BRAND GUIDELINES
ABOUT
The inaugural Pacific North West Beekeepers Conference will feature the latest in bee research and best practices in beekeeping. This conference is for bee lovers of all walks of life. Whether you are a novice or professional beekeeper, gardener, farmer or just interested in learning more about why bees are so important to our fragile ecosystem. This conference is for all to share our love and appreciation for bees. It is all about creating a bee community where we can learn and share from one another.
MAIN LOGO
LOGO VARIATIONS
Black & White
Inverse
Monochrome
Center Justified
Mono line
LOGO DO’S
Logo mark and word mark can be used alone or together. The logo mark can be any color in the color pallet when used on it’s own. When used with word mark, it needs to be either the multi colored man logo or black and white monochrome. The Logo can be moved to the right of the word mark only if used in promotional material where the logo is not the main focus and makes more sense than on the left. If the main logo can be used, that is the one that should be used.
LOGO DON’TS Do not stretch logo. Always maintain aspect ratio. Do not use colors not specified in color pallet.
SIZE & SPACING Minimum size logo by itself can be used is .5 inches.
.5"
.5"
Minimum size word mark by itself can be used is 1 inch. Minimum size logo and word mark being used together is 1.5 inches.
.5� space around logo is required for breathing room.
COLOR PALLET
C: 26 M: 20 Y:1 00 K: 1 R: 195 G: 182 B: 46 #C3652e
C: 78 M: 3 Y: 100 K: 0 R: 45 G: 174 B: 74 #2dad4a
C: 63 M: 77 Y: 5 K: 0 R: 119 G: 86 B: 157 #76569c
C: 16 M: 82 Y: 0 K: 0 R: 206 G: 83 B: 158 #cd5296
FONTS
Work Sans ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789 Berkshire Swash ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789
ASSETS
Honey #1
Honey #2
Honey #3
Buzz #1
Buzz #2
Buzz #3
TAG LINE
Thanks to Bees. . .
Thanks to Bees
The tag line Thanks to bees can be used as both a statement of appreciation for what bees provide us and It can also be used as an educational lead-in to list facts and create dialogue.
T-SHIRT DESIGN
Zine
POSTER
Thanks to Bees
2.9.19
HARGREAVES READING ROOM ON THE EWU CAMPUS
r
Ke e yN ak ote Spe
A CONFERENCE ON THE LATEST IN BEE RESEARCH & BEST PRACTICES IN BEEKEEPING
FACEBOOK MOCKUP
Designed By: Tommie Tucker