SWOT Analysis and Current Trends of Vitamin E Market

16 April 2019, The Vitamin E Market is expected to grow at a CAGR of above 5% over the forecast period from 2016 to 2024. Vitamin E has distinct benefits on human body such as it acts as an antioxidant in the human body, neurological health, gene expression, and lipid health. It also prevents oxidation of lipids, maintains them in the form beneficial to the body. Vitamin E is acquired in two forms i.e. natural vitamin E and synthetic vitamin E. Products and ingredients that carry the ‘Natural’ tag of vitamin E are accumulating considerations and increased consumer demand.

On the basis of industry, vitamin E has wide applications in food & beverages, medical and cosmetic industry. Food & beverage industry is the leading contributor to the market; used for the fortification of food products and as an antioxidant. In medical industry, it is used as a therapy for vitamin E deficiency. Vitamin E moisturizes the upper scaly layer of the skin owing to which it is utilized in sun care products in cosmetic industry.

Asia Pacific is likely to be the fastest growing region owing to significant opportunity in natural tocopherols (natural vitamin E) market over the forecast period. Natural vitamin E market is in infant stage and is growing at a healthy rate in India and China owing to growing awareness among people about the benefits of natural source vitamins and numerous companies offering different range of healthy products.

Major players in this market include PepsiCo DSM Nutritional Products, Ranbaxy, Beijing Gingko Group, Archer Daniels Midland Company, BASF Corporation, COFCO Tech Bioengineering, Davos Life Science, Vitae Naturals, Eisai Food & Chemical, Fenchem Biotek, Carotech Bhd, and BTSA.