GLOBAL
OpING yOur busINess GlObal market
LEGEND BUSINESS 2018
Legend Business specialises in all aspects of business learning. We provide bespoke print and digital knowledge-based content solutions for a variety of retail, corporate and government clients within the business, finance and technology sectors. From titles with mass market appeal such as Conquer the Web and our Smart Skills Series, through to authoritative guides such as Growing Business Innovation for our corporate readership, we are leading in the way in educating consumers and businesses through incisive, innovative and engaging forms of content.
Legend Times, 107-111 Fleet Street, London, EC4A 2AB Telephone: 0207 936 9941 Email: info@legend-paperbooks.co.uk
2018 NEW TITLES
NEGOTIATION
27 FEBRUARY 2018
ANTHONY JACKS
Securing the appropriate and best deal is paramount in any successful business. In the current challenging work and business environment, the importance of each negotiation is paramount. This book will provide you with all you need to know, not just for the negotiation itself but for the set-up, preparation and including the vital afternegotiation period. A must read for any employee, manager, freelancer or business owner.
More in the Smart Skills Series
ISBN (Paperback): 9781787198647 ISBN (Ebook): 9781787198630 Price: ÂŁ9.99 (Paperback) ÂŁ6.99 (Ebook) Extent: 130 pages Format: 198x129mm Rights Held: World
The Smart Skills Series: the smarter way to learn Key Selling Points: - Great negotiation skills are an essential asset to excel in business - Negotiation is part of the Smart Skills series, providing accessible, up-to-date and dynamic advice for all aspects of working in business, whether as an ownder or executive or starting out in a first job. Comparison Titles: Difficult Conversations (Penguin) & Nutshells (Sweet and Maxwell)
The Author: Anthony Jacks has more than twenty-five years experience as a successful consultant and trainer.
He specialises in developing communications skills such as selling, negotiation, business writing and making presentations. He has also written on a variety of business matters and is the author of How To Be Better At Marketing (Kogan Page).
PRESENTATIONS
FRANCES KAY
27 FEBRUARY 2018 Many people dread them, some relish them, but one thing is clear: presentations are necessary and key in all walks of life. Good presentation skills are essential for any person to succeed in business or the workplace, whether to secure new clients, showcase new projects, motivate staff or for business planning. Getting them right can make or break your project and your career. This easy-to-follow, succinct book provides all you need to know to get ahead and is a must for any employee, manager, freelancer or business owner.
More in the Smart Skills Series ISBN (Paperback): 9781787198661 ISBN (Ebook): 9781787198654 Price: ÂŁ9.99 (Paperback) ÂŁ6.99 (Ebook) Extent: 130 pages Format: 198x129mm Rights Held: World
The Smart Skills Series: the smarter way to learn Key Selling Points: - Easy-to-follow, clear and succinct, this authoritative guide is written by one of the UK's leading business book writers - Presentations is part of the Smart Skills Series, providing accessible, up-to-date and dynamic advice for all aspects of working in business, whether as an ownder or executive or starting out in a first job. Comparison Titles: Difficult Conversations (Penguin) & Nutshells (Sweet and Maxwell)
The Author: Frances has had many years of experience covering politics, diplomatic service and law. She now spends her time writing business books and articles, giving interviews, talks and workshops on her book topics. Four years ago Kogan Page Publishers appointed Frances Kay Editor of their best-selling title The Good Non Retirement Guide, an annual publication. The 25th edition appeared in January 2011.
BUSINESS WRITING
30 APRIL 2018
PATRICK FORSYTH Learn How To Achieve A Competitive Edge With Your Business Writing. Effective business writing skills can help you win that million pound contract, earn a promotion, resolve a dispute, or generate a significant increase in new business leads. From business reports, proposals, or presentations this is must read book will give you guidelines and examples of how to write with clarity and conciseness.
More in the Smart Skills Series
ISBN (Paperback): 9781787198227 ISBN (Ebook): 9781787198210 Price: ÂŁ9.99 (Paperback) ÂŁ6.99 (Ebook) Extent: 130 pages Format: 198x129mm Rights Held: World
The Smart Skills Series: the smarter way to learn Key Selling Points: - Clear and concise writing skills are an essential asset to excel in business - Business writing is part of the Smart Skills Series, providing accessible, up-to-date and dynamic advice for all aspects of working in business, whether as an owner or executive or starting out in a first job.
The Author: Patrick has more than twenty- ive years experience as a successful consultant and trainer. He specialises in developing communications skills such as selling, negotiation, business writing and making presentations. He has also written on a variety of business matters and is the author of How To Be Better At Marketing (Kogan Page).
CONQUER THE WEB
30 APRIL 2018
JONATHAN REUVID
Tons of malicious content flood the internet which can compromise your system and your device be it your laptop, tablet or phone. How often do you pay by paypal? How often do you sit at a coffee shop and log onto their free wifi? How often do you use social media on the train or buses? If you believe that using antivirus will keep you safe... you are probably wrong.
Contributors
ISBN (Paperback): 9781787198623 ISBN (Ebook): 9781787198616 Price: ÂŁ14.99 (Paperback) ÂŁ9.99 (Ebook) Extent: 204 pages Format: 198x129mm Rights Held: World
CYBERCARE
The ultimate cybersecurity guide for everyone Other Cyber titles by Legend Business:
Key Selling Points: - Chapters are written by expert individuals and corporate contributers - Content is being shared through media partnerships Target Market: - SMEs - Corporate officers working on growth strategy
MASTERING THE NUMBERS
18 JULY 2018
ANNE HAWKINS Mastering the Numbers offers a practical and accessible guide to the numerical skills needed to excel in business. A must for any employee, manager, freelancer or business owner. Whatever your business or technical background, having a sound grasp of finance empowers you to make more informed and confident strategic and operational decisions. Those with a good understanding are also more likely to be involved in strategically important projects, facilitating career advancement or any role where scrutiny of budgets or contracts is required. This is designed to give any professional from a nonfinancial background the skills and confidence to add that critical financial dimension to all decision making. More in the Smart Skills Series ISBN (Paperback): 9781787198203 ISBN (Ebook): 9781787198197 Price: ÂŁ9.99 (Paperback) ÂŁ6.99 (Ebook) Extent: 130 pages Format: 198x129mm Rights Held: World
The Smart Skills Series: the smarter way to learn Key Selling Points: - Quickly and accurately read and interpret accounts, including forecasts, balance sheets and profit and loss reports
The Author:
- Understand the difference between revenue, profit, cash flow, overhead and margin to make better financial decisions and produce budgets and forecasts with confidence
Anne Hawkins has developed an enviable reputation for explaining financial matters in straightforward simple terms. Anne has also written a number of successful books including Lean Means Beans and 100 Great Cost-Cutting Ideas (Marshall Cavendish).
- Effectively communicate financial performance to your management or employees
BUILDING CAREER SUCCESS
30 AUGUST 2018
ANTHONY JACKS In today’s working environment building your career success can seem like a minefield: conditions such as increasing levels of competition, accountability, limited potential for advancement, and lack of LEGEND PRESS opportunities can prevent you from developing career success.
30 AUGUST 2018
This book will show you how to build the skills that will make you a more successful professional, such as: developing your skills and competencies, working and partnering with your your employer, building strong organizational relationships and increasing your visibility, thriving in your organizations culture, and increasing and applying your business knowledge. Our book will enable you to achieve peak performance and success by understanding and capitalizing on your strengths and minimizing your weaknesses. More in the Smart Skills Series
ISBN (Paperback): 9781787198180 ISBN (Ebook): 9781787198173 Price: £9.99 (Paperback) £6.99 (Ebook) Extent: 130 pages Format: 198x129mm Rights Held: World
The Smart Skills series: the smarter way to learn Key Selling Points: - Increasing business savvy, help with industry knowledge and positioning - Understanding the culture such as company values, physical environment, organisational structure - Build competencies and expertise in your chosen career path - Effectively communicate in building relationships and visibility
The Author: Anthony Jacks has more than twenty- five years experience as a successful consultant and trainer. He specialises in developing communications skills such a selling, negotiation, business writing and making presentations. He has also written on a variety of business matters and is the author of How To Be Better At Marketing (Kogan Page).
THE BUSINESS GUIDE
24 SEPTEMBER 2018
ED: JONATHAN REUVID This is essential reading for any entrepreneur or small business. Covering every topic that you will need to know from grants, making the most of your IP, financial reporting to taxation. Read case studies and advice from industry experts such as Mazars, PNO Consultants and the UK Intellectual Property Office. Contributors
More business titles
ISBN (Paperback): 9781787197985 ISBN (Ebook): 9781787197978 Price: £14.99 (Paperback) £9.99 (Ebook) Extent: 160 pages Format: 152x229mm Rights Held: World
Key Selling Points: - An essential guide with the world now focused on business in the UK post Brexit vote. - Chapters are written by expert individual and corporate contributors Target Market: - SMEs, Directors and Corporate Officers, Those looking at the impact of Brexit on UK business
The Author: Jonathan Reuvid has edited ten editions of Managing Business Risk in association with the Institute of Risk Management (IRM), eight editions of Personal Wealth Management with the Institute of Directors (IoD) and eight editions of Investors’ Guide to the United Kingdom. An Oxford MA, Jonathan was formerly an economist with the French national oil company, Total, and later Director of European Operations for a US Fortune 500 precision components manufacturer.
24 SEPTEMBER 2018
EASY STEPS TO MANAGING CYBERSECURITY ED: JONATHAN REUVID This guide will give you a better understanding of the extent and scale of potential damage that a breech in cybersecurity could cause a business. It includes case studies and advice from leading industry professionals, giving you the necessary strategies and resources to prevent, protect and respond to any threat. Contributors
HOLDING IMAGE
Other Cyber Titles from Legend Business
ISBN (Paperback): 9781787197961 ISBN (Ebook): 9781787197954 Price: £14.99 (Paperback) £8.99 (Ebook) Extent: 160 Pages Format: 198x129mm Rights Held: World
Key Selling Points: - Cyber crime is one of the major challenges currently facing global businesses of all sizes - Chapters are written by expert individual and corporate contributors - Content is being shared through media partnerships such as with AlienVault Target Market: SMEs, corporate directors & officers
The Editor: Jonathan Reuvid has edited ten editions of Managing Business Risk in association with the Institute of Risk Management (IRM), eight editions of Personal Wealth Management with the Institute of Directors (IoD) and eight editions of Investors’ Guide to the United Kingdom. An Oxford MA, Jonathan was formerly an economist with the French national oil company, Total, and later Director of European Operations for a US Fortune 500 precision components manufacturer.
28 SEPTEMBER 2018
SMART SKILLS : PERSUASION PATRICK FORSYTH THE SMARTER WAY TO LEARN
PERSUASION PATRICK FORSYTH
Part of the Smart Skills series, Persuasion offers all you need to know to get the most out of your business operations. With the current global economic crisis excellent persuasion skills have become invaluable as businesses now more than ever must maximise every opportunity they face. Persuasion is not only required as part of negotiation, but in every aspect of working and business life. There are many different facets to persuasion and different approaches this book provides the details that will help you get ahead in the workplace. A must for any employee, manager, freelancer or business owner.
HOLDING IMAGE
More in the Smart Skills Series
ISBN (Paperback): 9781787197947 ISBN (Ebook): 9781787197930 Price: £9.99 (Paperback) £6.99 (Ebook) Extent: 130 pages Format: 198x129mm Rights Held: World
Key Selling Points: - Author of over 100 business books, one of the UK’s most respected and successful business book authors - Persuasion is part of the Smart Skills Series, providing accessible, upto-date and dynamic advice for all aspects of working in business, whether as an owner or executive or starting out in a first job.
The Author: Patrick has more than twenty-five years experience as a successful consultant and trainer. He specialises in developing communications skills such as selling, negotiation, business writing and making presentations. He has also written on a variety of business matters and is the author of How To Be Better At Marketing (Kogan Page).
30 OCTOBER 2018
GROWING BUSINESS INNOVATION ED: JONATHAN REUVID Innovation is the lifeblood of a growing businesses. Traditionally it means ‘a new idea, device, technique or method’ but increasingly it is now also referred to ideas that provide better solutions, meet the needs or even provide the answers to something not yet a problem. This book address areas such as collaboration, challenges for large and small organisations, measuring innovation and getting a return on your investment. It provides awnsers to questions such as, can you teach innovation? What are the different types of business model for innovation? Contributors
PREVIOUS EDITION - HOLDING IMAGE
ISBN (Paperback): 9781787197923 ISBN (Ebook): 9781787197916 Price: £39.99 (Paperback) £27.99 (Ebook) Extent: 256 Pages Format: 189x246mm Rights Held: World
Innovation is the lifeblood of growing businesses Key Selling Points: - IP is now recognised as the most important asset for new businesses to develop and monetise - Chapters are written by expert individual and corporate contributors - Book is being published in association with the World Intellectual Property Office
Target Market: SMEs, new business start-ups & corporate officers working on growth strategy
The Author: Jonathan Reuvid has edited ten editions of Managing Business Risk in association with the Institute of Risk Management (IRM), eight editions of Personal Wealth Management with the Institute of Directors (IoD) and eight editions of Investors’ Guide to the United Kingdom. An Oxford MA, Jonathan was formerly an economist with the French national oil company, Total, and later Director of European Operations for a US Fortune 500 precision components manufacturer.
GOING GLOBAL
31 OCTOBER 2018
JONATHAN REUVID
GOING
GLOBAL DevelOpING yOur busINess fOr a GlObal market
Globalization is a process of interaction and integration among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by information technology. This title is an essential guide for business to expand their goods, services, process and IP’s into the global market.
Other titles by Legend Business:
ISBN (Paperback): 9781787198609 ISBN (Ebook): 9781787198593 Price: £39.99 (Paperback) £27.99 (Ebook) Extent: 288 pages Format: 189x246mm Rights Held: World
Increasing Export Business for a Global Market Key Selling Points: - Chapters are written by expert individuals and corporate contributers -Book is being published in association with the World Intellectual Property Office Target Market: - SMEs & corporate officers working on growth strategy
The Author: Jonathan Reuvid has edited ten editions of Managing Business Risk in association with the Institute of Risk Management (IRM), eight editions of Personal Wealth Management with the Institute of Directors (IoD) and eight editions of Investors’ Guide to the United Kingdom. An Oxford MA, Jonathan was formerly an economist with the French national oil company, Total, and later Director of European Operations for a US Fortune 500 precision components manufacturer.
30 NOVEMBER 2018
THE INVESTOR’S HANDBOOK DAVID BATEMAN The all you need to know guide to Investment. The yearbook is packed with practical guidance on who to contact and how to get investment. - Investment a short Introduction - Who to approach for Investment - Pitching your ideas - After and beyond - Over 1,000 listings entries on who to contact and how across different industry sectors. Follow on from
HOLDING IMAGE ISBN (Paperback): 9781787197909 ISBN (Ebook): 9781787197893 Price: £19.99 (Paperback) £13.99 (Ebook) Extent: 256 Pages Format: 152x229mm Rights Held: World
Key Selling Points:
- Includes online resources: Model Templates, Example Plans, FinancialTools, Comprehensive Investor Lists of over 300 contacts. - Clear and concise business guide. Target Market: SMEs, corporate directors and officers
The Author: David Bateman has been both entrepreneur and investor. With investment bank experience, he was a partner in a start-up asset management business, which was backed by Deutsche Bank. The team went on to raise more than $5 billion, on the basis of the business plan that David and his partners wrote. David has founded several other businesses and is also an active angel investor. He has been a speaker at many of the world’s leading university business schools and MBA programmes, including Oxford, Cambridge, Harvard, MIT, Wharton and Columbia.
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