LITTLE RED BOOK
Welcome For further information about our products & services or general enquiries contact us @
www.
.com
Please accept your personal copy of C3's little red book with our compliments. The little red book has been designed to help you in four ways: • • • •
To help you choose the best digital process for your particular project To help you choose the correct digital substrate for your specific job To ensure that your files are prepared correctly To make your C3 digital experience as pleasurable as possible
As No Limits Reprographics we pioneered digital g raphic design and production in 1990. As C3 we are still leading the field in this exciting industry.
www.
.co.uk
w w w.
The little red book should be your guide to perfect digital imaging. Our team is on standby awaiting your call. The C3imaging London City Team are as follows: Sales & Marketing
Steve Howard Mark Smith Mike Smith Kwun Pang Gordon Border Alex Chambers Roger Horn
steve@c3londoncity.com mark@c3londoncity.com mike@c3londoncity.com kwun@c3londoncity.com gordon@c3londoncity.com alexchambers@easynet.co.uk roger@c3londoncity.com
Production
Rick Rhoden Dave Walkley Adam Plummer
rick@c3londoncity.com dave2@c3londoncity.com adam@c3londoncity.com
Design & Scanning
Ian Parry Kate Jones
ian@c3londoncity.com kate@c3londoncity.com
Finishing & Despatch
Bill Mason Blain Ward Dave Green
bill@c3londoncity.com blain@c3londoncity.com dave3@c3londoncity.com
Malcolm Saunders Pauline Holloway Thelma Dunster
malcolm@c3londoncity.com pauline@c3londoncity.com thelma@c3londoncity.com
.com
London City Ltd. Lector Court, 153 Farringdon Rd London EC1R 3AF freephone
Accounts
C3 Products & Services
3
l a rge fo rm a t
small fo rm a t
C3imaging is one of the pioneers and leading providers of large scale display prints, either as photographic continuous tone quality or conventional ink jet. Applications include: indoor / outdoor point of sale, posters, banners, vehicle livery. See page 19 for more information about our Durst Lambda printer.
C3imaging has the ideal solution to long and short run printing of leaflets, brochures, reports, cards and labels. By using the very latest digital technology, there is no need for conventional films and printing plates, therefore reducing cost and lead-times. The results are indistinguishable from offset litho quality printing, but the advantage is that every document can be personalised.
exhibition display systems @ w w w.b a n n e rsta n d s. c o . u k studio ser v i c e s C3imaging is always there to help, and with state-ofthe-art technology coupled with highly skilled personnel, the company offers a first class service for all your pre-press requirements. For anything from scanning to the design of exhibition stands we have the skills and experience to fulfil all your creative needs. For more information about scanning see page 17.
ex t ra large fo rm a t If you require maximum exposure at relatively low cost, C3imaging can provide outstanding, highly visible and individually tailored extra large format prints. Their uses can be as diverse as anything from building banners, hoarding's and wraps to whole vehicle coverings. These banners are so large and impressive that they cannot fail to capture the attention of the public. Contact us or visit our dedicated website www.C3XL.com
C3imaging provides a one-stop shop service for exhibition graphics and display systems. Bannerstands are a dynamic and very attractive graphic medium providing an attractive focal point at any venue. Unique to C3imaging, our range of state-of-the art Bannerstands are available in brushed aluminium or black, including their own easy-to-use carry case. See page 5 for our bannerstand range.
mounting and fi n i s h i n g As well as producing superb quality images from your digital files, C3imaging recognises the need to protect your prints. Strength and durability are the k ey words in mounting and finishing and there is a wide variety of materials with which to keep your prints in tip-top condition. See page 15 for a full list of all our mounting and finishing services. We are also offer a framing service please call us for details.
light fra m e s The C3imaging light frame systems apply new standards in the field of illuminated picture presentation. Stylish in looks and designed for ease of use, our range of light boxes provide an outstanding illumination of graphics at very respectable running costs. In fact, the innovative luminous brilliant white light burns at 60% below the value of normal fluorescent lighting! Ask our sales team for more information.
Visit our dedicated bannerstand website www.bannerstands.co.uk for a downloadable PDF specification sheet for all our bannerstand systems. 5
Bannerstands.co.uk
Complete bannerstand packages from ÂŁ169.99. Visit our website www.bannerstands.co.uk for details of special offers contact us directly on our freephone number
0800 169 087 5 or simply pop in to our showroom for a demonstration of all our bannerstand systems.
1
2
3
4
image area
required bleed
overall print size
1. Chantilly
690 x 2000
100mm top and bottom
690 x 2200
2. Eiffle
800 x 2000
no bleed
800 x 2000
3. Elysee
800 x 2000
no bleed
800 x 2000
4. Enara
1000 x 2200
100mm top and bottom
1000 x 2400
5. Le Mans
690 x 2000
100mm top and bottom
690 x 2200
6. Longchamps
690 x 2000
100mm top and bottom
690 x 2200
7. Louvre
800 x 2000
no bleed
800 x 2000
8. Triomphe I & II
800 x 2200
200mm bottom only
800 x 2400
9. Versailles
750 x 1950
200mm bottom only
750 x 2100
10. Vitesse
1000 x 2000
no bleed
1000 x 2000
5
6
7
8
8
9
10
Pop-Up Guide Complete pop-up packages from £1599. Visit our website www.bannerstands.co.uk for details of special offers, contact us directly on our freephone number 0800 169 087 5 or simply pop in to our showroom for a demonstration of all our pop-up systems.
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HOW TO SET UP A QUARK FILE FOR A CURVED POP-UP 3X3 SEMI LEGER SYSTEM 1. Set up a new Quark document 159.75mm x 538.75mm. This is a quarter size of the final dimensions of 639mm x 2155mm. 2. In the document layout palette, drag 4 more pages from A-Master A next to each other. 3. For this guide we are assuming that your design runs across a panel. If this is the case you should set two guides on pages 1 - 5. For page 1, drag a guide from the vertical ruler (on the left of the window) to approx 80mm in from the left of page one and 80mm in from the right of page 5. This will define the non-viewable areas. 4. For a six panel system, simply add extra pages from A-Master A. 5. Note that when text runs across two panels, make sure that none of the characters are actually on the join itself as this will allow easier alignment of the finished panels.
C3imaging C3imaging
Various sized systems are available and many custom layouts are possible using a combination of sy stems.
✘ ✔
How to erect your Cadré stand
Dismantling your Cadré stand
1. Remove frame from case and unroll g raphics face up on the floor. If the graphics have
1. Remove lights and set aside to cool. Always unscrew bulbs and pack in spotlight holders.
been stored for some time they might be stiff but they will soon flatten out. 2. Open frame, it will gently cur ve round (unless you have a straight system). 3. At both ends of the system there is a swinging bar two thirds of the way up. Each bar needs
2. Lay graphic wrap on the ground ready to lay out graphics. IMPORTANT Remove graphics and put in case. Give them a little shake to expand so they don’t rattle around and get damaged in transit.
to be swung horizontally and slotted onto the projecting pin on the back of the frame.
3. Remove the magnetic bars from the frame.
Lightweight systems have a simple lock screw to tighten. This makes the frame rigid.
4. Undo the lighting cups and swing up out of the way. Undo the side bars which keep the
4. When the frame is locked-up, click the magnetic bars to the round fixings at the front of the
frame rigid. Do not force the frame down as this can permanently distort the system.
framework. The bars are in three sections. The top section is the one with small pins on.
5. Place the folded frame in dr awstring bag. Make sure the side bars are tucked in.
The graphics hang on these. Fix the bars to the round lugs on the framework. These slide
6. The magnetic bars slot neatly down the side of the frame. If the odd bar will not slot in here
on and give a slight click as they do so. A quick check as you are proceeding will ensure
it will fit between the frame and the graphic panels. When erecting and dismantling do not
they are on the cor rect way. 5. Three centre-drop Cadré Leger pop-ups have six magnetic bars and four drop Cadrés have seven. One magnetic bar should go on the back at each end and four or five at the front. 6. Fix the graphics to the frame, starting from the left side, looking at it from the front. The left end cap is the fir st to fit and should wrap around the corner of the stand. The graphics must be attached from the top downward. Align each with the centre slots and work your way round. 7. If you find you have small gaps between the g raphics, go behind the stand and with your fingertips gently push the magnetic strips on the back of the graphics together. Cadré is designed with a little bit of ‘give’ to help you align the graphics. 8. If you have any problems with your stand, just call us on 0800 169 0875 .
use force. Graphics must be stored with the image to the outside otherwise delamination may occur. 7. If you have any problems with your stand, just call us on 0800 169 0875.
Measurement Systems A-Series 4AO 2AO AO A1 A2 A3 A4 A5 A6 A7 A8 A10
1m 1 cm 1 inch 3.937 inches 1m 12 inches 1m
millimetres 1682 x 2378 1189 x 1682 841 x 1189 594 x 841 420 x 594 297 x 420 210 x 297 148.5 x 210 105 x 148.5 74 x 105 52 x 74 26 x 37
= = = = = = =
1000 mm 10 mm 25.4 mm 100 mm 100 cm 304.8 mm 39.37 inches (3ft.3in approx)
inches 50 x 144 50 x 132 50 x 120 50 x 108 50 x 96 50 x 84 50 x 72 50 x 60 50 x 48 40 x 120 40 x 108 40 x 96 40 x 84 40 x 72 40 x 60 40 x 40 36 x 48 30 x 120 30 x 108 30 x 96 30 x 84 30 x 72 30 x 60 30 x 40 24 x 36 20 x 30 20 x 24
Scan Sizes & File Preparation millimetres 1270 x 3660 1270 x 3352 1270 x 3047 1270 x 2743 1270 x 2440 1270 x 2133 1270 x 1828 1270 x 1524 1270 x 1220 1016 x 3047 1016 x 2743 1016 x 2440 1016 x 2133 1016 x 1828 1016 x 1524 1016 x 1016 914.4 x 1220 762 x 3047 762 x 2743 762 x 2440 762 x 2133 762 x 1828 762 x 1524 762 x 1016 610 x 914 508 x 762 508 x 610
SCAN SIZE APPROXIMATE GUIDE Scans may appear pixellated if supplied too small for output. If they are supplied at too large a size, they may not print at all. For quality guide refer to the tables below.
1m2 @ 100 dpi 1m2 @ 200 dpi 1m2 @ 300 dpi 1m2 @ 400 dpi
Print size 10" X 8" A4 (210x 297mm) A3 (297x 420mm) A2 (420 x 594mm) A1 (594 x 841mm) A0 (841x 1189mm) 60" x 40" 72" x 48" 96" x 48"
= = = =
RGB 44.4Mb 177.4Mb 399Mb 709.5Mb
Lambda RGB digital photo 12.3Mb@200dpi 14.8Mb@200dpi 22.2Mb@200dpi 44.3Mb@200dpi 88.4Mb@200dpi 117.4Mb@200dpi 68.7Mb@100dpi* 98.9Mb@100dpi* 131.9Mb@100dpi*
CMYK 59.1Mb 236.5Mb 532Mb 946Mb
CMYK inkjet 27.5Mb@300dpi 33.2Mb@300dpi 66.4Mb@300dpi 132.8Mb@300dpi 118.2Mb@200dpi* 59.2Mb@100dpi* 91.6Mb@100dpi* 131.9Mb@100dpi* 175.8Mb@100dpi*
*Contact us, for advice, if your image will be this size.
A Sizes & Cut Sheet Sizes
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SRA1 RA1
AO
A1 SRA2 RA2 A2 B3 B4
A3
A4
A2 B5
A5 A4 A6 A0 A1 A2 A3 A4 A5 A6 A7
841 mm 594 mm 420 mm 297 mm 210 mm 148.5 mm 105 mm 74.5 mm
x 1189 mm x 841 mm x 594 mm x 420 mm x 297 mm x 210 mm x 148.5 mm x 105 mm
A7 A7 SRA1 RA1 SRA2 RA2 A2 B3 B4 B5
640 mm 610 mm 450 mm 430 mm 420 mm 353 mm 250 mm 176 mm
x x x x x x x x
900 mm 860 mm 640 mm 610 mm 594 mm 500 mm 353 mm 250 mm
Substrates
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SUBSTRATE
MAX WIDTH
WEIGHT APPROX.
APPLICATIONS
Blue Backed Paper
160 cm
120 g/ms
Billboards
PVC Front Lit
500 cm *
350-650 g/ms
Xlarge graphics, banners, building wraps,point of sale
PVC Back Lit
500 cm
350-650 g/ms
Large signs, display units, back-lighting of large areas
PVC Mesh
500 cm
350 g/ms
Areas where high wind loading could be a problem. This material allows air to pass through
Self-adhesive Vinyl
100-150 cm
300 g/ms
Vehicle graphics, billboards, exhibitions, window displays Flags and light banners
Flag
500 cm
85 g/ms
Double-sided PVC
200 cm
800 g/ms
Double sided banners
PVC Lorry
300 cm
1000 g/ms
Curtain sides on lorries
Carpet
400 cm
1400 g/ms
Personalised carpets for exhibitions
Canvas Backdrop
300 cm
300 g/ms
TV and theatre backdrops and exhibition stands
Versa Vision
137 cm
150 g/ms
C3XL's Versa-Vision is an adhesive material with micro holes. Applied to a shop window or rear windscreen of a vehicle, it is possible for passers by to see the graphic whilst the inside is completely transparent with a dar kening effect
High Gloss
127 cm
170 g/ms
Anything which requires excellent print quality, pin sharp text and true photo-realistic images Anything which requires excellent print quality, pin sharp text and true photo-realistic images
Matt
127 cm
170 g/ms
High Gloss Metallic
127 cm
170 g/ms
As above but has the appearance of me tallic colours
Dura-tran
127 cm
170 g/ms
Applications as matt paper but this film has a built in opal diffuser which makes it ideal for
Dura-clear
127 cm
170 g/ms
Same print characteristics as dura-tran only this film does not have the built in diffuser and is
Polyester Film
105 cm
120 g/ms
Ideal for roll-up banner systems
Semi Gloss
150 cm
170 g/ms
Anything which requires bright vivid colours. Almost photo-realistic
back-lit light boxes
almost optically clear
Matt
150 cm
170 g/ms
Anything which requires bright vivid colours. Almost photo-realistic
Silver Foil
127 cm
180 g/ms
As above. With the added impact of the colours appearing on silver metallic foil
Gold Foil
127 cm
180 g/ms
As above. With the added impact of the colours appearing on gold metallic foil
Opal Window Cling
127 cm
160 g/ms
This self adhesive re-positioning film is ideal for window displays. It allows light to transmit
Canvas
152.7 cm
190 g/ms
through its opal backing. It is very easy to fit and has excellent print qualities Ideal for film and television studio backdrops. Durable, flexable with good colour properties
Scitex Scanning • Accepts A3+ artwork, transparencies & flat copies
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The Digichrome process prints images at 200 or 400 dpi. However, your actual scan resolution should be dictated by 3 factors:-
• All scans individually scanned for best results (no gang scanning) • Scanning from colour negative to positive CMYK – for best results supply a print from negative for reference • Under Colour Removal (UCR), Unsharp Masking (enhancement & degradation of detail) and defocus/descreening available on request • Tonal value and colour cast manipulation, including mid-tone, quarter tone and shadow values • All scans CMYK or RGB split for repro purposes and supplied with low-res free of charge if requested. We will replace low res scans in document with high res on return for separated film or colour proofs at no extra charge. • Reduction and enlargement from 9% – 3000%. Up to 3200 dpi colour scans at no extra cost • Full range of image manipulation from clipping paths to montages by quotation • Custom duotone and achromatic scanning • Scanning orders over £50 written to CD free • Scanning from mono negative and transparency • Global colour correction available call us on our freephone number
0800 169 0875 if you have any specific queries
1 Detail required Suggested res 2 Viewing distance Suggested res 3 Master Image Max scan size
Max 400dpi 1ft 150-200dpi 35mm 45Mb
Average 125dpi 2-6ft 100-150dpi 6x7cm 100Mb
Low 72dpi over 6ft 72-100dpi 5"x4" 10"x8" 200Mb 350Mb
All resolutions refer to final output size Other points to consider • Most monitors display at 72dpi. Try looking at the graphics on your monitor at the distance you would expect images to be finally viewed and you should see the distance/resolution connection. • Master detail refers to the level of detail available from the transparency before the scanner starts to pick up film grain. It is cheaper to image size the file in Photoshop to the minimum required size for output. • Remember, you usually crop only sections from transparencies – and this can significantly reduce detail available/scan size. • Beware of 10"x 8" and 5"x 4" transparencies. They are usually digitally retouched copies of the original. This effectively halves the scan detail available from them. • Beware poor duplicates of originals (especially library transparencies). Duping can lose a significant amount of detail.
Durst Lambda • The Durst Lambda is a large photographic printer which images from disk in continuous tone. Each individual pixel is one of 16.8 million colours. Consequently, there is no dot pattern (since no screen is required), making it the most accurate contone printer in the world. • Small text can appear soft because the line resolution is not as high as a 600 dpi inkjet. On the other hand, with no dot pattern, contone images are equivalent to 2400dpi compared to ink based print systems.
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• The Lambda is roll fed. Maximum length is approx. 50m. Max width is 1270mm including crops. • The Durst Lambda uses advanced Kodak CMS CMYK to RGB conversion. This means colours can be specified CMYK or RGB without significant colour shift. Just ask for a Colour Test Chart to work from.
• Lambda photographic prints are fade resistant, with a minimum 4 year life without colour deterioration under normal lighting conditions. There is no better system for longevity.
• Disk compression i.e. Stuffit, DiskDoubler or Compactor has little effect on the Durst Lambda. Pho toshop EPS JPEG maximum quality and full resolution TIFF files are OK. Where there is very smooth tonal changes e.g. professionally shot products with side light, curved surfaces or smooth flesh tones, TIFF files should be used.
• The Lambda prints on matt or gloss photographic paper, clear film, polyester film or Duratrans for back lighting. Duratrans are dramatically better than ink jets on film substrates.
• Normal turnaround for the Lambda is 24 hrs for prints or 48 hrs mounted and laminated. Rush service is available at extra cost. For less than 24hrs add 50%; less than 12hrs add 100%.
• Durst Lambda requires 44Mb of RGB TIFF data per square metre (i.e. 100 dpi at final size) for exhibition stands or 177Mb per square metre (i.e. 200-400 dpi at final size) for small exhibition prints. Images can be supplied RGB or CMYK. Always add bleed to pages that are being mounted. • The Durst Lambda is fully PostScript so you can enlarge vector graphics without loss of quality. Similarly, you can set documents at 25% final size for convenience. • The Durst Lambda will not print DCS files or TrueType fonts. Do not use the Style Menu in Quark Xpress for typog raphic effects as they will of ten print incorrectly.
Dye Sublimation C3imaging is one of the UK’s leading specialists in Thermo or digital dye sublimation printing. This process involves printing an image on paper and transferring it under intense heat and pressure onto a polyester material or fabric. The material can then be fashioned into a garment, banner, flag or carpet tile. The range of products produced by sublimation is endless. Sublimation printed products can withstand repeated washing and ironing. The image quality is superb and permanent. Digital technology allows you to produce short run, high quality banners, leisure garments and flags at a fraction of the cost of conventional processes. •
Innovative thermoprinting
•
Cost effective personalisation
•
1320mm wide by 30 meters @ 400 dpi
•
A wide range of polymer coated substrates
•
Leisure, sportswear and corporate garments
Substrate Specification Polyester printing is produced via dye sublimation. The prints are produced by a specially adapted Electrostatic plotter. These prints are dyed at a high temperature and pressure onto the recipient fabric. The prints and material are literally fused together to form a permanent bond. Fabrics produced using this method are machine washable and can be pressed using a conventional iron. Dye Sublimation fabrics do not fade like con ventional fabrics. There are over 5000 types of Polyester. These materials are usually marketed under brand names. Polyesters are used in the manufacture of flags, banners and garments. Digital Dye Sublimation is the perfect medium for high quality, permanent fabrics for presentation, point of sale, fashion or exhibitions. Our price includes stitching, eyeletting and finishing.
Mounting & Finishing Mounting Substrates (supplied white unless otherwise arranged) Foamex •Class One fire rating •black, grey and primary colours available in 3mm & 5mm •hard wearing, waterproof indoor and outdoor use •easily cut to shape Kapa •lightweight with long-term life and s tay-flat properties •aluminium backing for extreme durability Foamboard •very lightweight, excellent for display system infill panels •ideal for freestanding displays using backing struts •may require protective alloy edging Gatorfoam •lightweight •long-term life and stay-flat properties Exhibition card •lightweight for point-of-sale and showcard use •cost effective Medium Density Fibreboard (MDF) •Class One fire rating •very hard wearing compressed timber for indoor use •edges can be painted to any colour Perspex
23 Sizes and Finishes
Typical uses
• 1mm thick x 2440mm x 1220mm • 2mm thick x 3050mm x 1500mm • 3mm thick x 3000mm x 2000mm • 5mm thick x 3000mm x 2000mm
• retail point-of-sale, display and permanent exhibitions
• 5mm x 3000mm x 1400mm • 10mm x 3000mm x 1400mm
• retail point-of-sale, display and permanent exhibitions
• 5mm x 3000mm x 1400mm • 10mm x 3000mm x 1400mm
• retail point-of-sale, display and permanent exhibitions
• 5mm x 2440mm x 1220mm • 10mm x 2440mm x 1220mm
• retail point-of-sale, display and permanent exhibitions
• 1mm (1000 micron) x 1040mm x 1525mm • 2mm (2000 micron) x 1040mm x 1525mm
• retail point-of-sale, showcards, and permanent displays • retail wall panels • hung using split battens • large scale/permanent exhibitions
• 6mm, 12mm and 18mm Pre-cut to size Max width 1220mm • Pre-cut to size
Flexible Alloy Edge Framing •protects edges of lightweight panels
• 5mm and 10mm silver or black aluminium
Velcro
• 25 metre roll or af fixed to prints as needed
Lamination •lightweight with UV filtration and protection for indoor use
• edge framing for presentation finishing touch • protects mounted print surfaces
• matt and gloss
• protects originals or prints
• 5 thou, 7 thou. and 10 thou. (250 micron) • matt or gloss wipeclean clear finish • Santex Polycarb for long-term durability and Stoplight PVC backing for added density, by arrangement • removable double sided adhesive
• makes small items rigid (menus, ID cards, etc.) • protects pop-up panels
Hot Encapsulation •bonded to both sides of print •5mm clear border for comple te sealing •weatherproof protection •optional lightproof black backing and/or radius corners Self-Adhesive Backing
• temporary displays
Transport Advertising
Poster Sizes
TDI Bus T Side
TDI London Superside B
X
A
X
Display Overall A 635mm 658mm B 7251mm 7274mm C 1778mm 1801mm D 1143mm 1166mm
Y o
A
X
X
X C
Safety Stud
X
X
X
B
Display Overall A 6085mm 6108mm B 635mm 658mm Each panel X measures 658mm deep, 1527mm wide with no overlaps
D
Each panel X measures 658mm deep, 1527mm wide with no overlaps Panel Y measures 1801mm deep. 1166mm wide with no overlaps
TDI Lower & Upper Bus Rears
TDI Bus Interior Roof Panel
A
A
TDI Bus L Side B
B
Y o
A
X
X
X
X
B
C Display Overall A 1164mm 1217mm B 402mm 455mm
A B
Display 559mm 250mm
Overall 603mm 274mm
Safety Stud
A B C D
D Display Overall 1778mm 1801mm 7251mm 7274mm 635mm 658mm 1143mm 1166mm
TDI Lift & Escalator Panels A A B
Display 387mm 540mm
Overall 419mm 572mm
B
Each panel X measures 658mm deep, 1527mm wide with no o verlaps Panel Y measures 1801mm deep. 1166mm wide with no o verlaps
N.B. These designs and sizes for transport advertising are for guidance only. It is essential to check correct sizes for every campaign, prior to preparing artwork, with your media buying agency.
Large Format Posters
27
6 Sheet or Superlite
48 Sheet Poster Size
More O’Ferrall/Adshell
1800mm x 1200mm
Safe Area
120” x 240”, 3048mm x 6096mm
1760mm x 1160mm
A 48 sheet poster comprising
Decaux
1750mm x 1185mm
1710mm x 1160mm
twelve 60 x 40 sections joined.
TDI
1800mm x 1200mm
1755mm x 1160mm
European equivalent 3m x 6m
Primesites
1800mm x 1200mm
1720mm x 1160mm
4 Sheet Poster
12 Sheet Poster
96 Sheet Poster
60” x 40”, 1524mm x 1016mm This size is usually referred to as a 4 sheet poster and is regularly used for outdoor advertising. Multiples of this are used to
60” x 120”, 1524mm x 3048mm
create larger hoarding sizes, 12
A 12 sheet poster comprising three
sheet, 16 sheet, 32 sheet, 48
60 x 40 sections joined
sheet or 96 sheet posters 120” x 480”, 3048mm x 12192mm A 96 sheet poster comprising twenty four 60 x 40
16 Sheet Poster
32 Sheet Poster
120” x 80”, 3048mm x 2032mm
120” x 160”, 3048mm x 4064mm
A 16 sheet poster comprising four
A 32 sheet poster comprising
60 x 40 sections joined
eight 60 x 40 sections joined. European equivalent 3m x 4m
sections joined. European equivalent 3m x 12m
N.B. These designs and sizes for transport advertising are for guidance only. It is essential to check correct sizes for every campaign, prior to preparing artwork, with your media buying agency.
How To Supply Logos Logos and other elements that are required for large format output may have to be blown up considerably larger than normally used for print; therefore it is essential they meet certain criteria for acceptable output. Follow these guidelines in order to produce optimum results.
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• Ideally any elements needed for a logo should be supplied as Illustrator, Freehand or similar object dr awn graphics files. • If they contain any scanned elements these should be suitable resolution for large format output and should be supplied separately as linked files and not embedded in other documents. • If the logos/elements are only available as scanned images then they should be at least 100dpi at final size for output but ideally 200dpi. Image sizing smaller files up to the required resolution will not produce satisfactory results. • Scanned images can be supplied in TIFF, EPS, BMP, JPEG or Photoshop formats and sent to us via ISDN on 020 7 833 9779 or emailed to work@c3londoncity.com
Logos taken from the internet like these are no t suitable due to their low resolution (72dpi)
• Logos taken from internet pages (72dpi) are unsuitable for large format output unless you are downloading from a site where there is a specific option to download high resolution versions and even these are sometimes unusable. • Where a reasonable scanned version is available, it is often possible to redraw a logo for a specified price. However some internet logos are such low quality that it is not even possible to satisfactorily redr aw them. • If you need any advice just call our team on 020 7833 9100
All information is correct to our knowledge at the time of printing and is supplied free of charge on a goodwill basis. However we cannot be held responsible for any problems caused, or arising from the use of these guidelines.
www.
.co.uk
www.
.co.uk
www.
.com
C3imaging London City Ltd Lector Court 153 Far ringdon Road London EC1R 3AF tel 020 7833 9100 freephone 0800 169 0875 fax 020 7833 9119 isdn 020 7713 9229 email work@c3londoncity.com www.c3londoncity.com www.bannerstands.co.uk