Techniques & Tactics of Search Engine Optimization

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S e a r c h Engi neOpt i mi zat i on

Sear c hengi neopt i mi z at i oni sa met hodol ogyofs t r at egi es ,t ec hni ques andt ac t i c sus edt oi nc r eas et heamount ofv i s i t or st oawebs i t ebyobt ai ni ng ahi ghr ank i ngpl ac ementi nt hes ear c h r es ul t spageofas ear c hengi ne( SERP) i nc l udi ngGoogl e,Bi ng,Yahooand ot hers ear c hengi nes .

SEOCONTAI NSTHREEPARTS

WHYAREKEYWORDSI MPORTANTI NSEO. . ? Keywor dr es ear c hi sf undament ali ns eeki ngi nf or mat i ont hr oughGoogl e,t obl oggi ng,SEO, andonl i nemar ket i ng. Sel ec t i ngr i ghtkeywor dst hatmat c hyourc ont entandyours i t ei sopt i mi z edf ors howi ng upi nSERPs . I ti nc l udesfigur i ngoutwhatpeopl ear el ooki ngf or ,s ot hatyouc anbei nt her i ght pl ac e,att her i ghtt i me,wi t ht her i ghtc ont ent . Tar get i ngr i ghtkeywor dsc anhel pyour ankhi ghi ns ear c hengi nesanddr i veor gani ct r affic t oyours i t e.

OnP a g e F a c t o r s Qu a l i t y Co n t e n t

K e y wo r d s

Thek e yt oas uc c e s s f ul we bs i t ei suni quea nd r e l e v a nt c ont e nt

E n g a g e me n t Si t eAna l y t i c s CTR, Bounc er a t e , Ti meonPa ge , Ti meons i t e , Tot a l pa ge sv i s i t e d

F r e s h n e s s Of f c ont e nt Re v i s ea nd Re f r e s hc ont e nt of t e n.

F a c t s&F i g u r e 7 5 % Us er snev ers cr ol l pas tt hefi r s tpageof s ear chr es ul t s .

8 0 %

9 3 %

Sear chandemai l Ofonl i neex per i ences ar et het opt wo begi nwi t ha i nt er netact i v i t i es . s ear chengi ne.

8 2 % Ofi nt er netus er s us es ear ch.

Al ldat a&i magesar ebas edont hebes twec oul dfindatt het i me. Weexpr es s l ydi s c l ai m anyl i abi l i t yf oranyomi s s i onsofi nf or mat i onorer r or si nf ac t .


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