Business Spotlight: Primo’s Pizzeria

PRIMO’S PIZZERIA 2043 S. Hurstbourne Pkwy Louisville, KY 502-749-7072 Primoslou.com

Writer / Christy Heitger-Ewing

In September of 2019 Ankit Chudgar opened Primo’s Pizzeria, a hand-crafted pizza establishment where customers can create their own pizza masterpieces. Each pizza is cooked up and served in five to 10 minutes with fast, friendly service combined with an infusion of fantastic flavor.

“We have our own dough recipe and use the freshest ingredients we can get our hands on,” Chudgar says. “All of this enables us to put out a superior product.”

Chudgar owns the family establishment with his retired parents. The three were looking to invest in a restaurant and considered a franchise opportunity, but a franchise didn’t seem like a good fit to Chudgar, who has been involved in the restaurant business ever since he helped his dad run an ice cream shop as a kid. Chudgar worked in restaurants through his college years, and also has experience in sales and marketing.

“I’ve always been passionate about cooking and food,” says Chudgar, who has three children that help at the restaurant in the same way he helped his dad when he was young.

The Primo’s team buys fresh produce and cuts it themselves. They also offer a chicken tikka masala specialty pizza.

“The same gravy that goes on the chicken we use as a sauce on the pizza,” Chudgar says. “When we make a few of them, the smell changes from a pizza place to an Indian place and then back to a pizza place.” Feedback on the specialty pizza has been so positive that Chudgar is currently working on creating a Jamaican jerk pizza as well. He plans to eventually feature 10 to 12 specialty pizzas that will rotate seasonally.

Primo’s offers nine sauces and spreads, six cheeses, 18 vegan and vegetarian toppings, nine meat toppings, seven types of herbs and seasonings, and seven crusts including wheat, cauliflower, broccoli, and vegan (the cauliflower crust is keto friendly). The eatery also features vegan meat and cheese, vegetarian and gluten-free options, as well as a crustless pizza for those who want to avoid carbs but still enjoy pizza. “We try to please everyone,” Chudgar says. “We make sure no one is left out.” The restaurant staff has attracted scores of loyal customers like Montre Davis, a member of the singing group Linkin’ Bridge. Davis says he’s been a fan of Primo’s since day one when he and his bandmates stopped in for lunch. “I love the variety of different crusts and toppings,” Davis says. “You can order your dream pizza. The owners are really great people. It just feels like family.” Chudgar, a huge supporter of local schools, frequently hosts fundraisers at his restaurant to give students an opportunity to raise money for their band, sports team or other organization. He donates 20 percent of his sales to the school and allows students to sell spirit wear at the restaurant. “We are a local company helping out local schools,” Chudgar says. “We’re a team.”

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