Streetreach Challenge Taking a credit union to the heart of the community through real stories that communicates the everyday help it provides Our client – East London Credit Union is an established organisation which has recently re-branded, introduced a new selection of loan and savings products and moved to new business premises that position it alongside other comparative high street banks and building societies. The opportunity of a Streetreach campaign fits alongside a marketing approach that will create greater awareness of ELCU and explain what a credit union is and how it is relevant to the everyday lives of its customers. The other elements of the campaign comprise locally centred engagement through local community networks (both off and online), radio, sponsorship, partnerships & collaborations, press and selected PR events.
Contact details Jo Sealy, Creative Director To Market – Advertising & Marketing Ltd c/o 76 St Mary Road, London E17 9RE
Aim of the campaign The campaign concept aims to : _ Dispel outdated perceptions or misunderstandings of what a credit union is or does _ Reinforce ELCU as part of the fabric of the local community _ Establish ELCU as a real alternative to be considered in terms of loans and savings options on the high street _ Demonstrate its highly competitive rates and benefits
T: 020 3281 1897 M: 07980 117725 E: jo@to-market.co.uk
© East London Credit Union 2016
My My credit credit union union helped helped me... me... Savings accounts that pay dividends, access to preferential Savings accounts that pay dividends, access to preferential loan rates & free life savings insurance loan rates & free life savings insurance
Call: Call:020 0208520 85208740 8740or orgo goto towww.elcu.co.uk www.elcu.co.uk
My My credit credit union union helped helped me... me... Low interest loans with no hidden charges Low interest loans with no hidden charges and a decision within 24 hours and a decision within 24 hours
Call: Call:020 0208520 85208740 8740or orgo goto towww.elcu.co.uk www.elcu.co.uk
My My credit credit union union helped helped me... me... Low cost flexible business loans approved within 24 hours Low cost flexible business loans approved within 24 hours
Call: Call:020 0208520 85208740 8740or orgo goto towww.elcu.co.uk www.elcu.co.uk
Š East London Credit Union 2016
© East London Credit Union 2016