteinbild/ Müller-Stauffenberg courtesy of Gruppe Afoxé Loni/ www.afoxe-loni.de. 10 Living – Title: © Ray Juno/Corbis courtesy of Bayerischen Schlösserverwaltung/www.schloesser. bayern.de, Illustrations: © Siegmar Münk, Photograph: © plainpicture/Kuttig, Photograph: © Werner Baum/dpa, Computer Animation: © Herzog & de Meuron. 11 Technologies of the Future – Title: © Elleringmann/laif, Illustrations: © Siegmar Münk, Illustration CargoCap courtesy of CargoCap GmbH, Computer Animation: © Archimation courtesy of Studio Daniel Libeskind, Photograph: © BMW Group, Epilogue Illustration: © Kai Bardeleben.

Publisher & Editor: Invest in Germany GmbH Anna-Louisa-Karsch-Strasse 2 D-10178 Berlin

Imprint

Tel.: +49-30-206-57-0 Fax: +49-30-206-57-111 office@invest-in-germany.com www.invest-in-germany.com V.i.S.d.P.: Managing Director: Gerhart Maier Head of Marketing-Communication: Bettina Knape Project Manager: Eva Henkel Supported by: Federal Ministry of Economics and Technology 11019 Berlin In cooperation with: Land of Ideas FC Deutschland GmbH www.land-of-ideas.org Creative Conception, Copy and Layout: Scholz & Friends Berlin Copy Editors: Ralf Lemster, Ralf Lemster Financial Translations GmbH http://www.rlft.de“/Christopher M. Tomkinson/ I.U. Corporate Publishing & Translations, Igor Uszczapowski, M.Sc. (Oxon.)

Note: Unless specified otherwise, all facts presented in these pages relate to the most up-to-date information available as of March 15, 2006, the copy deadline. However, the publisher takes no responsibilty for the accuracy of the information. For queries or suggestions contact: office@invest-in-germany.com

02 Innovation: Consult the section below for a more comprehensive list of innovations by German automotive manufacturers: ABC: Active Body Control, ABS: Antiblockiersystem (Anti-block System), ACC: Adaptive Cruise Control, ADS: adaptiertes Dämpfungssystem (Adaptive Damper System), AHL: Active Heading Light, ARS: Aktive Rollstabilisierung (Adaptive Drive), AS: Active Steering, ASC+T: Automatic Stability Control + Traction, ASD: Automatisches Sperrdifferenzial (Automatic Locking Differential), ASF: Audi Space Frame®, AUC: Automatische Umluft Control (Automatic Air Circulation Control), BAS: Bremsassistent (Brake Assist), CAN: Controller Area Network, CBC: Cornering Brake Control, CISS: Crash Impact Sound Sensing, DDE: Digitale Diesel Elektronik (Digital Diesel Electronics), DME: Digitale Motor Electronik (Digital Motor Electronics), DSG: Direktschaltgetriebe (Direct Shift Gearbox), EDC: stufenlose, elektronische Dämpfkraftverteilung (Electronic Damper Control), ESP: Elektronisches Stabilitäts-Programm, (Electronic Stability Programme), EWB: Electronic Wedge Brake, H2R: Hydrogen to Race (prototype of a hydrogen-powered race car), HDC: Hill Descent Control, MID: Multiinformation Display, PCR: Piezo Common Rail, PDC: Park Distance Control, RPA: Reifen Pannen Anzeige (Tyre Puncture Warning), SBC: Sensotronic Brake Control, TMC: Traffic Message Channel, UDS: Unfalldatenspeicher (Accident Data Recorder), VTG: Variable Turbinengeometrie (Variable Turbine Geometry), W12: Engine with two V6-modules arranged like a W, ZAS: Zylinderabschaltung (Cylinder Shut-off)

03 Research and Development: “Germany is the No.1 place in Europe for Research & Development. This is what business leaders around the globe say according to a 2005 survey.” This statement is based on the European Attractiveness Survey 2005, titled “Emerging Economies Stake Their Claim” conducted by Ernst & Young. The original quote on page 21 of the survey reads: “Executives’ most preferred site for: R&D quality and capacity: Germany is a clear leader in this field.” 09 Cosmopolitanism: ”...some 22,000 foreign companies have set up business successfully in Germany, generating an annual turnover of EUR 1 trillion and employing around three million people.“ These 22,000 foreign invested companies in Germany may be grouped into three categories: 1) companies supported by direct foreign investment, 2) companies supported by direct foreign investment or by indirect foreign investment via a dependent domestic holding company, 3) companies supported by different forms of indirect foreign investment.

Editorial Appendix

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