Tom Dixon _ DRS

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About Tom Dixon

Tom Dixon, a pioneering British designer, emerged onto the design scene in the late 1980s bringing with him a background in welding and a self-taught exploration of design principles.

Renowned for his boundary-pushing approach, Dixon merges industrial influences with craftsmanship, resulting in a unique perspective evident in his work. His innovative use of materials, such as copper, brass, cork, marble, glass and his ability to create instantly recognisable sculptural forms have solidified his status as one of the most influential designers of his generation.

Tom Dixon's multidisciplinary approach spans furniture, lighting, accessories and interior spaces, showcasing his versatility and creativity. Through his eponymous brand and Design Research Studio, Dixon continues to shape the design industry with his bold vision and unwavering commitment to innovation.

The Company

Headquartered in London, Tom Dixon is one of the most admired design companies globally, with an eponymous founder at its helm—a rarity in the industry. Renowned for its innovative and highly desirable designs, the company's products are sold in over 90 countries, spanning lighting, furniture, and accessories. Tom Dixon launches two major collections each year. From lighting fixtures to statement furniture pieces, Tom Dixon's extraordinary designs continue to captivate audiences worldwide.

International Reach

Tom Dixon's global presence extends beyond its physical stores in London, Manhattan and Shanghai, with over 1 million followers on social media platforms, engaging with audiences from over 200 countries. With monobrand stores strategically located across Europe, Asia and North America, the brand caters to a diverse audience of design enthusiasts and customers. Tom Dixon's designs resonate with a global, metropolitan crowd, offering products that seamlessly blend innovation with timeless style. As an international speaker, Tom Dixon draws huge crowds at events in cities like Shanghai, Paris, Milan, and Mexico, further solidifying the brand's influence and appeal on a global scale.

Over 1 Million Followers

PR Value

Tom Dixon stands as an apex figure in the design scene, with each product launch generating millions of pounds worth of publicity and earned media annually across print and online platforms worldwide. The successful PR launch of the PORTABLES range in 2023 (notably with the MELT portable being featured twice within six months in British VOGUE) serves as a testament to the brand’s remarkable ability to generate PR momentum.

Identifiable Tom Dixon products to provide a flavor of design handwriting

Best-selling products such as Beat, Melt, S-Chair and Wingback are instantly recognisable and have been acquired by the world’s most famous museums including the Victoria & Albert Museum, London; MOMA, New York; and the Centre Pompidou, Paris.

Latest additions to the brand’s range, such as the Fat chair, Spring lights and Swirl accessories are quickly gaining momentum and reiterate Tom’s status and significance in the design world.

Awards

OBE (Officer of the Order of the British Empire) (2010)

Awarded for outstanding contributions to the British design industry and services to design.

Elle Decoration British Design Award (2011)

Recognition for outstanding contributions to British design excellence.

Designer of the Year, Maison & Objet (2014)

Awarded for exceptional design achievements at Maison & Objet, a renowned international trade fair for home decor.

Restaurant & Bar Design Award (Dandelyan, Mondrian) (2015)

Awarded for outstanding design in the hospitality sector.

ICFF Editors' Award (2016)

Recognition for excellence in design showcased at the International Contemporary Furniture Fair.

ELLE Decoration Award for Best Bathroom Lights (2019)

Awarded for the best achievements in British product design.

RHS Chelsea Flower Show Best Garden (2019)

Show Garden, Silver medal. Recognition for excellence in garden design at the prestigious RHS Chelsea Flower Show.

London Design Festival Medal from British Land (2020)

Recognition for contributions to design excellence at the London Design Festival, sponsored by British Land.

Wallpaper* Design Award for Liquid (2022)

Honoured for exceptional design achievement in the form of ‘Liquid’ A bathroom range designed for VitrA

Evening Standard New Homes Award, One Park Drive, 2023

Why Partner with Tom Dixon

Authority in design: Tom Dixon is renowned for its innovative and influential designs, lending credibility and prestige to any partnership.

Bringing a new approach to established categories: Tom Dixon has a track record of reimagining traditional categories with fresh perspectives, offering partners the opportunity to stand out in competitive markets.

Creates opportunity to increase market share: Partnering with Tom Dixon opens doors to new customer segments and markets, allowing for expansion and growth.

Drives new messaging and buzz: Collaborating with Tom Dixon generates excitement and interest, helping partners create compelling narratives and engage with their audience in new ways.

Pushes retail distribution in new channels or markets: Tom Dixon's extensive network and expertise can facilitate access to new distribution channels or markets, enabling partners to reach wider audiences and drive sales.

Enhances brand exposure: Associating with Tom Dixon elevates partners' brand visibility and perception, leading to increased awareness and recognition.

Boosts brand equity and clout by brand association: Partnering with a brand as respected and trendsetting as Tom Dixon enhances partners' clout, appealing to discerning consumers and driving brand loyalty.

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