Mind the Gap: HR Campaign
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Campaign Overview Campaign Objectives – Selling audio and video solutions for recruiting, retention, onboarding, training and collaborations projects.
Who
• HR Managers & Directors
• Global Companies with 1000+ Employees
• 6,200 Net New Leads
What
• 1% Conversion Rate = 60 Marketing Qualified Leads • Pipeline Size: $XXM
• Mind the Gap Campaign Approach
How When
• Digital Ads – ReTargeter & Facebook , Microsite, Nurturing Email Campaign (Recruitment, Retention & Training) and Outbound Calls
• March/ April
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Human Resources (HR) Persona Overview Potential HR Persona Titles
• HR Director/ Manager • Director or Manager of Learning & Development • Director or Manager of Talent Acquisition
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Human Resources (HR) Persona Overview Human Resources is responsible for transforming the HR operating model: Aligning with the business, succession management, employee engagement and workforce planning
Managing a technology driven, globally located/ sourced talent pool
HR Challenges Implementing HR is workplace Developing expected to flexibility in integrated contribute to order to attract talent better and retain management business talent, strategies that strategy, especially impact the nurturing millennials and bottom line innovation baby boomers
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HR Buyer Characteristics • Organizations looking to actively develop a pipeline of top talent to support growth • Organizations on a change agenda to optimize HR processes and service delivery • Organizations that endorse flexible working initiatives 5
Human Resources (HR) Trends HR Trends Human Capital Management is the #1 challenge on the minds of CEOs
Leadership and technical talent gaps are top business challenges
Workforce is increasingly global; more virtual teams
Training is a means of retaining, developing and rewarding talent
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HR Campaign: Mind the Gap Marketing Strategy
Mind the Gap Microsite
Outbound Calling
Digital Advertising
Outbound Email Campaign
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Mind the Gap Digital Ads
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Mind the Gap Microsite
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Email Strategy: Outbound Email for Segmented Prospects
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