CUSTOMIZED MARKETING PLAN 1
MARKETING DEVELOPMENT PERIOD • Staging Consultation • Professional Photography with Twilight and Virtual Tour • Professional 4-Page Property Brochure • Inclusion in PSIR Week In Review
2
PRINT ADVERTISING Local • Sarasota Herald Tribune* – Sunday Open House Advertisement • The Observer Papers* – Longboat Key, East County, Sarasota, and Pelican Press (based on rotation)
• Venice Gondolier Sun* – Venice area only National & International • Sotheby’s International Realty Reside, or Sotheby’s At Auction, or Wall Street Journal — Based on Publication Availability
3
ONLINE & ELECTRONIC ADVERTISING • Sotheby’s International Realty eGallery
• Realtor.com
• Email Newsletter Marketing
• HeraldTribune.com
• PremierSothebysRealty.com
• RealEstate.Yahoo.com
• WSJ.com
• HomeFinder.com
• NYTimes.com
• AOLRealEstate.com
• Homes.com
• Trulia
• CountryLife.uk.com
• Zillow
• PropGoLuxury.com
• All Other IDX Enabled Local
• OpenHouse.com • Telegraph.co.uk
4
• TheWashingtonPost.com
ADDITIONAL MARKETING • Pulse Reporting System • Broadcast Email to Top Associates
Real Estate Websites