POONLAP TANGASANAWIT Art Director
Graphic Designer
Website Designer
Instructor
84 Moo11 Baankaew Villa 1 Ladphrao-Wanghin 70, Ladphrao, Bangkok 10230. T. 086-500-3559, 02-570-5147 poonlaptom@gmail.com
Profile Summary - Date of birth 23 / 11 / 1977 - Computer Skills : Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Flash, Adobe Dreamweaver, SketchUp HTML, CSS, PHP, Flash AS, CMS; Magento, Wordpress, Joomla, Opencart, Pages, Keynote, MS Office - Interests : Graphic Design History, Modern Art, Branding Design, Identity Design
Education 2012 - 2014 1995 - 2000 1989 - 1995
- Master of Fine and Applied Arts (MFA.) Department of Creative Arts @ Chulalongkorn University - Bachelor of Architecture (B.Arch I.D.) @ King Mongkut's Institute of Technology Ladkrabang (KMIT'L) - Secondary Education Certificate @ Debsirin School
Work Experience 2008 - 2011 2002 - 2004 2001 - 2002 2000 - 2001 1999
- Head Designer @ Urban Oasis LLC. USA. @ Interfirst Co.,Ltd. - Packaging / Graphic Designer @ Oceanglass Co.,Ltd. - Graphic Designer @ Nucleus Design Consultants - Graphic Designer @ Major Cineplex Co.,Ltd. - Intern graphic designer @ The Walt Disney (THAILAND) Co.,Ltd.
Academic Experience 2014 - Special Instructor, Contemporary Issues in Communication Design Department of Communication Design, School of Fine and Applied Arts @ Bangkok University 2014 - Special Instructor, Computer Graphic Design Department of Creative Arts, Faculty of Fine and Applied Arts @ Chulalongkorn University 2014 - Guest Instructor, Human Sensibility Ergonomic in Product Design Department of Product Design, School of Fine and Applied Arts @ Bangkok University 2005 - Guest Instructor, Computer Graphic Design Department of Product Design, Faculty of Decorative Arts @ Silpakorn University
Research 2014 - Graphic Design for Luxury Brand - Case study of Gallo Chocolate Master of Fine and Applied Arts @ Chulalongkorn University 2000 - Seaside Furniture Set Design in Thailand Bachelor of Architecture @ King Mongkut's Institute of Technology Ladkrabang
Awards 2013 - Runner-up winner in the FAA Logo & Signage Contest by Faculty of Fine and Applied Arts Chulalongkorn University 1997 - One of five winners in the AsiaStar Logotype and trophy contest 1998 by members of the Asian Packaging Federation (APF).
BRANDIN G
Year : 2014 Master’ Degree Thesis Client : Gallothai Type : Brand Identity
GALLO Luxury Chocolate Description : My master’s degree thesis ‘Graphic Design for Luxury Brand - Case study of Gallo Chocolate’ at the department of Creative Arts, Faculty of Fine and Applied Arts, Chulalongkorn University. The objective’s to reseach the luxury brands design theory.
BR ANDIN G
colour guide
Year : 2013 Master’ Degree Work Client : Ezywears Type : Brand Identity
Ezywears Identity Description : Brand and Corporate identity design for ‘Ezywears’ - Polo, tshirt brand. I create the brand archetype ‘explorer’ and motto ‘Life’s fulfill’ for mid-level target salaryman who want the stylist cloths and be different.
P R E SS W O R K
Year : 2013 Master’ Degree Work Client : None Type : Poster
Bangkok Shoe Fair Poster Description : Design poster of bangkok shoe fair. The key concept is ‘find your shoe-mate’ cause your shoe going everywhere with you in daylife. I create the pattern of shoes and people inspiration from M.C. Escher – Bird / Fish.
P R E SS W O R K
Year : 2013 Master’ Degree Work Client : None Type : Magazine Cover
Boomer Music Magazine Description : Design cover of the magazine call ‘boomer music’. This magazine ‘s about the music for baby boomer generation. I create the typeface to be the part of the artist and use their song name in text content. From left to right - U2, Elton John, Bob Marley.
SIGN AGE
Year : 2013 Firm : None Client : None Type : Signage System
FAA Logo & Signage Design Contest Description : I‘ve got the runner-up winner in the CU’ FAA logo and signage contest. I design the logo and signage system for use in the faculty of fine and applied arts. The concept is ‘splash’ - the beginning of the idea to create ‘art’.
P R E SS W O R K
Year : 2012 Master’ Degree Work Client : None Type : Poster
Teabreak Poster Description : Set of poster for ‘teabreak’ drinking tea brand. Use typography to create the visual of a tea bottle. Make this poster impact and catching.
P R E SS W O R K
Year : 2012 Master’ Degree Work Client : None Type : Poster
Typeface Poster Description : Use typography to express the feeling of bodoni, garamond, helvetica typeface by use its own typeface to create the visual poster.
WE BSIT E
Year : 2014 Firm : Urban Oasis Client : Thann Type : Website
Thann Online USA Website Link : www.thannonline.com Description : Ecommerce website for thann USA. I use mood and tone of clean, natural and want this website look pure and friendly to fit with natural skincare products. Use with magento content management system.
P R E SS W O R K
Alternate Design
Year : 2011 Firm : Urban Oasis Client : None Type : Catalogue
NOOK-NOOK Catalogue 2012 Description : Nook-Nook is a brand of patchwork dolls from Chiang Mai. The concept of this brand is fun, all character dolls are from animals in the forest background and story. So the theme of 2012 catalogue is ‘highway forest’ - home of all the fun animals.
P R E SS W O R K
Year : 2010 Firm : Urban Oasis Client : None Type : Catalogue
NOOK-NOOK Catalogue 2011 Description : In year 2010, I had to create a brand new visual style for Nook-Nook in USA. After few month, I came with ‘Carnival’ theme. This style use in all media ie. catalogue main website and other pressworks.
WE BSIT E
Shop Link
Flash Animation
Year : 2010 Firm : Urban Oasis Client : None Type : Website
NOOK-NOOK Website Link : www.nook-nook.com Description : Nook-Nook website use the ‘Carnival’ theme. The site was designed in flash animation to add the fun story, character introduction and cool style.
WE BSIT E
Year : 2011 Firm : Urban Oasis Client : None Type : Website
NOOK-NOOK E-Commerce Website Link : shop.nook-nook.com Description : From Nook-Nook main website, user can link to e-commerce website to order and buy all items as gifts. Website idea’s use front store tent of carnival and circus.
WE BSIT E
Year : 2010 Firm : Urban Oasis Client : None Type : Website
Urban Oasis Website Link : www.urbanoasis.us Description : Urban Oasis is a company in USA. Sale decorative accessories, mostly tabletop. Also is a distributor of several design brand. I try to design the website in asian style and express the homemade product feel.
WE BSIT E
Slideshow Homepage
Year : 2011 Firm : Urban Oasis Client : None Type : Website
Urban Oasis E-Commerce Website Link : www.urbanoasis.us/retail Description : Urban Oasis e-commerce website use the simple style and layout. I need all pages to be user friendly, easy to navigate and can order items with a few process.
P R E SS W O R K
Year : 2009 Firm : Urban Oasis Client : None Type : Catalogue
Urban Oasis Winter Catalogue 2009 Description : In 2009, Urban Oasis launched the new winter collection. Mainly in ceramic tableware ‘Ripple Collection’ inspired by the ripple of the water. I use the simple and clean white style to emphasize the products.
P R E SS W O R K
Year : 2008 Firm : Urban Oasis Client : None Type : Mag Ad.
Urban Oasis Magazine AD. Description : Series of advertising magazine. The purpose is only one thing; to tell who Urban Oasis are? and what we do? So I emphasize the company logo with stylish light and shadow background also the ripple water remind to our ripple collection.
P R E SS W O R K
Alternate Idea
Year : 2009 Firm : Urban Oasis Client : None Type : Catalogue
UO Contract Catalogue Description : UO Contract is a division of Urban Oasis. A line of handmade furniture and accessories for the hospitality and design trade. I use the style, look and colour to remind of Urban Oasis. Also at first we want portable catalog that can carry around anywhere.
P R E SS W O R K
Year : 2010 Firm : Urban Oasis Client : None Type : Brochure
UO Contract Brochure Description : A brochure leaflet of new collections. Brochure design to emphasize the furniture with description of all option material and usage icons for eye catching.
WE BSIT E
Year : 2009 Firm : Urban Oasis Client : None Type : Website
Establishment Website Link : www.establishmentnyc.com Description : Establishment is a store & gallery in meatpacking district, New York. USA. I design this website to be two main sections; store and gallery. The store section is a retail e-commerce website and gallery section show the events and gallery of several designers
P R E SS W O R K
2008 Issue
2007 Issue
Year : 2007-2008 Firm : Odyss Studio Client : 3M Type : Magazine
3M SHE Net Magazine Description : SHE Net is short for ‘Safety and Health and Environment NET’. This magazine have the safety tip and interesting story all around the world. I do the design and artwork for several issue.
PACK AGING
Year : 2006 Firm : Odyss Studio Client : 3M Type : Packaging
Sweet Teddy Night
Sweet Teddy Day
Front View
Back View
3M Sweet Teddy Packaging Description : Sweet Teddy is a pair of cleaning sponge in lovely bear couple shape. The packaging idea is the love trip day and night. I devide to a serie of two packaging style. Sweet drive a car for day trip and sweet cruise for night trip.
PACK AGING
Year : 2005 Firm : Odyss Studio Client : 3M Type : Packaging
3M Mini Lint Roller Packaging Display Description : 3M want to re-design the lint roller packaging. They want to communicate to the buyer, what ‘s lint roller? what ’s this use for? Original design has serious look, feel. I create a hairly dog cartoon graphic to change the mood and easy to understand the product.
P R E SS W O R K
Year : 2005 Firm : Oceanglass Client : None Type : Newsletter
Oceanglass Food Service Newsletter - Late 2005 Description : Oceanglass food sevice newsletter is all about glassware can use with any food and beverage. This issue came out in the end of year, so the concept of this issue is ‘glass for celebration’ all style, images direction to the happy new year theme.
P R E SS W O R K
Year : 2005 Firm : Oceanglass Client : None Type : Newsletter
Oceanglass Premium Gift Newsletter - Late 2005 Description : Premium gift newsletter is about use glassware as premium, the gift collection. This issue also came out in the end of year, the concept of this issue is ‘glass for gift’ all the graphic, images direction to the new year present theme.
P R E SS W O R K
Year : 2004 Firm : Oceanglass Client : None Type : Newsletter
Oceanglass Food Service Newsletter - Early 2005 Description : This Food Service newsletter issue is talking about use glasses for all occasion. Oceanglass have all kind of glasses, All images direction use different kind of glasses in the various places.
P R E SS W O R K
Year : 2004 Firm : Oceanglass Client : None Type : Newsletter
Oceanglass Premium Gift Newsletter - Early 2005 Description : This issue premium gift is about a different collections and graphic that can make an impression and unique as a gift. I create a series of graphic to match the individual collection; such as stack collection, I use the growing plant to emphasize the glasses.
P R E SS W O R K
Year : 2001-2004 Firm : None Client : Microware Type : Mag Ad.
Spark VGA Card Magazine Ad. Description : Spark is a graphic card (VGA) brand of microware company. I create magazine ad. for several issues. Also I came up with the concept of promotional call ‘Service5’ to make their customer feel good about spark brand.
PACK AGING
Year : 2005 Firm : None Client : Microware Type : Packaging
Spark Nvidia VGA Packaging Description : I design the new packaging for spark vga. They want the unique different material. I decide to use clear pvc plastic, you can look through inside to see the actual graphic card. The package also have a part of printed paper to reduce the printing cost.
PACK AGING
Year : 2001 Firm : Nucleus Client : Nestle Type : Packaging, P.O.P.
Nescafe New Year Giftset 2002 Description : Nestle want the packaging for new year nescafe gift. I design the giftbox of nescafe, sugar and coffee-mate. Use a simply line graphic with gold colour to make it look elegant and luxury. Also with a card inside.
P R E SS W O R K
Year : 2001 Firm : Major Cineplex Client : None Type : Poster, Coupon
Major Bowl Chinese New Year Event Promotion Description : In the time of chinese new year festival, major bowl have the event promotion. I design a poster, several point of purchase and coupons. The theme and concept are pretty clear, so I use the dragon which known as the chinese symbol in a pin bowl.
IDE NT IT Y
Year : 1997 Firm : None Client : None Type : Logo, Trophy
AsiaStar Logotype and Trophy Design Contest 1998 Description : In 1997, I had been elected one of five winners in the AsiaStar Logotype and trophy contest 1998 by members of the Asian Packaging Federation (APF). This contest is for strengthen the identity of the AsiaStar Awards.