DESIGN IS
DESIGN IS SIMPLICITY
Good design is simple and focuses on the essential. Without unnecessary features.
DESIGN IS DEADLINES
Designing is working under time pressure. If you can’t meet the deadlines, the customers won’t be happy.
DESIGN IS A PROCESS
Designing is a process of routine steps to reach the result. The way to the product is also important.
DESIGN IS PROTOTYPING
Designing is making al lot of prototypes. It’s a first model of the product.
DESIGN IS HARD WORK
Designing is hard work to reach the result. The ideas won’t come on a silver plate.
DESIGN IS A LOT OF TESTING
You have to do a lot of user tests. Let other people test your prototypes. This way you will get a lot of feedback.
DESIGN IS RESEARCH
The initial phase of a design process is the most important. You have to do a lot of fieldwork to understand your target group.
DESIGN IS EYE MUSIC
A good product need to be visually appealing. Appearance does matter!
DESIGN IS A LITTLE BIT MAGIC
Sometimes you have to conjure something out of your hat to come up with a good concept idea.
DESIGN IS ENVIRONMENT
You have to consider surrounding environmental parameters when devising a product. You need to think environmentally-friendly.
DESIGN IS TRIAL AND ERROR
You have to keep trying. Finding the best solution isn’t an easy job.
DESIGN IS CREATIVE THINKING
Think outside the box. Don’t only consider the safe ideas, but also the risky ones.
Tom Smeulders Ontwerp & Prototyping V