Business Spotlight: Brothers Floor Covering

BROTHERS FLOOR COVERING 5352 N. Tacoma Ave. Indianapolis 317-593-9755 brothers-floorcovering.com

Writer / Julie Yates Photographer / Amy Payne

For more than 65 years, Brothers Floor Covering has been a fixture in the Broad Ripple area. Founded in 1952 by Clark Brothers, the company was established for the convenience of neighborhood residents who wanted to shop locally for home improvement materials. Now, the family-owned business is again responding to the needs of its customers by offering a unique mobile showroom that travels right to customers’ homes.

“As families become busier with their jobs, kids and pets, it is not always convenient for them to shop in a showroom with hours that correspond with theirs,” says Greg Hill, president of Brothers Floor Covering. “This is just a way of trying to make the buying process easier for our clientele.”

The company’s leaders have converted an extended high-top Mercedes Sprinter van to accommodate a variety of flooring samples such as carpet, luxury vinyl plank flooring, hardwood and laminate. The vehicle’s interior is spacious enough to accommodate Hill’s 6-foot-8-inch son Andrew, who serves as one of the company’s three mobile consultants. Appointments for the mobile showroom service can be set through the company’s website and Facebook page.

“We have noticed over the past couple years that people have switched to using technology to look at serving all of their needs,” Hill says. “After customers see products online, our mobile showroom has the samples needed for them to make an informed buying decision. We cater to people who are looking for professional advice on the best product to suit their needs. We sell cash and carry, but 90% of our work is professionally installed

by us. In addition to flooring, we also sell ledger stone for accent walls and fireplaces.”

of flooring, as well as articles with facts consumers need to know, are found on the site’s Flooring 101 page.

The company offers free estimates, installation services, area-rug binding, furniture removal, hardwood refinishing and carpet disposal.

The Brothers Floor Covering staff maintains a website that offers customers product and service insight, as well as information on pricing and financing. The site’s Inspiration page has plenty of ideas to steer homeowners toward options that would best meet their functional and aesthetic needs. Information on various types “Right now, it is trending to install hard-surface flooring, predominantly luxury vinyl plank, in the high-traffic areas of the home,” Hill says. “Carpeting is the preferred floor covering in bedrooms since it is warm and soft underfoot. I would advise people to educate themselves on their options, or talk with our staff who can discuss why a certain product is better than another for specific needs. Flooring is a major purchase for a home, and you do not want to be dissatisfied with your choice.”

President Greg Hill