Marketing Strategy for 2016 LAEDC Economic Forecast
Financial Goals for 2016 LAEDC Economic Forecast • • • •
Attendance Goal: 500 Attendees Sponsorship Revenue Goal: $XX,XXX Conference Pass Revenue Goal: $XX,XXX Overall Revenue Goal: $XX,XXX
Integrated Marketing Campaign Approach ■ Digital Marketing efforts consist of e-blasts, social media tweets & posts across platforms (Twitter, Facebook & Linkedin) and taking a strategic approach to engaging partnering organizations to provide marketing support and increase social influence by leveraging their audiences. ■ Digital PR to penetrate new market segments by educating an unfamiliar population on LAEDC’s narrative; Engaging online media to spread LAEDC’s message through earned media opportunities. ■ Traditional Marketing and PR efforts in press releases to support the event; Leveraging co-branded opportunities with the events sponsors in various mediums
2016 Campaign Roles & Responsibilities: Digital Outreach TEAM 2 TEAM 1 Focus: Digital news outlets for earned media opportunities
E-Blasts & Social Media
Traditional Partnering Orgs.
PR/Media
TEAM 2-3 Focus: Market Segment Specific; Non-Traditional Partner Organizations Social Channels & Earned Media Opportunities
Focus: LAEDC Audience Social engagement and influence
NonTraditional Partnering Orgs.
TEAM 2-3 Focus: Traditional Partner Organizations & Their Social Channels, enewsletters & earned media opportunities
2016 Campaign Roles & Responsibilities: Traditional Outreach TEAM 2 Sponsorship Outreach
TEAM 1 Focus: Media Audience; Press releases & media requests about the event in print
PR/Media
Focus: Co-branded Marketing Efforts & Promotion of Event Sponsors; Disseminate online or traditional media
Digital Marketing & PR
• E-Blasts • Daily Tweets & Posts • Online Media Engagement
Traditional Marketing & PR
• Partnering Orgs • Sponsor Outreach • Traditional PR