Keeping Track of Your Competitors to Improve Your Business | Tom Kutzen

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KEEPING TRACK OF YOUR COMPETITORS TO IMPROVE YOUR BUSINESS Tom Kutzen | TomKutzen.net SEARCH RANKINGS

By monitoring these metrics, you can develop a strategy to help you achieve the best possible results with your content marketing efforts. SOCIAL MEDIA

it’s essential to keep track of your competitors’ engagement rates. This will show how well they perform and audience receives their content. PERFORMANCE AND PROFIT If your competitors’ financial statements are available to the public, you can quickly see how they perform and where they lose money. EMPLOYEE EXPERIENCE Being able to read the opinions of other employees can provide you with valuable insight into their experience at your competitor’s company.

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