The Art Of The Email Subject
Email is back with a fury. And email is extra juiced now because it remembers when we all called her dead. Remember when we declared that email would be replaced by instantaneous messaging services such as Skype? We did that, don’t deny it, it only makes things that much worse. Not only is email back, but it is once again huge. In fact, it is the best that it has ever been. Most email providers such as Gmail and Hotmail now filter out spam and promotions so naturally, that people actually read their offers again. For a while, people set up filters and unsubscribed from list and just completely avoided offers and promotions. But here’s the thing: many offers and promotions are things customers want. Now they have the ability to get them without being wildly inconvenienced by a cluttered inbox. If you run a small business, it is hard to imagine there isn’t a need for you to collect customer emails and email them product updates and offers. But knowing that and doing that are just the start of things. Because in the end, if no one opens your email, no one reads your email, and your email is as good as dead. A good subject line is the lifeline of your mailer, so it is a best practice to take just a little extra time to make it good. So how do we “make it good?”
First, avoid general mailer subjects. Let’s play. Imagine that Check Issuing wants to send out a weekly mailer with our top blog posts in it. The mailer has three articles in it ( 4 ways to prevent check fraud , save money using check issuing , personalize your checks ). Many companies would use a generic headline “Check Issuing’s Weekly Newsletter.” Look, that’s OK. No, that pretty much sucks. Sure, some people might read it, but what if instead the email subject were “ Learn To Prevent Check Fraud Right Now .” Boom! Now people are excited and curious! You hit them with a lead into a subject they most likely care about (I mean it is our mailer list, people probably care about check fraud and how to prevent it ). That second subject line is original, the former subject line was super generic. Shorter is better. Whenever possible, keep it short (it isn’t always possible, but you catch my vibe here). Most people open emails on their mobile devices which truncate your subject line. Always send a test mailer to your mobile phone and have a look! Frontload the action. You don’t want the action items at the end. Let’s play; which of these looks more appealing? “Reduced Prices if you act today!” Or “If you act today, we are offering reduced prices.” The point of your email was “reduced prices.” You want to hook them with that immediately. Lastly, test, test, and then test again! No one site or blog post is going to give you the endall answer. Test your subjects and get a feel for what gets your client or customer base to open them! The Art Of The Email Subject Line http://checkissuing.com/2016/05/artemailsubjectline/ Originally post on: checkissuing.com Email is back with a fury. And email is extra juiced now because it remembers when we all called her dead. Remember when we declared that email would be replaced by instantaneous messaging services such as Skype? We did that, don’t deny it, it only makes things that much worse. Not only is email back, […] Originally post on: http://checkissuing.com/category/checkissuingblog/ via Check Issuing and Printing Services Feed http://checkissuing.com May 04, 2016 at 01:42PM More PDFS: https://goo.gl/Agq3rs
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