FAMOUS RESEARCH + DEVELOPMENT
FAMOUS RESEARCH + DEVELOPMENT
TOM DOHERTY VISUAL COMMUNICATION
FAMOUS RESEARCH + DEVELOPMENT
Brief 15 minutes of fame… is short-lived, often ephemeral, media publicity or celebrity of an individual or phenomenon. The expression was coined by Andy Warhol, who said in 1968 that “In the future, everyone will be world-famous for 15 minutes.” The phenomenon is often used in reference to figures in the entertainment industry or other areas of popular culture, such as reality TV and YouTube. It is believed that the statement was an adaption of a theory of Marshall McLuhan, explaining the differences of media, where TV differs much from other media. The expression is a paraphrase of a line in Warhol’s exhibition catalogue for an exhibit at the Moderna Museet, in Stockholm from February to March 1968. In 1979 Warhol reiterated his claim, “...My prediction from the sixties finally came true: In the future everyone will be famous for 15 minutes.” Becoming bored with continually being asked about this particular statement, Warhol attempted to confuse interviewers by changing the statement variously to: “In the future 15 people will be famous” and “In 15 minutes everybody will be famous.” Wallpaper magazine is to feature a series of supplementary pull-outs highlighting and celebrating an individual or phenomenon… in other words reinforcing Warhol’s claim that in contemporary society, everyone/everything can be famous for 15 minutes (approximately the time it will take to read/digest/absorb the supplement). You have been commissioned to design one of these supplements. You are to identify/select an individual person, ‘thing’ or phenomenon that you feel will provide an interesting context for the project. This can be anyone and everything: a lollipop lady, your grandma, a park bench, your cat or dog, A Millwall supporter on a match-day, you, a policeman, a traffic warden, your biro, a clock in a train station, an asylum seeker, a soldier in Afghanistan… Then give your chosen subject 15 minutes of fame through featuring it with the Wallpaper supplement. The only restraint you have is that the supplement must be capable of folding to a size capable of insertion within a Wallpaper magazine. Other than that you can use any size, format, stock, print finishing that you feel appropriate. Your design solution should incorporate the series title “15 minutes of fame”, the subject’s name: i.e. “Ethel Parkin, Lollipop Lady for 30 years”, or “A day in the life of Room A101”
FAMOUS RESEARCH + DEVELOPMENT
Imagery (which can be literal or abstract/metaphorical/analogous) – but should be stimulating/captivating/evocative. Text (which you are to generate – minimum of 400 words). Think back to all the sub-tasks that you’ve been through within the early part of this Module and build on the knowledge and skills you’ve gained from them. How do we perceive information, how can we ensure typographic hierarchy, how can we convey an abstract concept visually…? As is always suggested to writers – pick a subject that you relate to and that you feel will give the best possible visual outcome. Required Outcomes A maquette of your supplement (produced and printed at scale size if necessary) A PDF of your final design submitted to Hand-ins (Press Quality) A detailed project log documenting your design journey from initial roughs to final solution. This should include all initial research and conclude in a full evaluation.
FAMOUS RESEARCH + DEVELOPMENT
What is fame? Fame n 1. The state of being widely known or recognized; renown; celebrity 2. Archaic rumour or public report vb (tr; now usually passive) to make known or famous; celebrate He was famed for his ruthlessness
Quotes/Statements Celebrities … get consumed just as fast as new improved soaps, new clothing fashions and new ideas —Russell Baker Celebrities used to be found like pearls in oysters and with much the same defensive mechanisms —Barbara Walters Celebrity is like having an extra lump of sugar in your coffee —Mikhail Baryshnikov Fame always melts like ice cream in the dish —Delmore Schwartz Fame grows like a tree with hidden life —Horace Fame is a coloured patch on a ragged garment —Alexander Pushkin Fame is like a crop of Canada thistles, very easy to sow, but hard to reap —Josh Billings Fame isn’t a thing. It’s a feeling. Like what you get after a pill —Joyce Cary Fame … it’s like having a string of pearls given you. It’s nice, but after a while, if you think of it at all, it’s only to wonder if they’re real or cultured —W. Somerset Maugham Fame, like a river, is narrowest at its source and broadest afar off —Proverb Fame, like a wayward girl, will still be coy to those who woo her with too slavish knees —John Keats Fame, like man, will grow white as it grows old —Abraham Cowley Fame, like water, bears up the lighter things, and lets the weighty sink —Sir Samuel Tuke A slight variation by Francis Bacon: “Fame is like a river, that bears (modernized from ‘beareth’) on things light and swollen, and drowns things weighty and solid.” Fame to the ambitious, is like salt water to the thirsty, the more one gets the more he wants —Emil Ebers Glories, like glow-worms afar off, shine bright, but looked at near have neither heat nor light —John Webster Slightly modernized from “Afar off shine bright, but look’d too near have neither heat nor light.” Glory is like a circle in the water, which never ceases to enlarge itself till by broad spreading it disperse to nought —William Shakespeare Shakespeare used the old English ‘ceathes.’ Her life had become akin to living inside a drum with the whole world beating on the outside —Barbara Seaman In her biography of Susann, Lovely Me, this is how Seaman describes her subject’s life after she becomes a famous author. Like grass that autumn yellows your fame will wither away —Phyllis McGinley Like madness is the glory of this life —William Shakespeare Men’s fame is like their hair, which grows after they are dead, and with just as little use to them —George Villiers Our glories float between the earth and heaven like clouds which seem pavilions of the son —Edward Bulwer-Lytton Posterity is a switchboard to past, present and future —Karl Shapiro The public’s appetite for famous people is big as a mountain —Robert Motherwell, New York Times, January 22, 1986 The way to fame is like the way to heaven, through much tribulation —Lawrence Stern
FAMOUS RESEARCH + DEVELOPMENT
West St.
Sist
d
en
lfri Gir g
Do
Un
Family
ct
m
l na
effi
Ce
ntr
Ab
Place
al
Jun
kie
ester
h Manc
Pe
Person
WHO/ WHAT?
Emergenc y Services
Re
al
a De
Job
Pho
togr
Soldier
e Tribut
y
Weather
ic
ph ogra
Thin
Typ
g
DJ
Rockstar
non
me eno
Ph
Artist
ck
Clo
Music
Trend
Pen/Pencil Art
ag
in
live
aph
Pornstar Tradesman
/Im
/A
d
Nurse
rn the r r o N arte Qu
Printworks
al
er
Lit
eld
London
a str
Mu
rso
Sh
d
er
Gra ndm a
d
un
ro erg
le
Sty
Time
Past Fads
ar
y
FAMOUS RESEARCH + DEVELOPMENT
Wallpaper Magazine Wallpaper (trademarked Wallpaper* with an asterisk) is an IPC Media magazine focusing on travel, design, entertainment, fashion, and media. The magazine was launched in 1996 by Canadian journalist Tyler Brûlé and Austrian journalist Alexander Geringer, CEO of aheadmedia, in London, UK. Brûlé sold the magazine to Time Warner in 1997. He stayed on as editorial director until 2002. 2007 saw the appointment of a new editor-in-chief, Tony Chambers, a self-styled “visual journalist”. Apart from publishing the monthly magazine, Wallpaper also publishes travel guide books. There are more than 80 different cities currently available. Other notable names who have worked at Wallpaper include Jeremy Langmead, Marcus Von Ackermann, Suzy Hoodless, and Alasdhair Willis. Wallpaper’s website was launched in 2004 as an arm of the magazine. Since then the website has grown exponentially in line with the rise of online media. Rather than publishing reformatted material from the magazine, it covers breaking news across design, interior, art, architecture, fashion, travel, and technology. It also publishes exclusive online features, interviews, blogs from global events by Wallpaper editors, and a wide range of visual galleries. It claims on average over 504,000 unique users per month. Aside from producing the monthly magazine and website, Wallpaper also publishes global city guide books with Phaidon Press. There are 80 different cities currently available, and more are being published later in the year. The city guides are published in English and there are also editions available in French, Italian, Spanish, German, Portuguese, and Japanese. In 2007, to celebrate its 100th issue and reflect its multi- platform status, the logo’s asterisk acquired a cursor (pictured at right) in place of one of its arms. In August 2008, Wallpaper launched the Wallpaper Selects website in collaboration with contemporary online art retailer Eyestorm. Wallpaper Selects sells a selection of limited-edition photographs from the Wallpaper archive, signed by the photographer
FAMOUS RESEARCH + DEVELOPMENT
300 mm
220mm
440mm
Wallpaper.com
Audience Profile • Page impressions 5 million per month. • 550,000 unique visitors. • Dwell time 6.6 minutes. • Pages per visit per core user 20 • 60% Male, 40% Female. • Average salary £62,100
Executive’s Summary of Wallpaper Brand Wallpaper.com is a modern online design bible producing trend-setting features from the design, motoring, interiors, fashion, art and lifestyle arenas. Wallpaper.com prides itself on engaging the user with up to date and fast paced news, delivered with stunning photography, beautiful design, ground breaking original video content. Wallpaper.com offers unique and innovative features such as the Wallpaper* floor plans and virtual galleries as well as being a trusted resource for users through the Wallpaper. com directories. Creating provocative content Wallpaper.com crosses the boundaries of digital innovation through integrating location based social media, therefore enabling the brand to connect to our global audience on multiple levels Wallpaper.com continues to grow the brand through iPhone and iPad extensions creating further platforms for our content.
FAMOUS RESEARCH + DEVELOPMENT
Magazine Style - Vogue/i-D/Hungertv Mood Board - Covers
Observations + Considerations Strong use of photography, Prominent use of ‘VOGUE’ branding, Typographic styling Differs between issue as does the style of photography, use of black and white, use of Colour.
FAMOUS RESEARCH + DEVELOPMENT
Magazine Inserts Formats + Folds I found this insert quite interesting. A 6 sided fold out insert with 2 sides. This has the potential to be made into a poster on the back which is something I’m definitely considering given the style I’m going to be using. This type of insert is pretty common-place, so I may go down a more irregular and creative path, I’ll make my decision after my research into other types of insert. This insert is excellent. I think its really creative and definitely something that I’d want to unravel if I came across it inside a magazine. There is massive potential for a format like this, as it folds outwards it could perhaps be a tutorial, or perhaps a time-line of something happening - or maybe something completely different. It contrasts with it’s surroundings within the magazine, a bold red sans-serif font stands out well against the columns of type it’s surrounded by. Placement within a magazine is something very important to consider, especially when done in a format like thisand they nailed it.
FAMOUS RESEARCH + DEVELOPMENT
An example of the quirky kinds of insert found in kids/ teen magazines. Stickers and more interactive features which may not necessarily be advertising or promoting something. They could simply something that makes the magazine slightly more interesting for the readers. I like the idea of including something interactive within my insert, but given the style I’m going to be using it might be the best fit. This insert is the same size as the booklet in terms of length, but is inset to draw attention to it. It’s pretty corporate, not really the style I wanted to follow for this particular project. I want to create something a little edgy and fun.
This insert is a small booklet. I really like the idea of using a booklet and think it could be the best direction for a fashion shoot styled insert. I like the use of colour and bold type on this. It draws the eye in, the colours are reflecting the words in colour which is pretty cool.
FAMOUS RESEARCH + DEVELOPMENT
After finding the booklet format for an insert I decided to look at some more and came across this one which I believe it’s attractive and that it has an interesting shape. The use of colour on it is nice too, I really like the tones of magenta it uses. The type is bold, legible, contemporary and in my opinion very fit for purpose.
This is a square shaped booklet, Its very formal and not too interesting to look at, although without being able to read the content I cant really judge if it’s fit for purpose or not. However, I really like the shape, I think that I’ll be using that shape for my magazine. I like the balance that the spreads will have, and It means that i’ll be able to (just) fit the spreads onto SR-A3 when printing.
FAMOUS RESEARCH + DEVELOPMENT
This is the stye of insert that I’ll be using. After looking to the different types of magazine insert I feel that making a small booklet would be interesting. I think it’ll work well with my chosen theme of creating a high-fashion format piece. The dimensions are 20mm x 20mm 200mm
I wanted to create the booklet so it just fits inside the magazine, but is a different shape to regular A4. This is why I have opted for a square shape. I’m excited about working in this format as I think it gives me the opportunity to be very expressive, especially though a series of double page spreads.
Fifteen Minutes of Fame insert
200mm
200mm
200mm
200mm
FAMOUS RESEARCH + DEVELOPMENT
Page/Content Styling
Here is a spread I found whilst doing some research into page spreads. I love the large image, with the type on one side. I think the type is nicely arranged, and that it works well within the spread.
This image really captured my imagination. I really love the image as one page, and then some typographic expression on the other. I really like the use of a bold image, and think it is styled really well.
I love the type used here, It’s very similar to the Vogue typeface, and may well be a typeface I consider for my brochure
I absolutely love this typograpy, It uses a very grungy style, I really like how the I and R come together to create a square in which type is placed, I believe its a very good example of creative visual communication,
This is a provocative fashion photo that I came across whilst looking at potential image styles. I really like the use of powerful images, and this one is definitely that, I like the composition of the image, I love the use of a female model in a very masculine environment, but it still feels powerfully feminine.
Another example of type and image working on separate pages. I really like the use of type on this one, the big M is really bold and creative, and the image is also very bold and draws you in. I like the use of black and white, I think it makes the spread more powerful than it would look with colour.
FAMOUS RESEARCH + DEVELOPMENT
Page/Content Styling
I like this spread, powerful use of text, and composition really draw your eye to it.
I like the styling on this spread. I think the image is stunning and really captures the model well. The type is tastefully done, Its simple, but definitely effective.
This image is very similar to the other two spreads in that it uses type one side, and image on the other. They all rely heavily on a powerful image and this is yet another example of a powerful image, working beautifully as black and white.
Another fashion photograph. I like how they’ve set a mood with this picture, the lighting and the way its shot really draws you into thinking the woman is looking out of a window. I think subtleties like that can make a good picture even better. I love how provocative it is, and think its definitely something I’d expect to see in a high-fashion magazine.
This is a more abstract shot from a magazine. I like the use of type on this one, I think it’s interesting and the red colour really draws your eye to focus on it.
This is a really nice spread. I love the type over the image. I love the colours, and I love the provocative and sexy use of image. Its done in a very contemporary way, and I think it really works as a piece of communication.
FAMOUS RESEARCH + DEVELOPMENT
Page/Content Styling
The use of image and type here is really nice. I like the use of negative space, and strong use of white. It’s not over complicated, its just simple and effective.
This is a spread done purely with type. I really like the idea, and like how it has been done.
This is a terrific page spread. I really like the way the type interacts with the images. I also like the rotated type on the right hand side. The grungy style works really well, the images and their colouring fit brilliantly well together.
This is an aesthetically interesting piece of design. The type is styled in a way that’s interesting and the image is displayed in a way that’s intriguing, and different. I really like how the copy on the right side is arranged so one column is over the image in white, and the other is on a white background in black, It really makes for an attractive page spread.
I found this spread interesting, particularly the use of vector shapes, type and image on the right hand side. I think they all work really well together.
Here is an example of a purely typographical page spread. I like the use of colour, and composition. I really like how the image bleeds over onto the other page.
FAMOUS RESEARCH + DEVELOPMENT
Development of Idea Mood Board - Covers
This was my initial idea for a front page/cover to my booklet. I opted for a clear, legible typeface but styled the type so that it was square. Through creating the shape I was able recolour the words ‘I AM’ so that they where (more or less) aligned. The concept here was that each page could have an ‘I AM...’ Statement, as the model, or the person its about tells us something about them.
This was an idea for a page layout, using a placeholder picture so see if I could create the look and feel I wanted. I didn’t peruse this idea for too long, but had I carried on with it the type on the left would have read ‘I MADE IT’ it something along those lines (possibly cut out from the front). But I decided that I wanted my cover to better represent a fashion magazine, so I took the parts about this style that I thought might work (colours/contrast/image/negative space and tried another way..
FAMOUS RESEARCH + DEVELOPMENT
After having decided on the sort of path I wanted to go down, I decided to work on some typographic styling to put into the booklet. I played with type over image, type in negative space, opposite page, same page and found that for what I wanted to do, it worked best in it’s own page, on the opposite side to the image. The words relate to the images that I’d be taking, and are to be quotes from the main body of text, which is likely to be in interview format. The words I’ve chosen to use, and represent typographically are CRAZY, SEXY and COOL. I Again, these are very early ideas and have, and are subject to change throughout the course of the module.
Sexy’ ‘yeah...totally
This is my initial typographic styling for the word cool, I wanted to use a contemporary typeface, coupled with tighter kerning and a period to create something Designers Republic-like. I’m happy with how it looks, but I felt it needed something a little more.
This is the follow on to my idea about the word ‘cool.’ I wanted the picture to be of someone wearing shutter shades, so I thought that I’d add a similar effect to the text and see how it looks. I’m really happy with it, and think its attractive and suits the word well.
This was my first idea for ‘sexy’, I wanted to make something a bit different at first, and tried combining typefaces to create something a little more abstract, loosely based around Robert Indiana’s ‘Love’ design, but I didn’t really think it reflected the word effectively, so I decided to opt for a highly decorative Serif font, manually kerned closer together so that it has a really smooth and sensual feel to it. Really like it!
This is the first draft of my ‘Crazy’ typography. For this one I wanted to create something a bit whacky, and strange, which is why I chose to have the type slanted, with irregular character sizing. The type is kerned very tightly so that it overlaps subtlety, and flows together really nicely. I’m happy with this, but I think it needs to be a little more dynamic. I’ll work on it’s styling when I’ve seen it working with an image.
FAMOUS RESEARCH + DEVELOPMENT
Page Mock-ups
Here is the implementation of the typography. I duplicated the word, and then rotated/re sized to give the more dynamic look, I thought by doing this is added more life to the type, and not only make it more interesting to look at, but better fit the word’s meaning. I’m really happy with how this is working as a page, and will continue to do the other pages in a similar fashion.
Placeholder photo/model. This will be replaced with my own photography, I wanted to see how a photograph would look as part of the page composition, and I’m pleased with the way it’s working. I like the image being in black and white, I think the contrast is quite powerful. I also think photos look more professionally done when they’re in black and white, and it also makes it easier to cut them out and implement as the background becomes black.
Main body of type, which will be in a questions and answers format.
FAMOUS RESEARCH + DEVELOPMENT
This is a placeholder image that I’ll be replacing once I’ve done my own photography, and was merely used to see how black and white images look as the cover for the booklet. I really like the tones in this image, and will definitely try to achieve this look with my own photos.
After some research I found that the typeface Vogue on their covers is ‘Didot’, and used this so that people would immediately identify with the booklet as being fashion/photography orientated. The photograph used in my mock up is still the placeholder, but I liked the feel that the cover brought, and thought it was working well. I tried it in a variety of colours but found that black and white gave the outcome I was looking for.
FAMOUS RESEARCH + DEVELOPMENT
Photo Shoot One - Sexy + Crazy
Initial Photo shoot, taken with Canon HS 220. These pictures are what I was originally going to base my booklet around. They may or may not have been the final images I chose to use, and may have retaken them should they not have fitted in with what I wanted to create. The photos include the cover, crazy and sexy - not cool. Mine and Jenni’s 4 1/2 year relationship came to an end shortly after taking these photos, forcing me to take a different approach, and use a different model (photos to come). Here are the photos that where taken, for the Journey’s sake.
Photo I was initially going to be using for front cover.
FAMOUS RESEARCH + DEVELOPMENT
FAMOUS RESEARCH + DEVELOPMENT
Here are a couple of examples of my updated page layout, the word has now become a quotation and will reflect what is said in the main body of copy. After some experimentation with the type I came the conclusion that I thought that was the style I wanted to use throughout. The main body of type would be to the right of the model. I tried altering the hue on the image, but believe that the page looks better in black and white.
FAMOUS RESEARCH + DEVELOPMENT
This is my initial ‘sexy’ spread. This black and white version laid out how I wanted my spread to look, obviously I wont be using the images in these spreads, but for layout and styling purposes I thought best to show my initial thoughts and designs.
I really like the contrast and colour on this one. Achieved by using a gradient gap in Photoshop. It gives a really sexy, and mysterious feel. I’m unsure at this point whether colour will be a feature of my booklet, but I’ve enjoyed exploring the possibility.
The colouring is here is slightly more feminine than the one above, I like both, but as I said, colour is something I’m exploring, but not too sure about.
FAMOUS RESEARCH + DEVELOPMENT
Photo Shoot Two - COOL
In my hour of need my sister offered to be the model for my brochure, and spend 2 whole evenings of neglecting her maths homework and braving blizzard conditions to help me get the shots I needed to make the brochure happen. Whist I have 50+ images for each of the quotes/words. Here are the ones that I considered to be amongst the best.
FAMOUS RESEARCH + DEVELOPMENT
Photo Shoot Two - CRAZY
FAMOUS RESEARCH + DEVELOPMENT
Photo Shoot Two - SEXY
FAMOUS RESEARCH + DEVELOPMENT
FAMOUS RESEARCH + DEVELOPMENT
FAMOUS
Here is my cover. This is an image of my sister at her prom night. I think it makes for a brilliant cover image, its very glamorous and fashionable. I think it being black and white definitely works better than colour, it appears almost classic, and coupled with the ‘Famous’ title, which would be in white I think it’ll work really well.
FAMOUS RESEARCH + DEVELOPMENT
This is my ‘Sexy’ spread. I have included the new images, de-saturated with levels adjusted to give the effect I desired. To the left of the image will be the column of type/questions and answers section. I’m pleased with this page and how the image is working within it.
Sexy’ ‘
yeah...totally
This is my reworked ‘Sexy’ page and new typographic styling for it. I’ve put the word into a quotation and have manually kerned the lettering to suit my needs. I’m very happy with this outcome, I think the flow of the type really emphasises the word, adding a lot more to the image than its previous iteration.
FAMOUS RESEARCH + DEVELOPMENT
This is my layout for the cool page. I chose this image because I think its fun shows some personality. I’ve opted to use the typography that is a reflection of the shades. I think its a nice touch and makes the page as a whole a lot more interesting. I really like the way the page is working, I think that the implementation of the copy could be problematic as there is a lot of contrast in the shades, but I’ll find a way to work around that - perhaps by using a black or white rectangle with it’s opacity at about 50% so that it doesn’t interrupt the image too much.
Main body of copy
FAMOUS RESEARCH + DEVELOPMENT
Main body of copy
Here is the crazy spread with the new photograph implemented. I chose this image because I thought it best fitted the mood of the word, and compositionally it fits best of all the ones I took too
Half tone experimentation - Which I quite liked with this picture but the booklet has to have continuity and it didn’t work as well with the other images.
FAMOUS RESEARCH + DEVELOPMENT
Here is the body of copy isolated from the rest of the page. I have used black rectangular shape behind it (around 50/60% opacity) to help alleviate the problems with legibility. I’ll be using the same technique on the other pages for continuity and styling purposes.
Here is the implementation of the main body of copy. I tried several ways of showing the type, but I believe that a single column would work best for this booklet. The copy is in interview format, and it meant to be an informal look into Rebecca’s life. I’ve kept it intentionally light hearted on this page, and there are to be two more pages with a similar amount of text and questions, so the questions on those will also be in a similar style.
FAMOUS RESEARCH + DEVELOPMENT
Final Designs + Submissions
Front + Back
Crazy Spread
FAMOUS RESEARCH + DEVELOPMENT
Sexy Spread
Cool Spread
FAMOUS RESEARCH + DEVELOPMENT
Project Evaluation I’d like to start my evaluation by saying that I found the brief to be thoroughly enjoyable. I’ve really enjoyed expressing myself though this format. With the only restraint being that the insert had to fit within wallpaper magazine, I found this to be quite liberating when doing my research into the different approaches I could potentially take. I opted for a style, and format that I hadn’t done before and I’m really pleased with not only the outcome, but what I’ve learned about designing page spreads and booklets. My research started with a mind map of who or what I could potentially do for my 15 minutes. I was instantly drawn towards doing something about my girlfriend, and perhaps using a style and format that questions what fame is, and it’s merits. Once I’d decided that I was going to do her I started to look at wallpaper, it’s clientele and its style of design. I noted the dimensions of the magazine as to make sure that my insert would properly fit inside when I found a format I was happy with. The format that I did eventually go for was a booklet, I wanted to express myself using double page spreads and create something resembling a fashion magazine, in particular a high-fashion magazine such as vogue. After I’d decided to gun for the booklet I immediately started looking at page spreads, particularly ones with a heavy use of typography as I wanted to use photography and type within the spreads. After looking through and analysing my research I had a strong idea in my head what my booklet should look like and went on to start trying out some initial ideas on how I was going to lay out the pages. I used internet sourced pictures so I could see how the type that I’d created would work with it, until I managed to do my first photo shoot. The first photo shoot was of two of my three chosen words that I wanted to use, Crazy, Sexy and Cool. Due to a lack of a proper studio they where taken in my girlfriends bedroom which negatively affected their quality and professionalism - as did her wooden modelling unfortunately. With my two of my three words in photo I started to start putting the pages together and applying the typography to the opposite page - I decision I made because I wanted the words to be powerful. Shortly after I’d commenced with these steps my ex-girlfriend and I stopped seeing each other and I was left in a position where I couldn’t finish my photography for my final page spread. This as a real set back and I questioned if I could continue down this route for my project, having invested quite a lot of time into it seemed a shame to abandon it but at the time it seemed the right option for me. I started exploring other possibilities and routes I could go down, but nothing felt right and after consulting my peers and lecturers over the matter I decided to adapt my work to feature my younger sister Rebecca. Having decided to resume the booklet I arranged a photo shoot over two evenings to try and get the images I wanted for my booklet. I managed to borrow my mum’s digital SLR and take some really nice photos that I believed would work well within the magazine spread - again without a proper studio, model and photography experience I was unable to create photos that looked genuine, but I thought I was as close as I was going to get within the time constraints of the project. I took the photos through into Photoshop and started applying gradient maps, de-saturation and manual levels alterations until I had created the effect I wanted across all of the photographs. I went for black and white as I thought that It looked most professional, after looking through numerous magazines of a similar style I thought that black and white offered the feel I wanted to achieve. After putting all of the different pieces together I then worked on the main body of copy, the four hundred words of type that the brief required. My insert contains roughly 1100-1200 words so I’m well over the required amount, and feel that the questions I asked, and the answers I got where in line with magazines of a similar style and content. A problem I did initially have with the copy was that because I’d opted for a four column grid system and not a five or six, that the text wasn’t legible against the black or white of the image. I experimented with grid systems, and after adding more columns, the problem stopped, but the column of type became so narrow that It was barely readable. I decided to revert back to the four columns, but add an opaque rectangle behind the copy so that the image was still visible, and the type would have enough contast with the page to be readable. To summarise, this has been a really positive experience for me, and despite my set-back mid-brief I was able to come up with something that I’m genuinely happy with, and that I feel fulfils all the criteria of the brief. This module has brought a lot of important things to the front of my mind when designing, most notably the importance of sound typographic styling, grid systems, planning, problem solving, and the need to be creative and different whenever I see the opportunity.