Featuring the work of
TOM M Y DAVIS
There is no design without discipline. There is no discipline without intelligence. Massimo Vignelli
Content
005 Honda Element 011 Rosa Loves 019 Holidays With Purpose 025 Flower & Flour 033 Monachetti 041 Envelope 051 Greeting Cards 055 Tom Clancy 059 CaffĂŠ Pronto 063 Brevard Zoo 071 Fine Art 079 The Future
003
Honda Element
Overview
Challenge
Solution
The Element is a vehicle built on the foundation of
The challenge for this campaign was to raise awareness for
The solution is a clean and refined illustration, that will
functionality. It can transform into whatever it needs to
Element, and bring it to the general public’s attention. The
speak to a variety of viewers, all while displaying the
become to fit your needs. Bicycles, table, and loveseats all
target audience is a 29 year old male, married and thinking
functionality of the Element. The campaign invites the
fit inside, no questions asked. Element owners across the
about having children, involved in pop culture and his
viewer to join the Honda family. It conveys the idea of group
country take pride in their vehicle, and in the community
surroundings, and maintains a professional career.
activities, such as a camping trip, and what the Element
that they belong to. It is designed for those who navigate on
can offer for the adventure. The copy tells to “Always Be
their own terms, and with more fun, freedom and flexibility,
Prepared� like the common boy scout tagline, revealing that
from the inside out. The Element is truly the Swiss Army
the Element is the right vehicle for any situation because of
knife of cars. It is affordable and conformable, making it
its ability to adapt and fill its requirements.
practical for most any situation.
005
Rosa Loves
Overview
Challenge
Solution
Rosa Loves is a non-profit organization that sells shirts to
The challenge is to continue this goal of raising awareness
The solution is a collection of different media, to reach
help individuals in need. It is a group of everyday people
and spreading the word about Rosa Loves, and how to get
across the board, and relate to people on different levels. The
aware of a need in their community. They realize that they
involved. The target audience is both male and female
print advertising campaign pushes the idea of “Everyone
are capable of performing tangible acts of service that will
college age people, how want to serve the greater good, but
has a story,” and asked the viewer to take the time to open
meet individual and immediate needs in order to affect
may not know where to begin.
the advertisement, and learn the story for someone less
wide scale encouragement. Rosa Loves is an example, an
fortunate. The tag is meant to raise a level of consistency
inspiration, and will serve as a possible backbone to many
in the shirts sold, making a recognizable element in each
more grassroots “love projects” around the world. Rosa
of the shirts. The shirt is to raise awareness and push the
Loves is less about charity and more about awareness,
same idea as the advertisement to learn and listen to other
awareness that we are all apart of something greater and are
peoples stories. Lastly the, Twitter campaign is a use of
therefore joined by common threads.
social networking to raise awareness through contests, such as a free shirt for being the 100th retweet. This will be the most impactful to the target demographic.
011
Holidays With Purpose
Overview
Challenge
Solution
Holidays With Purpose is a adventure-planning non-profit
The challenge is to continue to work in Indonesia, and show
The solution for the logo is a graphic of the boat the The
organization. Individuals go on a boat trip in Indonesia,
how to get involved in the organization. The target audience
solution for the advertisements is to create a combination
and help those in need on the mainland. An example
is both male and female college age people, how want to
of both work and play being accomplished on the trip. That
would be that one would build a center that will provide
serve the greater good, but may not know where to begin.
advertisements take this a little more literally, and have
additional training for the children from the home as
Holiday’s With Purpose plans everything that will happen
images placed over top of one another. That website is a
they graduate from high school and for other financially
during the trip, right down to the food.
blog format, and much easier to navigate than the original
disadvantaged children from the surrounding area. Then,
website with its larger buttons and simpler grid.
after the time spent working on the center, one can head off for an adventure that will never be forgetter. Surf the famous Lagundri Bay or head further off the beaten track to the Hinako Islands or Afulu where one will find perfect uncrowded waves, village culture and beautiful beaches.
019
022
Flower & Flour
Overview
Challenge
Solution
Flower & Flour is a concept shop fusion between a bakery
The challenge is to create an environment that caters
The solution is a vintage feel for the logo and atmosphere of
and a flower boutique. The bakery operates as any other
to Thirty-two year old couple, celebrating an occasion,
the shop. It has feminine aspects in the design, such as the
bakery would; serving baked goods throughout the day and
whether is be for a birthday, anniversary, or a date night.
swirls that carry throughout the branding, but not too strong
sandwiches and soups for lunch and dinner. The flower
They are business professionals who want a higher quality
that it turns away male customers. The elements are meant
boutique offers single stem, bouquets, and even event
take out option. He is always in a pea coat and slacks, and
to create romance in the experience, and offer convenience
decoration.
she is never seen without her high heels.
for all that is needed to create that special event.
025
Monachetti
Overview
Challenge
Solution
Monachetti Weddings is a creative wedding videography
The challenge is to create an environment for future brides
The solution is a combination of greys and golds, to capture
company, servicing Washington DC, Maryland, and
to feel comfortable and confident in their choice for their
that feeling of professionalism and a slight edge. The logo
Virginia, but available for hire worldwide. Their videos
wedding video. The atmosphere needs to be professional,
is strong and minimal, with bold type and a graphic that
are fresh, artistic, edgy, and full of emotion. They believe
but carry a certain flare of edginess that captures the true
translates very easily to different applications. The metallic
every couple has a right to remember their wedding day, the
emotion of the wedding in a unique style.
foil on the business cards captures the idea entirely. It is
events surrounding, and more importantly, the way they
something traditional and reliable, with a fresh touch. The
felt through a unique and original video.
website take a more literal approach, and has flares of light bursting out of the glowing content box. The packaging has a handmade quality about it with its soft paper, and there is a custom cover and inside flap for each couple, that make it personal and intimate.
033
E
Envelope Magazine
Overview
Challenge
Solution
Envelope is a magazine for creatives, by creatives. There is
The challenge is to encourage the individuals to form
The solution is to create a magazine that is heavy image
a need for a constant source of inspiration, and that is what
community, and push the design world to a new level,
and work based, and filled with interviews and biographies
we plan to do. Existing amidst every single one of us, there
together. The best way to start this change, is simply by
about working artists. This creates the foundation for the
is an progressive designer, a groundbreaking architect, and
knowing who is out there and what they are doing. There
design community. From there, openings and showing
an inspiring musician. Envelope is a source for the creative
is a need to connect to each other. There is a need to learn
and other events are where creatives connect with other
community to be aware of the talent surrounds us. An
from each other. There is a need to grow with each other.
creatives, and everyone advances.
envelope is a covering or containing structure or layer, as
There is a need to embrace this.
if it were embracing the object being covered. This is the central idea behind this magazine.
041
Greeting Cards
Overview
Challenge
Solution
Scout Collective is a family-like design environment,
The challenge is to create a fusion between fine art and
The solution is a series of greeting cards that contain design
allowing creatives to express themselves in whichever media
graphic design, and provide the result to the public in such a
elements, mixed with photography and textural elements.
that is right for the project. Scout produces work for clients,
way that everyone can own a piece of art.
The product is something that is attainable by anyone, and
as well as goods for anyone to purchase. The greeting card
offers an alternative to the standard greeting cards.
series is one of these goods. Stemmed from a fine art series, these collectible cards are perfect for the occasion.
051
C
Tom Clancy
Overview
Challenge
Solution
Tom Clancy is the writer of critically acclaimed military
The challenge is that many of these books were written in
The solution is to create covers that speak of the content of
novels that have been turned into wildly successful motion
the 1980’s, and have outdated book covers. These original
the book in a minimal and illustrative way, about a pivotal
pictures and video games. Multiple books are centered
covers were great for there day, but something new needs to
point in the plot. The illustrations are simply geometric,
around fictional character Jack Ryan, who starts in the CIA
be created for this generation of readers.
yet still maintain a militaristic quality. They maintain bold
and, throughout the series, becomes president.
colors to grab the attention, and the typography holds an updated military type treatment.
055
CaffĂŠ Pronto
Overview
Challenge
Solution
Caffe Pronto is a coffee roastery that based in Annapolis,
The challenge is to create a new logo and packaging that
The solution for the logo is something timeless, and the
Maryland. Their guiding principle is very simple: Delight
holds to the new branding, and can act as a vessel for whole
graphic is reminiscent of an above view of cream poured
customers with excellent products and service. They serve
bean coffee. The solution must speak to all different form of
into coffee. The solution for the packaging is a wooden
coffee from all over the world.
coffee drinkers and other customers, and be hard to discard
box that is hinged, allowing it to fold over and create two
after the coffee is gone.
containers. The idea stemmed from a two-piece sculpture that connects to create a rectangular box. The type on the box is consistent with the logo, and has a wood burned treatment for an weathered and re-purposed look. After the coffee beans are used, the owner now has a organizational desktop container.
059
Brevard Zoo
Overview
Challenge
Solution
Brevard Zoo is a small zoo located in Brevard County,
The challenge it to rebrand the facility and find a design
The solution is a new logo that is tied to one of the main
Florida. It is home to many different species of animals,
solution that is catering to both children and adults.
features of the zoo, the rhinoceros. The sketch and rough
most notable are the rhinoceroses and the giraffes. It is
Currently, the zoo branding is aimed solely at the children,
illustration holds the wild feeling that is necessary for the
a great place for both kids and adults alike to have fun
and an average is needed for both audiences. There is
zoo to maintain, but the new type is contemporary, making
and learn. Their mission is wildlife conservation through
currently very little consistency.
an successful combination of clean and rugged. The signage
education and participation.
maintains a bronze and brown color scheme, to create continuity throughout the park. The map is a clean and easy to read solution, with a color scheme that also links throughout the park.
063
Fine Art
Overview
Challenge
Solution
Scout Collective is a family-like design environment,
The challenge is simply to continue pushing boundries and
The solution is to create. Whether it is something new every
allowing creatives to express themselves in whichever
staying creative. It is to use a variety of media and constantly
day, or something new every week, just create something.
media that is right for the project. It can be graphic design,
be in a state of creativity.
Experimentation is key. Play with materials. At the end of
fine art, videography, and music. Scout produces work for
the day, everyone knows where the North Pole is, it
clients, as well as goods for anyone to own.
071
Blocks Acrylic on wood
Wayland Screenprint
Foundation Acrylic on rock
The Story of Art Found object
K
T
Wood
Wood
Harbor Metal
The Future
Overview
Challenge
Solution
Scout Collective is a family-like design environment,
The challenge is like any other studio, and that is to become
The solution is to create a blog that is centered around the
allowing creatives to express themselves in whichever
self suffcient. If everyone involved in the collective could
creative world, and have it become a great resource for other
media that is right for the project. It can be graphic design,
generate enough revenue to where the could be completely
creatives. That is how traffic is generated for the website.
fine art, videography, and music. The foundation of Scout
commited to the collective, then the goal is met.
Each individual involved, will have their own profile inside
is in the collective, as it becomes a studio where clients
the site, where viewers can connect the blog posts to the
recieve creative consultation from specialists in their own
actual work that is produced.
media, making the approach to the project unlike anything that another studio will offer.
079
Thank you!