playing the game
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y u
play
ur
game
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I love 2-do SPORT I am into my 3260th hour of my 10,000 and its just brilliant, I really look forward to every coaching session and fill like with the different ways we train with Coach Shervill really helps me become the best I can be... Jordan Wotherspoon 14 Captain 2-do SPORT Team10000+ Ayrshire Scotland
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our mission is... 2 exceed expectation
& give a truly inspiring educational experience in and through sport, that delivers values that is demonstrated by the actions of all that do.
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we are...
bringing together some real — experience and learning from 6 around the world and putting it into one evolutionary Junior & Youth Long Term Development Program.
we have... blended together the 10,000 hour rule of performance mastery integrated into Long Term Athletic Development program that utilises the Martial Arts belt grading concept and replaces it with Caps, Bands and Badges that reward and motivate children through each phase of their program. We factor in biological age and early stage development utilise non specific
sport skills training to establish movement literacy and key life skills in all through our Core24 selected Multi-sport program where children get to experience 24 different sporting activities before failing in love with a sport to gain all technical and playing skills needed to specialise in and strive to perform at an Elite level or enjoy as a sport for life.
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our environm model... — 8
is an 86.4 sq mtr purpose built sports facility called the 2-do SPORT Dojo. The Dojo is a unique interactive space where the program comes alive, with the CreAction Zone, with interactive Floor plan and the Rebound wall that has so many great feature to add Fun and Physical and technical skills tests for the children in the program.
The Dojo is an inspirational leaning Environment, that allows you to coach 365 days a year. With state of the art technologies the space shuts down into an indoor studio that provides a entertaining factual learning experience. At 2-do SPORT we place great value on the Environment and our Dojo is extremely Eco friendly.
nmental — 9 We also have the ABC’S park with logo designed multi height balance beam and pull up bars. This space gives children functional movement development whilst having fun playing. We will help you with every step of the process to opening the doors to your Dojo.
If the Dojo does not fit for you and your space at this time we can work with you to provide exciting solutions around your space. PLAY IS THE START OF ALL KNOWLEDGE
we do... — 10
strive to exceed expectations and provide a learning experience like no other in this sector. We are establishing a team that is passionate to learn, develop and share; to excel and be an awesome coach.
definition: AN AWESOME COACH: to enable others to make clear decisions and take positive actions, empowering them to become leaders in their own lives.
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2-do SPORT has helped my son in so many ways not only is he fitter and a good little Golfing/Athlete as Coach calls them but his attitude to his School work has improved as well, cannot thank Coach Shervill enough. Brian Murray Farther
we have... — 12
assembled a team of leading experts in their fields to deliver extraordinary results. You can be part of this team – but if you join us be sure that you are switched on and highly motivated because there is a guarantee from us that we will challenge you to constantly improve and raise your game.
OUR BRAND VALUES WE ARE A PREMIUM BRAND IN THE SPORT/ENTERTAINMENT EDUCATION INDUSTRY
And if you do not challenge us back and demand only the best service and support then you are not the person we are looking for. We want “X-men” only – people prepared to inspire and excel.
WE STEP UP AND TAKE BIG ACTIONS TO DELIVER
WE RAISE STANDARDS & EXCEED EXPECTATIONS.
WE OUR ARE NOT SCARED TO TAKE THINGS TO THE EDGE.
the journey: I have lived this business for the last 4 years. Hand on heart; I know that if you place your whole self out there and live the values of our brand you are going to be a successful Entrepreneurial professional Coach. A Coach who truly inspires positive change and growth not just for those you coach but for you and your family. After a coaching career that included working with elite golfers such as Lee Westwood and Henrik Stenson and helping Professional football teams I have since 2009 focused my energy on delivering the most comprehensive Junior/ Youth
development program available. It has one underpinning key value - keeping it FUN for all ages and abilities. THE RESULTS HAVE SPOKEN VOLUMES. WE STARTED THE PROGRAMME WITH 28 CHILDREN AND GREW THAT TO OVER 200 CHILDREN PER WEEK ENJOYING ALL THE ACTION PACKED TRAINING IN JUST 24 MONTHS. All this from a 6 bay range that we converted into our junior zone in a corrugated shed on the West coast of Scotland!
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size of the prize — 14
2-do SPORT is a global brand and will have a worldwide presence.
Our aim right now is to introduce our Franchise vision with 6 “X-Men” who want to step up and work with us as part of something unique and exciting for the long term and have true long lasting value in their professional life.
We will work with you on unlocking the market potential in your territory and establish growth targets together and provide you with fresh marketing strategies to create and establish a vibrant 2-do SPORT Venue.
we will... — 15
...invest in our marketing strategy. ...have a strong website and digital presence. ...have highly populated Social Media Platforms in which you will play a key role to ramp up the buzz in you region.
WOULD YOU LIKE TO TAKE CONTROL OF YOUR OWN BUSINESS? BE A LEADER? CHALLENGE YOURSELF AND EXCEL?
the facts — 16
We are living in the middle of the worst obesity crisis there has ever been... Children are not spending enough time being active.
Parents are looking for inspirational people to influence their child for the good of their development.
YOU ARE THE PERSON TO CHANGE THAT. Through 2-do SPORT you will be invaluable as a mentor to their children and forge relationship with the parents that hold great value to them that sustains a very beneficial return on your time invested.
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Coach Shervill had a really positive attitude when working with the kids. They all responded well to his coaching - even the child in the class who hates PE! The theme of the session was all about Team Work and being your “Awesome Best”
be prepared... — 18
to go the extra mile.
Work the hours to be your best? Challenge yourself & us to continue to lead? Be a character that sparks with life for all of the children on your 2-do SPORT Program?
Be part of a team that is there with expert help and support at all times? Then I personally cannot wait to see you at 2-do SPORT training camp to spend time with you developing the start of your exciting new career with us.
the team...
Mark Shervill - Founder/Coach Lisa Shervill - Director/Tour Professional Alex Steel - Chairman Flo Waters - Support Team Manager Tom McCrorie - Creative Director Kevin Cowan - Financial Director Barry Grove - Head of Strength and Conditioning Jabo Ibehre - Professional Footballer
advisory board...
Milo Bryant - Clay & TPI Junior David Kitner - Youth Fitness Guy Karl Morris - Mind Factor Euan Fraser - AMO Consulting Nick Middleton - Zen Oracle, European Tour Coach Gyp Kenton-Romay - Founder Warrior Systems (Mind-Body training for the professional athlete) Master Paul Mansfield - Jon Jepson Black Belt Club
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we will... — 20
provide you with A 5/7 year licence (renewable) to run your centre
A unique coaching centre and design concept
The 2-do SPORT brand reputation and status
A well-defined business concept
An unrivalled range of coaching materials
Initial and on-going Management and staff training
Consistency of approach, quality and value for money coaching
A full promotional calendar territory protection
Constant research into effective coaching techniques
Dedicated support infrastructure and experience to help you develop and expand your business.
START UP SUPPORT: Real Estate: We can help you identify sites Design services to ensure design integrity Contractor services to ensure compliance with 2-do SPORT’s design criteria and value for money IT system Staff profiles and roles PRE-OPENING SUPPORT: Opening Support Team
OPENING SUPPORT: Opening Campaign planning and execution On-site staff to advise during first few days trading ONGOING SUPPORT: A helpline for your questions and problems Personalised back-office booking and administration system Fully integrated accounting system
Training for you and your lead coach
Automatic email, text notifications to parents and students
Marketing launch support
A suite of business system templates
All the equipment needed to deliver our coaching program including iPads, PC and sports equipment
Regular promotional ideas.
MERCHANDISE Branded sticker books, caps, wrist bands, grade badges and clothing
Regular visits by your Franchise Manager to help you improve your business performance.
Seasonal graphics for your coaching centre
MANUALS: Each Franchisee receives a copy of our Operations and Coaching Manuals which are the definitive reference source on every aspect of operating a successful 2-do SPORT centre. THE MANUALS COVER: The Coaching Concept Operating procedures and standards Staff training
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your cost — 22
of your investment A typical 2-do SPORT Dojo centre will have 86.4 square metres of space designed specifically by us to enable you to deliver the 2-do SPORT program.
The target franchise centre performance would be:
The investment needed is: Initial licence fee 2-do SPORT Dojo (approx) Equipment
£20,000 £125,000 £30,000
Turnover
Approximate total investment
£175,000
Students 80 120 160 £72,500 £98,600 £124,600
Gross profit £68,000 £91,900 £115,800 Running £34,200 £43,400 £52,700 Costs Management £12,100 £16,600 £20,900 Charge Approx net £21,700 £31,900 £42,200 annual profit
All figures are exclusive of VAT and working capital. In addition to the initial licence fee, a management charge of 14% of gross Income is payable, together with a contribution of 1% of gross income towards national marketing costs. Lease funding could be available for some of the costs.
what could I earn?
The figures to the left are an indication only of what can be achieved by franchisees. Not all franchises will achieve these figures. These figures are based on the pilot operation at Gailes golf centre and are not guaranteed and do not constitute any representation from 2-do SPORT that you will achieve them.
WHAT MAKES A SUCCESSFUL 2-do SPORT FRANCHISE? Quality site location with the right customer base close at hand Motivated, dynamic management Effective delivery of our coaching system to increase total revenue Inspiring, friendly and knowledgeable staff High quality head office support
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what else... — 24
is involved
A BUSINESS PLAN IS REQUIRED FROM ALL FRANCHISEES (WE’LL PROVIDE A TEMPLATE) PROFESSIONAL ADVICE PROVIDED ON SITE LOCATION
FULL TURNKEY PACKAGE OF DESIGN & BUILD OF THE DOJO DIRECT SUPPLY BY US OF ALL EQUIPMENT AND OPENING STOCK FULLY QUALIFIED PGA COACH OR EQUIVALENT QUALIFICATIONS
we’re looking for...
We want people to share our vision of quality and affordable junior/youth development to help us continue the development of our brand. We are looking for dynamic, motivated and ambitious individuals who understand our business model and concept You must be willing to run your business as we run ours, and follow our detailed manuals and handbooks to the letter You must be committed to the promotion, support and maintenance of 2-do SPORT and its franchise network
WHAT DOES THE FUTURE HOLD? We aim to be the largest junior/youth sports coaching network in the United Kingdom within 5 years We want 2-do SPORT to be the recognised market leader in our chosen We want you to help us achieve our ambitions We want everyone involved in 2-do SPORT to share in our success!
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what’s next — 26
your roadmap to your success INITIAL MEETING Arrange an appointment with our Franchise Manager to visit us and see for yourself how it all stacks up then meet 2-do SPORT management to find out more about the business and learn about the business concept and model
CONFIDENTIALITY AGREEMENT Sign the Confidentiality Agreement, which gets you a draft of the Franchise Agreement and up-to-date financial information START THE BALL ROLLING Having decided that you want to proceed we need you to sign a deposit agreement to reserve your territory and pay the initial deposit of £. This gets you a formal offer which sets out the terms and conditions. You need to agree to those to get to the next stage
SITE APPROVAL Draw up a short-list of suitable locations. We will review them and formally approve those that meet our strict criteria.
INITIAL TRAINING The balance of the licence fee is paid, and the Franchise Agreement signed. We then invite you to head office for our intensive training in everything that we do
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GETTING UP AND RUNNING We provide full support for all pre-opening needs and the initial trading period.
By the end of the session, each child was truly “Awesome”. Increasing children’s self belief is paramount to the success of the Curriculum for Excellence. Nikki Trainor, Class Teacher
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