How You Can Build a MegaBrand Without Going Broke
Our business is our baby. We conceived an idea and we have nurtured it into a real working concept. And because our love and passion is involved, we want the brand to be well known, popular and respected. Those things also help with creating even more revenue for the company. Building a brand , however, is a complicated matter all on its own. It requires strategy and conceptualizing. Today’s environment is a lot different than a decade ago with the onset of social media and “viral effect.” It has vastly changed out companies approach building a brand. In order to build a megabrand, one needs to covet a few concepts. Let’s have a look at those: Harness the power of social media, but don’t become enslaved to the idea. Look, social media is important to your brand, but don’t over think the matter. It is possible that your product won’t go over well on social media. If you own a tire company, it is hard to get people to want to LIKE your page and then inevitably and hopefully, buy your product when they need tires. There are ideas which exist that could gain you notoriety, maybe a funny blog about tires, but it could be a lot of work. The main point here is to not fall victim to some social media company’s pitch that you need to spend thousands of dollars becoming the next big Facebook or Youtube page.
My suggestion is to first examine what you have, what your product is and does, and then decide how viable it could be on social media in terms of branding. Then, and only then, create a strategy. But don’t get sold on the idea your product’s Facebook page needs to be the next TMZ in terms of popularity . It might be best serving as a portal for people looking for more information. Create a logo you love, but don’t’ overdo it. Logos should be clean, sharp and load fast on a web page. Don’t make some gaudy image that takes 2 minutes to load on your web page and ends up looking pixelated to the end user. In addition, don’t make some heavy flash page unless your company works in a vertical whereas such actions might be considered relevant. Instead, make a simple logo. Consider things such as if you plan to put a logo on coffee mugs or shirts. Consider the color scheme of your product and consider getting a designer to create a color pallet so that in the future when you design anything, a designer has something to go on and will be able to keep your brand’s color schematic consistent. It never hurts to promote your product at a relevant trade show, but remember, some guerrilla marketing can save you a lot of cash. If you have the money to set up a huge booth and you think it will serve you effectively, go for it; but otherwise, you might want to tame things down so that your presence is affordable. There is a middle ground: pay the trade show company for a small spot, but then host something like a happy hour offpremises at a restaurant. Give out free tshirts or swag. You can make up a lot of ground in an economical way by just thinking outside the box. Your brand is important, but your product’s success will always be the foundation of your brand’s perception, so never lose that focus. Have a great weekend, http://checkissuing.com/ How You Can Build a MegaBrand Without Going Broke. http://checkissuing.com/2016/05/canbuildmegabrandwithoutgoingbroke/ Originally post on: checkissuing.com Our business is our baby. We conceived an idea and we have nurtured it into a real working concept. And because our love and passion is involved, we want the brand to be well known, popular and respected. Those things also help with creating even more revenue for the company. Building a brand, however, is […] Originally post on: http://checkissuing.com/category/checkissuingblog/ via Check Issuing and Printing Services Feed http://checkissuing.com May 06, 2016 at 09:41AM https://goo.gl/1OtxZH Cloud: https://goo.gl/XYEz3T More:
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