tommy's fashion portfolio by Tommy Kmec

tommy kmec FASHION PORTFOLIO

table of contents

About Me Cover Letter Resume Trends and Forecasting Concept Developement Technical Design Research and Sourcing Retail Buying Professional Selling Store Planning Fashion Styling Web Scripting Web Marketing Awards and Recognition Beau Monde Thank You

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

aboutme 1

allabouttommy Thank you for taking the time to get to know me and my work. My fashion portfolio is designed to highlight core concepts learned while at The Art Institute of Indianapolis. This is what I’m passionate about. This is me. You might not know, but...In my spare time, I love spending time with my family, going out with my friends, and of course, relaxing at home! My family and friends have supported me so much, and my experiences with them, have made me who I am today. I also enjoy traveling when I can (which is rare lately), and watching movies. Mystery and comedy are my favorites!

Why the chevrons? Chevrons are normally thought to be a military symbol. For me, these inverted V’s are a symbol of my life. Structured and clean lined, this chevron is the epitome of my design aesthetic. Also, always pointing in the “up” direction, it is a symbol of how I want to climb “up” the ladder of success.

coverletter

tommy kmec December 14, 2010

317.997.5179 thomaskmec@gmail.com www.tommykmec.com

Dear Mr. Brauer, Please consider the enclosed resume as an application for the position of intern in the Sales and Marketing department within Walt Disney World Resort. For the past four years, I have worked in sales and am currently in school for Fashion and Retail Management at The Art Institute of Indianapolis. I have worked diligently to learn and apply various sales techniques to perform the required tasks associated with the position. I feel very strong about education and am working toward completing my Bachelorâ&#x20AC;&#x2122;s degree in Fashion and Retail Management through The Art Institute of Indianapolis. Within this degree, some of my relevant coursework includes professional selling, public relations, and sales and event promotions. My plans are to have my degree completed in june 2011. I would be very interested in discussiing my thoughts and visions for this position with you and can be reached at 317.997.5179, thomaskmec@gmail.com, and through my website, www.tommykmec.com to set upon interview. Thank you for your consideration. Sincerely,

Thomas Kmec

resume 3

tommy kmec

317.997.5179

thomaskmec@gmail.com www.tommykmec.com

Education

The Art Institute of Indianapolis, Indianapolis, IN Degree: Bachelor of Science, June 2011 Major: Fashion and Retail Management American InterContinental University, Buckhead, GA Degree: Associates of Arts, July 2007 Major: Business Administration

Experience

JCPenney Department Stores | October 2006 - Present Duties include: Use fashion and design skills to create window treatments for clients and complete transactions to reach a daily sales goal Banana Republic | May 2008 - March 2009 Duties include: Utilized service-based selling to achieve sales goals and worked on a team merchandising the store and replenishing stock Old Navy| February 2008 - May 2008 Duties include: Replenished stock on a daily basis an worked on a visual merchanding team to visually arrange the store

Awards

The Art Institute of Indianapolis| January 2009-March 2010 Deanâ&#x20AC;&#x2122;s List Award The Art Institute of Indianapolis | December 2009 Student of the Quarter The Cadets Drum and Bugle Corps | December 2006 Distinguished Service The Cadets Drum and Bugle Corps | December 2004 Rookie of the Year

Activities

Beau Monde: The Association for the Fashion Forward | July 2008 Member and Director of Events and Planning The Cadets Drum and Bugle Corps | April 2004-August 2006 Color guard performer

Special Skills

References

Microsoft Office 2007 (Both PC and Macintosh), Adobe: Photoshop, Dreamweaver, InDesign, Illustrator, Quick Books, Writing, Public Relations, Communications, and Presentation.

Vi Lu Co-worker/Sales Associate | JCPenney Department Stores 317. 849.6500 Jonathan Schwartz Color Guard Caption Head | The Cadets Drum and Bugle Corps 917.584.2886

trends & forecasting Fashion is known to be evolutionary, and because of this, fashion must be studied just like history. We must look to the past to predict the future. Researching trends is a power tool that keeps fashion ever changing. This is what the industry thrives on. From inspiration to development and lastly on the sales floor, trend forecasting is vital to the success of the fashion industry.

researching inspiration

creating a story

color is the root of great design

fabrication research

concept developement Without a solid concept, the product or service will fail. In the fashion world, it is very expensive to fail, and because of concept development, it makes the failing less inevitable. Concept development starts at concept and goes all the way to completion. This final project revolves around the menswear line, Global Distinction and includes: an original concept board, a fabric and color story, fashion illustrations and technical flats. This lifestyle brand that I have created shows the creative flow that I have to create an entire concept.

original concept

color story

fabric story

technical flats

fashion illustrations

technical design Technical flats are like blueprints for fashion, they tell the manufacturer exactly how make the garment. With language barriers, it is very important for the technical flats to be universal. In this project, I developed a high end denim line called Holy Name. Parts of the project consisted of technical drawings, size and material specification sheets, hang tag design, costing, and grading.

Tommy Kmec FS280 Technical Design Assignment Two February 4, 2010

hang tags

Tommy Kmec FS280 Technical Design Assignment Two February 4, 2010

Holy Name

Front

me Na enim y l D Ho ium m 34 e 19 Pr FW ke Du #: e : l n y tio inny St lec er Sk l Co Sup 0 : 0.0 19 Fit $ : 32 ice Pr 2x

Back

Front

technical flats Back

material specifications Material Specification !"#$%&'()*+,'''''''''''''''''''''''''(.$/%0'1%230456.7&'8.$#'9:;%'1%74; (!AP> (:<043'=.7"%7"'*&'*>>?'=.@.7 Z%3H743:$'1%24F7''''''''''''''' (.$/%0'!":"C2'^#&'ZH.;:2'c;%3 V72"0C3".0&'1:034%' (:<043'=.7"%7"'A&'*>>?'BC2$47'D5.3E%"'$4747FG 1:"%'(.$/%0'=0%:"%/&'B:03H'-I'A>*> !":74243 !%:2.7&'(:$$J)47"%0'A>** 0(."#-'1"%"#2'3*//%+''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''4*/*+'4*$5.(%,*(6'3%+7'8%9: !"#$'!()*+$%,*('-#"%./ !"#$'!()*+$%,*( !"#$ *>>?'=.@.7 (:2H4.7'(:<0432'=$C< NPe')4/% 1%7]%0I'=.$.0:/.' 1%74;' WNLAN'5%0'#:0/ OMNLMP-L-N*> B:3H47%'):2H:<$% (:Q&OMNLMP-L-PA* RRRLS:2H4.7S:<04323$C<L3.;

K.3E%"'a4747F

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($.0:$'K047"%/'BC2$47'S:<043 NPe')4/% WOLAN'5%0'#:0/ B:3H47%'):2H:<$%

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bcc'd455%0 B%":$'Z%%"H '+'473H W*LO+'5%0'f455%0

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*>>?'=.@.7 NPe')4/% WNLAN'5%0'#:0/ B:3H47%'):2H:<$%

(:2H4.7'(:<0432'=$C< 1%7]%0I'=.$.0:/.' OMNLMP-L-N*> (:Q&OMNLMP-L-PA* RRRLS:2H4.7S:<04323$C<L3.;

^0C2H%/'943E%$ NJ*O` W+L++JA-'

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K.$#%2"%0'^.<<47'ZH0%:/ WA,L>>JMI>>>'#:0/2 B:3H47%'):2H:<$% T;<0.4/%0#'ZH0%:/' =.767C.C2'(4$:;%7"'K.$#%2"%0'ZH0%:/

($:"H%:/'!"C/2'

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RRRL:$4<:<:L3.;

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!$%&#

grading specs Grading Specifcations DN!"$ B/5;9-5431J/K-:91111111111^9K70=57E0Q1J405-/1 N749-K-5

N7P3/Q1DR%+#& D4M0-51<E97/971%Q1%$$U1<EVE9 D4M0-51<E97/971!Q1%$$U1X=K3-91Y.E56/713-9-9:Z

DE3G/01J/K50-.SE9Q1?E3P1T4H/1J/9-H DE3G/01N747=K1@PQ1B;EH4K1WH/5 J47/1DE3G/01<0/47/GQ1D/M0=40P1!)[1!$%$

N/4KE9Q1D433\R-97/01!$%% +,-./0.12345

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

!" %() #) #*(!) !!("' %& %&(!) "(%! %!(%! #! %() &() $() $()

#$ #$ %() #* #+(!) !#(&+ %&() %&() "(#* %!(#* #! %() &() $() $()

#% #% %() #" &$(!) !&(%! %) %&(*) "(*) %!(*) #! %() &() $() $()

## #! %() #+ &%(!) !&(*) %)() %) + %# #! %() ) $() $() # &(!) $ &() +() &() " '(!) ) + # " )(!) $() !(*)

## %() &$ &!(!) !)(*) %' %)() +(!) %#(!) #! %() ) $() $()

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()* $() $(%! $(!) $(!) $() $(%! $(%! $(! $(! $(%! $(%! $(#" $(%! $(%!

spec sheet !"#$%&"#'&()*+$%&(,-.&()--$ NAME: SEASON: DESCRIPTION:

Tommy Kmec Fall/Winter 2011 STYLE: FW1394 Super Skinny Fit premium denim

FABRICATION:

Denim

DATE: SIZE:

FRONT 2 3 4 5 6 7 9 10 11 12

WAISTLINE SEAM CIRCUMFERENCE WAISTBAND – HEIGHT HIGH HIP (4 in., or 10.16 cm, from natural waist) LOW HIP (7 in., or 17.78 cm, from natural waist) RISE INSEAM THIGH CIRCUMFERENCE KNEE CIRCUMFERENCE ANKLE CIRCUMFERENCE ZIPPER PLACKET a. Width b. Length POCKET A Both Front ,Left and Right Side a. Placement – Waistline seam to top pocket edge b. Placement – CF to pocket edge top c. Placement – Side seam to pocket edge top e. Pocket width f. Pocket length POCKET B Back Pockets, Left and Right a. Placement – Waistline seam to top pocket edge d. Placement – CB to pocket edge top e. Pocket width

02.05.10 32x32 LABEL:

BACK

16 1.5 19 20.25 9

16 1.5 20 21 13

11.75 7.5 7

13 8 8

TRIM: TOTAL

Holy Name

COMMENTS

32.00 39.00 41.25 32.00 24.75 15.50 15.00

1.5 5 3 4.25 0 4.5 9.5 4.5 8 6.25 at the Top of the Pocket 5 at the bottom of the pocket

BELT LOOP

20 HEM – DEPTH 23 BUTTON PLACEMENT REMARKS/OTHER SPECS:

f. Pocket length For A and B a. Placement – Distance from CF b. Distance from CB c. Distance from SS d. Belt loop width e. Belt loop length

none

9 is the longest point, 8.5 on the sides 3 8 5.25 0.5 2.75 0.5 Bottom is on the front aligned with the button ﬂy Abbreviations: center front (CF), center back (CB), side seam (SS)

research & sourcing The Fashion Industry is a billion dollar industry and in order for there to be a profit, researching and sourcing must take place. This project shows the power of outsourcing and what the options are when it comes to manufacturing clothing. Designing under a current fashion designer, fabrics were selected, technical flats were drawn, and manufacturers were researched. From color specification sheets to actual textile testing, this project is just one example of what a fashion designer would do to actually produce clothing.

researching past styles Dries Van Noten Spring 2010

Dries Van Noten Spring 2009

Dries Van Noten Spring 2008

render a look

create a concept

design a color palette SPRING 11 MENS COLOR PALETTE |

PANTONE® 17-1664

PANTONE® 14-4816

PANTONE® 14-1036

PANTONE® 18-1555

PANTONE® 16-4725

PANTONE® 16-0950

PANTONE® 15-4503

PANTONE® 15-4704

PANTONE® 19-3864

PANTONE® 19-3933

PANTONE® 12-4608

PANTONE® 18-6114

PANTONE® 14-3903

PANTONE® 18-4005

RED

PANTONE® 12-0225

TURQUOISE

MUSTARD

PANTONE® 16-0421

GREY PANTONE® 14-5416

INK

PANTONE® 14-5416

textile testing Thread Count

Crocking Fabric

Warp Thread Count

Weft Thread Count

DVN 1924 Surrealistic Silk

128

No apparent crocking

DVN 1926 Modernistic Stripes

190

Some crocking

DVN 1928 Poly/Cotton Slashes

240

207

DVN 1930 Retro Cobblestone

Medium crocking

DVN 1930 Retro Cobblestone

2x2 Knit 120

n/a

DVN 1921 Dabbled Dots

Minimal Crocking

DVN 1921 Dabbled Dots

130

DVN 1934 Denim

Large amount crocked

DVN 1934 Denim

205

149

DVN 1936 Mock Tweed

No apparent crocking

DVN 1936 Mock Tweed

DVN 1938 CrissCrossed

125

Fabric

Dry Crocking

Wet Crocking

DVN 1924 Surrealistic Silk

Minimal Crocking

DVN 1926 Modernistic Stripes

No apparent crocking

DVN 1928 Poly/Cotton Slashes

Large amount crocked 8 DVN 1938 CrissCrossed Comments: The denim and poly/linen fabrics crocked the most, while the spandex and rayon fabrics did not.

Large amount crocked

Comments:

Dimensional Stability Fabric

Warp/W Original eft Measurment (A)

Measurement A/B x 100 After Cleaning (B) 100) = %

(Cleaning Method/Results

DVN 1924

Warp Weft

6" 6"

5.5" 6"

8% 0%

The Dry Cleaners really roughed up this silk.

DVN 1926

Warp Weft

6" 6"

6" 5.5"

0% 8%

This fabric held up well during the washing and drying

DVN 1928

Warp Weft

6" 6"

5.75" 5.75"

4% 4%

This fabric held up well during the washing and drying

DVN 1930

Warp Weft

6" 6"

5.75" 6"

4% 0%

There results were nice after washing, just a little shrinking

DVN 1932

Warp Weft

6" 6"

5.5" 6"

8% 0%

There results were nice after washing, just a little shrinking

DVN 1934

Warp Weft

6" 6"

0% 0%

This washed great! The Denim was really nice

DVN 1936

Warp Weft

6" 6"

5.5" 5.25"

8% 12%

This held up pretty good. A lot of shrinkage from left to right.

DVN 1938

Warp Weft

6" 6"

0% 0%

This washed great--no shrinkage at all.

1 2

5 6 7 8

Comments: Most of the fabrics handled the laundering process very well. The Silk, DVN1924, suffered the most at the Dry Cleaners. The Denim and the Line/Polyester looked the best.

source it! Material Specification FS280 Technical Design Instructor: Darcie Stanisic Season: Spring 2011 United States Dollar Item

Folder Description: Holy Name Denim Style: DVN1936 Folder Status By: Thomas Kmec Fabric Content 1: 60% Polyester/40% Spandex Fabric Content 2: 100% Muslin (pocket lining) Date Folder Created: June 10, 2010 Dries Van Noten

Item Information 60% Polyester/40% Spandex

Woven Fabric for shorts

Pocket Lining

Zipper

Thread

60â&#x20AC;? Wide $3.25 per yard Machine Washable

Color Combination: Dark Navy Item Information detail Fashion Fabrics Club Denver, Colorado 675.784.4510 Fax:675.784.4821 www.fashionfabricsclub.com

Floral Printed Muslin fabric 58â&#x20AC;? Wide $6.25 per yard Machine Washable

Shaoxing Switch Textile Co., Ltd. China

YKK Zipper Metal Teeth 9 inch $1.69 per zipper

Beacon of Fabric & Notions 8331 Epicenter Blvd. Lakeland, FL 33809 Phone: 904.754.2684 Fax: 904.754.8749 www.beaconfabric.com

008-Black 100% Polyester $3.99 per 200 yards Machine Washable

Beacon of Fabric & Notions 8331 Epicenter Blvd. Lakeland, FL 33809 Phone: 904.754.2684 Fax: 904.754.8749 www.beaconfabric.com

www.alibaba.com

the bottom line... Cost Specification FS280 Technical Design Instructor: Darcie Stanisic Season: Spring 2011 United States Dollar Material Poly/Spandex Fabric Pocket Lining

Style: DVN1936 Fabric Content 1: 60% /40% Spandex Fabric Content 2: 100% Muslin

Price $3.25 $6.25

Quantity 1 0.5

Material Total Trim Costs Zipper Thread Short Button Hangtag (1000) Labels (1000) Trim Total Packaging Costs Polybag Sticker Chain

$6.37 Price $1.69 $3.99 Each $1.50 $98.00 $197

Quantity

Price $0.06 $0.03 $1.26

Quantity

1 20 200 yd. ea. 1 1 1

1 1 1

Packaging Total Adj Total Cost $14.59

Folder Description: Dries Van Noten Folder Status By: Thomas Kmec Date Folder Created: May 29, 2010 Date Folder Modified: June 10, 2010 Combination Average Cost Labor Adj Sub Total SAM/SAH $ per SAM/SAH Direct $3.25 0.3 $6.00 $3.12

Adj Sub Total $1.69 $0.40 $1.50 $0.09 $0.19 $3.87 Adj Sub Total $0.06 $0.03 $1.26

$1.35 Sell Price $75.00

Margin Margin % 421%

Calc Margin

Cost Diff 60.41

Labor Total Combined Material Trim Packaging Labor Accrued Total

0.3

$3.00

Subtotal $6.37 $3.87 $1.35 $3.00 Subtotal $14.59

Dries Van Noten

retail buying Once a concept is created and the garments are manufactured, retail buying plays a huge part in the actual success of a designer and retailer. For this project, I created a 6 month buying plan for a department store that was focused on juniors clothing. Here, I have showcased my 6 month buying plan.

6 month buying plan SIX-MONTH DOLLAR PLAN

DEPT. NAME

Perry's Department Store: Juniors

BUYER

Tommy Kmec

FALL

AUGUST

SALES $

Last Year Plan % Inc/Dec Revised Actual

STOCK/SALES RATIO

Last Year Plan

BOM STOCK $ (Retail)

Last Year Plan Revised Actual

MARKDOWNS $

Last Year Plan % to Sales % by Month Revised Actual

PURCHASES $ (Retail)

Last Year Plan Revised Actual

SEASON TOT.

Sales Markup % Markdow n % Gross Margin %

Average Stock Turnover NOTES:

235.0 246.5 4.9%

3.9 4.2

DEPT. #

SEPTEMBER

276.0 288.0 4.9%

OCTOBER

195.0 202.0 3.6%

NOVEMBER

249.0 256.0 2.8%

DECEMBER

402.0 459.0 14.2%

1057

JANUARY

136.0 145.0 6.6%

FEBRUARY

120.0 139.0 4.9%

SEASON TOTAL

1,613.0 1,735.5 7.6%

3.0 2.9

4.1 4.3

3.6 3.9

2.5 3.0

6.3 7.2

5.7 6.5

877.5 897.0

900.0 906.0

861.0 875.0

918.0 950.0

975.0 1,020.0

756.0 802.0

850.0 843.0

89.5 90.0 36.5% 16.5%

45.0 46.0 16.0% 8.5%

66.0 70.0 34.7% 12.9%

51.5 54.0 21.1% 9.9%

134.0 136.0 29.6% 25.0%

64.0 69.0 47.6% 12.7%

76.0 79.0 47.6% 12.7%

526.0 544.0 31.3% 100.0%

337.0 369.0

306.0 345.0

333.0 330.0

363.5 376.0

305.0 325.0

278.0 282.0

270.0 279.0

2,192.5 2,306.0

LAST YEAR

PLAN

$1,500.00

1735.5

55%

56%

30%

36%

41.5%

43.0%

876.8

899.0

1.71

1.92

ACTUAL

876.8 avg. 899.0

trend analysis

PURCHASE ORDER

Name: Alpha Industries

PO# 01971 Perry's Department Store

Address: Sullyfield Circle, Suite G

15203 King Street

City: Chantilly

Fredericksburg, VA 22401

State/ZIP VA, 20151 TRANSPORTATION

Vendor This order is subject to Store the terms and conditions Allowance on the reverse side of this sheet. Ship Via

purchase order

Dept #

594059

Vendor #

43055

DUNS#

459403

FOB yes

With anticipation for Start ship 40% prepayment all dating except 1/1/2010 EOM begins at date Cancel 12/20/2010 60% merchandise is received. Under Terms 30 days EOM terms all goods shipped on and received after the 25th Page 1 of 1 of the month are to be dated as of the first of the month.

$1,200.00 UPS

COST DESCRIPTION

Cropped Hoodie

STYLE

5954

COLOR

DWNT

DALE

CARO

STAF

SPOT

QUANTITY

UNIT

TOT

400

RETAIL UNIT

TOT

900

Custom Field Jacket

8942

100

12 1200

23 2300

Long Field Jacket

8974

100

15 1200

29 2320

Touring

2654

100

10 1000

19 1900

Mustang

1594

900

Washed N2B

3754

375

725

Long Pea Coat

9784

100

Special Instructions

Buyer Signature DMM/GMM

INVOICE INSTRUCTIONS Submit separate invoice for each store. Show order and department number on each invoice. Invoice must accompany shipment in an envelope attached to the lead carton marked Invoice Enclosed.

20 2000

39 3900

Date

12/1/2010 MU%

Date

12/1/2010

PACKING AND SHIPPING Pack merchandise separately for each store with individual packing slips. Mark each carton with the store name, order number, department number, and number of cartons in shipment. Ship complete unless otherwise instructed.

PLAN PURCHASES

AUGUST

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

JANUARY

Plan Sales 246.5

288.0

202.0

256.0

459.0

145.0

890.0

425.0

980.0

1,020.0

1,200.0

1,090.0

90.0

46.0

70.0

54.0

136.0

1,035.3

385.2

868.6

998.4

1,377.0

1,044.0

191.2

417.8

359.4

347.6

336.0

327.0

40.0%

76.5

167.1

139.0

134.4

130.8

(plus) Plan EOM Stock (plus) Plan MD (minus) Plan BOM (equals) Plan Purchases at Retail (times) 100% – MU% (equals) Plan Purchases at Cost

6,828.6

plan purchases

classification by fabrication ASSORTMENT PLAN BY FABRICATION FOR

Pants

CLASSIFICATION

Fabrication Distribution

Percent to Total

Pima Cotton and Cotton Blends

70.0%

Cotton / Spandex

5.0%

Polyester Blends

15.0%

Rayon

6.0%

Nylon

3.0%

Other

1.0%

100%

Justification: The big trend in Juniors pants are breathable fabrics that are more in touch with nature and easy to care for. Having most of the fabrications be made of natural fibers is going to be the most popular. Next, because sizing is so hard for young women, and their bodies are still developing, having pants with spandex in them helps makes the pants fit better. Also with the polyester blended pants, these pants can be washed and dried with little efforts. The use of rayon will replace the look of silk and will make it more price efficient for the consumer. Rayon is a manufactured fiber and because of this, it will last a lot longer then something made of 100 percent silk. This target is mainly looking for price and style over the type of fabric that it is made of.

professional selling A product or line or clothing cannot be successful without practical sales techniques. In this class, different strategies of selling were discussed and learned, and in addition, the final project was to creating a real like sales presentation. For this project, working in groups of three, we were able to create a sales presentation that mimics what you would see a trade show. With line sheets, brochures, and giveaway items, this sales presentation was a success.

sales presentation

store planning Taking my concept from my final project in concept developement, the class store planning prepares our brand to come to life. From creating a business profile, budget, and intense research on demographics, this final project showcases the store design for Global Distinction.

store layout & legend

materials used:

store facade & power wall

fashion styling Creating a editorial spread for fashion is truly one of the most important concept to grasp to fully understand how the fashion industry works. For this project, creating a concept, casting a model and photographer, and publishing a fashion stylist project was the main objective.

live smart dress sharp

STYLE GUIDE the new casual friday

The New Casual Friday When the work week dies down, there isnâ&#x20AC;&#x2122;t always the need for a suit on the weekends. Here are five stylish alternatives, all of which do not include polo shirts. photographs by tyler hromadka

web scripting The internet is a powerful tool, but the science behind the world wide web is both interesting and mind blowing. Web Scripting has taught me the power of coding and creating simple websites. This project showcases a website that was created and coded without using a coding software.

5 page website

web marketing The internet is a very powerful tool and to be successful in anything, you have to embrace that. This class, Web Marketing revolved around the idea of a company using the world wide web to reach their consumers and to deliver information in a brand new way. More importantly, social media has become the new way to advertise not only because of itâ&#x20AC;&#x2122;s cost effectiveness, but its exposure to the consumer is almost endless. This web marketing plan is for Adobe Systems Incorporated is complete with an eCard design, blog, iPhone app, and web banners.

eCard

ADOBE BLOG "%0#& 4:45&.4 */$03103"5&% #&55&3 #: "%0#&

Adobe Believes in Innovation... What do you believe in? Innovation? Creative Freedom? Going beyond the impossible? You can believe in all of them with Adobe. Innovation flourishes when people believe in the freedom of choice and they choose the technologies that enable them to express themselves with an open mind and an open heart. They access information where and when they want and the only barrier that stands behind the advancements in technology is ourselves. Go beyond your limits. Openness is at Adobe’s core. Our first technology was an open standard that liberated publishing from trademark printing systems, and soon afterward our PDF technology eliminated barriers to sharing documents across any platform.

Software blogs

Announcing support for HTML5 in Adobe Dreamweaver CS5 Adobe® Dreamweaver® CS5 HTML5 Pack is an extension for Adobe Dreamweaver CS5. This extension provides features to help users generate HTML5 and CSS3 code. Features include Multiscreen Preview, Media Query support, code hinting, starter layouts, and WebKit updates for rendering enhancements. Learn more about the HTML5 Pack Terms of Use Your use of Adobe Labs, including the downloading of software and submission of comments, ideas, feature requests, and techniques, and Adobe's rights to use such submitted materials are governed by the Adobe.com Terms of Use and the Adobe Online Privacy Policy. By downloading, copying, or using Adobe software and related

Power of Choice: Choose where we donate! A hot meal delivered to victims after a disaster, blood when it is needed most, shelter when there is nowhere else to turn, an emergency message delivered to a member of the Armed Forces from their family -- these are just some of the ways that gifts are put to work through the American Red Cross. we are privileged to put their compassion into action.

Related Posts Adobe Systems Incroprated Possible New Logo. VOTE NOW CS5 is a Hit! Tell us what you think about CS5

Adobe Blog is proudly powered by United We Blog Tommy Kmec

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beau monde I am part of a fashion association called Beau Monde here at the Art Institute. For two years I have served as the Director of Events and Planning. With over 20 members, running this organization with a team of other fellow officers has taught me to work with them in various types of settings. One of my major roles as events coordinator is to create the graphics, advertisements, and market the organization.

created monthly posters ALL MEMBERS

MEETING

JANUARY 19, 2011

12 AND 5 PM

ALL MEMBERS

ROOM 214

MEETING

FEBRUARY 9, 2011

12 AND 5 PM

ROOM 214

Check us out on www.beaumondeaiindy.com

2VFTUJPOT

&NBJM *OGP#FBV.POEF!HNBJM DPN

marketing events

fall sale

BEAU MONDE

LABOR DAY BASH

Beau Monde is having a sale!

November 15th - 18th In front of Student Affairs 12-1 pm & 5-6 pm

date

9/6/10

KATIE’S APARTMENT COMPLEX CLUBHOUSE

Items for sale: head bands scarves & ties cosmetic bags

VALENTINE’S DAY CANDY GRAM SALE

JANUARY 31-FEBRUARY 11

SEND ONE TO YOUR

CRUSH, LOVED ONE, OR FRIEND! STOP BY OUR TABLE IN FRONT OF STUDENT AFFAIRS BETWEEN 12-1pm AND 5-6pm

time

5:008:00 PM

Bring a dish and/or dessert! If you want, bring your bat hing suit!

newsletter ALWAYS FREE VOLUME 2 "

BEAU MONDE NEWSLETTER / FALL QUARTER / OCTOBER 2010

Beau Monde Welcomes You! Wondering what Beau Monde is? Beau Monde is an association involving The Art Institute of Indianapolis students just like yourself. We are an organization that fosters fellowship among students and gives back to the community. We welcome you to the school and we invite you to come to one of our monthly all member meetings. If you are a returning student--great--it’s never to late to join. We welcome everyone with open arms.

WHAT’S YOUR PASSION?

If you are a fashion design or fashion retail management student, Beau Monde is the school organization for you! We meet every second Wednesday of the month to talk about upcoming events and new ideas for fundraisers and workshops. Not in the fashion program, but love fashion? We would LOVE for you to join--anyone with an interest in fashion is welcomed.

Gary Stephens, Lila Margarita, Guest Speaker Tracy Bunkoczy, Katherine Justice, and Madison Hanulak pictured above.

Guest Speaker: Designer Tracy for Paul Frank This past quarter, Ai Indy had the pleasure of having a guest speaker from Paul Frank. Tracy attended OTIS College of Fine Art and graduated in 2001. While in school, she did a ton of

moving up the ladder and getting noticed and how much you love doing the simple tasks. She has worked for multiple companies such as Mossimo and

dressing for Donatella Versace and Isaac Mizrahi and worked in retail throughout college. One of Tracy’s keys to success was attitude. Our attitude is what gets us by. Picking up the coffee order, ﬁling, copying, and anything else that seems below our level is part of

Frankey B.! Now that she is working for Paul Frank she ﬁnally feels like she has made it to the top. Paul Frank collections can be found in stores such as: Macy’s, Nordstrom’s, Target, JCPenney, and in boutiques. continued on page 2

NOTES FROM NATALIE Hello Fashion Students: Welcome to FALL quarter. I hope you are all rested up because we have some exciting opportunities and events planned for this quarter! First, check out the Project IMA on Friday, October 22nd 7 & 8pm runway show. We have several FD students who have submitted “one of a kind” garments. Let’s all go and support our AI students and faculty! For more information go to www.imamuseum.org/projectima Last but not least…….save the date for our 2nd annual AIINDY Fashion Show on Thursday, October 28th. Please watch your email and visit our fashion bulletin board for more information. By Natalie Swindell

created a website

thankyou Thank you so much for taking the time to view my fashion portfolio. My education from the Art Institute has enabled me to grasp important concepts that are present with in the fashion industry as well as the marketing and design industry. These core concepts that are featured in my portfolio fully showcase my talents and design aesthetic and I hope prove that I am a perfect fit for this career.